FAST FACTS
Location: Noida
Additional Director General: Dr Sanjay Srivastava
Approval/ Accreditation: Nil
Flagship programme: MBA Student intake: 520
Fees (full course): Rs. 490,000
Board & lodging (two years): Rs. 112,000
Admission test cut-offs: CAT: 85, MAT: 650,GMAT: 550
Full-time faculty: 39 (Professors: 10, Asst Professors: 13, Sr. Lecturers: 10; Lecturers: 6)
Faculty with industry experience (over 10 years): 9
Average placement salary: Rs. 3.3 lakhs
Top recruiters: Deutsche Bank, Panasonic, Philips, Steria Conferences: Global Leadership Summit
Student activities: Endeavour (annual management festival), RENVOI (international case study competition), OORJA (inter-institute cultural fest), TRENDs (marketing festival)
Other programmes: MBA-HR, MBA-M & S, MBA-Entrepreneurship, MBA- Retail 2 years for all.
Web site: http://www.amity.edu/abs/

IT is placement time and students are dressed in formal black suits. According to them, the infrastructure, brand equity and competitive fee are reasons for choosing Amity Business School.

Set up in 1995, as Amity Business School, ABS ran an AICTE-approved PGDM until Amity University came into being. ABS then became a constituent college of the University  and is now offering a full-fledged programme in MBA.

Industry interface is the high point of the B-School. Its  corporate resource centre, manned by a team of professionals functions like a well-oiled machinery. They make you feel wanted, says a recruiter. The school also organises several sponsored festivals, which give the students a chance to interact and listen to veteran professionals.

“We are currently a good teaching school with research aspirations,” says Dr. Sanjay Srivastava, Additional Director General. Quiz him about the large batch size and challenges of maintaining input quality, he retorts, “The cost of the programme is kept low, primarily to attract a better quality of students.”

The entire admission process is automated and admission happens in batches over a period of two to three months, wherein the best from a day’s aspirants are admitted. This rolling admission process does make the cohort one of uneven quality though it tends to balance itself out over the admission process, says Dr. Sunita Singh, Director Admissions, ABS.

At ABS, more learning happens from corporate interactions and live projects, say students. They are all praise for some of the faculty members. Dr. Srivatsava adds, “To be a good school, Amity needs to bring in faculty who are qualified and trained to be teachers, and that is our priority”. Research, consulting and MDPs are domains in which the school is yet to do substantial work. Some of the faculty are working towards a PhD.

In terms of IT infrastructure, software interface for course delivery and student services, ABS has travelled far. Its systems and processes are quite good though information is not easily accessible. Students do most of their work online, attendance is automated, so is complaint and redressal. They even  provide feedback on faculty and other areas anonymously, if they prefer.  

Resources is another high point of ABS.  A fully Wi-fi campus,  the university is self-contained with various facilities including a gym, food court, swimming pool, and an Olympic size jogging track. The quality of life is very good here, says a student.