• Food & Beverage Services (Hospitality Sector)
  • by Sumita Vaid Dixit
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    • THIS function is a managerial profile, which comprises managing a restaurant or the bar in a hotel, or a stand-alone restaurant. This division is all about looking after guests and their needs.

      “We look after clients like guests who visit out homes,” says Kunal Pahwa, Restaurant Manager, Bukhara, ITC Maurya. So even before a guest raises a hand or looks around for a waiter, an F&B person is already at the table with water or juice. “It’s about anticipating the guest’s requirement,” says KS Srinivasan, Vice-President, HR, Taj, Mumbai.

      At the same time, one has to ensure that the guests have the space to do what they want, and one does not stand over their heads. It’s a bit tricky, but with experience one develops a knack for it. “The services industry is not rocket science; it about understanding simple human needs. You decide your approach by who sits at the table,” Pahwa adds.

      Is the customer always right?
      All kinds of people frequent restaurants and chances are there will be unpleasant experiences. On occasions, you may happen to overhear unpleasant things a client is saying about you. “Even then we wear a smile and serve the customer to the best we can,” says Anurag, a butler with ITC. In this business, the customer is always right. “Always,” he adds!
       

      Tips ‘n’ trends
      F&B graduates usually choose
      from these departments:
      • Room service
      • Bar
      • Speciality Restaurant
      • Night club
      • Discotheque
      • Coffee shop
      • Banquets
      After the management training you start as:
      • Assistant manager (In some places, at a supervisory level as station head waiter)
      • Assistant F&B Manager
      • F&B Manager/Director, F&B
      • General Manager
      …And the way to the top
      • Room service manager
      • Banquet manager
      • Food & Beverages Manager
      • Executive Food and Beverages manager
      • Resident Manager
      • General Manager
      • Vice-President
      • COO, or CEO
      Work like an entrepreneur
      While such experiences are part of the job, an F&B manager also gets the chance to run the restaurant like an entrepreneur.

      You are completely responsible for your restaurant, says Pahwa who was involved in the pre-opening of ITC Grand Central hotel in Mumbai. “From the colour of the cushion to what goes on the menu, you are in-charge of everything.” Hence, F&B managers are expected to think of novel ways to generate more revenue.

      Besides looking after the needs of customers, a restaurant manager also manages the staff. “You may have to manage people older than you who report to you. You also have to earn the respect of your clients as well as your staff.”

      Opportunities abroad
      Many, after working for two or three years in the Indian hospitality industry, go abroad as opportunities are lucrative. “One of my friends is working in Burj Dubai (the world’s tallest tower) as an F&B manager in one the top restaurants there and he is earning well,” says Pahwa.

      Indian hospitality professionals are in demand in countries such as Dubai, the US and Australia because of their high level of education and experience in the industry.

      Ashish Kesharwani, Chief Learning Officer, at education consultancy UEI Global says, “Approximately 20 percent hotel management graduates go to foreign countries.”

      Long hours, greater rewards
      In F&B one has to work for 11 or 12 hours a day. So a young recruit should be prepared for the grind. But look at the brighter side, says Pahwa. At the age of 25 or 27 you may already be a restaurant manager, supervising 20-30 people.  Although, the pay isn’t that good compared to other service sectors,   perks such as medical and house rent allowances and a good work environment are good incentives to continue to be part of the industry. “The Welcome Group has made it so wonderful for me here that

      I haven’t made my CV, yet!”   

      Beverages and Wines
      A bartender has very specific skills as the job involves making and serving beverages to guests. Typically, there are two job portfolios. One is that of mixing beverages, that is making and serving drinks, cocktails and mocktails. Thus bartenders are also referred to as mixologists. The other, is flaring; what Tom Cruise does lots of in Hollywood film Cocktail.

      This act of juggling and swivelling bottles may look easy, but it needs much training and practice. Private tutors as well as institutes offer training in flaring. “Flaring is about showmanship!” says KM Kamalaksh, (known as Kama in the industry), a beverage consultant.

      Flaring is optional for a bartender, but of course, a bartender has to be excellent at making drinks. It’s an art says Jay Rathore, General Manager, The Oberoi, Delhi. To be a mixologist, you simply have to be passionate, have a positive attitude and should like to socialise. This job requires high energy levels as it’s a 12-18 hour job and it usually starts at night. Bartending is taught as part of the F&B course at hotel management schools.

      A bartender is also responsible for menu design, product development, bar management, training people and planning events. A small piece of advice from Kama for aspiring bartenders: don’t talk politics and religion at the bar. And remember, little wastage as every costs money! At a restaurant or a hotel, a bartender’s package starts from Rs. 25,000. With experience one could become a beverage consultant and earn in lakhs.

      Sommelier
      If bartenders are artists then sommeliers are poets. A sommelier is a wine advisor or a wine master who is an expert on the wine industry and understands pairing of wine with all food courses. To be a sommelier one has to have a palate as it is all about tasting wines and deciding the wine menu keeping.

      Also, a sommelier should have a good pronunciation as many wines are French.

      But the reality is that there aren’t many certified sommeliers in India. Indians are just beginning to get exposed to wine culture and thus one may not always find wine masters in all the good restaurants. Because sommeliers are yet to find their rightful place in the industry, they aren’t paid well. So anywhere between Rs. 15,000-Rs. 20,000 is the take-home. It isn’t easy becoming a sommelier. Smoking, having greasy and spicy food are a no-no and if you become a celebrity sommeliers like Magandeep Singh you may have to get your tongue insured!  

      Related stories:

      Hospitality education & training
      Housekeeping: meet the keepers
      Wellness is in a new growth trajectory
      Food Producation: Mixing food and business

      Food and beverage services: What's on the menu?
      Chef Ananda Solomon: "You need passion, perseverance"

       

    • Published on: January 04, 2010
    • 18 Comments
    • ravi | Nov 03, 2012

    • hey frnds i respected to everyone views but this shows your humanity.because everyone has need money bcoz without this you can,t survive so this is talk about the struuggle if you having guts or passion you do this .. never underestimate yourself bcoz one day get your life whos without trouble.so either hotel or anything you jst prove youself god always notice you and give the rewards for human being.
    • jenie | May 30, 2012

    • m a student if IHM gangtok, sikkim.. m vry much happy wid my proffesion.. it is a fun 2 work in hotel specially f n b dept.. it rocks!! ths industry is not for lazy ppl. so who r not ready 2 work fr hrs n hrs. plz think thrice b4 joining this course.. hotel indusrty ROCKS!!
    • samata ghosh | May 17, 2012

    • hi i have exp 4 yers in food and bev serv .nw im wrking as sr captain pride htl kolkata.
    • Sushant | Apr 30, 2012

    • People, I know the industry feels very glamourous, but once you get in you get to know what really is hospitallity industry is. I can tell you this because I myself am a hospitallity student from IHM Pusa, New Delhi & have had my traing from ITC Maurya under guidence from the person you see in the picture in this article, Mr. Kunal Pahwa, F&B Banquet Manager. So, I can tell you that it is very challenging and only the toughest of all survive, you have to work in shifts & even then willing to contribute as many hours as required, So please be 100% sure & confident that you want to join this industry. It is a fact that 50% of Students doing Hospitality Management don't join this industry.
    • Sushant | Apr 30, 2012

    • People, I know the industry feels very glamourous, but once you get in you get to know what really is hospitallity industry is. I can tell you this because I myself am a hospitallity student from IHM Pusa, New Delhi & have had my traing from ITC Maurya under guidence from the person you see in the picture in this article, Mr. Kunal Pahwa, F&B Banquet Manager. So, I can tell you that it is very challenging and only the toughest of all survive, you have to work in shifts & even then willing to contribute as many hours as required, So please be 100% sure & confident that you want to join this industry. It is a fact that 50% of Students doing Hospitality Management don't join this industry.
    • moni | Jan 24, 2012

    • Hi need some guidance in running a hotel
    • pravinkumar | Jan 13, 2012

    • Dear Sir, I have interested in hotel management course so please give me guideline. your faithfully pravinkumar
    • amitkumar | Nov 23, 2011

    • what ithink sommelier or flaring is a good option for me and as i am in hotel industry so definitely what i think it will be the best part for me
    • shabbar raza | Nov 10, 2011

    • Dear Sir ,i have done mba from icfai national college bhopal and working in sales for four years now i want a job in hotel industry in bhopal my number 9826345276
    • rahul | Jul 24, 2011

    • guys this industry is a bull shit there is nothing to get fancy about the so called people listed above its just just trying to impress you with there unimpressive life. pls students who wants to pursue hotel management dont go for it. people who are already in it (first year in hotel management ) leave the college and do somthing different before its too late
    • sumit bajpai | May 06, 2011

    • i want more few knowledge for the course of hospitality and distance learning college
    • Manish | Feb 12, 2011

    • Respected sir/madam i m an appearing candidate for +2 exam this year & want to know about its institute from where i can persue for this course(B.hm.)? i ve already filled up NCHMCT form n want to know about some of its top institute... THANKS..
    • shakeel ahmed | Oct 15, 2010

    • i very much in this course
    • Anna Ashmore | Sep 04, 2010

    • Nice Reading. Thanks. LRQA helps bring integrity, independence and world-renowned recognition to your assurance claims. Quality-ISO 9001 Training Environmental-ISO 14001 Training Greenhouse Emission Management Training Food & Beverage Industry Management Training Occupational Health And Safety Management Training http://www.lrqausa.com
    • sonal | Jul 28, 2010

    • This is very nice blog.I am very interested to go by flight but unfortunately I have not sitted in the flight.I am very happy to read your blog.
    • Rohan shevkari | Jun 16, 2010

    • Respected sir i am rohan shevkari . I have persuing 3rd year diploma in hotel management in govt. Collage at pune .i would like to work with leading orgnization. i am interesting in f & b service as HOT or MT programme. I have done my industrial training at taj city inn
    • avneesh kumar | Jun 13, 2010

    • Dear Sir/Madam, I am pleased to present my resume to you for the position of quality control / Production . I believe my broad-based Technical knowledge and being a dedicated person make me a qualified candidate for the position. I hold the B. Tech degree in Food Technology. I have total work experience of one year. Currently I am working with R.K. Group of company’s. Its Food Retail Chain under the Brand Name Comesum. My enclosed resume provides you details of my accomplishments and skills. I am positive that a personal interview would more accurately reveal my qualifications and the contribution I can make towards the future success of your organization. Thank you for your time and consideration. Please feel free to contact me if you have any question. Sincerely, Avneesh kumar 08010541322
    • Biswas | Jan 08, 2010

    • Food and Beverage is an important aspect, having grown drastically in the health care sector. Go to any super speciality hospital and you can see for yourself!
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