FROM Mark Antony’s ‘I come to bury Ceaser’ in Shakespeare, to Barack Obama’s ‘Audacity of Hope’, the right words have always created magic. As a field Communication focuses on that. It uses print, audio, visual and electronic media to reach out to others. From the propaganda films of early Independence era to Doordarshan of the 70s and 80s, communication in India has come a long way. And the sector is one of the fastest growing in the country in the recent decade, despite the slowdown in 2008-09.
TV channels, newspapers, magazines, films, YouTube, social media like Twitter, Internet, citizen journalists, list servers, bloggers, the range and diversity of media platforms is mind boggling. All of them focus on producing and consuming knowledge, information or entertainment. Employing over one million individuals directly and indirectly in the sector, it also has tremendous job potential. From a reporter or a stringer in journalism, to an customer care executive in Public Relations to a creative person in Advertising to a Production Executive in a film, the communication food chain offers a large spectrum of opportunities.
While TV and Films have substantial technological components and have openings in a range of specialised technical fields, both PR and Advertising and Journalism depend heavily on creative manpower. But all of them require an insatiable curiosity, tremendous ability for hard work and thorough knowledge of the chosen fields. A series of programmes from certificate course in acting conducted by the neighbourhood one-room training centre to the advanced programme in writing conducted by the Harvard University train and equip you for the professions. Read on to find out what suits you best.
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