WHAT IS SALES AND MARKETING ?

Sales and marketing management programme is designed to help students understand contemporary approaches to sell a product to its valued customer besides teaching the student about packaging, promotion and marketing in an effective way. The management programme offered at the postgraduate level, provides broad understanding of emerging sales and marketing frameworks. In the PG programme, students learn about customer and market orientation for business success. They are also taught about conceptual management techniques for sale and distribution of a product.
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ELIGIBILITY CRITERIA

Graduate in any discipline from a recognised university with minimum qualifying marks and relevant work experience.  

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SCOPE OF SALES AND MARKETING

  • According to research by Times Jobs, demand for candidates with specialisation in sales and marketing has seen highest rise in the last few years. MBA candidates with a specialisation in this functional area captured nearly 40% of the overall demand share among all MBA graduates in June 2015. With companies coming out with unique products, the need for devising new strategies to market these products has increased, as has the demand for experts in marketing and branding.

  • Further, Successful sales and marketing brings in major revenue for companies and organisations, which is why the US Bureau of Labour Statistic (BLS) predicts steady job growth in this sector. The BLS expects this profession to grow at a rate of 9 per cent by 2024, resulting in 18,200 new jobs for sales and marketing managers.   

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COURSE SUBJECTS

  • Consumer Behaviour
  • Essentials of Marketing Management
  • International Marketing
  • Marketing Research
  • Marketing Strategy
  • Product-Brand and Services Management
  • Sales and Distribution Management

CAREER OPTIONS AFTER SALES AND MARKETING

Sales Representative
Sales Representative
Salary : 1.8L INR - 2.8L INR
Degrees: BBA, MBA
Sales Manager
Sales Manager
Salary : 2.5 L INR - 3.8 L INR
Degrees: BBA, M.Com.

COURSE LEVEL DETAILS

  • Course Fees
    Maximum Fees 1.85 Lakhs RNB Global University, Bikaner
    Minimum Fees 0.05 Lakhs Periyar University, Salem
    Academic performance of Students
    Disclaimer: Based on our Followers data.
    Degree Offered in UG
    BBA
  • Course Fees
    Maximum Fees 15.54 Lakhs Amity Business School, Noida
    Minimum Fees 0.06 Lakhs Gauhati University, Guwahati
    Academic performance of Students
    Disclaimer: Based on our Followers data.
    Degree Offered in PG
    PGD
    MBA
    PGP