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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

The Executive Certificate Program in Digital Marketing and Social Media Strategy course, offered by IIM Raipur, is one of the most prominent courses on digital marketing for people who do not want to opt for a two-year MBA or Marketing course. With digital marketing becoming a deciding factor in the success of business, a lot of people are keen on enrolling and learning about the basics. The Executive Certificate Program in Digital Marketing and Social Media Strategy is designed in a way that participants can learn through a managerial viewpoint about the various components and intricacies involved in digital marketing.

It is a five month course that offers a unique opportunity to individuals to gain knowledge about social media strategies and its various tools and techniques. The Executive Certificate Program in Digital Marketing and Social Media Strategy syllabus provides participants a deeper understanding of various components and channels of digital marketing. Besides providing fundamental knowledge of digital marketing, the Executive Certificate Program in Digital Marketing and Social Media Strategy online course exposes students to learning modules to create websites, understand content writing, Search Engine Optimization and managing Google Adwords.

The Highlights

Certification of Completion from IIM Raipur
5-month certification course
Post-graduation level programme
Weekend schedule
Live classes, case discussions, assignments, practical learnings
Hands-on learning about Google Adwords accounts
Learn about social media analytics
Access to SLIQ 2.0 Cloud Campus

Programme Offerings

weekend schedule
case study
Live tech support
learning aids
reference materials
quizzes
group presentations
individual presentations
tests

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Raipur

The fee structure for this course is different for Indian and International participants.

For Indian Residents- Fee structure is Rs. 75,000+ GST

For International Students- Fee structure is USD 1700

Executive Certificate Program in Digital Marketing and Social Media Strategy Fee Structure

Instalments	For Indian Residents	For International Students
1st Instalment	Rs. 30,000 + GST	USD 700
2nd Instalment	Rs. 15,000 + GST	USD 300
3rd Instalment	Rs. 30,000 + GST	USD 700

Late Fee Charges

The rules regarding late fee payment for this course are as follows:

If the instalment is paid within 7 days from the due date, a late fee of Rs.1000+GST will be levied.
In case the instalment is paid between 8 to 14 days from the due date, a student needs to pay a late fee of Rs.2500+GST.
If a student does not pay the instalment in 14 days from the due date, he/she will be considered a dropout. To re-join the course, they need to pay Rs.5000 + GST. However, rejoining will be accommodated as per course guidelines.

Eligibility Criteria

The eligibility criteria for the Executive Certificate Program in Digital Marketing and Social Media Strategy programme are:

Education

For Indian participants, you must be a graduate or Diploma holder in any discipline from a recognised university
International participants need to be graduates or have an equivalent degree from a recognized University in their country
Proficiency in English, both written and spoken

Work Experience

Working professionals who want to start/advance a career in digital marketing

Certification Qualifying Details

Participants need to have a minimum of 70% attendance throughout the course in order to be eligible for receiving a course completion certificate.

The evaluation criteria is set by the institute. Participants who fulfill this criterion, along with minimum attendance, receive the Certification of Completion. Participants who fail to fulfil the evaluation criteria but have minimum attendance will receive a Certificate of Participation.

What you will learn

Understanding of SEOSEO skillsKnowledge of Digital Media analytics

The five month Executive Certificate Program in Digital Marketing and Social Media Strategy online course is your doorway to become a digital marketing expert. Here’s what you will again after completing this course:

Complete knowledge about digital marketing strategies
Practical experience in website designing and development
Become experts in the various techniques used in digital marketing such as email marketing, social media platforms.
Catch the pulse of the audience through digital media analytics

Who it is for

Social Media ManagerBrand ManagerAdvertising ManagerDigital Marketing ExecutiveDigital Marketing Manager

The Executive Certificate Program in Digital Marketing and Social Media Strategy by IIM Raipur is designed for working professionals who have some experience in the business world or someone who wants to gain knowledge about or advance their careers in the digital marketing domain.

The course is especially beneficial for -

Working professionals from the field of marketing, advertisement branding whose responsibilities are to market their products or services online
Customer relations, human resource or public relations professionals who need a better understanding about branding their companies in the digital media
Business heads to have the responsibility to come up with innovative marketing techniques for better reach in the online world
Entrepreneurs and business owners who want to leverage social media for giving their business a boost
Freshers who want to gain better knowledge about digital marketing practices and makes themselves future ready

Admission Details

The first step in the admission process for the Digital Marketing and Social Media Strategy certification course, you need to first check the eligibility criteria. If someone fits the eligibility criteria, they can apply to the Executive Certificate Program in Digital Marketing and Social Media Strategy online course by filling the application form available on the official website.

After the application form is submitted, the eligibility of the candidate will be checked and they will receive a notification of selection to the course.

Application Details

For admission to the Executive Certificate Program In Digital Marketing and Social Media Strategy training, you have to apply through an Online Application Form. The payment for the same can be made either offline or online.

Participants opting for the online mode of payment must proceed with a Debit or Credit card. However, participants must ensure that the card is available with them at the time of application and has sufficient amount available.

If participants have opted for the offline method, they need to make the payment through demand draft. The Demand Draft(DD)/Pay Order(PO) should be addressed to “Student Relations Manager, TALENTEDGE, 21, Institutional Area, Sector 32, Gurgaon 122001, Haryana, INDIA.”

The participants choosing the offline mode must ensure that they write their name, REGID, Course Name and Contact number at the back, and send the downloaded Application Form along with the DD/PO.

The Syllabus

Course introduction
Marketing in the digital world
Impact of digital marketing on traditional marketing
Technologies used in digital marketing
Challenges of digital marketing

Designing a Digital Marketing Strategy

Need for integrated digital marketing strategy
Setting goals and objectives; Situation Analysis
Strategy formulation for digital marketing

Digital Consumer Behavior I

Understanding the consumer decision-making process on the Internet
Online information search and purchase behavior
Factors influencing online choice

Digital Consumer Behavior II

Segmenting, Targeting, Positioning online
Creating online user experiences
Personalization and recommender systems

Fundamentals of Website Design and Development

Understanding essentials of website
Building effective website
Writing effective content

Understanding Google Analytics

Web Analytics
E-commerce / Business website best practices

Improving website performance

Understanding consumer behavior through website performance
Consumer Behavior Model Graph (CBMG)

In-bound Marketing Using SEO

What is SEO
Concept of Search Engine Results Page (SERP)
On-page SEO
Off-page SEO
Link-backs
PageRank, Domain Authority, Page Authority
Local SEO
Concept of Black Hat SEO

Search and Display Advertising

Keyword research, AdRank, Quality score of search ads
Payment models and bidding strategies for online advertising
Google display network and display ads
Planning and budgeting for ad campaigns
Forms of display ads

Measuring ROI of digital spending

Managing digital sales
Cost of customer acquisition, cost of customer retention
Calculating ROA on digital advertising
Online CRM

Competition in Digital Businesses

Understanding competition in Digital Businesses
Role of technology in the competition
Mednets.com

Leveraging Social Media

Concept of Account, Page, Post, Group, Event in Facebook
Facebook post reach
Targeting and bidding in Facebook
Promoting page
Leveraging Contests and Polls
Twitter, LinkedIn for B2B marketing

Social Network Analysis

Understanding social networks and its uses
SNA for marketers
SNA metrics

Social Media Analytics and Social Listening

Defining Campaign Metrics
Defining Conversions and Conversion Tracking
Social Media Campaign Analytics
Active vs. passive listening
Impact of social listening on businesses

Content Marketing

Creating content that generates leads
Planning Content Marketing Campaigns

Remarketing: Targeting “Intent to Purchase” Audience

Targeting: Audience with “intent to purchase”
Remarketing using Google Adwords
Google shopping ad
Dynamic remarketing
Defining goals and conversions
Retargeting using Facebook

Email Marketing

Types/uses of email marketing
Disadvantages
SPAM, CASL
How ethical marketers manage email, Permission Marketing

Mobile Marketing

Difference between website, responsive website, mobile website, mobile app
Crafting mobile strategy
SMS marketing, Use of QR and Proximity marketing
Delivering digital ads on mobile devices

Marketing Automation & Omni Channel Market

Rise of omni channel marketing
Omni channel vs multi-channel marketing
Omni channel best practices
Marketing automation and tools

Transitioning to Digital

How organizations transition to the Digital
Challenges in the transition
Changes in traditional 4 Ps
New York Times Paywall

Wrap-Up

‘Subscribed’ by Tien Tzuo (a summary)
Concept summaries of the course

Evaluation process

The evaluation methodology for the Executive Certificate Program in Digital Marketing and Social Media Strategy online course offered by IIM Raipur will be decided by the institute faculty. The methodology may include assignments, online examinations, group exercises or any other method as decided by the faculty.

Apart from the minimum attendance criteria already mentioned in this course guide, participants will have to secure the minimum marks set by the faculty in order to receive the course completion certificate.

Instructors

IIM Raipur Frequently Asked Questions (FAQ's)

1: What career opportunities will I have after completing this course?

The Executive Certificate Program in Digital Marketing and Social Media Strategy online course will open many doors for you career-wise. After completing this course, you can become a Digital Marketing Associate, Social Media Strategist, Marketing Manager, etc.

2: Are there any specific timings for the Executive Certificate Program in Digital Marketing and Social Media Strategy online course?

The Executive Certificate Program in Digital Marketing and Social Media Strategy has a weekend schedule. The classes are scheduled for three hours every Sunday from 10:00 AM to 1:15 PM.

3: How do I interact with the faculty?

Participants also get access to the SLIQ 2.0 Cloud Campus through which they can continuously learn through the material available and interact with faculty.

4: Is there any exam for getting the certificate?

Yes, you can. The Executive Certificate Program in Digital Marketing and Social Media Strategy programme is designed for students and freshers as well as working professionals who need to learn about digital marketing.

5: Can I apply for this course after graduation?

Yes, you can. The Executive Certificate Program in Digital Marketing and Social Media Strategy is designed for students and freshers as well as working professionals who need to learn about digital marketing.