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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The marketing paradigm has shifted to digital campaigns to keep up with the rise of technologies online. With the constant increase in the number of social media channels, it is essential to monetise the situation to reach the intended audience groups. Emeritus’ Digital Marketing course, you will learn how to plan, employ, and gauge the impact of various digital strategies that suit the growing power of digitally connected customers.

Digital Marketing training is a 10-weeks certification course that entails an average study time of two to four hours weekly. The syllabus includes various learning tools such as videos, projects, interactive discussions, simulations for practical experience, and assignments. These tools will offer a fun and immersive learning experience and also help evaluate your expertise and acquired progress.

Upon completion of the online Digital Marketing programme, students get a shareable digital certificate, verified by Emeritus and Columbus Business School. The course fee is $1400. The training offers flexible payment options and discounts for convenience.

The Highlights

Online training
120 Video Lectures
10 Real World Applications
Five discussions
Two Simulations
Live Online Teaching Sessions
Live Q&A with the educator
10 weeks course
Certification Course
Experienced Educator from Columbia Business School
Programme Fee US $1400
Flexible payment provision

Programme Offerings

Three months course
videos
Interactive discussion and quizzes
Experienced Faculty from Columbia Business School
Certificate
Online training
Short-term course
Flexible Payment Options

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	EmeritusColumbia Business School, New York

The course fee for the Digital Marketing program is stated below.
The course offers flexible payment options and special group enrolment pricing that will reduce the price if the candidate joins the program with their colleagues.

Course	Fee in USD
Digital Marketing course	US$ 1,700

What you will learn

Digital marketing skills

Upon completion of the Digital Marketing training programme, you will learn about:

Core customer behaviour in the digital world
Different Strategies in Digital Marketing
Lessons to be learned and best practices
Digital Marketing Metrics
Challenges of Digital Marketing

Who it is for

Digital Marketing ExecutiveDigital Marketing ManagerDigital Marketing Analyst

Emeritus’ Digital Marketing Course is recommended for

Corporate Executives
Sales and Marketing Professionals
HR executives
Key Decision-makers
Business Owners
Managers
Multimedia professionals
IT Professionals
Freelancers offering Digital Marketing

Admission Details

Step 1: To enrol in Emeritus’ Digital Marketing course, visit the following link: https://online1.gsb.columbia.edu/digital-marketing.

Step 2: Review the course information and brochure thoroughly.

Step 3: Once you understand the details of the brochure, opt for ‘Apply Now’.

Step 4: If you are new at Emeritus, you will have to create an account using an email address. Emeritus will use this email address for all your correspondence. If you have a pre-existing Emeritus account, log in.

Step 5: Pay the programme fee according to the fee structure of your preference. Make sure you make the first instalment or full payment before the deadline.

Application Details

To join the Digital Marketing online course, register yourself on https://emeritus.org/ After registration, pay the admission fee. If you have an account, log in with your credentials, and pay the admission fee. If you are making the transactions through installments, ensure that you don’t miss the deadline.

The Syllabus

Understanding of customer interactions using the concepts of customer advocacy
Dynamics of the relationship between classic marketers and customers in the digital era.

How to complete a search market simulation using the channels available in digital marketing
Apply the principles of targeting, personalization, and optimizing to form your own digital marketing campaign.

Impact of digital technologies on behavior
Importance of your decision-making process
How it affects the results of your campaign within a simulation.

How a company implements the access strategy
Utilizing its various approaches including on-demand services, location-based services, mobile wallets, and loyalty to provide faster and easier digital services to customers.

How a company implements the engage strategy to create valuable, engaging, and interesting content for customers in digital forms such as
- Blogs
- Online videos
- Branded games
- Photos
- Infographics

How to implement the customized strategy to understand customers' behaviors and tailor personalized experiences to meet their needs.

Connect strategy to utilize digital channels to enhance their relationship with customers
Improve customer support, product development, and sales.

How a company implements different approaches of the collaborate strategy for an effective digital collaboration with customers.

Reasons for brand failures such as deception, employees, word of mouth, and thoughtful participation.

Become relevant to your consumer
How to use major social networks, targeting options, online influencers, and customer decisions for your business.

Metrics of a campaign success
Challenges of measuring marketing ROI within your organization

Impact of your decision-making within the social media simulation
Step-by-step guide to structuring a digital marketing plan for your organization.

Challenges that surround a digital marketing plan such as
- Skills and training
- Speed
- Agility amongst others.

Future of digital marketing for your organization with field experts.

Instructors

Columbia Business School, New York Frequently Asked Questions (FAQ's)

1: What kinds of payment modes does Emeritus provide?

Candidates can pay by international debit/credit cards and bank wire transfer.

2: When can I access the Digital Marketing certification course?

Emeritus will provide you with the Digital Marketing programme login within 48 hours from payment.

3: Can I get a discount on this Emeritus course?

Yes. If you enrol with your colleagues, you can avail yourself of a discount of up to 20%. An alternative option is to get a referral code, which will allow a discount of $160.

4: Is this a Certification Course?

Yes. Digital Marketing is a certification course. You will get a shareable digital certificate.

5: What is the programme duration?

Digital Marketing online training has a duration of 10 weeks. Devoting 2-4 fours every week should suffice.