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Quick Facts

Total Fees

2.50 L

Fees Details

General

₹ 2.50 L

Disclaimer: Data for total fees has been calculated based on all years/semesters as provided by the college. The actual fees may vary.

Course Details

MODE

Full time

DURATION

24 Months

Master of Arts (MA) in Advertising and Public Relations is a full-time two-year postgraduate course offered by the Jagran Lakecity University, Bhopal.

A program that prepares students for a wide variety of careers in advertising, from the artistic and creative side of things, to the business of media planning in traditional and interactive realms. MA Advertising & PR works in partnership with industry and takes a practice-research approach to explore the future of advertising.

You will examine the challenges the industry currently faces and consider how to make the most of new opportunities. Through a series of briefs and projects developed and delivered in partnership with diverse industry players , you will develop a portfolio that combines strategy and creativity.

Students majoring in advertising & PR specializations, enhance, train and sharpen skillsets designed for a versatile career in the field of brands, advertising, digital marketing, new media and creative industries.

Curriculum is a combination of skills courses, where students hone their craft and produce multi-platform content, and concept courses, where students dig into history, theory and issues critical to the profession and practice of advertising and PR.

MA Advertising & PR is a business-focused degree in a creative communications College, combining strategy with creativity.

MA Advertising & PR works in partnership with industry. You will work on live briefs and projects with brands, businesses and agencies, gaining key industry skills and insights.

MA Advertising & PR is about the future. You’ll explore the emerging technologies and media spaces the industry is focused on.

MA Advertising & PR is practical. You’ll make ads and experiences, build prototypes and speculative designs.

MA Advertising & PR is critical. Your practice is your way of answering the research questions about media, culture and advertising that the industry faces.

Specialization Offered

Advertising
Public Relations

Eligibility Criteria

Graduation with minimum 50% or an equivalent qualification in any discipline from an institute affiliated to a university or any university recognised by UGC.