- Mode: Full time
- Duration: 2 Years
This course is a two-year comprehensive industry-oriented pathway that trains the students to develop both as professionals and entrepreneurs in the field of marketing and merchandising by providing extensive knowledge and developing technical & behavioural skills in the core functional areas of Merchandising, Marketing, Branding, Integrated Marketing Communications, Product Development, Sourcing, Buying, and Range Planning. Pearl Academy trains students to be professionals who can conceptually and critically analyse complex problems to propose intelligent and compatible solutions in both the fashion and lifestyle verticals.
At the start, the course engages the student to attain a broad overview of the global fashion and lifestyle industry. It has been designed in a manner that it encompasses the entirety of the fashion value chain, from raw materials to retailing, along with basic marketing principles. It also provides a knowledge and understanding of the elements & principles of fashion design, communication channels, terminologies, and fabrics, coupled with their applications in the fashion business. It will help them acquire and develop an understanding of the designing and marketing perspective across all levels of fashion merchandising & production. The course also emphasis on design thinking, which aims to develop an appreciation and understanding of what design contributes to the overarching business landscape in students.
The following semesters will focus on building one’s aptitude in fashion business, such as problem-solving abilities and effective communication skills. Students will be prepared for the outside world by sharpening their knowledge and skills for visual merchandising, online & offline marketing, buying & merchandising, and retailing through various live industry projects. Research tools and techniques suitable to the specialisation will be used to interpret the reality of the fashion business world. The students will get an opportunity to undertake an overseas exchange or an Internship or a live project with a fashion and lifestyle brand.
This program is not subjected to approval by any Government of India regulatory bodies like UGC, AICTE etc.
Open for Graduates from any stream