Pearl Academy, Mumbai

UG Pathway Advertising and Marketing Pearl Academy, Mumbai

Quick Facts

Total Fees
13.25 Lakhs

Fees Details

General:
13.25 Lakhs
Disclaimer: Data for total fees has been calculated based on all years/semesters as provided by the college. The actual fees may vary.

Course Details

  • Mode: Full time
  • Duration: 3 Years

Technology is rapidly transforming consumer culture and lifestyles. Organisations are seeking marketers who can understand these changes and develop strategies to better connect with their consumers.

This one of its kind course is designed to create future-ready marketers; marketers who can leverage the power of technology & data to creatively solve marketing problems.

The course is designed to provide students a solid foundation in business strategy and business models and then take a deep dive into the fundamentals of marketing, advertising & storytelling. Students will gain a thorough understanding of market research and consumer behaviour, market segmentation & positioning, integrated communication planning and media planning.

There will be emphasis placed on Digital Marketing to help students become technology-savvy marketers who understand different digital tools and the nuances of creative storytelling in the digital age. The focus on Design Thinking is intended to help students develop a creative and agile approach to problem-solving. While the modules on Data Analytics will help students leverage insights from data to make better decisions.

The entire course is designed to be highly application oriented in an experiential model of learning. Students get to do live industry projects and internships throughout the course. The global partnership with Torrens University, Australia ensures students are abreast with global best practices and marketing in an international context.

After this course students can look forward to gaining employment in the marketing departments of corporates, advertising agencies (planning/client servicing), digital marketing agencies, media planning agencies, market research agencies and start-ups.

Curriculum

Year 1

Empowers students with a fundamental understanding of business, marketing and communications manager. After First year students will gain a thorough understanding marketing and communications strategy in the digital age.

Active Citizenship| Business Communication| Marketing Fundamentals| Fundamentals of Management | Advertising & Branding| Consumer Behaviour & Interaction Design| Market Research| Software and Technical skills| Marketing Case Study

Year 2

Empowers students with an understanding of how to synergise business strategy and marketing strategy. After Second year students will know how to formulate marketing problems in a customer-centric manner and create effective marketing strategies that align with the larger business objectives.

21st Century Skills (or New Work Order)| Accounting for Decision Making| Buyer Journey Management| Live Project Lab| Integrated Marketing| Global Business Trends| Media Planning & Buying| Business Model Lab| Global Consumer and Trends

Year 3

Third year is highly application oriented and helps students bring to life all the learning undertaken in the previous two levels. It empowers students to think like creative modern day entrepreneurs who can identify new value propositions and effectively market them in a viable manner. After Third year students will know how to analysis complex problems and bring to life innovative marketing strategies keeping in mind globally relevant aspects like ethics and sustainability.

Persuasion and Negotiation Skills| Statistics for Decision Making| Ethics and Sustainability| Data Analytics| Entrepreneurship and New Ventures| Final Project

Employment Sectors

Corporates, Startups & NGOs | Advertising Agencies | Digital Marketing Agencies | Market Research Agencies | Media Planning Agencies

Want to know more about this course? Download Brochure

Eligibility Criteria

Candidates should have passed Class XII from any recognized board.

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