Pearl Academy, Mumbai

UG Pathway Global Luxury Brand Management Pearl Academy, Mumbai

Quick Facts

Total Fees
17.99 Lakhs

Fees Details

General:
17.99 Lakhs
Disclaimer: Data for total fees has been calculated based on all years/semesters as provided by the college. The actual fees may vary.

Course Details

  • Mode: Full time
  • Duration: 3 Years

Currently, the Luxury market is burgeoning with fast-paced change. According to a study by ASSOCHAM-Yes Bank, the Luxury Industry in India is currently valued at $23.8 billion.

The program aims to equip the student with a broad range of competencies suitable for employment in the luxury industry in India. The scope of the course is to enable students to either be independent entrepreneur or be employable in luxury industry. The luxury sector in India can be broadly split into the following verticals and this course covers all of them.

Products: Apparel and Accessories, Pens, Home Décor, Watches, Jewellery, Wines and Spirits

Services: Spas, Concierge service, Travel & Tourism, Fine Dining and Hotels

Assets: Yachts, Fine Art, Automobiles and Real Estate

Theory and application based problems solving methods are employed to deliver specialized skills of brand management, retail operations, marketing and clientele management. The assessments in the course is designed such that students are industry ready. The course is delivered both F2F and with online blending mode, so that students are engaged with learning as deeply as possible.

Students during the entire path get to meet experts from industry – LVMH, Genesis Luxury, Ferragamo, Gucci, Tag Huer. All students get to go for industry internship, so that they get an opportunity to expand their knowledge and gain new perspectives.

Curriculum

Year 1- Develop abilities to communicate, formulate research framework and get acquainted with the working of fashion and lifestyle industry through regular interaction.

Business Communications | Understanding people and organizations | Luxury Fashion Industry | Marketing Research | Marketing Fundamentals | Luxury Marketing Luxury Goods and Services

Year 2-Focuses on the relationship between the learner - industry and international scenario. Every student will undergo Live Project (cross disciplinary) and get international experience.

Customer Experience Management | Digital Marketing Communications | Accounting for Decision Making | Live Project Lab (cross disciplinary) | Luxury Retail Merchandising and operations | Digital Marketing Communications | International Experience Lab | Global Consumer and Trends, Aesthetics | Culture and Visual Influences

Year 3-Focus on complexity of concepts and challenges involved in managing luxury brands and how they influence the functioning of luxury business. Every student will undergo Professional Practice and Final Project leading to final portfolio display

Strategic Management | Entrepreneurship and New Ventures | Organisational Creativity and Innovation | Professional practice | Final Project | Luxury Visual Merchandising

Employment Sectors

Luxury brands | Luxury malls | Luxury Hotels | Luxury accessory brands | Fashion Journalism

Want to know more about this course? Download Brochure

Eligibility Criteria

Candidates should have passed Class XII from any recognized board.  

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