PG Advertising & Marketing is a unique course that blends creative practice with the business of advertising. It will develop digital savvy advertising professionals with indepth knowledge of marketing, copywriting and brand management.
Industry speakers and adjunct professors drawn from leading advertising, marketing and design agencies are part of the faculty. As part of the curriculum, learners will be involved in international exchange programmes, live projects for an advertising, design or marketing agency. Some of the companies where Pearl students are working include JWT, The Communication Council, Ogilvy & Mather and Times Internet.
The two-year course is well-designed to give a sound knowledge of advertising practices, integrated brand communication strategy, digital marketing and analyzing the ‘big data’, preparing learners to seek opportunities in both agencies and corporate brand management in India or globally.
Placements / Internships
Advertising agency like JWT, TCC, O&M, CreativeMarketingFix, digital communication agency, brand consulting agency, and the marketing communications or brand management department of any corporate house or non-profit organization.
Through such exchanges programmes, Pearl ensures that the students learn not only the technical aspects of the domain but also a new culture. In 2016, over 80 students were a part of the exchange program to Domus Academy, Milan, Italy. These students were from all 3 centers and across various PG courses like Fashion Business, Fashion Design, Interior Design & Styling, Luxury Brands, Fashion Communication, Communication Design and Fashion Styling & Image Design.
This programme is not subjected to approval by any Government of India regulatory bodies like UGC, AICTE etc.
A Candidate must have passed Bachelors degree For Admission in the course.
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Accreditation is a process by which the quality of a programme is examined and certified normally by an external body of academics. It validates and certifies that academic processes practised within an institute are robust and relevant.
For any programme to be recognized for further studies or a profession it needs to be approved either by a University or/and by a professional council as the case may be.
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