Developing graduates capable of designing unique and delightful retail and customer experiences.
Even as digital retail is growing exponentially, a significant chunk of the overall commerce pie lies with offline retail. As consumers become more informed about the latest global trends and products, companies are rushing to provide them not only more selection but also superior experiences. This space, therefore, is ripe for designers who can craft experiences that are not only highly functional but also delight the customer. The Retail & Experience Design program is a two-year postgraduate diploma that enables students to acquire the right set of skills to be successful in this space.
This program is open to applicants from all backgrounds, including those who are not from design backgrounds. As part of the program students undergo courses including Design Fundamentals, Communication & Branding, Packaging Design, Visual Merchandising, among others. Students will also receive instruction in research methodologies in order to develop their ability to design solutions from based on empirical observation.
The fundamental purpose of this program is to enhance not only the design capability of students but also to provide them with a thorough understanding of the commercial and business aspects of retail-focused design.
This programme is not subjected to approval by any Government of India regulatory bodies like UGC, AICTE etc.
Open for Graduates from any stream
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Accreditation is a process by which the quality of a programme is examined and certified normally by an external body of academics. It validates and certifies that academic processes practised within an institute are robust and relevant.
For any programme to be recognized for further studies or a profession it needs to be approved either by a University or/and by a professional council as the case may be.
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