This one-of-a-kind program is designed to create future-ready responsible advertising professionals with understanding of brands, consumer behavior, technology & data to provide creative solutions. Students learn to anticipate, analyze and deliver a satisfying customer experience using digital and creative skills. An understanding of business promotion, brand communication, client servicing, planning, idea development and project management is integral to our course.
Our Advertising & Marketing program provides an in-depth understanding of strategic positioning for products and services, launching company initiatives to suit consumer choices and helping brands inspire customer loyalty by mapping consumer behavior. International exposure, career mentoring by experts and live industry projects help enhance career prospects.
Using traditional and modern learnings, students are encouraged to come up with ideas and communication concepts for customer engagement. While Digital marketing elevates storytelling, creative thinking promotes a creative and agile approach to problem-solving and data analytics encourages better decisions and consumer outreach. Based on an experiential learning model, this program is highly application-oriented and encourages national and international exposure, real-time projects and mentoring by industry experts. In this learning journey, students will explore their core strengths and identify their line of interest for a long term pursuit.
This programme is not subjected to approval by any Government of India regulatory bodies like UGC, AICTE etc.
Candidates should have passed Class XII from any recognized board
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Accreditation is a process by which the quality of a programme is examined and certified normally by an external body of academics. It validates and certifies that academic processes practised within an institute are robust and relevant.
For any programme to be recognized for further studies or a profession it needs to be approved either by a University or/and by a professional council as the case may be.
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