PGD Marketing Management St Joseph's College of Commerce, Bangalore

Post Graduate Diploma in Marketing Management is a part-time Course offered by St Joseph's College of Commerce, Bangalore. The duration of the course is 1 years. The course is affiliated with Bangalore University, Bangalore. 

This program covers the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. It begun by helping us understand consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continued by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. 

Finally, we learnt how to get your ideas deserve and communicate the actions through a Marketing Plan. It covered various aspects related to Marketing Management, Marketing Research and Advertising. The program also covers the strategic role of e-business in improving the marketing function of a firm. In the global marketing environment subject to intense competition and rapid Internet-induced changes, an organisation's competitive advantage depends on key strategic decisions. This program gives decision-makers a strong foundation in marketing concepts and skills.