Business and commerce drive the world’s economy and have the greatest impact on our lives – locally and globally. It focuses on careers that direct financial, human and materials resources towards a goal of profitability. It studies and analyses the different factors underlying the behaviour of firms under various market structures.
Marketing has many facets to career avenues including sales, advertising, graphic design, media, communications, market research, trend and data analysis, public relations and social media. And, Finance is closely related to accounting but focuses on the strategies, management and analysis of financial processes. Business and individuals rely heavily on financial advisors and analysts to make decisions on how to grow income and minimize losses.
In this course, students develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer relationships. The course develops concepts and skills necessary for marketing decision-making and illustrates how various decision-making tools apply to actual business situations.
It aims to familiarize the students with the various concepts of Financial Accounting. The contents are so designed that student will be able to use the accounting information for various decisions making and understand the nature of transactions and their effect on financial statements and studying and analysing the financial statements for evaluating the performance of the organization and taking appropriate decisions for the arising developments.
All courses are a combination of classroom sessions and mandatory 2/3 of the programme period as a field engagement/ placement/ internship component.
The classroom sessions will facilitate learning through participation in the forms of lectures, discussions, case studies, presentations, assignments, etc., to help students to understand the conceptual and theoretical clarity of the subject area. The field engagement will provide a possibility to see the linkages between the classroom inputs by highlighting the practical dimensions of the course. The insights that emerge from theories and hands-on practical experiences is aimed at making students conceptually strong and successful in practice of the course and getting absorbed in employment setups.
Core courses shall be offered in Semester – I & Semester – II that are designed to provide basic concepts, tools and techniques in various functional areas. There will be common classes for Sem I and Sem II for students registered in the PGDM in Marketing & Finance and PGDM in Personnel & Human Resources Management Programme.
Broad Thematic Areas:
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Accreditation is a process by which the quality of a programme is examined and certified normally by an external body of academics. It validates and certifies that academic processes practised within an institute are robust and relevant.
For any programme to be recognized for further studies or a profession it needs to be approved either by a University or/and by a professional council as the case may be.
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