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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

Business leaders worldwide realise the importance of analytics in marketing. However, marketers are unable to optimise the use of analytical tools because of skill gaps. With the right skills, employees can make better decisions, leading to higher profits. The Marketing Analytics course by Wharton Business School can help you fill that skill gap in your organisation.

This Marketing Analytics programme has been designed to introduce you to analytical techniques and tools for better decision-making. Better insights will enable you to ask the right managerial questions and develop smarter solutions to marketing roadblocks. The programme covers concepts from data analytics and modern marketing science to maximising customer-centric profitability.

The Marketing Analytics online course also features industry examples and case studies of organisations like Netflix, Amazon, and American Express. Upon course completion, you’ll receive a certificate from the Wharton School of Business, with which you can enhance your CV/resume and land better, high-paying, and rewarding jobs.

The Highlights

Bite-sized learning
Real-world examples
Case studies
Knowledge checks
Offered by the Wharton School of Business
Peer-based learning
6-week online course
Certificate of completion
Assignments

Programme Offerings

Real-world examples
Offered by the Wharton School of Business
Bite-sized Learning
Case Studies
Knowledge checks
6-week online course
Peer-Based Learning
Certificate of completion
assignments

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	The Wharton School, Philadelphia

You need to pay the programme fee to enrol in the Marketing Analytics training course.
Flexible payment options are also available.

Marketing Analytics fee structure

Course	Fee in USD
Marketing Analytics	$ 2,600

Eligibility Criteria

To get the Marketing Analytics certificate, you must complete the programme.

What you will learn

Natural Language ProcessingKnowledge of Artificial IntelligenceDigital marketing skills

At the end of the Marketing Analytics training programme, you’ll be able to:

Gather and leverage customer-level data to maximise profitability
Strategically determine optimal pricing to maximise profit
Apply statistical tools to create customer segments, design new projects, and predict customer demand
Experiment to secure stakeholder buy-in, solve problems and make more intelligent business decisions
Apply multi-touch experimentation and attribution techniques to increase your marketing efforts effectiveness
Effectively navigate ethical pitfalls and privacy laws as you incorporate natural language processing, machine learning, and artificial intelligence into your pipeline

Admission Details

To get admission into the Marketing Analytics course, you must:

Visit the programme by visiting the link - https://online-execed.wharton.upenn.edu/marketing-analytics/?thank_you=true
Read the programme details carefully.
Click the ‘Apply Now’ option.
Sign in/Register.
Submit the online form.
Complete the fee payment.
Start the course.

Application Details

Before you make the Marketing Analytics course fee payment, you have to fill an application form, which requires your name, address, city, ZIP code, state, work experience, organisation name, job title, and job profile.

The Syllabus

How to utilize cutting-edge technology and data analysis to determine customer lifetime value and solve data-driven business problems at your company.

Embrace advanced marketing science techniques to design products that meet customer needs
Apply data analytics to create effective consumer segments.

Study historical and conjoint data to predict the impact of price variations on sales of your products
Find the optimal price tactics.

Framework for how to prioritize business challenges by using experiments
Asking the right questions to distinguish correlation from causality.

Explore the digital marketing landscape
Measure the efficacy of different campaigns
The pros and cons of various attribution models.

Assess whether cutting-edge technologies such as AI and NLP have a place in your marketing practice.
If they do, analyze ethical considerations around customer data and measurement.

Instructors

The Wharton School, Philadelphia Frequently Asked Questions (FAQ's)

1: Which university does Wharton Business School belong to?

The Wharton Business School belongs to the University of Pennsylvania.

2: How much do I need to study to complete the course satisfactorily?

To complete the course satisfactorily, you need to dedicate at least 4-6 hours per week.

3: Who will teach the course?

Eric T. Bradlow, Raghuram Iyengar, and Ryan Dew are the course instructors.

4: What’s the duration of the Marketing Analytics course?

The course is six weeks long.

5: What information will the certificate display?

Upon completion, you will receive a certificate with your name, Wharton Business School’s logo, course name, the signature of the programme director, and the University of Pennsylvania’s logo.