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Online learning has drastically changed how we prepare ourselves for a particular industry. No other sector has been as impacted by online education as digital marketing. With almost all companies having a digital profile, there is a need for professionals in this field. Whether you are a big-time business owner, or a small-scale business owner, or your heart is simply in marketing, you have to make your presence known in the digital world by taking the best digital marketing course online.
Digital marketing is here to stay, thus when you complete these courses, doors open to a variety of careers, such as those of a social media manager, digital marketing executive, and so on. From online courses to degrees, you have a variety to choose from. You can start with some of the top digital marketing online courses and then explore other options to make your career lucrative. We have made a list of some of the best digital marketing certification courses that are up for grabs. Suppose you are only curious for the moment or you don't want to break the bank, then don’t worry! Check out our list of online free digital marketing courses.
What is Digital Marketing?
Any form of marketing that promotes services or products through an online platform is digital marketing. It used to mean only television and radio, but those days are long gone. Today, social media fits right into our palms. Today, digital marketing is everywhere. Digital marketing is also called online marketing and in simple words, it is the promotion of brands to connect with different potential customers thereby using the internet and other forms of digital communication. You can find its immense importance in almost those who have pursued digital marketing course online in all the industries out there:
- Sports Management
- Fashion Design
- Healthcare Management
Who Can Pursue Digital Marketing Courses?
As a professional, you should be able to combine creative and technical skills to generate traffic toward your product or service. Here is a list of criteria for you that are ideal for the best digital marketing course online. You can call yourself a digital marketer if you are skilled at the different digital marketing techniques. The minimum required eligibility is graduation from an institution that is recognised by the government and that too under any field. Other than graduation below are some of the skills that must be present in those who want to learn the best online digital marketing courses:
- Excellent Interpersonal skills
- Time Management
- Organisational skills
- Basic knowledge (SEO, Email marketing) is a bonus
Eligibility Criteria for Digital Marketing Courses
The criteria would vary depending on the courses. You can opt from a wide array of choices, from Digital Marketing Certification courses to PG or even Ph.D. Depending on these, the eligibility criteria for these would vary from 10th grade to UG. You can also opt for digital marketing courses in India. Though there are no specified fields of study required for digital marketing online classes students who have graduated with the commerce stream are more likely to jump into a long-term career in digital marketing.
Skills Required for Digital Marketing Courses
As one launches a career in digital marketing, he or she must be wondering what kinds of skills are required to sharpen digital marketing skills. You may brush up your skills after taking digital marketing classes online. 2 kinds of skill sets are required for studying digital marketing online courses - an amalgamation of both hard and soft skills.
- Attractive marketing skills
- Creativity (To innovate and think outside the box)
- Technical skills
- Observation (to note the change in the trends)
- Empathy (to resonate with the consumer)
- Soft skills (communication, time management, leadership, teamwork)
What You Will Learn in Digital Marketing Courses?
You will learn how to effectively spread the message of your product or service to the target audience with the best online digital marketing course. That is the gist of what you will learn in these online digital marketing courses. The online training platform will provide all that is required to excel in this sector. Depending on the different types of digital marketing courses you take, you can learn different aspects of the field. Here are a few things that are focused on in the digital marketing online certification courses.
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Affiliate Marketing
Popular Digital Marketing Courses by Top Providers
With the expansion of the digital world at this rapid pace, top providers are offering a plethora of online digital marketing courses. This will cater to the demands of the candidates as well as the companies. You take these online digital marketing courses and are ready to work for the best companies in the world. Here are some of the top providers offering digital marketing certification courses:
|Upgrad Digital Marketing Courses|
|Facebook Digital Marketing Courses|
|Intellipaat Digital Marketing Courses|
Career Opportunities After Digital Marketing Courses
This field combines sales and marketing, general management, and creativity. Companies are in dire need of all these roles, even though a person has done his or her studies through a regular course or online education, as long as the person has the skills to do the job. They want experts who can communicate the quality of their products and services. Opportunities are often given to those who have learned any digital marketing course online with certificate. Let us take a look at some of these careers that you can land after completing these online digital marketing courses.
- Social Media Manager
- SEO Manager
- PPC Marketing Manager
- Digital Marketing Analyst
- SEO Analyst
- Digital Marketing Executive
- Digital Marketing Manager
Digital Marketing Salary Trends
As the demand for qualified digital marketing professionals is on the rise, the compensation is rising. When your expertise and experience increase, you expect an even more handsome salary package. This is true both in India and abroad. Salary trends can vary based on factors such as location, years of experience, level of education, industry sector, and job role. Let us take a look at the general overview of the salary ranges in the different roles of digital marketing after taking any digital marketing degree course.
Average Salary (INR)
Less than 1 year
3 – 4 lakhs
4 – 5 lakhs
6 – 7 lakhs
10 years and above
8 – 10 lakhs
**Source of salary details: payscale
Note: The given salary details may vary depending on experience, skill, company, and freelance.
Scope of Digital Marketing
Online education in digital marketing has great scope as there will always be a need for professionals in this field. A competitor with an average product and a great digital marketing team can beat you in business even if you have the best product. So the need for compelling storytellers and technical experts on the digital platform is always going to rise. Arm yourself with some of the best digital marketing courses, and your career will be rewarding.
There is a wide array of career opportunities waiting for you (social media manager, copywriter, SEO manager, and several others) after you have opted for and completed learning the best online digital marketing courses in India. The digital marketing courses fees can be as low as Rs. 400 on platforms like Udemy. The average cost of a digital marketing course in India is around Rs. 30,000.
Gone are the days when one could win the market with just a good product. Now you need state-of-the-art marketing too, and that would be digital marketing. So top companies from all industries are on the lookout for those who have pursued digital marketing online training courses. Take some of the best digital marketing courses and start awesome careers with these companies. Here are a few top recruiters who hire digital marketing graduates.
Q: Are there any free online digital marketing courses?
A: Yes some of the popular free digital marketing courses are highly professional and sought after.
Q: How long would it take me to complete these digital marketing certification courses?
A: This would depend on the course, the provider, and your learning pace. These digital marketing courses can last from as little as a few days to a few months or even up to a year.
Q: Are online digital marketing courses worth it?
A: Yes, online digital marketing courses with certificates are time-efficient and flexible. They give you more credibility as a professional, and when you work, it will show. So decide on a digital marketing online certification that is best for you.
Q: What are the career prospects after the best digital marketing certification?
A: Social media manager, SEO manager, copywriter, and PPC marketing manager are some of the few top careers after the successful completion of digital marketing certification online.
Q: How much does a digital marketer earn annually?
A: It would vary depending on experience, qualifications, and companies. The pay scale ranges from Rs. 3 to Rs. 8.5 lakhs for a digital marketer in a company. For a freelancer, it can start from as little as Rs. 2 lakhs and go up depending on skills and experience obtained from digital marketing certifications.
Q: What are some of the top industries I can try to break into after completing these online digital marketing courses?
A: Almost any industry imaginable requires digital marketing skills. Some of the top industries that can be sought after online digital marketing courses with certificates are sports management, fashion design, finance, e-commerce, and healthcare management.