- Marketing fundamental
- Understanding competitors
- Segmentation, targeting and positioning
- Marketing mix
- Consumer decision making process
Post Graduate Program in Strategic Digital Marketing 6 months Online Mentorship
PG Program in Strategic Digital Marketing 6 months Online Mentorship designed by world-class faculty and industry leaders to master digital marketing strategies
Collaborators Great Learning
Medium of instructions English
Mode of study Online
Mode of learning Self study, Classroom
Mode of Delivery Video and Text Based
Learning Time Fixed Time
course applicable for Individuals
The PG Program in Strategic Digital Marketing 6 months Online Mentorship certification comes with immense reputation because several companies are in need of experts in their firms. Traditional marketing methods have proved to be expensive and less effective when compared to digital marketing methods. Joining this course, you not only develop your theoretical knowledge in digital marketing but also understand the concept through real-time experience.
Through the six-month course, you design your own digital portfolio, that will be done by you with the guidance of some of the best faculties in the industries. You are also provided practical experience through online lab sessions. They help you run online campaigns and give you hands-on training. You are not only taught by digital marketing faculty, but you gain knowledge on the different concepts from leaders and faculty in digital marketing.
In the course, you are given a 4-week capstone project. Through this project, you work under some of the experienced leaders in the field in live projects. Most of the projects are dealt under top 50 firms in the world.
6-month online course
Learn about Google Analytics, Adwords, Facebook Ads, LinkedIn marketing
Offline and online hiring events
online and offline skill assessment test
Career guidance workshop
Live online sessions
Live mentorship from experts
Course And Certificate Fees
The PG Program in Strategic Digital Marketing 6 months Online Mentorship certification fees are given below.
Rs. 100,000 + GST
Admission Fees: Rs. 20,000 + GST
Period of Loan
EMI (incl GST)
0 per cent
0 per cent
0 per cent
0 per cent
2 per cent
0 per cent
3 per cent
0 per cent
3 per cent
6.50 per cent
3 per cent
6.50 per cent
3 per cent
7.20 per cent
3 per cent
7.60 per cent
You can pay for the course using the 0 per cent financing options. Besides, they come with an interest rate of 0 per cent and processing fee of 0 per cent along with a long tenure of up to 60 months. For your doubts regarding the fee of the course, you can communicate with the admission office by email firstname.lastname@example.org and phone +91 7428990414.
certificate providing authority
Who it is for
The PG Program in Strategic Digital Marketing 6 months Online Mentorship course is meant for students and working professionals of several disciplines. Anybody who want to make a career out of digital marketing can enrol for the certification. You could be somebody specialising in designing e-commerce websites. Perhaps, you may work in the retail business, educational institute, healthcare sector, automobile industry, or the entertainment area.
Once you successfully complete the digital marketing certification, you stand to become any one of the following:
Virtual Reality Developer
Digital Marketing Manager
SEO and SEM Specialist
Email Marketing Specialist
User Experience Designer
Internet Marketing Specialist
Web marketing specialist
Social Media Marketer
You can be a graduate or student who is doing their final semester in a college that is recognised by the Government of India. There is no constraint on the discipline that you are studying for the moment.
For clarifications regarding the eligibility, you can communicate with the admission office through email at email@example.com and phone +91 7428990414.
What you will learn
The PG Program in Strategic Digital Marketing 6 months Online Mentorship certification provides you with the right kind of platform to learn and understand digital marketing.
You are exposed to the most prevalent online marketing tools like Google Adwords, Google Analytics, Facebook Ads Manager, Hootsuite, HubSpot, Canva, and others.
You can easily develop a perfect digital portfolio that provides you with the right kind of opportunity to highlight your skills and talents to others.
You gain practical understanding through working on online lab sessions.
With the 4-week capstone project, you work in an application-based industry project.
You understand how to effectively use social media tools including Google Adwords, Facebook, LinkedIn, SEMrush.
You are given the strategic digital marketing course by Great Learning.
The admission to the digital marketing training programme is simple and easy.
You will need to fill up the online application form. Please make sure that you fill up the details properly. Details about which can be found in the next section.
Once you have filled up the online application form and send it, your application is reviewed for the interview process.
If you are selected, then you will receive a call from the Admission Director’s office.
Once you are through the interview call, you can join the programme by paying the fee.
If you have any doubts regarding the admission process, then please feel free to contact their admission office at firstname.lastname@example.org or call them at +91 7428990414.
Customer understanding and insights
The digital marketing framework
- Buyers persona
- Behavioural approaches to marketing
- Customer understanding, segmentation, and behaviour
- Customer engagement and tactics
Customer acquisition and engagement strategy
- Content Planning and auditing
- Design thinking
- Content marketing
- Mastering Storytelling
- User interaction design and experience (UI-UX)
- Branding, positioning and marketing messaging
- Creating ad copies across formats
- Landing page design
- Developing your brand Voice
- Google adwords/search marketing
- Display marketing
- YouTube marketing
- LinkedIn marketing
- Facebook and Instagram marketing
- Programmatic buying
- Other Channels (Twitter, Microsoft Ads)
Social media channels
- Social media strategy across platforms(Facebook, Instagram, LinkedIn, Twitter, Quora)
- Online reputation management
- Planning and executing social media campaigns
Customer Nurturing Strategy and Digital Marketing Tactics
- earch engine optimization
- Tool Demonstration
- On page SEO
- SEO Basics
- Off Page SEO
- Linking/ Navigation
- SEO Case Study
- Site crawl ability and other factors
Email and Affiliate Marketing
- Affiliate Marketing Pitfalls
- Affiliate marketing
- Designing effective emails
- Marketing automation
- Affiliate Marketing Strategy and Use Cases
- SMS marketing
- How to Start an Affiliate Marketing Program?
- Mobile Ad Ecosystem
- App engagement and analytics
- Setting up a Whatsapp Marketing Campaign
- App install and app store optimization
Marketing Analytics and Campaign Management
- User retention and engagement strategy
- User Retention and Engagement
- Measuring marketing effectiveness (CAC, LTV, ROI, churn, marketing spend mix)
- Google Analytics
- Omnichannel marketing and analytics
- Reporting and creating dashboards
- Social media analytics
- A/B testing and optimization
- Campaign budgeting
- Media planning - Media mix
- Campaign Planning
- Career Assistance: Resume building, Mock interviews, 1:1 mentorship
- Great Lakes Executive Learning Certificate
- As you can see, you cover all the crucial topics of digital marketing. Now, you are ready to start your own business and become a digital marketing consultant with the certificate. Additionally, candidates also have hands-on learning to use marketing tools like Google Adwords, LinkedIn, SEMrush, and Facebook. You are given live access to leaders in the industry through the immersion program. You can participate in job boards, hiring events, resume building, and mock interview career workshops.
Filling the form
The online application form contains 3 sides, each of which contains important credentials to be filled up by you.
The first side of the application requires your personal information like name, phone number, city, and so on. You need to fill up your personal details on it.
The second side of the online form needs your educational qualifications. You will need to write down your educational details. Please make sure that what you fill in the online form is accurate.
On the third side of the online application form is a programme review, that highlights some features of the programme and how you can benefit through it. This helps you understand how the digital marketing 6-month course will mould your career in this exciting sector.
If you have doubts regarding filling up the online application form, you can contact them at email@example.com or through phone +91 7428990414.
How it helps
The PG Program in Strategic Digital Marketing 6 months Online Mentorship certification benefits are several. You learn how to implement some of the following in your business and organisation.
You learn about cost-effective marketing. Digital marketing is a cost-effective method of marketing your business. The need to spend a lot of money on your marketing campaign is not required, when you can make use of the digital marketing tools.
Through this programme, you can target the right customers. Unlike traditional marketing tools, digital marketing techniques can reach out to a broader audience. You are able to focus all your energy only on the target audience and work towards that only.
It provides you with the accurate metrics of measurement. You are able to understand your business. Digital marketing analyses your marketing strategies providing you with the right kind of outcomes.
You also learn how to promote your brand awareness. Only when your potential clients know about your business, they will buy from your firm. For any kind of business, the brand awareness plays a significant role.
You are able to find out how to promote a business so that it can compete with others.
The main benefit of this course is that you understand the concepts for targeting clients all over the globe.
Using the right kind of strategies and promotions you have learned from the digital marketing 6-month online mentorship programme you can now advertise your firm online.
Lastly, you are given the Great Lakes Executive Learning Certificate.
The course is taught by some of the most prominent names in digital marketing over the years. Senior leadership professionals from the industry are invited once in a while, to deliver guest lecturers for students.
As a participant, it will be your responsibility to ensure that you make all the required arrangements for lab sessions. Students are informed earlier about the online classes and lab class. The good news is that you can access the recording of the lab class later.
A virtual lab is where you are taught and guided comprehensively by a mentor. You will get hands-on training like running live social media marketing campaigns. All the critical aspects of digital marketing are covered in this programme.
You will need to have completed a bachelor’s degree. There is no mandatory work experience for the participants. Digital marketing is an evolving field of work and it may take a few years for working professionals to utilize it to its full potential.
To join the live online classes, you will need to pay a fee of Rs. 100,000 + GST. For loan options, you can communicate to the admission office using the phone number +91 7428990414.
Refunds for the digital marketing course is not provided. Participants are discouraged from doing so after giving the fees. Please go through the entire course syllabus, benefits, and admission process, before you decide to enrol.
The PG Program in Strategic Digital Marketing 6 months Online Mentorship training concentrates on the social media aspects. You will have to enrol for them using the right mode of application. You can communicate with the admission office for clarifications and queries.
Some of the main advantages of joining the digital marketing course, is that you learn how to capitalise on the main aspects of marketing campaigns. For example, you find out how you can do cost-effective marketing, be able to target the right customers, and make sure that all your audience is reached.