3 Courses and Certifications

Online Marketing Analytics Courses & Certifications

With rapid technological advancements, marketing teams are allocating more of their time and capital to interpret the performance and growth of their marketing efforts. As they often struggle to exhibit credibility, they need to capitalize on marketing analytics to attain higher ROI. Marketing analytics significantly tracks, manages and studies the metrics from the marketing campaigns and then determines the ROI of marketing efforts. If you are willing to study marketing analytics, you should consider getting a qualification and skills in this field. There are a variety of marketing analytics courses offered by top institutes at different levels. 

Very few institutes offer a degree in marketing analytics. Many institutes offer marketing analytics courses as a specialization with a bachelor’s degree in marketing or business administration. Moreover, there are many marketing analytics certifications from top MOOC providers. You can also earn a master’s degree in marketing analytics to validate yourself as a marketing analyst.

What is Marketing Analytics?

The term marketing analytics refers to the practice of managing and studying metrics data to determine the ROI of marketing efforts. Calls-to-action, channel performance, blog posts, and thought leadership are some of the marketing efforts where marketing analytics can help. It also helps identify opportunities for improvement of marketing performance. With marketing analytics, marketers can answer analytics questions that are most vital to their stakeholders.

Also Read: Free Marketing Analytics Courses & Certifications

Who Can Pursue Marketing Analytics Courses?

Individuals holding a background in statistics, probability, and calculus can get started with marketing analytics courses. CMOs, Managers, CDOs, and professionals responsible for marketing strategies can attend online marketing analytics courses and certifications. Also, professionals working in the marketing field, especially sales managers, marketers, business development executives, retailing, branding and digital marketing professionals can opt for marketing analytics certification courses.

Eligibility Criteria for Marketing Analytics Courses

  • Candidates must have the minimum eligibility of 10+2, or a BA/BS/MBA in statistics, mathematics, market research, computer science, business administration, social sciences, or an equivalent field depending on the course requirements are eligible for marketing analytics courses.
  • Candidates must have basic prerequisites such as statistics, calculus, and probability.
  • Some marketing analytics courses require an aspirant to have a relevant degree with certain years of experience in marketing or equivalent fields.

Skills Required for Marketing Analytics Courses

  • Statistical skills
  • Analytical approach  
  • Business and organisation skills
  • Critical thinking
  • Visualisation skills
  • Research and survey

Also Read: Top providers offering Marketing Analytics courses and certifications

Edx Marketing Analytics Courses & Certifications
Swayam Marketing Analytics Courses & Certifications
Nulearn Marketing Analytics Courses & Certifications
Udacity Marketing Analytics Courses & Certifications
Futurelearn Marketing Analytics Courses & Certifications
Eruditus Marketing Analytics Courses & Certifications
Vskills Marketing Analytics Courses & Certifications
Jigsaw Academy Marketing Analytics Courses & Certifications
GetSmarter Marketing Analytics Courses & Certifications
Talentedge Marketing Analytics Courses & Certifications

What Will You Learn in Marketing Analytics Courses?

  • Pursuing marketing analytics courses online provides you with a strong foundation in the study, analysis and understanding of marketing trends.
  • You will learn the skills necessary to perform market research, survey design, marketing analysis and understanding of consumer behaviour. 
  • You will develop the skills required to interpret consumers’ needs and preferences.
  • You will also learn concepts in sales analytics, bundling of services and products, demand and assortment, and the difference between pull and push strategies.
  • Marketing analytics online courses will further teach you the business skills essential to the fields of accounting, finance, marketing, and general business in both the local and international marketplace.

Popular Marketing Analytics Certification Courses

The objective of getting enrolled in marketing analytics certifications is to develop skills pertinent to the modern business world. These Marketing analytics online courses will prepare you to understand and address the needs and preferences of customers, conduct market research, and fortify your marketing efforts to improve the ROI. The duration and fees of marketing analytics certification courses depend on the course type and provider institutes. The marketing analytics course syllabus also varies from course to course.

Here’s the list of some of the best marketing analytics certification courses:

Course Name

Offered by

Duration

Fees

Marketing Analytics

Symbiosis Institute of Business Management, Pune

5 Weeks

Rs 2,400

Executive Development Program in Marketing Analytics

XLRI-Xavier School of Management, Jamshedpur via Talentedge

5 Months

Rs 70,000

Marketing Analytics

IIT Kharagpur via Swayam

12 Weeks

Free

Marketing Research and Analysis-II

IIT Roorkee via Swayam

12 Weeks

Free

Professional Certificate in Marketing Analytics and Research Methodologies

Amity University eLearning, Greater Noida, Columbia University, New York via Amity University eLearning, Greater Noida

12 Weeks

Rs 36,000

Professional Certificate Programme in Advanced Marketing Strategy and Analytics

IIM Kozhikode via TSW (Times Professional Learning)

10 Months

Rs 147,500

Certified International Marketing Analyst

Vskills

Self-paced

Rs 2,499

Marketing Analyst

Udacity

3 Months

$1,017

Marketing Analytics

Columbia University, New York via Edx

12 Weeks

Free

Marketing Analytics

Darden School of Business, University of Virginia, Charlottesville via Futurelearn

5 Weeks

Free


Career Options in Marketing Analytics

There are numerous career opportunities available after completing online marketing analytics courses and certifications. You can find opportunities in market research firms, advertising agencies, and consumer project groups. As companies are increasingly shifting towards digital, they need marketing analytics professionals who can help them get a large audience base and drive business growth. The proliferation of smart devices and computers that generate huge amounts of data is also multiplying the demand for these professionals as they navigate the data to derive meaning and make data-driven decisions.

Below are the top jobs you can explore after marketing analytics courses:

Marketing Analytics Salary Trends

The salary of a marketing analytics professional depends on the qualifications, skills, employment types, and level of experience. As per PayScale, the average salary of a marketing analyst in India is Rs 452,702 p.a. The pay can range from Rs 197,000 to Rs 100,000 p.a. Mentioned below is the marketing analyst salary based on experience.

Salary as per experience level:

Less than 1 year

1-4 years

5-9 years

10-19 years

Rs 367,183

Rs 439,912

Rs 616,626

Rs 403,186

*Source: PayScale

Popular Online Finance Courses and Certifications

Scope of Marketing Analytics

As marketing is a vital factor to facilitate business operations, it becomes crucial to analyse the marketing campaigns and performance. With marketing analytics, marketers can do this adeptly. It improves efficiency while allowing marketers to successfully optimize the return on investment. Marketing analytics helps in understanding customer and market trends, conducting market research, and providing a wider, clearer picture of the efforts and the returns.

Earning a degree or certification in marketing analytics offers various lucrative careers in a vast variety of areas, as marketing is the foundation of organisations' growth. You can get into different business areas and derive invaluable data for your organisation to drive growth. Thus, the scope of marketing analytics is tremendous in terms of adoption and career prospects.

Top Recruiters for Marketing Analytics Professionals

Novartis

Accenture

Innovaccer

Deloitte

Turing

Dell

Acuvate

Apple


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FAQs

Q: Can I learn online marketing analytics courses free?

A: There are many free online marketing analytics courses offered by top institutes that help you master marketing skills and land a lucrative career in the modern marketplace.

Q: Where can I learn marketing analytics courses?

A: Online platforms like Udemy, Coursera, and LinkedIn Learning offer online marketing analytics online courses and certifications. You can pursue these courses for free or at a few costs and expand your knowledge and skills in this field.

Q: How do I get certified in marketing analytics?

A: The best way to get certified in marketing analytics is to earn a degree or certification in marketing analytics and then apply for a job as a market analyst.

Q: Who is eligible for marketing analytics courses?

A: Anyone looking for a career in research and marketing can pursue marketing analytics courses. Individuals holding a BA/BS/MBA degree in marketing, statistics, and research can earn a specialization in marketing analytics.

Q: How long does it take to complete online marketing analytics courses?

A: The duration of online marketing analytics courses may depend on the course type and provider institutes.

Q: What can I do after marketing analytics courses?

A: After completing marketing analytics online courses, you will have incredible career opportunities in marketing companies, advertising agencies, brand departments and more.

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Advanced Certificate Programme in Statistics & Analytics for Marketing Insights

Offered by

Certificate

Advanced Certificate Programme in Statistics & Analytics for Marketing Insights

The Advanced Certificate Programme in Statistics & Analytics for Marketing Insights Course provided by MICA aims at educating learners about the latest trends and developments in the field of marketing management and marketing analytics. The online course is a 6-month specialized programme available on the Eruditus Executive Education platform.

Through the Advanced Certificate Programme in Statistics & Analytics for Marketing Insights Live Course, learners will be introduced to different types of research techniques using data-driven strategies that meet the market requirements. Learners will also be equipped with skills in machine learning applications.

The Advanced Certificate Programme in Statistics & Analytics for Marketing Insights Training Course is delivered through live online sessions, discussion boards, webinars and other interactive sessions with experts in the field. If you successfully complete the evaluations and score 70% overall, you will be rewarded with a certificate from MICA.

...Read More
6 Months
71,750
Skills Covered:
Business analytics knowledge Marketing skills Data science knowledge Knowledge of Data Visualization Machine learning
Executive Development Program in Marketing Analytics

Offered by

Certificate

Executive Development Program in Marketing Analytics

Executive Development Program in Marketing Analytics is a five months course. The course will have a run-time for 3 hours every week on Sunday between 10 AM to 1 PM. 

This course will provide the right tools and techniques to all its participants who will, in turn, offer marketing managers to make better investments. In the duration of the course, the participants will be taught methods like awareness, loyalty, satisfaction, distribution levels, market share, and others and how these are linked to the financial outcome of the firms. 

The course also gives an opportunity to quantify the impact of marketing efforts with minute attention to access their short and long-term implication on the organisation firm. The Marketing Analysis course is regarded as an absolute necessity for all working professionals in sales, marketing, business development, branding, advertising, analysts, and executives.

Marketing Analytics is the most essential part of any organisation, for those seeking to establish themselves in this field, the Executive Development Program in Marketing Analytics is the best choice. For further information on how to achieve it, this article consists of all essential contents including eligibility, career opportunities, admission process, fees, and many more. 

...Read More
5 Months
70,000
Skills Covered:
Marketing skills Advertising skills Knowledge of Excel
Certificate

Professional Certificate in Marketing Analytics & Research Methodologies

Professional Certificate in Marketing Analytics & Research Methodologies is a carefully designed course that helps aspirants learn and predict how customers buy products and their response to marketing initiatives. The programme curriculum teaches learners the best practices to identify potential customer segmentation and focused targeting.

In the Professional Certificate in Marketing Analytics & Research Methodologies online course, you will learn how to use optimization tools and probabilistic models to model pricing sensitivity, customer demand forecasts, and lifetime value. This comprehensive programme will also cover important topics such as data collection methods, statistical computation, forecasting sales via ML, and the introduction to research. 

Professional Certificate in Marketing Analytics & Research Methodologies training makes you understand how to gauge factors while introducing and designing new products to the market. Upon completion, you will receive a prestigious, verified certificate, awarded under - edX Partner University: Columbia University + Amity Online. This will showcase potential recruiters, the industry skills and practices you’ve acquired, accelerating your career path tenfold.

...Read More
12 Weeks
Beginner
60,000

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