3 Courses and Certifications

Online Marketing Analytics Courses & Certifications

With rapid technological advancements, marketing teams are allocating more of their time and capital to interpret the performance and growth of their marketing efforts. As they often struggle to exhibit credibility, they need to capitalize on marketing analytics to attain higher ROI. Marketing analytics significantly tracks, manages and studies the metrics from the marketing campaigns and then determines the ROI of marketing efforts. If you are willing to study marketing analytics, you should consider getting a qualification and skills in this field. There are a variety of marketing analytics courses offered by top institutes at different levels. 

Very few institutes offer a degree in marketing analytics. Many institutes offer marketing analytics courses as a specialization with a bachelor’s degree in marketing or business administration. Moreover, there are many marketing analytics certifications from top MOOC providers. You can also earn a master’s degree in marketing analytics to validate yourself as a marketing analyst.

What is Marketing Analytics?

The term marketing analytics refers to the practice of managing and studying metrics data to determine the ROI of marketing efforts. Calls-to-action, channel performance, blog posts, and thought leadership are some of the marketing efforts where marketing analytics can help. It also helps identify opportunities for improvement of marketing performance. With marketing analytics, marketers can answer analytics questions that are most vital to their stakeholders.

Also Read: Free Marketing Analytics Courses & Certifications

Who Can Pursue Marketing Analytics Courses?

Individuals holding a background in statistics, probability, and calculus can get started with marketing analytics courses. CMOs, Managers, CDOs, and professionals responsible for marketing strategies can attend online marketing analytics courses and certifications. Also, professionals working in the marketing field, especially sales managers, marketers, business development executives, retailing, branding and digital marketing professionals can opt for marketing analytics certification courses.

Eligibility Criteria for Marketing Analytics Courses

  • Candidates must have the minimum eligibility of 10+2, or a BA/BS/MBA in statistics, mathematics, market research, computer science, business administration, social sciences, or an equivalent field depending on the course requirements are eligible for marketing analytics courses.
  • Candidates must have basic prerequisites such as statistics, calculus, and probability.
  • Some marketing analytics courses require an aspirant to have a relevant degree with certain years of experience in marketing or equivalent fields.

Skills Required for Marketing Analytics Courses

  • Statistical skills
  • Analytical approach  
  • Business and organisation skills
  • Critical thinking
  • Visualisation skills
  • Research and survey

Also Read: Top providers offering Marketing Analytics courses and certifications

Edx Marketing Analytics Courses & Certifications
Swayam Marketing Analytics Courses & Certifications
Nulearn Marketing Analytics Courses & Certifications
Udacity Marketing Analytics Courses & Certifications
Futurelearn Marketing Analytics Courses & Certifications
Eruditus Marketing Analytics Courses & Certifications
Vskills Marketing Analytics Courses & Certifications
Jigsaw Academy Marketing Analytics Courses & Certifications
GetSmarter Marketing Analytics Courses & Certifications
Talentedge Marketing Analytics Courses & Certifications

What Will You Learn in Marketing Analytics Courses?

  • Pursuing marketing analytics courses online provides you with a strong foundation in the study, analysis and understanding of marketing trends.
  • You will learn the skills necessary to perform market research, survey design, marketing analysis and understanding of consumer behaviour. 
  • You will develop the skills required to interpret consumers’ needs and preferences.
  • You will also learn concepts in sales analytics, bundling of services and products, demand and assortment, and the difference between pull and push strategies.
  • Marketing analytics online courses will further teach you the business skills essential to the fields of accounting, finance, marketing, and general business in both the local and international marketplace.

Popular Marketing Analytics Certification Courses

The objective of getting enrolled in marketing analytics certifications is to develop skills pertinent to the modern business world. These Marketing analytics online courses will prepare you to understand and address the needs and preferences of customers, conduct market research, and fortify your marketing efforts to improve the ROI. The duration and fees of marketing analytics certification courses depend on the course type and provider institutes. The marketing analytics course syllabus also varies from course to course.

Here’s the list of some of the best marketing analytics certification courses:

Course Name

Offered by

Duration

Fees

Marketing Analytics

Symbiosis Institute of Business Management, Pune

5 Weeks

Rs 2,400

Executive Development Program in Marketing Analytics

XLRI-Xavier School of Management, Jamshedpur via Talentedge

5 Months

Rs 70,000

Marketing Analytics

IIT Kharagpur via Swayam

12 Weeks

Free

Marketing Research and Analysis-II

IIT Roorkee via Swayam

12 Weeks

Free

Professional Certificate in Marketing Analytics and Research Methodologies

Amity University eLearning, Greater Noida, Columbia University, New York via Amity University eLearning, Greater Noida

12 Weeks

Rs 36,000

Professional Certificate Programme in Advanced Marketing Strategy and Analytics

IIM Kozhikode via TSW (Times Professional Learning)

10 Months

Rs 147,500

Certified International Marketing Analyst

Vskills

Self-paced

Rs 2,499

Marketing Analyst

Udacity

3 Months

$1,017

Marketing Analytics

Columbia University, New York via Edx

12 Weeks

Free

Marketing Analytics

Darden School of Business, University of Virginia, Charlottesville via Futurelearn

5 Weeks

Free


Career Options in Marketing Analytics

There are numerous career opportunities available after completing online marketing analytics courses and certifications. You can find opportunities in market research firms, advertising agencies, and consumer project groups. As companies are increasingly shifting towards digital, they need marketing analytics professionals who can help them get a large audience base and drive business growth. The proliferation of smart devices and computers that generate huge amounts of data is also multiplying the demand for these professionals as they navigate the data to derive meaning and make data-driven decisions.

Below are the top jobs you can explore after marketing analytics courses:

Marketing Analytics Salary Trends

The salary of a marketing analytics professional depends on the qualifications, skills, employment types, and level of experience. As per PayScale, the average salary of a marketing analyst in India is Rs 452,702 p.a. The pay can range from Rs 197,000 to Rs 100,000 p.a. Mentioned below is the marketing analyst salary based on experience.

Salary as per experience level:

Less than 1 year

1-4 years

5-9 years

10-19 years

Rs 367,183

Rs 439,912

Rs 616,626

Rs 403,186

*Source: PayScale

Popular Online Finance Courses and Certifications

Scope of Marketing Analytics

As marketing is a vital factor to facilitate business operations, it becomes crucial to analyse the marketing campaigns and performance. With marketing analytics, marketers can do this adeptly. It improves efficiency while allowing marketers to successfully optimize the return on investment. Marketing analytics helps in understanding customer and market trends, conducting market research, and providing a wider, clearer picture of the efforts and the returns.

Earning a degree or certification in marketing analytics offers various lucrative careers in a vast variety of areas, as marketing is the foundation of organisations' growth. You can get into different business areas and derive invaluable data for your organisation to drive growth. Thus, the scope of marketing analytics is tremendous in terms of adoption and career prospects.

Top Recruiters for Marketing Analytics Professionals

Novartis

Accenture

Innovaccer

Deloitte

Turing

Dell

Acuvate

Apple


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FAQs

Q: Can I learn online marketing analytics courses free?

A: There are many free online marketing analytics courses offered by top institutes that help you master marketing skills and land a lucrative career in the modern marketplace.

Q: Where can I learn marketing analytics courses?

A: Online platforms like Udemy, Coursera, and LinkedIn Learning offer online marketing analytics online courses and certifications. You can pursue these courses for free or at a few costs and expand your knowledge and skills in this field.

Q: How do I get certified in marketing analytics?

A: The best way to get certified in marketing analytics is to earn a degree or certification in marketing analytics and then apply for a job as a market analyst.

Q: Who is eligible for marketing analytics courses?

A: Anyone looking for a career in research and marketing can pursue marketing analytics courses. Individuals holding a BA/BS/MBA degree in marketing, statistics, and research can earn a specialization in marketing analytics.

Q: How long does it take to complete online marketing analytics courses?

A: The duration of online marketing analytics courses may depend on the course type and provider institutes.

Q: What can I do after marketing analytics courses?

A: After completing marketing analytics online courses, you will have incredible career opportunities in marketing companies, advertising agencies, brand departments and more.

Career Category
Specialization
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Pricing

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Executive Development Program in Marketing Analytics

Offered by

Certificate

Executive Development Program in Marketing Analytics

As you know, data is the new fuel of any business, and marketers analyse it to provide better services to the customers. Executive Development Program in Marketing Analytics by Nulearn is designed to train marketing students in market intelligence, using research practices and analytic techniques for day to day marketing decisions and formulating marketing strategies. 

Furthermore, the Marketing Analytics programme is a 4-month training course curated by IIM Visakhapatnam in association with the Nulearn platform. Through this programme, you will acquire critical analysis abilities and decision-making skills to tackle marketing and business issues. You will also learn how to use market intelligence in a real-world context through case-based sessions.

Throughout the course, you will benefit from continuous assignments and evaluations. There will also be a final exam, and after completing all the course elements, you can earn the Executive Development Program in Marketing Analytics certificate from IIM Visakhapatnam. 

As an entrepreneur, marketing lead, CMO, sales and marketing professional, or functional manager, you can upgrade your marketing analytics skills with this training. 

...Read More
4 Months
60,000
Skills Covered:
Marketing skills Knowledge of Data Visualization
Certificate

Marketing Analytics and AI

The Marketing Analytics and AI certification course offers a transformative learning experience, empowering individuals to navigate the complex marketing landscape with precision. Through hands-on training by industry experts and immersive classroom sessions, participants delve into topics like attribution modelling, social media analytics, and machine learning for marketers. 

With the Marketing Analytics and AI certification by BIA, participants learn skill-building and practical application, exploring a comprehensive curriculum designed to foster a deep understanding of marketing analytics and AI tools. From optimising marketing budgets to integrating cutting-edge technologies, students gain invaluable insights and real-world experience to propel their careers forward.

Also Read: Online Marketing Analytics Certification Courses

...Read More
4 Months
Skills Covered:
Machine learning Knowledge of Artificial Intelligence
Big Data and Artificial Intelligence in Marketing

Offered by

SDA Bocconi School of Management, Milan via Emeritus
Certificate

Big Data and AI in Marketing

Big Data and AI in Marketing certification is an 8 weeks course that is launched in collaboration with a 50-year-old SDA Bocconi School of Management, and the provider Emeritus. This course is both live, and online, and is designed for creating more value addition by making the students learn to forecast, understand, and then customising the activities related to marketing in an organisation.

Big Data and AI in Marketing training is a 16 module course where 2 live, and interactive weekly sessions are performed to engage with the participants. Usually, distance learning courses don’t organise discussion sessions but with this course, there is a great rapport between the faculty and the participants. In any case, if the aspirants miss the live lectures, for their benefit, these lectures will be recorded and mailed to them for their learning. Even when the studying sessions are over, the students can access every material as and when they want for a period of a year. 

...Read More
8 Weeks
Skills Covered:
Knowledge of Big Data Knowledge of Artificial Intelligence

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