19 Courses and Certifications

Online Marketing Management Courses & Certifications

Great marketing like any great endeavor requires great management. All the talent in the world would not make a marketing campaign for a new product or service work if it is not managed properly. Marketing is a trillion-dollar industry. It has its reach everywhere because all industries use it to reach everyone. Marketing Management ensures exceptional marketing. Thus there is a high demand for professionals in this field. If you have the passion and willingness to work for it, then there are many Marketing Management courses online and offline. You can also pursue free marketing management courses from top online learning providers and universities.

What is marketing management?

It is essential to differentiate between marketing and marketing management. Marketing is the process/processes of generating value for its products/services thus ensuring sales. Marketing has been described in the business world ‘as the art of selling products’  Marketing management, on the other hand, includes all the activities such as organizing, supervising, planning, and coordinating marketing tasks with the aim of meeting the needs of the customers. It is more of a business discipline focusing on the practical use of marketing techniques.

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Who Can Pursue Marketing Management Courses?

  • You can manage people and tasks efficiently
  • You have creative zeal toward working
  • You can see the endless possibilities in marketing management courses 
  • You are a marketing professional and now plan to take on a managerial role

If this is you, then marketing management courses are for you.

Eligibility Criteria for Marketing Management Courses

  • For UG Marketing Management Courses, you must have (10 + 2) qualifications with at least a minimum passing percentage of 50%.
  • For PG Marketing Management Courses, you must have a bachelors in any discipline with a minimum passing percentage of 50%.

Note: Some institutes give admission based on merit, while for others there will be entrance exams.

Entrance Exams For Marketing Management Courses 

Admission into some of the top MBA Marketing institutes in India is granted when a student qualifies for some of the most sought-after entrance exams which are then followed by wither by a personal interview or group discussion rounds. For both UG and PG marketing management courses, there are different entrance exams that are conducted for admission.

Entrance Exams for UG Marketing Courses

Entrance Exam for PG Marketing Courses

Important Skills for Marketing Management Courses

There are many important skills that are considered necessary when it comes to marketing management courses. For becoming an effective marketing manager, one will need to have important skills in managing  such as effective time management

  • Writing & Editing Skills
  • Problem-solving skills
  • Soft  Skills
  • Social Media Skills
  • Logical and Analytical skills 
  • Creativity & Innovation
  • Technical skills

Also Read: Popular providers offering Marketing Management Courses and Certifications

Udemy Marketing Management Courses & Certifications
Swayam Marketing Management Courses & Certifications
Coursera Marketing Management Courses & Certifications
upGrad Marketing Management Courses & Certifications
TSWMarketing Management Courses & Certifications
Edx Marketing Management Courses & Certifications
Talentedge Marketing Management Courses & Certifications
Cambridge International Qualification Marketing Management Courses & Certifications
Emeritus Marketing Management Courses & Certifications
Eruditus Marketing Management Courses & Certifications

What will you learn in Marketing Management Courses?

Popular Marketing Management Certification Courses

Great management requires greater tactics. There is so much you can learn from degree courses or even from experience. The benefit of marketing management certification courses is that they are prepared by professionals and academicians who have done extensive research. You can enroll in and complete these marketing management online courses at your own pace and convenience. Here are some of the best Marketing management certification courses:

Course

Offered by

Duration

Integrated Marketing Management

IISc Bangalore via Swayam

8 weeks

Professional Certificate in Marketing Management and Consumer Behavior

Amity University eLearning, Greater Noida via University of Maryland, College Park

6 weeks

MBA Marketing Management

GNDU Amritsar

24 months

Marketing Management

University of Maryland, College Park via Edx

7 weeks

Marketing Management

IIM Bangalore via Edx

9 weeks

Certified Services Marketing Manager

Vskills

Self-paced

Certificate Program in Marketing Management

Welingkar Mumbai

6 months

Executive Programme in Advanced Marketing Management

IIM Indore via TSW (Times Professional Learning)

12 months

Executive Post Graduate Certificate in Marketing Management

IIM Kozhikode via TSW (Times Professional Learning)

12 months

Advanced Programme for Marketing Professionals

IIM Calcutta via TSW (Times Professional Learning)

12 months

Career Opportunities after Marketing Management Courses

Here are just a few of the job titles that a candidate will become ready for after they have learned and secured degrees or certificates from marketing management courses. These job roles are in high demand owing to the increased need for marketing management. 

Marketing Manager

As a marketing manager, you will oversee marketing campaigns for products, services, and brands. You will supervise different teams (research, advertising, sales, and others).

Average Base Salary p.a.: Rs 680,577/-

Brand Manager 

As a brand manager, you will specialise in brand image. You will develop strategic campaigns to enhance the brand identity.

Average Base Salary p.a.: Rs 886,009/-

Market Research Analyst

In this role, you will research extensively on market trends, products, and consumer behavior through surveys, interviews, reports, and others. You will then give advice to the marketing team on how to make excellent strategies.

Average Base Salary p.a.: Rs 343,324/-

Other careers:

Salary Trends

Professionals who have completed marketing management certificate courses for becoming certified marketing management professionals will be compensated well. Their salaries will vary depending on skills, experience, employers, and location. Mentioned below is the salary of a Marketing Manager based on experience after they have pursued some kind of marketing management certificate courses.

Experience in years

Average Base Salary p.a.

< 1

Rs 455,560/-

1-4

Rs 507,440/-

5-9

Rs 727,952/-

10-19

Rs 959,604/-

 **Source: PayScale

Popular Online Media Courses and Certifications

Scope After Marketing Management Courses

The market industry in the global market reached a value of 1,713 billion dollars in 2023. It is estimated to increase by 4,414.9 billion dollars in 2030. This trillion-dollar industry will only work if there is good management.  If you have what it takes then opt for the best marketing management courses to get ahead in the game.

Top Recruiters for Marketing Management Professionals

Finding the right amount of professionals who are interested in the field of marketing is a difficult thing that the recruiting organisations will have to manage as it is an essential part of the recruitment process. Some of the best recruiting institutions and organisations that hire marketing management certificate courses are as follows:

  • Tata
  • NBC
  • Flipkart
  • Swiggy
  • Zomato
  • Google

FAQs on Marketing Management Courses

Q: How can I learn online marketing management courses?

A: There are many online marketing management courses that you can pursue from top institutes. These marketing management courses online are recognised all over the world and can give you specialisations in the marketing industry.

Q: Is marketing a good career?

A: Yes. While a degree in Marketing Management courses is paramount, it is necessary to be updated on what is happening in the industry. So choose from a variety of online marketing management courses to fill in the gap.

Q: How long do you study marketing management?

A: For UG marketing management courses. it can take up to 3 years. PG Marketing management courses can take up to 2 years. The duration of marketing management certificate courses can range from a few days to a few years. Any course for a marketing manager will also be under the postgraduation category hence 

Q: How much does it cost to study marketing management courses?

A: There are numerous free marketing management certifications. Then there are Marketing Management certification courses which can cost up to Rs 8 lakhs. (Many institutes offer their full-time degree courses online.) Coming to on-campus UG courses, it can take up to Rs 9 lakhs and for PG it will be around Rs 15 lakhs if the candidates pursue a course for marketing manager.

Q: Is Marketing Management competitive?

A: Yes Indeed. Each company has its own fierce competitors. So they are always trying to develop the best strategies to ensure their marketing is unique and powerful. Hence take the best online marketing management courses to enhance your skills.

Q: What are some of the top institutes for pursuing Marketing Management Courses?

A: Some of the best institutes offering marketing management courses are Jamnalal Bajaj Institute of Management Studies, Mumbai, School of Business, University of Petroleum and Energy Studies, Dehradun, Maharaja Sayajirao University of Baroda, Vadodara, and more.

Career Category
Specialization
Job Role
Skills

Pricing

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To
BBA Marketing

Offered by

Online Degree

BBA Marketing

Jain University, Bangalore is offering an online BBA in Marketing to individuals aspiring to enter the marketing domain. The Jain Online BBA Marketing course will cover the core marketing theory required in a real practical industry business setting. This online bachelor's course will teach students about marketing tools essential for an organisation to compete in a dynamic marketplace like planning, implementing, directing, and supervising an organisation’s marketing efforts turning them into efficient leaders. The online BBA Marketing at Jain University includes a host of skill enhancement and ability enhancement courses alongside core courses. Get more details about this online degree course below.

...Read More
36 Months
1,65,000
Online Degree

MBA Marketing

The MBA in Marketing offered by Chitkara University is a 2-year online postgraduate degree programme. The programme is aimed at preparing students for the ever-evolving marketing landscape by equipping them with the necessary knowledge and skills. With the online MBA Marketing from Chitkara University, students will master tools such as Google Ads, Facebook Ads, LinkedIn Ads, Blogger, Google Analytics, Shopify, and WordPress, among others. This online MBA degree can be pursued by entry- to mid-level professionals who look to move into decision-making positions. Veteran marketers who want to enhance their expertise in the digital domain can also take the course.

...Read More
24 Months
2,05,000
MBA Marketing

Offered by

Online Degree

MBA Marketing

The MBA Marketing Management is a specialised degree in the field of marketing, equipping students with a deep understanding of human and market behaviours. The online course involves a comprehensive curriculum that provides them with core business knowledge and skills in critical thinking and analytical approach to create a significant impact in the industry. With online MBA Marketing Management from UPES Dehradun, students will also acquire a strong understanding of Marketing Analytics, Brand Management, Social and Digital Marketing, and Advertising and Sales Promotion. Upon completion, they can pursue careers such as Marketing Managers, PR Specialists, Social Media Managers, and others.

...Read More
24 Months
1,50,000

Offered by

Liverpool Business School , IMT Ghaziabad via upGrad
Online Degree

MBA with Specialization in Marketing

The "MBA with Specialisation in Marketing"Degree is a 20 Months course for working professionals that is awarded jointly by upGrad, and Liverpool Business School which helps one complete their MBA from a top foreign university.

Liverpool Business School is a top UK School for getting a Master's Degree in Administration. And, a candidate can go to the university campus to attend an all-paid 1-week immersion program. 

The "MBA from Liverpool Business School with Specialisation in Marketing" curriculum has some of the important topics covered like Brand Building, Marketing Channels, Digital Business Innovations, Sales and Distribution Management, and Market Management. The

content is prepared by the faculty and industry leaders. And, the content is made in the form of videos, projects, and even case studies.  

The "MBA with Specialisation in Marketing" program not only helps in the acquisition of knowledge but also helps in the student’s further employment opportunities. Again, adding the degree details to resumes or CVs leaves a good impression on the employers who are hiring.

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20 Months
Executive Programme in Advanced Marketing Management

Offered by

Certificate

Executive Programme in Advanced Marketing Management

The IIM Indore Programme in Advanced Marketing Management is designed to deliver the core skills of marketing management and integrated marketing communication defining effective communication strategy to understand how to make communication strategy for the benefit of the organization. The course includes distribution and price management to design then channels of product distribution and price management according to the market needs.

The Advanced Marketing Management Programme by IIM Indore offers knowledge of Digital marketing including social media marketing and search engine optimization to reach the targeted customers over the internet. The course teaches customer-centric management which includes research about the needs of the customer to come up with the product or services which suits the needs of the targeted customer.

The Advanced Marketing Management syllabus encourages students to learn about various behavioural decision theories to understand the decision-making behaviour of the customer and learn the strategy to manage brand equity. The programme focuses on traditional and digital marketing by understanding the need for multi-channel retailing over traditional omnichannel retailing to generate more leads and compete with the market with new plans and strategies.

...Read More
12 Months
2,49,000
Skills Covered:
Marketing skills Social Media Marketing Advertising skills SEO skills Digital marketing skills Analytical skills
Certificate

Executive Program in Marketing Management - Advance

The Executive Program in Marketing Management - Advanced online program is developed to help the students gain an understanding of the marketing strategies and management skills required for business management. The advanced level marketing course is provided by the Mizoram University, Centre for distance and online education. The program is conducted for eligible students for one year and consists of two semesters.

The e-learning program is technologically equipped and enables the students to enhance their marketing skills by learning about strategic management techniques. The students are engaged with valuable insights through e-notes, e-quizzes to familiarize themselves with the course content. 

The Executive Program in Marketing Management - Advance training program provides the students with the course certificate after completion of the program which ensures professional recognition in the business sector.

...Read More
12 Months
9,900
Skills Covered:
Business analytics knowledge Marketing skills Organising skills Business Management
Certificate

PGP Marketing Research

The PGP Marketing Research certification course is designed for postgraduate students who are interested in the field of Marketing Research. Candidates who get into this course will be able to receive information regarding market segmentation, market control, product pricing and promotions, techniques to make strategic decisions, etc. The programme will be supervised by the industry experts and the sessions will take place on the offline campus as it is a residential course. The PGP Marketing Research certification syllabus of the programme includes a total of eight modules including the dissertation and internships. The curriculum of the programme is 11 months long. The course also includes exclusive hands-on projects in internships with the partnered organizations. Upon the successful completion of the PGP Marketing Research course along with the dissertation as well as internship projects, students will get a certificate and will be able to receive placement benefits with the assistance of the institute.

...Read More
11 Months
8,71,020
Skills Covered:
Marketing skills Business Management
Certificate Program in Marketing Management

Offered by

Certificate

Certificate Program in Marketing Management

The Marketing Management program is a comprehensive distance learning certification course created by the Welingkar Institute of Management which holds a great deal of respect in the field of management. Experienced mentors will teach the course, and the reading material will be provided to you along with question banks that will help you in a quick revision after you're done learning a lesson.

Moreover, the Marketing Management certification syllabus has a lot of intellectual benefits as the course improves your marketing research skills, marketing techniques, and communication skills while adding to your knowledge about the behavioral patterns of consumers and buyers.

You can take the Marketing Management course by WeSchool from the comfort of your home and save time as it will give you a glimpse of what graduation or post-graduation in marketing and management looks like. Based on that, you can make a better decision about whether you want to pursue a full-length degree.

...Read More
6 Months
11,800
Skills Covered:
Communication skills Marketing skills
Executive Development Program in Sales and Marketing Management for Real Estate

Offered by

Certificate

Executive Development Program in Sales and Marketing Management for Real Estate

The real state business thrives on trust, and no one wants to do the business with the real estate firm whose name they haven't heard off. To make your name in the market, you need to have people that are good in marketing and can pitch anyone for the sales. This course Executive Development Program in Sales and Marketing Management for Real Estate is useful for both individuals who run their own real estate company and for the people who are looking to work in real estate companies and get their targets achieved. 

If you are running a business and it's been a few months you haven't been able to make a good sales then you need to reconsider your marketing and sales strategies, and this course will play perfect pieces to solve all your sales and marketing puzzles. The course we are talking about today deals with all the core values of real estate business from reading the behaviour of the buyer to market analysis and planning. 

You will learn how to be a critical thinker and find out appropriate marketing solutions to all the problems which your real-estate business is going from. This business is said to be too volatile, and even with a small change in the economics of the country, the whole industry can shift from profit to loss in one night. 

...Read More
4.5 Months
60,000
Skills Covered:
Marketing skills Sales skills
Marketing Management

Offered by

Certificate

Marketing Management

The course of Marketing Management, which is in association with the Indian Institute of Management, Bangalore, and is a part of the MicroMasters Programme is offered to the candidates by the platform of edX. This course aims to provide the students with in-depth information about how the marketing industry works. The candidates will be able to learn the fundamental concepts needed for pursuing a career in marketing, such as segmentation and positioning. 

The knowledge gained through this programme will help the candidates in analysing, tracking and reviewing resources of marketing and related activities. The candidates will make use of the various case studies and illustrations provided by applying them to real-world scenarios. 

This course is a total of 8 weeks, which can be easily completed by giving 2 to 3 hours of study on a weekly basis. This course is self-paced and hence leaves no scope for the candidates to worry about timings or the place from which they want to access the course contents. The programme provides two different enrolment tracks; paid and free. In the paid track, the learners will be given unlimited access and a certificate of completion whereas in the free audit track, they will have access only for a limited period of time. 

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9 Weeks
Intermediate
Free
Skills Covered:
Marketing skills
Certificate

Certification Course on Managing Marketing in the Hospitality and Tourism Industry

Managing Marketing in the Hospitality and Tourism Industry course is specially formulated for candidates who want to receive a professional certificate in the tourism and hospitality sector. During the Managing Marketing in the Hospitality and Tourism Industry training creative approaches, such as assignments and projects will be incorporated so that they are exposed to an advanced level of learning. Best practices and communication skills will be taught to the participants so that they learn more efficiently. The applicants will be learning to build customer loyalty and create a strong customer-client relationship.

The Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX will continue over a course of eight weeks during which the students will be provided with assignments to solve. The program also has the provision of upgrading Managing Marketing in the Hospitality and Tourism Industry training for accessing better learning facilities. The latest key principles that are related to marketing and the theories that are related to the hospitality domain are incorporated in the curriculum of the Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX.

EdX provides two different options for this online course; verified and audit. In the verified mode, the learners will get unlimited access to the course and a certificate of completion whereas in the free audit mode, they will have a limited duration of access. 

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8 Weeks
Intermediate
Free
Skills Covered:
Hospitality skills Knowledge of tourism
Certificate

Introduction to Marketing Management-1

The course will be primarily emphasizing marketing management techniques and their application. The certification program on Introduction to Marketing Management-1  by Swayam will be focusing on the concepts that include- the concepts related to marketing and its managerial decisions for helping the students formulate an effective marketing strategy. The Introduction to Marketing Management-1 certification syllabus over the period of eight weeks will cover the topics like- marketing environment, ethical issues related to marketing, microeconomics, marketing information, and others. 

The course will be focusing on the subject of- “management studies”.  After completing the Introduction to Marketing Management-1 certification course the students will have their skills enhanced in the subject of consumer behavior. The student's post completion of the program will learn to target the customers for the products by effectively placing their products. The program will be focusing on the working knowledge of the different concepts involved in marketing.

...Read More
8 Weeks
January 17 - March,13 2021
Skills Covered:
Marketing skills
Capstone Value Creation through Innovation

Offered by

Certificate

Capstone Value Creation through Innovation

The value creation through innovation specialisation culminates in this Capstone Value Creation through Innovation certification course. The focus of the specialisation is on technology-based creativity and transformation, and how to recognise and build on new opportunities. The academic partners in the value generation by innovation specialisation for this particular Capstone Value Creation through Innovation training are UC Berkeley Haas school of business and KTH royal institute of technology.

The applicant will apply the techniques learned during the preparation in this capstone course; this will show that the nominee understands the influence of technology, creativity and entrepreneurship, and marketing strategies for entrepreneurs. They should demonstrate awareness and judgement when it comes to when and how to use which process and solution.

Candidates can attain Capstone Value Creation through Innovation certification by the end of the course. This course is taught online. All the reading materials and lectures will be given to the candidate via online mode. The course has high demand in the emerging world of e-commerce; candidates would be able to pursue this course further with the help of the certification. Candidates need to complete all the criteria to pass this respective course.

...Read More
8 Weeks
Intermediate
4,018
Skills Covered:
Business Management
Marketing Management

Offered by

UMD via Edx
Certificate

Certification Course on Marketing Management

The programme has been formulated to provide the candidates all the necessary information required to propagate strategies related to marketing domain, which in return would help the company and the institution to grow. The course will be covering the ways to develop products that would meet the demands of customers and help create demand and awareness for those items and products to encourage more sales.

The Certification Course on Marketing Management by edX over the course of seven weeks will be covering topics namely- creating marketing base, problem solving and marketing skills. The course lays great emphasis on the subject of “Business and Management”. Furthermore, the sessions will be conducted in English and will provide live classes and assignments. The course also has the provision of “upgradation” where the students can apply for securing a certificate. The techniques to target and identify customers and also comprehend their demands will be covered.

...Read More
7 Weeks
Expert
Free
Skills Covered:
Marketing skills
Professional Certificate in Marketing Management and Consumer Behavior

Offered by

Certificate

Professional Certificate in Marketing Management and Consumer Behaviour

The Professional Certificate in Marketing Management and Consumer Behaviour certification course by Amity Online will equip you with the core skills required for effective management in an organisation. In the course, you will learn how to make marketing decisions and analyse customer behaviour to your product offerings.

During the Professional Certificate in Marketing Management and Consumer Behaviour programme, you will learn how to identify the critical factors for a successful marketing campaign. Understand the target customers and their behaviour towards your products and services. The course will also help you master customer targeting, cater to the needs and desires of your ideal customer profiles, and analyse campaign performance.

Moreover, the Professional Certificate in Marketing Management and Consumer Behaviour certification course broadly has two parts: Marketing Management and customer Behaviour. Experienced instructors structure the course to bring the best for you. The program is offered in partnership with the University of Maryland System. And so, upon completion of the certification program, you will be awarded the certificate of achievement from Amity Online and the University of Maryland System.

...Read More
6 Weeks
Expert
60,000
Marketing Management

Offered by

IMD
Certificate

Marketing Management Online

In this competitive business climate, companies must take the chance to generate superior consumer insights in order to outperform their competition. The Marketing Management online course provides an integrated business approach that is applicable to any sector, putting marketing function at the core of a firm alongside finance and strategy.

The Marketing Management online training teaches how to co-create value with consumers, subsequently record and convey that value in innovative ways. The course arms candidates with compelling facts and perspectives which helps candidates to have more successful, evidence-based interactions with their team. 

The Marketing Management online syllabus covers the tools and techniques used for extracting proper consumer metrics that help to make better decisions and, as a result, helps candidates to become better marketing managers. The course helps candidates to increase influence and relevance inside their business by providing greater value to consumers. The 5 weeks course offered by IMD primarily focuses on value-based marketing which helps a business grow and generate revenue.

...Read More
5 Weeks
1,950
Skills Covered:
Marketing skills Digital marketing skills
Professional Certificate in Marketing of Services and Innovative Products

Offered by

Certificate

Professional Certificate in Marketing of Services and Innovative Products

Today, marketing innovative services and products take place in an ever-changing business environment, and require rapid decision making, even with incomplete information. Innovations, products, and services in today's world are introduced at a breakneck pace, and therefore, have faster mortality rates. That's why it's essential to market them while they're still relevant.

Keeping these needs in mind, Amity Online, in collaboration with the University of Maryland and edX has designed the four-week, Professional Certificate in Marketing of Services and Innovative Products online course. 

The programme is essentially a how-to guide to help you navigate marketing challenges and bring new, innovative services and products to the market. The learning modules are also designed in an all-encompassing manner, with lessons on growth strategies, products strategies, and other market strategies.

The Professional Certificate programme in Marketing of Services and Innovative Products also provides a balance between conceptual learning and hands-on analysis with real-life projects. Lastly, you would also receive a course completion certificate for all the hard work you put in, which you can use to enhance your employability.

...Read More
4 Weeks
Beginner
50,000
Professional Certificate in Concepts in Budgeting

Offered by

Certificate

Professional Certificate in Concepts in Budgeting

The Professional Certificate in Concepts in Budgeting in India Training Course is an advanced level course that educates learners on the important concepts in budgeting. The course is available in a fully online mode and attempts to equip learners with the right skills and knowledge to manage the financial aspects of an organization.

The Professional Certificate in Concepts in Budgeting in India Live Course is conducted by the expert faculty of the Metropolitan School of Business and Management UK. After the candidates successfully complete the course, a digital certificate of completion will be rewarded by the management.

...Read More
2 Weeks
Expert
5,515
Skills Covered:
Financial knowledge Budget management

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