- Digital Marketing overview
- Digital Marketing Framework
- What: Your business
- Why: Marketing objectives and KPIs
- Where: Marketing channels
- Who and when: Your customer
Online
3 Months
₹ 22,849
Quick facts
particular | details | ||
---|---|---|---|
Medium of instructions
English
|
Mode of learning
Self study, Virtual Classroom
|
Mode of Delivery
Video Based
|
Learning efforts
10 Hours Per Week
|
Course overview
The Digital Marketer programme will help you excel in designing and building compelling content. Learn to use social media platforms to multiply your message. Master the skills to make your content visible and searchable. Further, the course covers fundamental concepts such as Google Analytics, Facebook advertisement, Ad campaigns, and more.
The Udacity Digital Marketer Training will enable you to learn the working and effectiveness of advertisements and videos in driving traffic. Conduct email marketing, optimisation, and measuring metrics with Google Analytics. You will learn to set your marketing objectives and gauge your progress with practical KPIs. The Digital Marketer certification course curriculum also covers designing and modifying the landing pages and user interface to enhance its appeal.
Moreover, the Digital Marketer Nanodegree Programme has a self-paced learning model that allows you absolute flexibility to train. Through the different Digital Marketer certification course projects, acquire a deeper understanding of the concepts and get enhanced learning results.
The highlights
- Three months course
- Self-paced learning
- Custom study plan
- Technical support
- Self-directed training
- Project review
- Quizzes for evaluation
- Flexible learning model
- Project feedback from experts
- Student community
- Career coaching services
- Student workspaces
- Industry-based project
Program offerings
- Self-paced training
- Flexible learning
- Career coaching
- Student workspaces
- Progress tracker
- Project reviews
- Technical mentor support
Course and certificate fees
Fees information
When enrolling in the Digital Marketer Nanodegree Programme, Udacity offers variable discounts on the programme fee for a limited period.
Digital Marketer Programme Fee Details
Training Option | Fee in INR |
Self-paced online learning (Pay Upfront) | Rs. 58,257 for 3-month access |
Self-paced online learning (Pay as you go) | Rs. 22,849/month |
certificate availability
certificate providing authority
Eligibility criteria
The prerequisites for the Digital Marketer programme by Udacity include sound knowledge of working with computers and online navigation.
Certification Qualifying Details
Candidates applying for the online Digital Marketer will get the certificate only after the successful completion of the project assigned to them.
What you will learn
After completing the Udacity Digital Marketer programme, you will acquire the following skills:
- Understanding of fundamental concepts of digital marketing, including marketing channels and KPIs
- Learn website UX and landing page optimisation to reach marketing objectives
- Gain proficiency in utilising various metrics to gauge and optimise your results
- Understanding various skills that a Content Marketer must possess
- Performing management and monitoring of your content with the help of content management tools such as Hootsuite
- Gauging the impact of the marketing campaign and your content
- Perform search engine optimisation (SEO) and search engine marketing (SEM) to enhance the searchability and visibility of content
- Understand the distinction between paid and organic social media advertising
- Execute targeted advertising campaigns on social media
- Create and manage advertisements over Facebook
- Use Google Adwords by understanding the working and nuances of the tool
- Understand and implement the concepts of display advertising
- Develop email campaigns, create email plans, and analyse the results
- Evaluate customer behaviour, audience acquisition, and lead conversions
Admission details
To enrol in the Udacity Digital Marketer, follow the below-mentioned steps:
Step 1. Visit the course page.
Step 2. Click on the “Enrol Now” button
Step 3. After clicking on the button, choose the payment plan and click on the “Quick Checkout” option.
Step 4. Enter your email address.
Step 5. Details of the net fee will appear on your system. If you have a coupon code, apply that others skip the option and proceed.
Step 6. Make the payment.
Filling the form
Search the Digital Marketer certification course name on the website. Then, enter your email address in the field and proceed to pick a payment plan. Now, go on with the checkout process and choose the payment mode. For successful enrolment, continue with the checkout.
The syllabus
Marketing Fundamentals
Content Strategy
- Content planning
- Measuring the impact
- Creating content
- Optimising website landing pages and UX
- Distributing and promoting content
- Jobs in content marketing
Social Media Marketing (Organic)
- Social media landscape
- Measuring the impact
- Social media content
- Social media channels
- Implementing and monitoring campaigns
- Jobs in social media marketing
Social Media Marketing (Paid)
- Getting started with Facebook
- Social media advertising introduction
- Creating Facebook Ad sets
- Platforms for Social Ads
- Creating and managing Facebook Ads
- Jobs in social media advertising
SEM with Adwords
- Keyword and Adwords selection
- Navigating Adwords
- Creating text ads
- SEM metrics and optimisation
- CPC bidding
- Jobs in SEM
SEO
- How does Search work?
- Onsite and offsite SEO
- Keywords
- Jobs in SEO
Display Advertising
- How do Display Ads work?
- Display ads in Adwords
- Display ads and targeting
- Video advertising
- Sales models
- Jobs in display advertising
Optimise and Measure with Google Analytics
- Google Analytics
- Understanding your audience
- Understanding behaviour
- Evaluating acquisition
- Evaluating conversions
- Optimising campaign budgets
- Jobs in marketing analytics
Email Marketing
- Email list generation
- Creating effective email campaigns
- Measuring results
- Creating an email plan
- Jobs in email marketing
How it helps
The Digital Marketer programme by Udacity will help you become an expert in digital marketing. The curriculum of the various courses caters to different specialisations. So, you achieve fluency in distinct concepts and skills of digital marketing. The Digital Marketer certification course effectively covers creating, promoting, modifying, analysing, and optimising social media campaigns. You will acquire mastery in social media marketing along with search engine marketing and optimisation.
Moreover, the Digital Marketer Nanodegree has several associated benefits, such as custom study plans, progress trackers, project reviews, and a flexible learning model. By the end of the programme, you will develop both a theoretical and practical understanding of the fundamentals of digital marketing. Through multiple course projects, you will effectively acquire hands-on experience to bolster your social media efforts.
Instructors
Ms Anke Audenaert
Professor
Facebook
Mr Daniel Kob
General Manager
Facebook
MBA
Ms Dawn Raquel Jensen
Adjunct Professor
Freelancer
Other Masters
Mr Benjamin Kepner
Instructor
Udacity
Other Bachelors
Ms Erica Reid
Digital Marketing Consultant
Freelancer
Other Masters
Mr Matt Bailey
Founder
Freelancer
Mr Liana Gross Furlini
Digital Marketing Specialist
Freelancer
Other Bachelors, Other Masters
Mr John Triggs
Product Leader
Freelancer
B.E /B.Tech, MBA
Ms Jen Crompton
Digital marketer
Freelancer
Other Bachelors
FAQs
If you want to pursue a reliable career in digital marketing by learning industry-specific and relevant skills, then the Udacity Digital Marketer programme is right for you. Learn to optimise results and generate insights into the campaigns. Gain invaluable hands-on training through the course.
Udacity's Digital Marketer Training is delivered by qualified industry representatives who have years of professional experience and industry-specific skill sets. In their specific profiles, the instructors have established identities who have assumed positions of responsibility in leading companies around the world.
The Udacity Digital Marketer Training, being a self-paced learning programme, has no set duration. Udacity, however, suggests that you can satisfactorily complete the programme within three months.
It is the responsibility of a digital marketer to design, execute and manage marketing strategies that support their organisation and its services and products. The role of the digital marketer is to create and enhance brand awareness through social media marketing to acquire customers and promote lead conversions.
Yes, Udacity has a proper refund plan in place. You are eligible for a complete fee refund within two days of the payment. Also, if you re-enrol into the same programme, you will not be getting access to the two-day refund window again.