Media Management is a specialised area of business administration which teaches the students about development, planning, functioning and brand building of media enterprises. The core task of media management professionals is to build a bridge between the general theoretical disciplines of management and the specifics of media industry. The course or programmes in media management train students in terms of developing an understanding and experience on how various functions such as production, marketing, human resources, finance and operations are run at a media house. Media management programmes, like other management courses are a blend of theoretical and practical aspect to get holistic exposure and learning in the field of media and communication. The programmes focus on media economics, strategy and on media and cultural policy. It also gives students pursuing media management course understanding in the latest concepts and practices for managing traditional and emergent media platforms.


Eligibility for Undergraduate

  • Candidates should have passed or appeared in Class XII from a recognised board

  • Final year candidates must be able to furnish proof of eligibility fulfilment within the requisite schedule

  • Candidates should have good verbal and written communication skills

Eligibility for Post Graduate


  • Candidates should be graduates in any discipline from a recognised institute or university

  • Final year graduation students may also apply provided they fulfil the eligibility programme within the stipulated schedule

  • Work experience is preferred but not mandatory



  • Media, which primarily exists through the mediums of print, television, radio and Internet, is a versatile and ever growing field which offers lot of learning. New media or Internet is rapidly expanding through social media platforms like Facebook, Twitter, Instagram etc.

  • According to a report by Exchange4Media, the Indian media and advertising industry grew by 17.6% in the year 2015 and is projected to grow by 16.8%.

  • Another report by PwC mentions that total worldwide entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5.1% over the coming five years, from US$1.74trn in 2014 to US$2.23trn in 2019. 

  • With the rise of avenues in the Media industry, the job prospects are also expected to increase in the functions of Sales & Marketing, Operations, Human Resource Management among others. 



  • Digital Marketing
  • Mass Media Industry
  • Media Design
  • Media Ethics
  • Press Law
  • Public Relations
  • Theories of Mass Communication


Advertising Director
Advertising Director
Salary : 4.5 L INR - 5 L INR
Degrees: B.A.


  • Course Fees
    Maximum Fees 6.73 Lakhs School of Business, University of Petroleum and Energy Studies, Dehradun
    Minimum Fees 0.51 Lakhs Usha Pravin Gandhi College of Management, Mumbai
    Degree Offered in UG
  • Course Fees
    Maximum Fees 11 Lakhs Prin LN Welingkar Institute of Management Development and Research, Mumbai
    Minimum Fees 0.07 Lakhs UP Rajarshi Tandon Open University, Allahabad
    Degree Offered in PG


Media Management

Join this QNA topic to get updates about latest happenings about the course!

  • 730 Joined
  • 26 Questions

mayank dangi 28 days ago

mayank dangis picture
Mayank DangiLast Seen: 1 week 53 min agoJoined on: 23-Jun-2019Education Interest: ManagementEducation Level: In Graduation

What are the colleges available for MBA in media management and which exam is required to qualify ?

Answer (1)

Yagyanshi Anands picture
Yagyanshi AnandLast Seen: 17 hours 16 min agoJoined on: 09-Oct-2018Education Interest: ManagementEducation Level: In Graduation
AJK Mass Communication Research Center (AJKMCRC) New Delhi 86,000Symbiosis Institute of Media and Communication Pune, Maharashtra 2,50,000Xavier Institute of Communication Mumbai, Maharashtra 1,85,00...Read More

abdul nabi 3 months ago

abdul nabis picture
Abdul NabiLast Seen: 3 months 16 hours agoJoined on: 22-Apr-2019Education Interest: Media and JournalismEducation Level: Graduate & Above

What is the significance of media management?

Answer (1)


Manidipa Kundu 3 months ago

Manidipa Kundus picture
Manidipa KunduLast Seen: 9 hours 57 min agoJoined on: 25-Mar-2019Education Interest: EngineeringEducation Level: Graduate & Above
hello aspirant,  media management is a branch of business management/ it involves strategy building,marketing of media,Media also contain internet management that covers with  all the ...Read More
User Pic

Archin 5 months ago

Archin s picture
Archin Last Seen: 2 months 2 weeks agoJoined on: 15-Jul-2018Education Interest: ManagementEducation Level: In Graduation

Colleges for the media management in pune / Mumbai??

Answer (1)

Komal Dayanand Gardis picture
Komal Dayanand GardiLast Seen: 20 hours 47 min agoJoined on: 07-Jan-2019Education Interest: EngineeringEducation Level: In Graduation
Hi Bruce, follow are some colleges that offers media management,MIT world peace university, puneTilak Maharashtra vidhyapeeth, puneAjeenkya D.Y patil university, puneBhavan's college, MumbaiDeviprasad...Read More

anant 7 months ago

anants picture
AnantLast Seen: 6 months 2 weeks agoJoined on: 05-Jan-2019Education Interest: Media and JournalismEducation Level: Graduate & Above

I have done MBA in Media management. Can I apply for UGC NET in Mass communication and journalism? I had similar course background as of MCJ

Answer (1)


Anmol Vig 7 months ago

Anmol Vigs picture
Anmol VigLast Seen: 4 months 21 hours agoJoined on: 05-Jan-2019Education Interest: Media and JournalismEducation Level: In Graduation
Hi Anant. Anyone having a score at least 55% aggregate marks( 50% in case of reserved categories) in Master’s Degree from a university recognized by UCG is eligible to apply for UGC NET. since,...Read More

Ankita 10 months ago

Ankitas picture
AnkitaLast Seen: 6 months 2 weeks agoJoined on: 07-Sep-2018Education Interest: Media and JournalismEducation Level: In Graduation

Does pumba offer mba in media management

Answer (1)


Sreetama Datta 10 months ago

Sreetama Dattas picture
Sreetama DattaLast Seen: 4 months 3 weeks agoJoined on: 24-May-2013Education Interest: MBAEducation Level: Graduate & Above
Hi Ankita! No, PUMBA does not offer MBA in Media Management. You may target MICA Ahmedabad, SIMC Pune, IISB&M Pune, Xavier School of Communication, Xavier University, Bhubaneswar for Media Managem...Read More