- Mode: Full time
- Duration: 3 Years
Bachelor of Business Administration in Business Analytics is a full-time three-year course offered by the School of Management at Alakh Prakash Goyal Shimla University, Shimla.
Business Analytics deals with the study, analysis and interpretation of big data of organizations and businesses. The program incorporates using a set of metrics to investigate an organization’s past performance in order to gain valuable insight and carry out business planning (for the future). This course attempts to create business-ready individuals with relevant data analytics and business skills. Business analytics studies cover the technologies and skills utilized in the investigation and analysis of the past performances of businesses with the goal of gaining the proper insight to successfully drive business planning. It also involves making business decisions based on statistics and data. Decision-making process is largely dependent on Business Analytics. The major objectives of the course are: Provide students with professional training in business analytics, statistics, business intelligence, risk management, business knowledge and communication skills. Develop students’ ability to manage and analyse a huge volume of business data using computing software popularly used in the global business world. Enable students to solve business problems by a judicious application of technical and practical skills. In other words, BBA Business Analytics is all about exploring and inspecting the data (from the past) and using it to formulate plans for the future. It may sound simple, but analytics is a complex and diverse field. It is made up of the following domains: 1. Decision analytics 2. Descriptive analytics 3. Predictive analytics 4. Prescriptive analytics
Admission to all the undergraduate courses is on merit in APGSU Aptitude test conducted through Online/ Offline mode.
The candidate should have Pass with 50% (GEN)/45% (SC/ST) aggregate marks in 10+2 or equivalent from any recognized board.