Post Graduate Diploma in marketing and sales management is a management programme. The programme deals with the study of marketing and sales, equipping learners with essential knowledge and skills to make a successful career in these fields. Online PG Diploma in Marketing and Sales Management at Amity University, Noida spans over two semesters, incorporating theoretical & practical concepts of marketing and sales. The course can be pursued by fresh graduates or final year students who want to pursue a career in marketing and sales management.
Applicants must meet certain eligibility criteria before applying/enrolling for the online PG Diploma in Marketing and Sales Management course at Amity University. The eligibility criteria mainly comprise the education qualification which is as follows.
Candidates must possess sufficient knowledge & understanding of the English Language.
Students whose first language is not English must have completed their past three years of academic qualification in English medium only.
Graduation degree certificate (3 years or 4 years degree programme). A diploma will not be entertained.
For NRI students
The Graduation degree will be the same as for Indians but additionally, they also need to produce the certificate of equivalence from the Association of Indian Universities
The admission process for the online PG Diploma in Marketing and Sales Management course is done online. Candidates can fill up the application form online from the official website of Amity University. After that, they should pay course fees and upload the documents. Aspirants can follow the below-given points to apply for the course.
*One can also call on Toll-Free number 1800-102-3434 for assistance.
The online PG Diploma in Marketing and Sales Management syllabus at Amity University is aimed at providing a comprehensive study of marketing and sales management. Below is the detailed structure of the course:
1. MANAGEMENT FUNCTIONS AND BEHAVIOUR
BLOCK I: Nature of Management, Evolution of Management Thought
BLOCK II: Management Functions
BLOCK III: Individual
BLOCK IV: Individual in the Group
BLOCK V: Individual in the Organization
2. CONSUMER BEHAVIOUR
BLOCK I: The Customer
BLOCK II: Customer Motivation: Needs, Emotions, and Psychographics
BLOCK III: Individual Customer Decision Making
BLOCK IV: Organizational buying behavior
BLOCK V: Customer Loyalty to Products and Stores and the Customer Roles
3. DISTRIBUTION AND LOGISTICS MANAGEMENT
BLOCK I: Distribution System
BLOCK II: Channels
BLOCK III: Retailing
BLOCK IV: Channel Conflict
BLOCK V: Logistics System
4. PRODUCT AND BRAND MANAGEMENT
BLOCK I: Product Strategy Development
BLOCK II: Introduction to Brand Management
BLOCK III: Elements to build Effective Brands
BLOCK IV: Brand Re-vitalization
BLOCK V: Managing the Brand Systems
5. QUANTITATIVE TECHNIQUES IN MANAGEMENT
BLOCK I: Introduction
BLOCK II: Summary Statistics
BLOCK III: Forecasting Techniques
BLOCK IV: Probability and Testing of Hypothesis
BLOCK V: Decision Theory and Linear Programming
1. ADVERTISING AND SALES MANAGEMENT
BLOCK I: Introduction to Advertising
BLOCK II: Advertising Planning & Strategy
BLOCK III: Advertising Media and Effectiveness
BLOCK IV- Sales Promotion
BLOCK V: Integrated Marketing Communication
2. MARKETING OF SERVICES
BLOCK I: Understanding Services and Consumer Behavior
BLOCK II: Focus on Customers
BLOCK III: Aligning Strategy, Design and Delivery
BLOCK IV: Delivering Services through Intermediaries, Managing Demand and Capacity. Pricing Services
BLOCK V: Service Sector Study (Group Project)
3. CUSTOMER RELATIONSHIP MANAGEMENT
BLOCK I: Introduction and Significance of Customer Relationship Management
BLOCK II: Managing Customer Relationship
BLOCK III: CRM Process
BLOCK IV: CRM practices in Business Economy (B 2 C and B 2 B Market)
BLOCK V: Issues and Challenges in Implementation of CRM
4. RESEARCH METHODOLOGY
BLOCK I: Introduction of Research
BLOCK II: Planning and formulation Research Designs
BLOCK III: Questionnaire and Form design
BLOCK IV: Data Collection methods
BLOCK V: Test of significance & report writing
Amity University conducts exams for the online PG Diploma in Marketing and Sales Management course in an online mode. The exam pattern comprises internal and external assessments. The weightage for the internal and external assessment is 30% & 70% marks, respectively.
Yes, students after completing the online PG Diploma in Marketing and Sales Management course can work in foreign countries.
Yes, if paid in one go then candidates will be given a discount of Rs. 8,000.
The exams are conducted completely online.
After completing the online PG Diploma in Marketing and Sales Management course, you will be awarded a degree issued by Amity University, Noida.
Students after completing the course will be able to find numerous career opportunities in multiple industries. They can make a career as Sales Manager, Marketing Manager, Brand Manager, Marketing Research Analyst, and Marketing Communications Manager.