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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Course Overview
The Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics course (PGCPAMSA)is a 10 months blended programme that has been designed by the Indian Institute of Management Kashipur and taught through the Times Pro platform. The programme will be delivered using a blended pedagogy that includes modules in both online and on-campus formats. The syllabus also includes class exercises, presentations, simulations and case studies.
The Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics (PGCPAMSA) training will make the students aware of different analytical trends, and advanced marketing strategies ideally suitable for working professionals. Ultimately these professionals will help the ones who are marketers to optimize their marketing processes and decisions.
The Highlights
- 10 months course duration
- Classes by IIM Kashipur Faculty
- Both online and offline learning
- Classes held on Saturdays
- Postgraduate certificate
- IIM Kashipur alumni status
Programme Offerings
- 10 Months Course
- Class exercises
- Take-home exercises
- Case Studies
- Presentations
- simulations
- Hybrid learning
- IIM Kashipur alumni status
- Certification
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Kashipur |
Eligibility Criteria
Educational Qualification
Students should hold under any discipline, a Diploma (10+2+3) or a bachelor’s degree, or a 2 years master’s degree from a university that is recognised.
Work experience
The candidates having a solid working background of 3 years can be preferred but is not mandatory.
Certification Qualifying Details
The students will successfully receive the Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics (PGCPAMSA) by IIM Kashipur, and Times Pro, the students should have 75% attendance in the online sessions, participate in all practical, and subjective assignments held. Also, they must be present and maintain a 100% attendance in the 3-day immersion at the IIM Kashipur campus. assessments.
What you will learn
After the students complete the Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics (PGCPAMSA) syllabus, they will learn concepts in marketing, and analytics like the following:
- Qualitative Research in Marketing
- Market Sizing
- Neural Network Analysis
Who it is for
This course caters mostly to those who are sales managers, marketing managers or even are in higher positions in the field of sales, and marketing. It will also suit people belonging to the marketing analytics domain.
Admission Details
To get admission to the Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics (PGCPAMSA) classes, the students may follow the steps:
Step 1: Follow the official URL: https://timestsw.com/course/iim-kashipur-post-graduate-certificate-programme-in-advanced-marketing-strategy-and-analytics/.
Step 2: Then on the site, the students should find the ‘Apply Now’ button, and then click on it..
Step 3: Then the students will get an application form that needs to be submitted by filling it in fully.
Step 4: Next, the processing fee and programme fee must be deposited if IIM Kashipur accepts the application to get ahead in the process of admission.
Application Details
The application form for the Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics (PGCPAMSA) course needs filling in some details like name, phone number, mailing address, country, and educational background details.
The Syllabus
Module 1
- Foundations of Marketing Strategy
- Formulation of Marketing Strategy
- Identifying and Measuring Marketing Opportunities
- Marketing Strategic Planning
- Developing Marketing Strategy: Customers, Segmentation and Target Marketing
- Understanding Buyer Behaviour
Module 2
- Formulating and Implementing Marketing Strategy
- Product Strategies
- Service Strategies
- IMC
- Positioning and Brand Strategy
- Competitive Strategies
- Other Marketing Mix Dimensions
Module 3
- New Realities in Marketing Strategy
- Capstone Project and their Feedback
- Innovation and Strategy
- Experiential Learning Exercise and Simulation analytics (In-campus)
Module 1
- Basics of Marketing Research
- Qualitative Research in Marketing
Module 2
- Research Design
- Sampling Methods
- Design of Surveys
- Descriptive Analytics and Simple Linear Regression and Correlation
- Market Segmentation using Cluster Analysis
- Understanding Consumer Preference using Factor Analysis
Module 3
- Multiple Regression to Forecast Sales
- Conjoint Analysis
- Calculating Lifetime Customer Value
- Multi-dimensional Scaling and Perceptual Modelling
Module 4
- Discriminant Analysis
- Capstone Project and their Feedback
- Customer Choice Modelling
- Decision Tree Analysis
- Market Sizing and Neural Network Analysis
- Conducting Experiments for Understanding Customer Preference
- Social Media and Web Analytics
- Marketing Research Simulation (In-campus)
Instructors
IIM Kashipur Frequently Asked Questions (FAQ's)
The admission actually depends on the suitability of the applicant’s profile.
The exact duration is 40 weeks or 10 months.
The online session timing is 3:30 p.m. to 06:30 p.m on Saturdays.
Yes in the case before application, students may use the ‘Download Brochure’ option to see the brochure.
Yes, the sessions are held in a hybrid way including both online, and offline sessions.
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