Building a customer-centred strategy with data analytics
Strategic decision-making with data analytics
- IIM Kozhikode
- Professional Certificate Programme in Data Analytics for Business Stretegy
Professional Certificate Programme in Data Analytics for Business Stretegy
Power your marketing strategies with analytics and learn about campaign optimisation techniques in this programme.
Medium of instructions English
Mode of learning Classroom
Mode of Delivery Video and Text Based
Thanks to the development of data analytics, the marketing landscape has evolved across geographies. Now, organisations can leverage data points like age, gender, educational background, location, etc., to make better and more optimised campaigns and decisions. Candidates who enrol for the Professional Certificate Programme in Data Analytics for Marketing will acquire skills to inform data-driven decisions.
The Professional Certificate Programme in Data Analytics for Business Strategy by Eruditus is created in collaboration with IIM Kozhikode. This programme will train candidates in data analytical skills that find application in marketing, retail, digital marketing, and many other domains. Candidates will get industry-oriented knowledge in collecting, analysing and utilising the right data.
There is also a mandatory capstone project at the end of the Data Analytics for Marketing Certificate Programme. Candidates can test their skills through this project. Throughout this ten-month long course, candidates will develop marketing and analytical skills highly in-demand in the industry.
Online mode of teaching
Live online classes
IIM Kozhikode programme
Student loan facility
- Special corporate enrolment pricing
- Financial aid for students
- Completion certificate
- Iim kozhikode course
- Iim kozhikode faculty
- Online live classes
Course and certificate fees
The total fee for Professional Certificate Programme in Data Analytics for Business Stretegy by IIM Kozhikode is Rs. 1,65,000 + GST.
You can pay this amount in four instalments or choose to pay it as a lump sum at the time of registration.
You can also avail of a student loan if you face difficulty in paying the fee.
Professional Certificate Programme in Data Analytics for Business Stretegy fee structure
Professional Certificate Programme in Data Analytics for Marketing
Rs. 1,65,000 + GST
certificate providing authority
Who it is for
This course on Professional Certificate Programme in Data Analytics for Business Stretegy is for those responsible for making sales and marketing decisions in their organisation. Candidates with varying degrees of work experience, who work in the following roles can apply:
Marketing, product, and sales managers
Senior professionals and managers
Business leaders and business owners
The eligibility criteria to enrol for the Data Analytics for Business Stretegy Online Course by Eruditus include holding a graduate degree or diploma in any field. Additionally, candidates should have at least one year of work experience after graduation as of Dec 30, 2020.
Certificate Qualifying Details
Moreover, candidates who complete the online course and fulfill all the requirements will get a completion certificate from IIM Kozhikode.
What you will learn
After completing the Data Analytics for Business Stretegy Certification by IIM Kozhikode, candidates will be fully knowledgeable in the following topics and concepts:
Data-driven insights and predictive modelling for better customer insights and decision making.
Work with the correct analytics tools and find specific and reliable ways to collect, visualise, analyse, and utilise data.
Screen and evaluate alternatives, generate new product ideas using analytics.
Use data to forecast and analyse market trends, employ metrics to optimise digital marketing efforts, and minimise inefficiencies.
Use market segmentation techniques to identify the best customer profiles and create focussed targeting.
How to analyse customer loyalty, brand loyalty
- Begin the admission process for the Professional Certification in Data Analytics for Business Stretegy by Eruditus by following this link to the course webpage: https://www.eruditus.com/india/programmes/professional-certificate-programme-in-data-analytics-for-marketing/.
- After going through the course details, click on the “Apply Now” button.
- You will have to generate a One-Time Password (OTP) if you start your application as a new user. Existing users can proceed by logging in.
- Fill your details in the application form and submit it.
- Complete your enrolment by paying the fee. You can do so directly or by choosing the installment or financial aid option.
Filling the form
Candidates can access the application form for IIM Kozhikode’s Professional Certificate Programme in Data Analytics for Business Stretegy by following the steps mentioned above. There is also an application form which the candidates have to pay for every subsequent round of admission.
Introductory Marketing Concepts
Data-Driven Insights for Product Development and Success
Product idea generation, screening, and alternative evaluation through analytics
Product potentiality analysis
New product development based on conjoint analysis
Data-driven insights based on experiment design
Generating Customer Insights and Creating Customer Value
Customer segmentation analysis
Customer value and customer lifetime value
Predictive modelling for better customer insights
Customer satisfaction measurement & analysis
Predicting customer churn propensity and retention
Searching solutions for unsatisfied customer needs
Role of Data-Driven Insights in Marketing
Important KPIs for data-driven insights in marketing
Data science for marketers: introduction to data mining and predictive modelling
Resource allocation perspective of marketing actions
Introduction to data-driven insights for marketing decisions
External environment analysis for marketing decision-making
Analytics for marketing success
Marketing mix modelling
Retail and Sales analytics
Forecasting for retail SKUs based on various retail parameters
Recommendation System based on prior purchases
Retail shelf planning
Shrinkage analysis site-related decisions
Sales forecasting modelling
Introduction to basic retail formulae & retail KPI
Identifying and classifying valuable customers
Response rates based upon postal codes
Pricing in retail context & evaluating pricing strategies
Managing Media Effectiveness and Digital Marketing Strategy
Analytics in digital marketing
Text mining and web analytics
Measuring the effectiveness of advertising and promotions
Social media analytics
How it helps
The digital marketing landscape in India is amongst some of the fastest-growing in the world. Therefore, this certification on Data Analytics for Marketing by Eruditus will be of high value at present and in the current years, as it is affiliated to IIM Kozhikode.
You will learn from the best faculty of this prestigious management institute, which will aid your learning process and make you a formidable professional. You will take away the crucial skills required to prosper in the ever-evolving marketing landscape. Moreover, these skills will be validated by the course certificate.
The learning modules cover topics that enhance the course taker's decision-making skills. Students will also become adept in analytical tools widely used in Marketing.
Any marketing, sales or product manager looking to understand the nuances of marketing and analytics should enroll. In addition, entrepreneurs too will greatly benefit from the programme.
The online programme is divided into seven modules with six learning modules and the final one being a capstone project. The course is spread across ten months, with online sessions scheduled every Saturday.
While there are no prerequisites from an academic point of view, the learning mode is virtual, which requires all students to have a PC/Laptop with the Zoom software client installed.
Candidates will receive a certificate duly signed by the Chairperson - MDP and the Director upon completing the capstone project.