Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekdays |
Course Overview
Product Managers are mini-CEOs. They handle the entire scope of the product, including data-driven decisions, a clear value proposition of the product, to the competent technical teams that come together to develop the product. Thus, it is imperative that they be cognizant of commercial decisions regarding the product they lead.
Product Strategy and synthesizing an exciting business model are at the forefront of this program. The sessions are proctored online with a focus on building a customer-centric product by tapping into key consumer sentiments. Moreover, efficient management of the entire product life-cycle is taught in this course.
Live online classes of duration 3 hours each would be held once a week, on Wednesday. The timings shall be 6:45 pm to 9:45 pm. A total of 8 modules shall be traversed through the 5-month engagement. Additionally, there are special commercial offers available for corporate enrolments. Please visit the program home page for more details.
The Highlights
- 5 months program
- 3-hours live online class per week
- Experienced professors
- Thorough courseware
- Financing options available
- Special pricing for corporate enrolments
- Offered by IIM Kozhikode
Programme Offerings
- Immersive learning environment
- Industry-grade curriculum
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Kozhikode |
The program fee for the Product Strategy Programme is INR 1,16,000 + GST.
The following instalment options are available for IIM Kozhikode's Product Strategy programme:
Payment Option | Amount in INR |
Booking Amount | INR 18,000 + GST |
Instalment 1 | INR 40,000 + GST |
Instalment 2 | INR 58,000 + GST |
Application Fee Details
Instalments | Application Fee in INR |
Round 1 | INR 2,500 + GST |
Round 2 | INR 3,000 + GST |
| Round 3 | INR 3,000 + GST |
Eligibility Criteria
Work experience
Minimum work experience of 2 years after completion of graduation.
Education
Applicants should have finished their graduation at the time of making their application.
What you will learn
Upon graduating from the Professional Certificate Programme in Product Strategy, the following concepts are likely to have been mastered:
- Execution of Product Strategy in Professional services companies as well as organizations offering tangible products
- Get equipped with formulation of strategies for the long-term success of the product
- Formulate marketing plans with expert advice from Marketing managers, to undertake analysis and evaluation of product opportunities
- Develop a strong sense of product opportunity gap and construct a corresponding design strategy around it
- Apply Customer analytics techniques to better position the product
- Master the principles of Agile Development and Scrum
- Become proficient in the nuances associated with managing remote teams
- Recognize the techniques involved in understanding market potential
- Implement growth partnerships
- Gain a deep understanding of managing Product Evolution and Growth through partnerships and hacking strategies
- Learn the nuances associated with gauging market potential and sales forecasting
- Expedite the understanding and inculcation of influence without authority. This skill is particularly useful in Project Management as one has to collaborate with professional resources not necessarily officially assigned to you
- Equip yourself with Product launch best practices as well as Customer analytics in both B2B as well B2C settings
- Evaluate the optimum marketing mix of 3 Ps: Product, Place, and Promotion for the company’s offering
- Collate and draw synergies from the Product feedback loop of developing, testing, and refining the offering
- Acknowledge the role of Strategy formulation before proceeding to Product design for optimum success
- Inculcate a strong Marketing Plan formulation addressing all the requisite touch points that need to be covered
- Get familiar with developing competitor orientation
Who it is for
This 5 month program is industry agnostic. The carefully proctored modules will elevate the students to lead their businesses with the true acumen required for a successful Product Manager. This program is most relevant for:
- Professionals employed in middle management in their organizations, tasked with leading product development cycles or strategy functions
- Sales and Marketing Managers looking to further their understanding of Product Management
- Heads of Departments from varying functions such as Finance, Operations, and R&D who are party to the product’s life-cycle and the decision-making around it
- C-Suite professionals and Management Consultants keen on developing a holistic outlook towards overall product strategy
- Small business owners and Entrepreneurs looking to grow their business reach by essential product strategies
- Recent professionals who have stepped into the shoes of a Product Manager and would like to further their career in this field of Product development and Strategy initiatives
Admission Details
The enrolment steps for the Professional Certificate Programme in Product Strategy are briefly outlined in the following section:
Step 1: Please follow the steps that unfold after clicking on the “Apply Now” button on the course website. In case the program’s start date has been confirmed, a new window will open up.
Step 2; Please enter your primary email address. An OTP will be sent to confirm your access to the account. Next, enter the OTP in the designated spot and the application portal will open up. The three sections are: Personal, Employment and optional SOP section. Please enter the requisite information to the best of your knowledge.
Step 3: The last step is to pay the tuition fee and you are all set for the program access.
The Syllabus
- Value creation, communication, and delivery
- Defining opportunities - Focus Group Discussion
- Product Opportunity Gap
- New product strategy: positioning and pricing
- New product development, product modification
- Conjoint Analysis for new product development
- Use of analytical techniques in new product development strategy
- Estimating value of product features
- Developing go-to-go strategy for technology products
- Marketing plan formulation
- Calculating possible market share, preference share
- Market orientation, competitor orientation
- Elements of strategy formulation
- Managing Product portfolio
- The product life cycle and strategy formulation
- Product innovation and growth through partnership
- Customer analysis for product strategy 1
- Customer analysis for product strategy 2
- Principles of agile development and scrum
- Transition to agile
- Managing remote teams
- Influence without authority
Instructors
IIM Kozhikode Frequently Asked Questions (FAQ's)
Please have the Zoom application installed and fully operational on your PC/Laptop/Mac. Additionally, you can also join the classes from a mobile device.
This is not an Engineering program, and thus doesn’t need AICTE approval.
The program has been planned to run for 5 months and the classes have been scheduled for 3-hour sessions every week, on each Wednesday.
The recommended computer configuration requires a minimum of 4 GB RAM, a webcam, MacOS/Windows, Internet connectivity, and a processor with clock-speed of 1.8 GhZ or higher.
The three faculty members for the Professional Certificate Programme in Product Strategy are as follows:
- Dr. Atanu Adhikari (Program Director, Marketing Management)
- Dr. Sreejesh S (Programme Director and Assistant Professor, Marketing Management)
- Mr. Glenton Davis (Eruditus Global Faculty, Industry Practitioner)
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