FAST FACTS
Location: Coimbatore
Director: Dr. R Nandagopal
Approval/ Accreditation: AICTE approved & NBA accredited
Flagship Programme: MBA
Student intake: 180
Fees (full course): Rs. 160,000
Boarding & lodging (two years): Rs. 60,000
Admission test cut-offs: MAT: 635; TANCET: 44
Full-time faculty: 28 (Professors: 5; Asst, Professors: 3; Lecturers: 18)
Faculty with industry experience (over 10 years): Nil
Average salary: Rs. 3.4 lakhs
Top recruiters: Citi Group, Coca Cola, HCL, Vodafone, Unitex Logistics
Conferences & Festivals: Week of Wonders (WOW), Emerging Financial Markets, Market Expo, Student Management Game
Web site: www.psgim.ac.in
Other programmes: MBA (Executive) 36 months

There’s justifiable pride in Dr. R Nandagopal, Director, PSG Institute of Management as he greets me with these words, “We will probably be the first in the country to gain The Association to Advance Collegiate Schools of Business (AACSB) accreditation.” This probably explains the process-rich pedagogy of the school.

Each course is structured session-wise and content-wise, though the reading lists (books/articles etc.) could do with some updation in some cases. By using Moodle (www.immoodle.psgtech.edu), an open-source course management system, PSG has succeeded in automating a sizable section of the programme delivery and management, thus enabling an easier, richer learning experience for the student.

Thanks to the AACSB interface, quite a bit of thought has gone into the curriculum design and delivery process. A complete curriculum revision was undertaken two years ago, and since then the number of courses has been brought down, and well-defined programme objectives and individual course objectives have been designed. However, with the faculty teaching for over nine hours a week, an objective evaluation of how effectively these goals are monitored still needs to be examined further. And  many courses still  have not moved beyond the lecture mode.

Student evaluation takes place online, substantially, and is based on four rubrics: written assignments, oral presentation, class participation and mini projects. Each course has at least three of the four such components, and Moodle provides the logistics. Hence monitoring is easier and student performance could be gauged on a continuous basis. But only a few of the faculty use the software effectively, and most just transfer the paper  contents on to the web.

Students mostly hail from the southern states as 50 percent of them qualify with TANCET scores. PSG is the preferred choice for students from Tamil Nadu, and as Praveen, a second-year student says, “If Anna University becomes part of general counselling, PSG might even topple it.” Thus reservation of seats for local students coupled with the institute’s location, tends to make the student population slightly less diverse.

A unique feature of the school is the outbound activity centre at Anaikatti, wherein each student undergoes teambuilding exercises for the first three trimesters. Delivered by trained faculty members, they compensate for the lack of a residential learning experience to some extent.

Just like TISS, PSG offers an internship programme, which is totally restricted to companies within the group, and it is unpaid. Placements season is fairly long, and according to students, companies come in for region-specific placements. A large pool of alumni does seem to help, but students want the institute to organise the alumni interface much better.

In general, PSG is a local thought leader on management education, clearly visible by the number of faculty development and institution-building activities they undertake. But one area where they appear quite weak is the industry interface as well as consulting and MDPs. The lack of industry-experienced veterans in the faculty does appear to have a role in it. So, PSG has its task cut out for it: focus on the industry interface, bring in more practising managers into its teaching faculty, raise its MDP profile, and attempt to move out of the TANCET entry requirement.