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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English		Text Based

Course Overview

The world is heading towards the path of a developed and technologically advanced society. We are experiencing a change in every domain and are accepting this change wholeheartedly. There is a constant change in consumer behavior and consumer insights and it must be studied for effective brand marketing and advertising. The Post Graduate Programs Brand Marketing and Advertising course is for all the learners who are keen to learn tactics and strategies for studying consumer insights and developing creative advertisements for the companies.

The Post Graduate Programs Brand Marketing and Advertising training is delivered by the experts of Northpoint Centre of Learning. This is an 11 months course that aims to make a candidate a marketing professional. The learners will be exposed to various internships in-company and fieldwork. This course is a blend of theoretical and practical training which ensures the overall development of the learner. Candidates who shall complete the course with 60% of aggregate marks and 90% attendance shall be eligible for Post Graduate Programs Brand Marketing and Advertising certification by the Northpoint Centre of Learning.

The Highlights

11 months duration
Industry experts led training
Internships
100% Placement assurance
Certification

Programme Offerings

11-month duration
industry-expert training
Internship
placement assistance
Certification

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Northpoint Centre of Learning, Khandala

The Post Graduate Programs Brand Marketing and Advertising certification fee will be paid by the candidates in easy installments. Learners should pay the application fee through NEFT. The detailed fee structure for the course is mentioned below in the table. The total fee includes tuition fees, boarding, and lodging fee.

Post Graduate Programs Brand Marketing and Advertising fee structure

Schedule	Remarks	Fee
On selection	Within 7 working days of offer letter	50,000
I Installment	15 days in advance of commencing the course	2,00,000
II Installment		1,50,000
III Installment		1,10,000
IV Installment		98,150
Total		6,08,150

Eligibility Criteria

Academic Qualification

Candidates must have scored 50% of aggregate marks in their graduation to be eligible to enroll in this course. Candidates having a good score in CAT/CET shall act as an added advantage for them, though it is not compulsory by the organization.

Certification Qualifying Details

The Post Graduate Programs Brand Marketing and Advertising certification is awarded to the candidates scoring more than 50% of aggregate marks in the program. The certificate will be issued by the Northpoint Centre of Learning by the completion of the course.

What you will learn

Advertising skillsBrand Management

The Post Graduate Programs Brand Marketing and Advertising certification syllabus is comprehensive and aims to inculcate all the skills of marketing professionals in learners. The course will guide the candidates from basic to advanced level tactics used in brand marketing, brand management, and advertising. At the end of this course, the learner will be able to gain proficiency in the following concepts.

Strategic business management skills
Marketing communication
Marketing management
Management communication and personal development
Rural marketing

Who it is for

Brand ManagerAdvertising ManagerMarketing Executive

Post Graduate Programs Brand Marketing and Advertising certification benefits the people who are willing to make a promising career in brand marketing and advertising. Marketing executives, advertising managers, and brand managers will be benefited from this course. The candidates who wish to kickstart their careers in prominent companies in this domain should enroll in this course.

Admission Details

To enroll yourself in the course of Post Graduate Programs Brand Marketing and Advertising. Follow the steps mentioned below.

Step 1: Visit the portal of Northpoint Centre of Learning and search for the Post Graduate Programs Brand Marketing and Advertising certification course. The direct link for the course is https://www.northpointindia.com/post-graduate-programs/brand-marketing-advertising/overview/

Step 2: The screen with the detailed introduction of the course shall be displayed on the portal of Northpoint Centre of Learning.

Step 3: Click on the “Apply” tab and complete the application form for the course and pay the application form fee.

Step 4: The selected candidates will be called for the written test followed by a group discussion, and a personal interview. The shortlisted candidates can complete the admission procedure.

Step 5: Complete the enrollment process by paying the Post Graduate Programs Brand Marketing and Advertising certification fee.

Step 6: Start learning by attending Post Graduate Programs Brand Marketing and Advertising classes.

Application Details

The application form is available for the Post Graduate Programs Brand Marketing and Advertising certification course. Follow the steps below to complete the registration for this course.

Step 1: Click on the ‘Apply’ tab available on the homepage. The application form will be displayed on the screen.

Step 2: Fill in all required information and submit the application form. The direct link for the application form is https://www.northpointindia.com/post-graduate-programs/brand-marketing-advertising/apply-now-step1.

Step 3: Pay the application fee through NEFT and register for the program.

The Syllabus

Career Orientation
Business Orientation
Business Etiquette
Conflict Management & Emotional intelligence
Organizational Structure, Functions and Behaviour
Overview on Government & Society
Macro Economics
Communication and Presentation Skills

Statistics for Managers
Project Management
Finance and Accounting for Managers
Supply Chain Management (Overview)
Sales & Distribution Management
Customer Satisfaction
Consumer Orientation - An Overview

Principles of Marketing
Brand Management
Consumer Orientation
Modern Trade
Quantitative Research
Qualitative Research
Rural Marketing
Introduction to Digital Marketing Communications
Introduction to Media Management
Introduction to Advertising Management
BTL & Its use
PR in Management & Marketing
Consumer Insight Mining

Sales & Urban Internship - 60 days

Rural Marketing Theory
Rural Internship - 8 day immersion program where in student groups will travel to rural areas and work on Live Projects

Elective Option 1 - Brand Management

Historical development of Brands & their management
Brand Planning & Brand Architecture
The relationship between Corporates and product brands
Marketing plan for brands
Brand equity & Brand valuation
Branding and creating sustainable source of brand advantage & value
Brand strategies: brand extensions, brand revitalisation, new brand development and naming; branding and new media
Brand Management: Contemporary market issues, challenges & opportunities with Digital media
Challenges of handling brands over time and across new markets
Managing Competition in mature Markets & Innovations
Merchandizing

Elective Option 2 - Advertising Elective

Briefing Process
Understanding Consumers, Unearthing Consumer Insights
Strategic Brand Planning
Copy and Creative Writing - Advanced
Ad Research
Advertising Processes
Best practises in Client Servicing
360 Degrees Campaign Planning Workshop
Advertising Ethics and CSR Advertising
Client Agency Partnership (Client Perspective)
Indianness to Advertising
Craft of TV Commercials

Media Management

Working with Media Data
Media Measurement and Research
Media Buying and Implementation
Negotiating for Media
Media Strategy
Digital Marketing
Creative Campaigns on Digital Platforms
SEO & SEM
Campaign Management Optimization
Social Media Marketing
E-Commerce
Mobile Marketing
Email Marketing
Affiliate Marketing
Online Media Buying and Planning

Elective Option 3 - Consumer Analytics & Insights Management

Advanced Statistic for data analysis in Consumer insight mining
Why people buy what they buy
What is Consumer Behaviour
Introduction to strategic Consumer Insight – What is Consumer Insight?
How consumers make decisions
The consumer decision making process
Qualitative market research for understanding how to get closer to your consumer
Role of emotional aspects of consumer behaviour
Role of functional aspects of consumer behaviour
Analysis of Consumer Motivation
Understanding the role of culture in Consumer behaviour
Understanding the shopping behaviour
Data analytics & visualization
Marketing Mix Analysis
Communication & persuasion as a part of the buying cycle

110-day Internship which will provide a student gain work experience in an area of interest while they receive credits for the work done.

Northpoint Centre of Learning, Khandala Frequently Asked Questions (FAQ's)

1: What is the duration of the Post Graduate Programs Brand Marketing and Advertising certification course?

The course will be completed in 11 months.

2: Which institute is providing Post Graduate Programs Brand Marketing and Advertising course?

Northpoint Centre of Learning is providing this course.

3: What is the prerequisite for this course?

Candidates who have scored 50% in graduation in any stream can apply for this course. If the candidates have good scores in CAT/CET it shall be an added advantage for them.

4: How will the practical training be provided by the organization?

Candidates will do internships in this domain for grasping experience.

5: How much is the package after the completion of this program?

The approximate package shall be 3.5 lakh to 5.5 lakh after the completion of this course.

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