The PGP Marketing Research certification course is designed for postgraduate students who are interested in the field of Marketing Research. Candidates who get into this course will be able to receive information regarding market segmentation, market control, product pricing and promotions, techniques to make strategic decisions, etc. The programme will be supervised by the industry experts and the sessions will take place on the offline campus as it is a residential course. The PGP Marketing Research certification syllabus of the programme includes a total of eight modules including the dissertation and internships. The curriculum of the programme is 11 months long. The course also includes exclusive hands-on projects in internships with the partnered organizations. Upon the successful completion of the PGP Marketing Research course along with the dissertation as well as internship projects, students will get a certificate and will be able to receive placement benefits with the assistance of the institute.
Candidates need to pay Rs. 8,07,570 as the PGP Marketing Research fees to get the certification for this course.
PGP Marketing Research fees details
Schedule
Remarks
Fee in INR
On Selection
Within 7 working days of the offer letter
50,000
Ist Instalment
15 days prior to the start of the course
2,50,000
IInd Instalment
To be updated soon
1,85,000
IIIrd Instalment
To be updated soon
1,75,000
IVth Instalment
To be updated soon
1,47,570
Total
8,07,570*
Eligibility Criteria
Education
Students need to have at least 50% in their previous exams to get into this course.
Certification Qualifying Details
The certification will be provided to the students only when they complete the entire programme.
What you will learn
Marketing skillsBusiness Management
Candidates will be able to gather the following information from the PGP Marketing Research programme
Students will learn about the decision-making process used in identifying the customer needs.
Candidates will come to know about the planning and implementation of the marketing programmes.
Participants will gain information regarding complications caused by the uncontrollable environmental factors of the market.
Learners will gain valuable insights on managerial communications in the PGP Marketing Research certification.
Candidates will come to know about marketing effectiveness and sales effectiveness through this course.
Students will learn about the different stages of business management in this programme.
Candidates will come to know about consumerization and innovation through the PGP Marketing Research training.
Who it is for
The PGP Marketing Research certification is designed for the following participants-
Candidates who have graduated with at least 50% in any stream.
Candidates who want to make their career in Data Science, Business Management, Marketing Communications, or any other relevant field.
Admission Details
The following steps need to be considered while applying for the course-
Step 1- Candidates must visit the official link of the course.
Step 2- Candidates need to click on the Apply tab given at the top and bottom of the page.
Step 3- Candidates need to fill in the application form and submit the same.
Step 4- Candidates need to submit the online application fee of Rs. 2,000 through available methods.
Step 5- Candidates will get a link to their complete application form on their registered email address that needs to be downloaded and printed.
Step 6- Candidates need to send a scanned copy of the application form and handwritten essay to secure their admission.
The Syllabus
Career Orientation
Business Orientation
Business Etiquette
Conflict Management & Emotional Intelligence
Organizational Structure, Functions, and Behaviour
Overview on Government & Society
Macro Economics
Communication and Presentation Skills
Statistics for Managers
Project Management
Finance and Accounting for Managers
Supply Chain Management (Overview)
Sales & Distribution Management
Customer Satisfaction
Consumer Orientation - an Overview
Principles of Marketing
Brand Management
Consumer Orientation
Modern Trade
Quantitative Research
Qualitative Research
Introduction to Digital Marketing Communications
Introduction to Media Management
Introduction to Advertising Management
BTL & It's use
PR in Management & Marketing
Consumer Insight mining
Rural Marketing
Rural Internship - 8-day immersion program where student groups will travel to rural areas and work on Live Projects
General Introduction to Consumer Research
Qualitative Research (Focus Groups/ Projective Techniques)
Questionnaire Designing
Principles of Sampling
Report Writing
User & Attitude Segmentation
Brand Health Testing & Product Testing
Type of Solutions – CX
Consumer Intelligence – BASES
Digital Shelf Solutions
CI Internship – a 45-day Internship at NielsenIQ office in the CI department
Introduction to Retail Intelligence
RMS – Audits Operations & Processes
RMS – Facts and Fundamentals
Distribution Assortment & Shelf Space
Product Launch & Pricing Promotions
New Product & Solutions
RMS Internship – a 45-day Internship at NielsenIQ office in the RMS department
Northpoint Centre of Learning, Khandala Frequently Asked Questions (FAQ's)
1: What are the prerequisites to get into this course?
The only eligibility criteria that need to be fulfilled is that students must have achieved a minimum of 50% in their previous exams.
2: Will I get a job after completing the PGP Marketing Research programme?
Yes, the students will get placed in Nielsen with a package of Rs. 7 Lakhs per annum after the completion of the entire curriculum.
3: Does this course provide any scholarship facility?
No, there is no option for financial aid in this programme.
4: Is this course affiliated with any university?
No, the programme is not affiliated with any university or college.
5: Does this course demand work experience as a requirement for admission in this course?
No, there is no such requirement as work experience to get into this course.
6: What is the proper address of the institute?
The institute is located in Khandala, Maharashtra. The center is situated near Rustic Highlands, Old Khandala Road. The postal code of the area is 410401.
7: Can a candidate apply again for this programme?
Students who were rejected previously cannot apply for this course.
8: Where can I find this offline programme?
Students can find the programme on the website of North Point India Centre Of Learning through the official link on the course page.
9: Will I get a certificate after pursuing this course?
Yes, students will be able to receive a certification after the successful completion of this programme.