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    Quick Facts

    online Study
    Total Fees
    16.0 L
    online Study
    Exam
    CAT
    online Study
    Seats
    60

    Fees Details

    General

    16.0 L

    NQ

    40.0 K

    Disclaimer: Data for total fees has been calculated based on all years/semesters as provided by the college. The actual fees may vary.

    Course Details

    Mode Full time | Duration 2 Years

    The accelerated rate of technological change is disrupting business and society in a profound manner. We are on the threshold of a revolution that promises to connect billions of people and machines to create unlimited processing power and access to knowledge. This represents both a challenge and an opportunity for business

    With increase in digital access, data speeds and handheld devices to deliver experience the digital transformation is past the tipping point. It not only impacts creation and dissemination of content such as entertainment, information and news but is also poised to fundamentally change business, education, transaction and social engagement.

    Business models in the sunrise sectors for example are becoming more adventurous in pursuit of critical mass in the face of intense competition. Even as marketers create flexible business models and methods to harness and direct technology into products or solutions, they will have to deal with the cost and risk of managing this transition.

    TAPMI launched a 2-year PG management program in Marketing starting from the academic year 2019-2020. This program is aimed at producing marketing professional to play leadership roles in the domain of marketing, sales and customer across various sectors of the economy. Essentially business is about marketing

     MBA Marketing is a specialist program that packs more functional learning. TAPMI’s MBA- Marketing is designed to dedicate 65% of total learning time for Marketing and balance 35% for interdisciplinary learning. Unlike a typical MBA where students choose their specialization in the second year, MBA- Marketing creates an opportunity for intensive focus on Marketing from the very first year. The strong functional foundation laid in the first year, then provides an opportunity for advanced marketing learning in the second year.

    The advanced learning delivered in the second year through super specialization tracks are aligned towards typical roles and are designed to provide a jump start to the career.

    TAPMI’s MBA- Marketing is designed on an important insight that in the early stage of a graduate’s career the functional knowledge/expertise will be more relevant in most job roles. The graduate will have critical minimum multi-disciplinary knowledge and can augment it in a sectoral/ organizational context over the long-term career.

    The breadth and depth of the marketing learning is the key difference between this specialist program and the typical MBA program.

    Why TAPMI MBA-Marketing? 

    1. Higher ratio of marketing learning hours as compared to any typical MBA program
    2. Choose from 3 super-specialization tracks — Digital Marketing, Selling and consumer services and Product Management.
    3. Breadth of marketing learning to navigate long term career and across different product-market context
    4. Live projects and Applied learning segment in addition to summer internship
    5. Mentoring by TAPMI alumni holding senior sales positions
    6. Sector specific specializations in the second year delivered by industry professionals
    7. Strong base of faculty members with a blend of industry, research and teaching experience
    8. Successful track record of attracting companies in FMCG, durables, retail, banking, and B2B sectors offering sales management roles for final placements.
    9. Unmatched competencies for creating career opportunity with blue-chip brands

    Eligibility Criteria

    A Graduate Degree with not less than 50% marks (final year student may also apply. The admission will be canceled if they obtain less than 50% in his/her graduation).

    Admission Details

    Stage I: Shortlisting

    • For Candidates with work experience of less than 20 months as on March 31, 2022
    TestCut-off (minimum)
    CAT 202185 percentile
    XAT 202285 percentile
    GMAT (2017-Feb 2022)630
    Graduation60 percent
    12th60 percent
    10th60 percent

    *As per APH-2021: Subject to change

    • For Candidates with work experience of more than 20 months as on March 31, 2022

    TAPMI follows “Profile-based shortlisting”. Profile considered for shortlisting consists of


      • Valid CAT/ XAT/ GMAT scores (whichever is higher)
      • Academic profile (10th, 12th, Graduation, Overall academic performance, etc.)
      • Work experience (type of company, total experience in months, etc.)
      • Extra-curricular achievements (State/ National/ International) if any
      • The Statement of Purpose plays an important role in shortlisting
    • Shortlist for each programme is separate and independent of each other. For aspriants who have applied for more than one programme, shortlist in one programme does not guarantee a shortlist for the other programme.

    Students will be informed on the shortlist decision through email to their registered email address.

    Stage II: Admissions Process

    The stage II of TAPMI admissions process consists of, English Proficiency Test (EPT), Moderated Group Discussion (MGD) and Personal Interview (PI).

    1. English Proficiency Test (EPT): EPT assesses the English proficiency across listening, writing, and reading skills of the applicant.
    2. Moderated Group Discussions (MGD): Moderated Group Discussions aims to evaluate ability of the applicant to interact within a group an enrich the discussion. MGD aims at evaluating applicant’s skills in Problem Solving, Confidence and Assertiveness, Persuasion, Collaboration and Communication. Topics for MGD will be based on current affairs/ issues debated in last five years. An important change for the forthcoming process is to restrict the number of candidates to 6 per group and have the discussion moderated by the faculty panel.
    3. Personal Interview (PI): TAPMI’s objective for conducting a personal interview is to understand the applicant’s attitude towards management education. To ensure the same TAPMI will be conducting Behavioural Personal Interview. TAPMI will evaluate applicant’s ability in terms of Self-Awareness, Self-Management, Social Awareness, Leadership, and Communication.

    Final Selection

    The final selection of the candidate is based on Entrance Exam Score + academic profile + work experience + EPT Score + MGD Score + PI Score. Details will be provided later.

    CategoryPercent
    Valid Entrance Exam Scores35
    Score for academic performance (in X, XII, Undergraduate Degree)20
    Group discussion/interview40
    Weightage for Gender Diversity and Extra-curricular Activities 5
    Total100

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