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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Video and Text Based |
Course Overview
The MarTech: Unleashing Marketing Potential and Driving Results is being offered by the Indian Institute of Management Tiruchirappalli (IIM Trichy). This MarTech: Unleashing Marketing Potential and Driving Results course is being designed for marketers, managers and business leaders looking to harness the power of marketing technology. This MarTech: Unleashing Marketing Potential and Driving Results course covers core MarTech disciplines, enabling participants to integrate analytics, automation and personalization into existing marketing workflows. The participants will explore real world marketing challenges, supported by industry case studies and live tool demonstrations.
The Highlights
- Intensive 3-day on-campus programme
- Led by experienced IIM Trichy faculty
- Case studies
- Comprehensive course materials provided
- Certificate of completion from IIM Trichy
- Hands-on sessions with leading MarTech tools and platforms
Programme Offerings
- Case Studies
- Real-world applications
- IIM Trichy faculty
- Certificate from IIM Trichy
- Comprehensive curriculum
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Trichy |
The fees for the MarTech: Unleashing Marketing Potential and Driving Results course is :
Fees components | Amount |
Programme Fees | Rs. 39,000/- + GST |
What you will learn
The participants will gain a strong foundation in marketing analytics, including how to measure campaign performance, derive insights from customer data and apply analytics frameworks to drive ROI. The participants will be able to define KPIs, set up dashboards and interpret marketing metrics to inform decision making. The participants will design, execute and optimise marketing automation workflows using platforms like email automation, lead nurturing and ad sequencing. The participants will master setting up automated campaigns, segmenting audiences based on behaviour and analysing conversion funnels to create more personalised customer journeys.
Who it is for
The target audience for the MarTech: Unleashing Marketing Potential and Driving Results course includes:
The Syllabus
Session 1: Introduction to MarTech
- Overview of MarTech and its impact on the marketing landscape
- Case studies showcasing successful MarTech implementations
Session 2: Marketing Automation and Customer Relationship Management
- Understanding marketing automation and its benefits
- Exploring popular marketing automation platforms and customer relationship management systems
Session 3: Data Analytics for Marketing Decisions
- Importance of data analytics in driving marketing decisions
- Tools and techniques for data collection and analysis
Session 4: Personalization and Customer Segmentation
- Creating personalized customer experiences using MarTech tools
- Strategies for effective customer segmentation and targeting
Session 5: Artificial Intelligence in Marketing
- Exploring the role of AI and machine learning in marketing
- Applications of AI in content creation, chatbots, and customer insights
Session 6: Content Management Systems (CMS) and Content Marketing
- Overview of content management systems and their role in content marketing
- Utilizing content management systems to streamline content workflows
Session 7: Social Media Marketing and Influencer Strategies
- Leveraging social media platforms for brand awareness and engagement
- Developing influencer marketing campaigns and collaborations
Session 8: Measurement and Reporting
- Measuring the impact of social media marketing efforts
- Tools and methodologies for tracking and reporting marketing results
Session 9: Emerging Trends and Future of MarTech
- Exploration of emerging MarTech trends and innovations
- Discussion on the future implications of MarTech on marketing strategies