Business Analytics Certifications: Why Students Should Care About Market Growth

The Booming Indian Business Analytics Market

As India is taking the lead in the business analytics market at the global level, freshers and working professionals have a golden opportunity to ace their careers in the field of analytics with better salaries and stability.

Market Size and Projected Growth

According to a report by the India Data Analytics Market by BCG and ICRIER, the industry is poised to reach USD 118.7 billion by 2026. This represents a compound annual growth rate (CAGR) of 26.5 per cent, a figure that significantly outpaces the global average. Check some of the pointers regarding this growth below.

• As of 2023, more than 1,10,000 working professionals entered the analytics market
• Expected new jobs in data analytics and data science by 2026: Around 10 lakhs
• The adoption rate of big data and analytics solutions in India is over 45 per cent, with sectors like BFSI, IT/ITES, and E-commerce leading the charge.

Key Drivers Fueling the Analytics Revolution in India

Several interconnected factors are creating a perfect storm for analytics growth, making it an ideal field for students to enter.

1. Massive Digital Adoption: As the number of internet users is increasing exponentially, the amount of data being generated is four times. All the companies are looking for this data for customer knowledge and queries, to develop new market fit products, create better marketing strategies, and others.

2. Government Programmes: Government programmes, including Digital India and a push for a digital economy, have forced both the public and private sectors to think data-first. For better governance and policy planning, even governments use analytics

3. Startup Ecosystem: The rise of startups in India is at its peak. From fintech, edtech to healthtech, every startup is data-centric. The rise in data-driven startups has surged the demand for data and business analytics from user acquisition to their retention.

4. The AI and ML Wave: The inclusion of Artificial Intelligence (AI) and Machine Learning (ML) in business analytics tools has also increased the need for business analytics professionals to understand and execute the plans.

Why a Business Analytics Certification is Important for Students?

Business Analytics certification provides the practical skills to the students, apart from just theoretical knowledge, and that is what a recruiter looks for. Check some of the pointers why business analytics certification is completely worth pursuing.

• Skills Verification: Having certification in the resume provides an edge to the candidates. It shows the credibility proof about the candidates’ specialisation in that particular field to the employers.
• Stand-Out Factor: A Candidate with a business analytics certification will get priority over others from the employer.
• Higher Salary Potential: Certified professionals are paid more on average. Recent reports indicated a salary differential of 15-25 per cent for certified data analysts versus non-certified analysts, when controlling for experience.
• Structured Programme: Certifications are intended to be rigorous, focused, and offer a structured, organised process to obtain job-ready skills in just several months.
• Networking: Often, the programme has alumni networks, forums, and access to placement services, and connects students directly to the industry.

Top Business Analytics Certifications for Indian Students

It is important to choose the right business analytics certification that will help students to specialise according to their career goals. The choice of the right certifications will make it easier to get opportunities according to the specialisations. Check some of the top business analytics certifications in the table below.

Best Business Analytics Certification: Focus Area and Ideal For

Business Analytics Certifications: Career Outlook and Salary Expectations

With the companies getting data-driven, the demand of business analytics professionals is increasing in all sectors. Check the top hiring sectors, job roles, and salary trends below.

• Top Hiring Sectors: BFSI (Banking, Financial Services, and Insurance), E-commerce & Retail, IT/ITES, Consulting, and Telecommunications.
• Common Job Roles: Business Analyst, Data Analyst, Data Scientist, Marketing Analyst, Business Intelligence Analyst, Data Engineer.

Salary data, as per various industry reports and placement surveys, indicates strong financial prospects for certified entry-level professionals:

Business analytics in India is becoming one of the most exciting career paths today. Companies in every sector, from finance and healthcare to e-commerce and technology, are looking for professionals who can use data to solve problems and make smarter decisions.