Careers360 Logo
Top 10 Social Media Marketing Interview Questions & Answers

Top 10 Social Media Marketing Interview Questions & Answers

Edited By Samiksha Jain | Updated on Apr 17, 2024 04:05 PM IST

Are you attending a social media marketing interview and wondering what will be covered in the questions? It's generally advised to do your homework on the company and the position before attending a social media marketing interview so that you can be prepared for the questions and perform well.

Do not fret! I created this Social Media Marketing Interview Question and Answers Guide to assist you grasp the real-intent of Social media marketing interview questions to raise your confidence and prepare you well to ace your interview. Check out our digital marketing programmes if you want to learn more and obtain experience in social media and digital marketing.

Now that we have your attention, let's begin.

Social Media Marketing Interview Questions and Answers

1. Social media marketing: What is it?

Ans: Social media marketing is the practise of using social media websites to gain attention, establish your brand, boost website traffic, and improve sales. This is easily accomplished by brands and people by launching social media campaigns, producing interesting material on their social media platforms, and interacting with their followers.

Thousands of social networking websites are accessible right now. According to user numbers, Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest are the most significant social media platforms.

The five pillars of social media marketing are

  • Strategy

  • Planning and publishing

  • Engagement

  • Analytics

  • Advertising

Q2. What social media sites should I be using for my business?

Ans: The answer to this interview question on social media marketing completely depends on the type of business you are interviewing for. Whether the business is local, B2C, eCommerce, or B2B. Prepare yourself for the response in advance of the interview.

3. How do social media sites affect marketing?

First of all, a lot of individuals utilise social media, and they use a variety of social media sites every day. Therefore, brands must employ social media marketing as one of their main marketing strategies in order to contact their targeted customers, convert them into users, maintain the loyalty of current customers, address their problems with the product, respond to their questions, and more.

This is one of the reasons why businesses are currently investing in social media marketing. Social media connects and reaches audiences that were previously impossible. Social media also boosts website visitors from other social networks.

It contributes to your SEO ranking, brand authority, helps you comprehend customer behaviour, develops relationships with them, increases sales and leads, establishes you as an authority in your market, and if you need one more reason, your competitors are already investing a significant sum of money in their attempts to dominate the market.

4. How is LinkedIn useful in terms of marketing?

An excellent social media network for promoting oneself or a business is LinkedIn. As of right now, there are 310 monthly active users. The company account must first be search engine optimised. Regularly posting interesting information to a company page helps grow the number of followers. Rich content has already been shown to be quite effective and will aid in raising engagement levels.

Regular hikes will be provided by periodically sponsoring your content, which the website needs. We can regularly evaluate your results and tweak your approach using LinkedIn statistics.

5. What advantages social media can offer a company?

Ans: Social media promotes businesses and their products, which helps businesses. Social media can be utilised to engage customers since it allows for direct customer-brand communication. Since organic social media posts are free, even smaller businesses can afford them. Additionally, paid social media efforts are generally less expensive than many other online marketing. All demographics are reached by social media.

Users of social media are engaged, and by encouraging them to share with their friends and family, you may expand your audience. Engaging with your brand consistently makes you a committed customer, which raises the value and loyalty of the brand. Your brand is humanised by social media. In addition to all of these benefits, it also improves your visibility and helps you reach influencers. It also helps you promote your content, deal with negative comments about your brand, and it gives you a way to learn more about the attitudes of your customers. It also helps you keep an eye on your competitors.

6. When should you avoid using social media?

Ans: It is one of the frequently asked questions about social media marketing. Few unfavourable remarks are made purely for attention. You must determine which of them truly requires your attention and which does not. Nowadays, people would do everything to gain attention, therefore we don't need to waste our resources on remarks of such nature.

If responding to hostile remarks is indeed necessary, one should be considerate, refrain from engaging in online debates, and simply respond to the comment as a company with a human touch.

7. The reason Google Plus failed.

Ans: Some of the web resources for social media marketing interview questions and answers haven't updated their discussion of Google Plus's value to businesses. Because Google lacked a clear plan when it created Google +, it was shut down last year and failed to gain traction. They began because they were terrified of Facebook, which was already established and gaining popularity. But unlike Facebook, Google Plus wasn't user-friendly and clear.

8. How does social media aid SEO?

Search engines index content from social media. In search results, social media profiles are ranked. People use social media channels as search engines to look up information about brands and businesses. In order to raise brand awareness, it is crucial to have a strong social media presence.

Making your website and blog posts shareable on social media will improve the number of people who see them and your traffic on social media. Additionally, additional traffic and links will undoubtedly attract the attention of search engines positively.

9. Why is YouTube crucial for marketing?

Ans: YouTube, the second-most popular search engine, is the king of the jungle as online video consumption rises daily. Every day, it receives more than 3 billion video views. YouTube is one of the best sites to check for video promotion if you need it. If your video becomes extremely famous, YouTube will feature it, expanding its audience even more.

Top Providers Offering Social Media Marketing Certification Courses

10. Is B2C or B2B marketing on social media more effective?

Social networking is crucial for all types of businesses, to be honest. But the ultimate objective and approach must differ. B2B enterprises must have a serious demeanour and disseminate helpful content. B2C businesses can interact with their target market by posting lighthearted or humorous content on social media.

While B2C businesses focus more on exposure, traffic, and sales, B2B brands primarily aim lead generation.

Upcoming Exams

Application Date:20 October,2023 - 31 May,2024

Application Date:06 December,2023 - 20 May,2024

Application Date:06 February,2024 - 31 May,2024

Application Date:11 March,2024 - 20 May,2024

Get answers from students and experts
Back to top