8 Courses and Certifications

Online Search Engine Optimization Courses & Certifications

Today, every company wants to rank on top of search results. A higher ranking means when someone searches for a term in your industry, it increases your brand visibility online. This is where search engine optimization, abbreviated as SEO, comes in, helping in increasing traffic to your website and enabling your business to stand out in the crowd. For a successful SEO practice, you will need to have a quality of skill sets and an understanding of digital marketing tools.

Since every business needs an SEO specialist to rank its business on top, making a career in this field can be fascinating and rewarding. There are numerous search engine optimization courses in India that any 10th or 12th pass students, graduates, and working professionals can pursue. Types of search engine optimization courses include diploma, advanced diploma, undergraduate, and postgraduate courses. Also, there are many search engine optimization certification courses available for free or at a few costs.

Pursuing online search engine optimization courses and certifications also open various career paths in digital marketing firms, e-commerce companies, digital media agencies, publishing houses, and more.

What is Search Engine Optimization?

SEO is a digital marketing tool that deals with the practice of increasing the traffic to a website through organic search results. It builds a company’s reputation and loyalty by improving its visibility online. Search engine optimization involves two elements - Off-page SEO and On-page SEO. When done correctly, SEO can benefit a lot to company and its business.

Who Can Pursue Search Engine Optimization Courses?

Eligibility Criteria for Search Engine Optimization Courses

  • As there are no prerequisites for pursuing search engine optimization courses, candidates must possess a unique set of skills and relevant knowledge.
  • For undergraduate courses like BBA in Digital Management, candidates must have passed 10+2 in any discipline with a minimum aggregate of 55% marks from a recognised board.
  • Aspirants can pursue these courses after qualifying for entrance exams such as AIMA UGAT, DU JAT, IPU CET, PESSAT, DSAT, and to name a few.
  • For postgraduate courses such as MBA in Digital Marketing, candidates should hold a bachelor’s degree in any stream with at least 50% marks from a recognised university.
  • To secure a seat in this course, candidates are required to sit for entrance exams, including CAT, MAT, XAT, CMAT, MAH CET, and TANCET.
  • After PG courses, aspirants can also apply for PhD courses in SEO through the marketing specialisation.

Skills Required for Search Engine Optimization Courses

What Will You Learn in Search Engine Optimization Courses?

By enrolling in search engine optimization courses online, you will have a strong grasp of digital marketing tools and SEO techniques. The courses will teach you about:

  • Fundamentals of search engine optimization
  • Keyword research
  • Off-page and on-page optimization
  • Social media and online promotion techniques
  • Content marketing
  • Link building
  • PPC campaign and market analysis

Popular Search Engine Optimization Certification Courses

SEO skills have become one of the most sought-after skills for professionals in marketing. There is a high demand for digital marketers in industries. Pursuing search engine optimization certification courses will certify you as an SEO specialist and open various opportunities. You can take up these online search engine optimization courses at your own pace and for free or at a few costs.

Here’s the list of some of the best search engine optimization certification courses:

Course Name

Offered by

Duration

Fees

Certified Search Engine Marketing Professional

Vskills

Self-paced

INR 2,499

Certified Search Engine Optimization Professional

Vskills

Self-paced

INR 2,499

Digital Marketing Course and Certification

Intellipaat

180 Hours

INR 34,998

Search Engine Marketing Training

Intellipaat

Self-paced

INR 9,804

Search Engine Optimisation

University of Cape Town, Cape Town via GetSmarter

10 Weeks

INR 62,118

Search Engine Optimization Training

Intellipaat

Self-paced

INR 9,804

Search Engine Optimization Fundamentals

University of California via Coursera

30 Hours

Free

SEO Training course : Building Sustainable Traffic for Business Growth

HubSpot Academy

1 Hour

Free

Search Engine Optimization (SEO) Specialization

University of California via Coursera

5 Months

Free

Optimizing a Website for Search

University of California via Coursera

25 Hours 

Free

Career Options in Search Engine Optimization

With the increasing significance of digital business and search engines like Google, digital marketing has emerged as an important field in recent years. Regardless of sizes and types, companies are increasingly looking for digital marketing professionals and SEO specialists to stay on top in today’s digital world. There are plenty of opportunities available in diverse industries operating online after completing online search engine optimization courses and certifications. You can work in digital marketing firms, e-commerce companies, marketing management consultancies, publishing houses, and more.

Below are some career paths you can explore after search engine optimization courses:

SEO Salary Trends

Going by the pay scale of SEO jobs, professionals in this field earn a lucrative salary with continual career growth. The pay may vary as per job types, employers, and experience. The higher the experiences a professional has, the higher their salary. According to PayScale, the average salary of an SEO Analyst in India is INR 232,386 p.a.

Salary based on job profiles:

Job Profiles

Average Base Pay (annually)

SEO Specialist

INR 247,947

Digital Marketing Manager

INR 548,258

Content Marketing Manager

INR 608,826

Digital Marketing Analyst

INR 307,325

 *Source: PayScale

Scope of Search Engine Optimization

As more companies capitalize on digital marketing tools for their overall marketing practices, from publicity to promotion, there is a broad scope of SEO in India and abroad. SEO is a vital marketing strategy and at the core of digital marketing success. Race to sit at the top of search results will constantly drive the demand for SEO specialists and digital marketing professionals. 

Once you complete search engine optimization courses, you will find wide-ranging career opportunities in marketing, advertising, e-commerce, publishing, and other companies operating online. You can build a career in this field as an SEO Manager, Market Research Analyst, Brand Manager, Internet Marketing Manager, Marking Communication Leader, Teacher and lecturer, among others.

Top Recruiters for SEO Professionals

Thomson Reuters

Oracle

Phykon

Practo Technologies

Peigonmedia

Global Schools Foundation

McKinsey & Company

Amazon

FAQs

Q: How to learn search engine optimization courses online?

A: Many institutes offer online search engine optimization courses and certifications that you can pursue for free or at a few costs.

Q: Is it worth pursuing search engine optimization courses?

A: If you are ardent about digital marketing and how online business works, SEO is a great career choice. Pursuing search engine optimization certification courses will open various career scopes in different fields.

Q: Who is eligible for search engine optimization courses?

A: Anyone interested in digital marketing can pursue search engine optimization courses online and offline. These courses are also apt for marketing professionals and analysts.

Q: How much does it cost for search engine optimization certification courses?

A: While some online search engine optimization courses and certifications are available at a few costs, other courses can be accessed for free.

Q: Where can I go after search engine optimization courses?

A: After completing search engine optimization courses, you can get into diverse areas, such as marketing, advertising, publishing, e-commerce, academia, and more.

Q: How much can I earn after pursuing SEO courses?

 A: The pay may vary as per the job roles you hold. As an SEO Analyst, you can earn an average salary of INR 232,386 p.a.

Career Category
Specialization
Job Role
Skills

Pricing

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To
Online SEO Certification Course

Offered by

Certificate

Online SEO Certification Course

Search engine optimization is a process of improving the content of a web page and adding various other factors which help a web page to rank better on the search engine. The Online SEO Certification Course is a 16 weeks program focusing on the basics of search engine optimization. The course covers the importance of SEO and the planning of search campaigns on google.

The Online SEO Certification Course syllabus introduces digital marketing, its techniques and measuring the impact of digital marketing campaigns. The course covers various types of digital marketing strategy which includes search engine marketing, email marketing, affiliate and influencer marketing.

Video content is the most consumed format on the internet, The Online SEO Certification Course training includes copywriting and video advertising. The course covers the impact of video advertising and the barriers which include adblockers. The course focuses on ideation, planning and making video content according to recent trends.

...Read More
16 Weeks
Skills Covered:
Digital marketing skills
Search Engine Optimisation

Offered by

Certificate

Search Engine Optimisation(SEO)

Digital technology is emerging day by day, there is a need for a better optimisation strategy to receive the organic traffic. The Search Engine Optimisation (SEO) online course by the University of Cape Town teaches to optimise the webpage to remain competitive and rank better on the search engines which will help in generating more impressions and traffic. The course covers advanced strategy and analytics to implement SEO on a webpage.

The Search Engine Optimisation(SEO) training teaches about practical skills and tools to implement SEO strategies and tactics for providing digital marketing advantage to a business and make the merchandise visible on the search engine which helps in generating more revenue for the business. The course teaches about site architecture HTML and technical factors of SEO.

The Search Engine Optimisation(SEO) syllabus includes various SEO trends and updates. The syllabus covers using advanced SEO tools and Google analytics for setting SEO goals. The course includes paid ranking strategies, advertising, and using AdWords. The course focuses on the requirement of SEO in this digital era. The use of HTML, Google Analytics, SEO is collectively a part of Digital Media course

...Read More
10 Weeks
58,429
Join
Skills Covered:
Marketing skills SEO skills Knowledge of Google analytics
The Ultimate Search Engine Optimisation and Wordpress Training Course

Offered by

Certificate

The Ultimate SEO and Wordpress Training Course for 2021: Rank #1

This course on ‘The Ultimate SEO and WordPress Training Course for 2021: Rank #1’ is offered by FutureLearn and it provides the learners a deep understanding of the technicalities of Search Engine Optimisation (SEO) and WordPress. It teaches the trainees to develop their knowledge to create the website structure and the procedures involved in increasing the ranking of the website on google. 

It is very important that the website’s visible to those who browse online, this improves the digital marketing chances of the website, its products, and services. This course reveals the nuances attached to this process of ranking and visibility. This is aided by the knowledge of SEO techniques and keyword optimisation. The SEO analytics and keyword optimization give a comprehensive interpretation of the google algorithms and help to explore the creation of backlinks. All these insights influence the content development for the website and have a positive impact on the content to be written based on the user experience. The expertise on SEO strategies includes indexing and building website architecture in a way that boosts the Wordpress website rankings and visibility. 

This course is instructed by the owner of the leading SEO agency Clickslice, who will lead the sessions and provide methodologies to enhance the digital marketing and train the learners to get their website on the first page of google. It gives the trainees an experience of the strategies the agency involves in their routine of digital marketing. The weekly study hours along with activities and progress tracking techniques provide a wholesome learning experience.

...Read More
5 Weeks
Join
Skills Covered:
SEO skills Knowledge of Google analytics Digital marketing skills Web application development skills Knowledge of Google Ads Marketing skills Designing skills Social Media Marketing Advertising skills Understanding of SEO Content Management skills Knowledge of Digital Media analytics Keyword research skill Knowledge of Web Analytics

Offered by

Certificate

Search Engine Optimization Training

The main vision of this Search Engine Optimization (SEO) Training programme is to brighten up the career of students who are interested to get in Search Engine Optimization. As a part of the training, candidates work on real-time projects which has immense applications in an industrial scenario. The course fast tracks the student's career effortlessly.

In the digital world, everything is connected to the internet and the internet has been a part of every mankind. Everything we learned is connected to the internet. To bring the market value with keywords and increasing the substantiality of the product Search Engine Optimization plays a major role. The higher rank of the product is the brand value. The added advantage of SEO is there is no need of paying any type of money to google for ads.

The course offered by the intellipaat academy offers a course completion certificate that adds a special light to your career. The field itself also helps to build a career in the digital marketing era.

...Read More
9,804
Skills Covered:
SEO skills Knowledge of Google analytics

Offered by

Certificate

Search Engine Marketing (SEM) Training

Search Engine Marketing means promoting the product with a brand value on the internet through paid advertisements to google and other search engines. SEM is entirely different from SEO but both of them are inter-related terms. Search engine Marketing increases the brand and value of the product whenever the user searches with a referential key-word.

In today’s era of the digital economy, every organization needs to enhance technology in a digital platform. Most of the organizations are already in use of Google Adwords and the remaining organizations will get on this bandwagon soon. All these advancements help trainers to get new opportunities for professionals who are getting hired with the right PPC. The keywords have much more preference in search engines to give efficient and appropriate results.

The Search Engine Marketing (SEM) Training course programme is offered by the Intellipaats academy that has been increasing its success criteria since 2011. The academy has many skilled professionals who share their knowledge drastically to the learners. The academy has maintained friendly relationships with 1000+ MNCs and global companies across the world. The training will prepare to take up the jobs in the Search engine marketing domain.

...Read More
9,804
Skills Covered:
SEO skills

Offered by

Certificate

Digital Marketing Course and Certification

This Digital Marketing Course & Certification course is for the learners who are looking to enhance their marketing skills. This course helps learners to gain skills such as Search Engine Optimization, Search Engine Marketing, Google Analytics, Content Marketing, Social Marketing, and some others as well. 

Digital Marketing is a very needed skill in today's digital market. Everyone needs these skills to enhance their business strategy. There is a good requirement for Digital Marketers as well. Marketing is a really beneficial skill to perform. Whether it's large or small, standardized marketing is necessary for the business or the company to grow. 

This digital marketing course & Certification course programme is a one-stop solution for everyone who wishes to enhance their career in the absolute marketing field. This course teaches learners all the skills needed. These skills are very effective and easy to perform as well. 

...Read More
34,998
Skills Covered:
SEO skills Knowledge of Google analytics
Certified Search Engine Marketing Professional

Offered by

Certificate

Certified Search Engine Marketing Professional

The world is turning more and more digital and even the way of shopping for merchandise has undergone a huge shift and taken a turn to the internet. In such cases, companies across the world have also made great changes to advertise their goods on the internet. Search engines play a huge role in this purpose.

Certified Search Engine Marketing Professional course by VSkills teaches the candidates everything that the company would require from them in the Search Engine Marketing campaigning domain. It also teaches the applicants advertising techniques across various digital marketing platforms. 

The contents of the course have been expertly designed so that each and every one of the candidates could clear their doubts easily and have the materials through which they could prepare for the course and qualify for the certification exam. The candidates will learn greatly about the topics most relevant to this industry like Search Engine Optimization and its aspects which in turn will help them safely land a job in the industry.

...Read More
2,499
Skills Covered:
SEO skills Digital marketing skills
Certified Search Engine Optimization Professional

Offered by

Certificate

Certified Search Engine Optimization Professional

The course Certified Search Engine Optimization Professional Programme is about the Search Engine Optimization that a great history held on to prosper success in this respective field. Vskills has made hands to make the candidates capable to gain knowledge and conceptual skills. 

The academy also has a special position in the online learning applications that gives practical applicability of learning and endeavours students to the step by step success in their career and finally to reach their dream job. 

Candidates can fix their flexible schedule according to their time and schedule. Vskills academy is efficient to the candidates to make the students exposure practically through industrial experts. The academy not only makes the students learn but also gives job assistance training and career guidance. 

The academy offers a government-approved certificate that has lifetime validity and students can enjoy lifetime access to study material and modules. With all these advantages one can join this course for learning search engine optimization techniques. Candidates will get unlimited practice assessment tests that help to score better in the entrance exam. 

...Read More
Beginner
2,499
Skills Covered:
SEO skills

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