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Today, every company wants to rank on top of search results. A higher ranking means when someone searches for a term in your industry, it increases your brand visibility online. This is where search engine optimization, abbreviated as SEO, comes in, helping in increasing traffic to your website and enabling your business to stand out in the crowd. For a successful SEO practice, you will need to have a quality of skill sets and an understanding of digital marketing tools.
Since every business needs an SEO specialist to rank its business on top, making a career in this field can be fascinating and rewarding. There are numerous search engine optimization courses in India that any 10th or 12th pass students, graduates, and working professionals can pursue. Types of search engine optimization courses include diploma, advanced diploma, undergraduate, and postgraduate courses. Also, there are many search engine optimization certification courses available for free or at a few costs.
Pursuing online search engine optimization courses and certifications also open various career paths in digital marketing firms, e-commerce companies, digital media agencies, publishing houses, and more.
What is Search Engine Optimization?
SEO is a digital marketing tool that deals with the practice of increasing the traffic to a website through organic search results. It builds a company’s reputation and loyalty by improving its visibility online. Search engine optimization involves two elements - Off-page SEO and On-page SEO. When done correctly, SEO can benefit a lot to company and its business.
Who Can Pursue Search Engine Optimization Courses?
- Anyone interested in entering digital marketing.
- Pre-college students, college students, and graduates from any stream.
- Working professionals, digital marketing executives, analysts, and project managers.
Eligibility Criteria for Search Engine Optimization Courses
- As there are no prerequisites for pursuing search engine optimization courses, candidates must possess a unique set of skills and relevant knowledge.
- For undergraduate courses like BBA in Digital Management, candidates must have passed 10+2 in any discipline with a minimum aggregate of 55% marks from a recognised board.
- Aspirants can pursue these courses after qualifying for entrance exams such as AIMA UGAT, DU JAT, IPU CET, PESSAT, DSAT, and to name a few.
- For postgraduate courses such as MBA in Digital Marketing, candidates should hold a bachelor’s degree in any stream with at least 50% marks from a recognised university.
- To secure a seat in this course, candidates are required to sit for entrance exams, including CAT, MAT, XAT, CMAT, MAH CET, and TANCET.
- After PG courses, aspirants can also apply for PhD courses in SEO through the marketing specialisation.
Skills Required for Search Engine Optimization Courses
What Will You Learn in Search Engine Optimization Courses?
By enrolling in search engine optimization courses online, you will have a strong grasp of digital marketing tools and SEO techniques. The courses will teach you about:
- Fundamentals of search engine optimization
- Keyword research
- Off-page and on-page optimization
- Social media and online promotion techniques
- Content marketing
- Link building
- PPC campaign and market analysis
Popular Search Engine Optimization Certification Courses
SEO skills have become one of the most sought-after skills for professionals in marketing. There is a high demand for digital marketers in industries. Pursuing search engine optimization certification courses will certify you as an SEO specialist and open various opportunities. You can take up these online search engine optimization courses at your own pace and for free or at a few costs.
Here’s the list of some of the best search engine optimization certification courses:
University of Cape Town, Cape Town via GetSmarter
Search Engine Optimization Fundamentals
University of California via Coursera
SEO Training course : Building Sustainable Traffic for Business Growth
Search Engine Optimization (SEO) Specialization
University of California via Coursera
Optimizing a Website for Search
University of California via Coursera
Career Options in Search Engine Optimization
With the increasing significance of digital business and search engines like Google, digital marketing has emerged as an important field in recent years. Regardless of sizes and types, companies are increasingly looking for digital marketing professionals and SEO specialists to stay on top in today’s digital world. There are plenty of opportunities available in diverse industries operating online after completing online search engine optimization courses and certifications. You can work in digital marketing firms, e-commerce companies, marketing management consultancies, publishing houses, and more.
Below are some career paths you can explore after search engine optimization courses:
SEO Salary Trends
Going by the pay scale of SEO jobs, professionals in this field earn a lucrative salary with continual career growth. The pay may vary as per job types, employers, and experience. The higher the experiences a professional has, the higher their salary. According to PayScale, the average salary of an SEO Analyst in India is INR 232,386 p.a.
Salary based on job profiles:
Average Base Pay (annually)
Digital Marketing Manager
Content Marketing Manager
Digital Marketing Analyst
Scope of Search Engine Optimization
As more companies capitalize on digital marketing tools for their overall marketing practices, from publicity to promotion, there is a broad scope of SEO in India and abroad. SEO is a vital marketing strategy and at the core of digital marketing success. Race to sit at the top of search results will constantly drive the demand for SEO specialists and digital marketing professionals.
Once you complete search engine optimization courses, you will find wide-ranging career opportunities in marketing, advertising, e-commerce, publishing, and other companies operating online. You can build a career in this field as an SEO Manager, Market Research Analyst, Brand Manager, Internet Marketing Manager, Marking Communication Leader, Teacher and lecturer, among others.
Top Recruiters for SEO Professionals
Global Schools Foundation
McKinsey & Company
Q: How to learn search engine optimization courses online?
A: Many institutes offer online search engine optimization courses and certifications that you can pursue for free or at a few costs.
Q: Is it worth pursuing search engine optimization courses?
A: If you are ardent about digital marketing and how online business works, SEO is a great career choice. Pursuing search engine optimization certification courses will open various career scopes in different fields.
Q: Who is eligible for search engine optimization courses?
A: Anyone interested in digital marketing can pursue search engine optimization courses online and offline. These courses are also apt for marketing professionals and analysts.
Q: How much does it cost for search engine optimization certification courses?
A: While some online search engine optimization courses and certifications are available at a few costs, other courses can be accessed for free.
Q: Where can I go after search engine optimization courses?
A: After completing search engine optimization courses, you can get into diverse areas, such as marketing, advertising, publishing, e-commerce, academia, and more.
Q: How much can I earn after pursuing SEO courses?
A: The pay may vary as per the job roles you hold. As an SEO Analyst, you can earn an average salary of INR 232,386 p.a.