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Today, social media introduces a host of possibilities and any business or individual capable enough to exploit it can reign supreme. Social media is not only the platform for social networking. But it is also a great way of digitally promoting a brand and product. With digital marketing reaching new heights, social media marketing is starting to gain much more popularity to generate leads. Almost every business these days uses social media to enhance its brand engagement.
As the area of social media marketing continues to see growth, pursuing a career in this field will be highly rewarding. You can take up BBA/ MBA in digital marketing that covers the topic of social media marketing. When it comes to solely social media marketing courses, most institutes/training centres offer certification or diploma programmes in social media marketing.
To pursue social media marketing courses, anyone can enrol with corresponding institutes. These courses will provide various new opportunities to candidates who wish to boost their professional value.
What is Social Media Marketing?
With the huge number of users, social media has become a powerful platform from a marketing perspective. Digital marketers are now using social media platforms to market the company’s products and services. This process is simply called social media marketing. This practice of marketing enables companies to establish a robust connection with existing customers while reaching out to new customers.
Who Can Learn Social Media Marketing?
Anyone can pursue social media marketing courses and get a boost in his professional career. Candidates who want to build a successful career in social media marketing can apply online social media marketing courses or certification programmes that help them learn the essentials of this marketing practice that they can apply in real-world scenarios. Social media marketing courses are beneficial for professionals, including public relations specialists, freelance marketing and digital consultants, advertising agency professionals, marketing project managers, and marketing analysts.
Eligibility Criteria for Social Media Marketing
- Candidates with Class 12th, graduation, or any qualification are eligible for social media marketing courses.
- As pursuing these courses does not require any specific academic qualification or specialisation, candidates must have adequate knowledge of computer application and internet technology.
Skills Required for Social Media Marketing
- Strategic Thinking
- Analytical Approach
- Time Management
- Understanding of SMM tools
What Will You Learn in Social Media Marketing Courses?
There is no surprise that social media marketing has become an integral part of many companies' marketing strategies. Pursuing a certification in this field will teach you about the fundamentals of different online marketing tools and techniques. With social media marketing courses, you will learn about:
- Basics of social media
- Social media websites/apps/services
- Brand management and engagement
- Data analytics
- Ad and post copywriting
Popular Social Media Marketing Certification Courses
Many institutes invite students as well as professionals to take up social media marketing courses with certificates and advance their career in the world of digital. These courses have vast learning objectives and career opportunities. So, let’s master the world of social media marketing with the best social media marketing certification courses.
Here’s the list of the popular social media certification courses:
Facebook via Coursera
Facebook via Coursera
Facebook via Coursera
Social Media Marketing Specialization
Northwestern University via Coursera
Social Media Marketing MASTERY | Learn Ads on 10+ Platforms
Social Media Marketing Short-Term Course
Career Options in Social Media Marketing
There is an increasing number of users on social media platforms such as Facebook, Twitter, LinkedIn, Instagram and Pinterest. These numbers are continuously growing, creating opportunities for organisations to market their services on these platforms to attract more customers. To do so, organisations are in need of social media marketing professionals making social media marketing a vast career option.
Candidates aspiring to pursue social media marketing courses have numerous opportunities in almost every industry and business. They can find various job roles including:
- Social Media Marketing Manager
- Social Media Marketing Executive
- Social Media Marketing Analyst
- Digital Marketing Executive
- Social Media Strategist
Social Media Marketing Salary Trends
Based on skills in social media marketing, a professional can earn an average of INR 392,662/ year. The salary in this field may vary depending on qualifications, employer, job profiles, and experience. According to PayScale, the average base salary of a Social Media Marketing Manager in India is INR 306,100/ year.
Salary based on experience
Less than 1 year
Scope of Social Media Marketing
The report shows that there will be over 3.6 billion social media users in 2021 and almost 4.41 billion users in 2025. This is significantly beneficial for businesses to attract more people and promote their products and services by reaching more audiences. As social media is the only medium to maintain an online presence for businesses, from small to large, the scope of social media marketing continues to grow. This results in a higher demand for professionals with relevant qualifications and skills. To grab this opportunity, you need to pursue social media marketing courses online or offline through digital marketing courses or exclusively through social media certifications.
The career scope of social media marketing is much more vast. By earning social media marketing courses, you can find jobs in MNCs, digital marketing agencies, advertising firms, sales and marketing companies, etc. As a social media marketer, you may also opt for self-employment and become a consultant or freelancer.
Top Recruiters Hiring Social Media Marketing Professionals
Bay Leaf Digital
Q: Which course is best for social media marketing?
A: There are many social media marketing courses online that you can choose from that best suit your interest. You can pursue social media marketing certification courses from top-rated institutes.
Q: Is social media marketing a good option to pursue?
A: Social media marketing is a good career for those who have skills like creativity, analytical thinking, strategic approach, public relations, and written communication as well as digital literacy.
Q: How do I start a career in social media marketing?
A: You should get a social media certification or a degree in digital marketing to get started in social media marketing.
Q: How can I pursue online social media marketing courses?
A: Many top institutes or online course providers like Coursera, Udemy, and vSkills offer online social media marketing courses with certificates.
Q: What requirements are needed to pursue social media marketing courses?
A: There are no specific qualifications required to pursue social media marketing courses. Anyone can apply for online social media marketing courses or certification programmes and learn the essentials of social media marketing.
Q: What is the average fee of social media marketing courses?
A: The fees for social media marketing courses can vary depending on the institution.
Q: Where can I get a job after completing social media certificate courses?
A: After completing social media courses, you can find countless job opportunities in digital marketing agencies, public relations firms, advertising, MNCs, etc.
Q: Which companies hire social media marketers?
A: Companies like Flipkart, Marks & Spencer, Nestlé, Wildcraft, Spiceworks, HPE, Cisco, and others hire professionals who have pursued social media marketing courses or certifications in digital marketing.
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