16 Courses and Certifications

Online Social Media Marketing Courses & Certifications

Today, social media introduces a host of possibilities and any business or individual capable enough to exploit it can reign supreme. Social media is not only the platform for social networking. But it is also a great way of digitally promoting a brand and product. With digital marketing reaching new heights, social media marketing is starting to gain much more popularity to generate leads. Almost every business these days uses social media to enhance its brand engagement.

As the area of social media marketing continues to see growth, pursuing a career in this field will be highly rewarding. You can take up BBA/ MBA in digital marketing that covers the topic of social media marketing. When it comes to solely social media marketing courses, most institutes/training centres offer certification or diploma programmes in social media marketing.

To pursue social media marketing courses, anyone can enrol with corresponding institutes. These courses will provide various new opportunities to candidates who wish to boost their professional value.

What is Social Media Marketing?

With the huge number of users, social media has become a powerful platform from a marketing perspective. Digital marketers are now using social media platforms to market the company’s products and services. This process is simply called social media marketing. This practice of marketing enables companies to establish a robust connection with existing customers while reaching out to new customers.

Who Can Learn Social Media Marketing?

Anyone can pursue social media marketing courses and get a boost in his professional career. Candidates who want to build a successful career in social media marketing can apply online social media marketing courses or certification programmes that help them learn the essentials of this marketing practice that they can apply in real-world scenarios. Social media marketing courses are beneficial for professionals, including public relations specialists, freelance marketing and digital consultants, advertising agency professionals, marketing project managers, and marketing analysts.

Eligibility Criteria for Social Media Marketing

  • Candidates with Class 12th, graduation, or any qualification are eligible for social media marketing courses. 
  • As pursuing these courses does not require any specific academic qualification or specialisation, candidates must have adequate knowledge of computer application and internet technology.

Skills Required for Social Media Marketing

  • Strategic Thinking
  • Analytical Approach
  • Creativity
  • Time Management
  • Understanding of SMM tools

What Will You Learn in Social Media Marketing Courses?

There is no surprise that social media marketing has become an integral part of many companies' marketing strategies. Pursuing a certification in this field will teach you about the fundamentals of different online marketing tools and techniques. With social media marketing courses, you will learn about:

  • Basics of social media
  • Social media websites/apps/services
  • Advertising
  • Marketing
  • Brand management and engagement
  • Data analytics
  • Ad and post copywriting

Popular Social Media Marketing Certification Courses

Many institutes invite students as well as professionals to take up social media marketing courses with certificates and advance their career in the world of digital. These courses have vast learning objectives and career opportunities. So, let’s master the world of social media marketing with the best social media marketing certification courses.

Here’s the list of the popular social media certification courses:

Course Name

Offered by

Duration

Fees

Social Media Marketing Course Online

Digital Vidya

1 Month

INR 11,900

Certified Social Media Marketing Professional

Vskills

Self-paced

INR 2,499

Certificate in Linkedin Marketing

Vskills

Self-paced

INR 3,499

Introduction to Social Media Marketing

Facebook via Coursera

5 Weeks

Free

Measure and Optimize Social Media Marketing Campaigns

Facebook via Coursera

4 Weeks

 Free

Social Media Management

Facebook via Coursera

4 Weeks

Free

Social Media Marketing

Manipal Prolearn

60 Hours

INR 11,800

Social Media Marketing Specialization

Northwestern University via Coursera

7 Months

NA

Social Media Marketing MASTERY | Learn Ads on 10+ Platforms

Udemy

9.5 Hours

INR 490

Social Media Marketing Short-Term Course

NIIT

40 Hours

INR 6,700


Career Options in Social Media Marketing

There is an increasing number of users on social media platforms such as Facebook, Twitter, LinkedIn, Instagram and Pinterest. These numbers are continuously growing, creating opportunities for organisations to market their services on these platforms to attract more customers. To do so, organisations are in need of social media marketing professionals making social media marketing a vast career option.

Candidates aspiring to pursue social media marketing courses have numerous opportunities in almost every industry and business. They can find various job roles including:

  • Social Media Marketing Manager
  • Social Media Marketing Executive
  • Social Media Marketing Analyst
  • Digital Marketing Executive
  • Social Media Strategist

Social Media Marketing Salary Trends 

Based on skills in social media marketing, a professional can earn an average of INR 392,662/ year. The salary in this field may vary depending on qualifications, employer, job profiles, and experience. According to PayScale, the average base salary of a Social Media Marketing Manager in India is INR 306,100/ year.

Salary based on experience

Less than 1 year

1-4 year

5-9 years

10-19 years

INR 202,735

INR 302,615

INR 472,423

INR 1,160,000

*Source: Payscale

Scope of Social Media Marketing

The report shows that there will be over 3.6 billion social media users in 2021 and almost 4.41 billion users in 2025. This is significantly beneficial for businesses to attract more people and promote their products and services by reaching more audiences. As social media is the only medium to maintain an online presence for businesses, from small to large, the scope of social media marketing continues to grow. This results in a higher demand for professionals with relevant qualifications and skills. To grab this opportunity, you need to pursue social media marketing courses online or offline through digital marketing courses or exclusively through social media certifications.

The career scope of social media marketing is much more vast. By earning social media marketing courses, you can find jobs in MNCs, digital marketing agencies, advertising firms, sales and marketing companies, etc. As a social media marketer, you may also opt for self-employment and become a consultant or freelancer.

Top Recruiters Hiring Social Media Marketing Professionals

Flipkart

EY

Wildcraft

Acumen 360°

Turing

Bay Leaf Digital

Spiceworks

WisdmLabs


FAQs

Q: Which course is best for social media marketing?

A: There are many social media marketing courses online that you can choose from that best suit your interest. You can pursue social media marketing certification courses from top-rated institutes. 

Q: Is social media marketing a good option to pursue?

A: Social media marketing is a good career for those who have skills like creativity, analytical thinking, strategic approach, public relations, and written communication as well as digital literacy.

Q: How do I start a career in social media marketing?

A: You should get a social media certification or a degree in digital marketing to get started in social media marketing.

Q: How can I pursue online social media marketing courses?  

A: Many top institutes or online course providers like Coursera, Udemy, and vSkills offer online social media marketing courses with certificates.

Q: What requirements are needed to pursue social media marketing courses?

A: There are no specific qualifications required to pursue social media marketing courses. Anyone can apply for online social media marketing courses or certification programmes and learn the essentials of social media marketing.

Q: What is the average fee of social media marketing courses?

A: The fees for social media marketing courses can vary depending on the institution.

Q: Where can I get a job after completing social media certificate courses?

A: After completing social media courses, you can find countless job opportunities in digital marketing agencies, public relations firms, advertising, MNCs, etc.

Q: Which companies hire social media marketers?

A: Companies like Flipkart, Marks & Spencer, Nestlé, Wildcraft, Spiceworks, HPE, Cisco, and others hire professionals who have pursued social media marketing courses or certifications in digital marketing. 

Career Category
Specialization
Job Role
Skills

Pricing

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To
Social Media Marketing Course Online

Offered by

Certificate

Social Media Marketing Course Online

Social Media is the most used medium of Mass communication, it’s a faster yet affordable way to convey a message to a mass number of people. The Social Media Marketing online course is a 16 weeks certification program by Shaw Academy. The course introduces various practices, efforts, and outcomes of social media. The course provides an overview of terms used in social media marketing.

The Social Media Marketing Course Online training includes identification of the target audience, researching and compiling the audience to make social media content that grabs the attention of the target audience. The course teaches how to make a successful marketing strategy on social media and the use of different elements for building an effective social media strategy.

The Social Media Marketing Course Online syllabus covers optimization of social media accounts to make them look more professional and easily findable which portrays a positive vibe in the target audience mindset. The lesson includes optimization of popular social media platforms like Facebook, Instagram, Twitter, Linked In, Youtube, and Pinterest. The course also covers topics like social media management and data analysis.

...Read More
16 Weeks
Skills Covered:
Social media skills Marketing skills Digital marketing skills Knowledge of Web Analytics
Certificate

Social Media in HR: From Policy to Practice

Owing to the emergence of social media platforms, the physical boundaries for innovation and collaboration are erased today. And the Social Media in HR: From Policy to Practice by Medvarsity Online from Cornell University’s International and Labour Relations (ILR) School equips you to get the most out of present-day technologies.

Here, you will explore tools and policy best practices to enhance results from your remote teams, personalise your employer’s brand, and bring your company closer to top talents. The Social Media in HR certificate programme comprises 3 two-week courses. 

As an HR professional, you will create beneficial and intelligent social media strategies for your organisation with these courses. The Social Media in HR syllabus is developed by Ivy League professors. Besides, you will focus on the best practices in opportunities, uses, benefits, risks, and ways of developing and implementing policies from experts with the Ethics Resource Center, ePolicy Institute, and SHRM. 

The Social Media in HR training is well-suited for HR generalists, business partners, communications managers, Managers, and professionals responsible for facilitating effective social media usage in organisations. Moreover, HR leaders belonging to global organisations like IBM, Citi, Aetna, and Boeing teach you.

...Read More
3 Months
87,750
Social Media Marketing

Offered by

Certificate

Social Media Marketing

The way companies engage with their consumers has changed as a result of social media. Social channels, which were once mostly utilized for personal communication, are now recognized as critical marketing tools, and organizations must have a solid framework in place to appropriately exploit social media channels for marketing achievement. The Social Media Marketing online course is aimed to deliver the knowledge of various tools and practices for creating a successful marketing strategy.

According to the Buffer 2019 study, 57% of marketers feel that digital marketing has been extremely effective for their companies. The Social Media Marketing Training introduces applicants to the African social marketing environment and familiarizes them with fundamental ideas and methodologies that may be utilized to increase a company's social media presence.

The Social Media Marketing syllabus teaches students how to manage a social networking ecosystem and utilize social media channels to increase sales and create leads. The course helps candidates to gain a thorough social media marketing approach that corresponds with business goals.

...Read More
8 Weeks
66,555
Skills Covered:
Social media skills Digital marketing skills Advertising skills Content Management skills
Copywriting for Online Marketing

Offered by

Certificate

Copywriting for Online Marketing

To make an organisation’s online marketing campaign successful, there is a need for a skilled Copywriter. Traditionally media personnel and Journalists were the information gatekeepers, but in this emerging digital world, every piece of information is at one click of the user. The Copywriting for Online Marketing online course is designed to deliver the knowledge of creating engaging and persuasive content which grabs the attention of readers and inspires them.

The Copywriting for Online Marketing training provides knowledge of best techniques and practices to write a call to action headlines and compelling stories on different online platforms and develop an effective content marketing plan. The program teaches how to improve search engine optimization and sell copywriting work.

The Copywriting for Online Marketing syllabus covers content marketing and copywriting for Social media which includes various techniques to create engaging content for social media. The course focuses on copywriting with a Search engine optimization perspective to make business visible and rank on search engines.

...Read More
6 Weeks
Skills Covered:
Writing skills Digital marketing skills

Offered by

TMU via Futurelearn
Certificate

Social Media in Healthcare: Opportunities and Challenges

As we know, social media has revolutionised the field of communication and has become a medium for both seeking and exchanging information among our peers. Social Media in Healthcare course by FutureLearn is meant to explore the challenges and opportunities of using social media to spread information during a mass epidemic. 

Furthermore, the candidates will get a chance to learn how to discern credible and useful information among the sea of misleading content. The course in Social Media in Healthcare: Opportunities and Challenges also discusses how medical authorities and hospitals can use social media in times of a crisis or emergency. The power of the social network and big data can change the field of healthcare. 

In addition, the FutureLearn online programme in Social Media in Healthcare has been developed by Taipei Medical University. It includes lessons by highly qualified instructors and researchers from the medical and healthcare fields. It is a suitable course for anyone who is interested in the healthcare field and wishes to learn about the impact of social media in healthcare. 

...Read More
5 Weeks
Free

Offered by

Certificate

Introduction to Social Media Marketing

The Introduction to Social Media Marketing online training is designed to teach you the fundamental concepts of social media marketing. With the help of this course, you will study different aspects of social media marketing, its history, and the various social media channels. You will explore the scenario of digital marketing in detail.

During the Introduction to Social Media Marketing certification course, you will also learn how to determine your target audience, set success metrics and goals, and choose a channel that suits your needs. Moreover, you will be able to define your customer journey effectively. The course has plenty of readings, video lessons and quizzes for comprehensive learning.  

The Introduction to Social Media Marketing online course by Coursera will equip you with the necessary skills required to make your social media marketing measures more impactful. This programme is offered by Facebook and gives you the chance to earn a verified certificate upon completion.

...Read More
5 Weeks
Beginner
Free
Skills Covered:
Digital marketing skills Social Media Marketing

Offered by

Certificate

Social Media Marketing Course Online

The Social Media Marketing online course encompasses all the core concepts of social media marketing (SMM). The online course consists of primary SMM concepts such as marketing strategies for various social media channels, community building, CTRs, Facebook ads, ROI measurement, among others.

In addition, the certification course will cover a wide variety of social media channels. These will include topics on Facebook, LinkedIn, Twitter, and more. You will learn to create and execute campaigns for improved ROIs. 

The Social Media Marketing programme by Digital Vidya is a self-paced module which provides pre-recorded video presentations, made by trained SMM experts. The training course also offers real-time case studies, live instructor-led sessions, hands-on projects, and a discussion forum. 

Furthermore, you will work on a month-long project and take-home practical assignments in the Social Media Marketing certification course. You will also be undertaking a research-based internship, in which you have to work on weekly topic research. Upon satisfactory course completion, you will receive a ‘Social Media’ certification from Digital Vidya. 

...Read More
1 Month
November 19 - December,17 2021
11,900
Skills Covered:
Digital marketing skills

Offered by

Certificate

Measure and Optimize Social Media Marketing Campaigns

The Measure and Optimize Social Media Marketing Campaigns online course, designed and delivered by Facebook, is a beginner-level study with a flexible learning schedule. The course is a part of Coursera’s Facebook Social Media Marketing Specialisation. This 100% online course provides you with key skills to optimise your social media marketing strategies.

In the Measure and Optimize Social Media Marketing Campaigns certification course, you will learn to interpret and evaluate your advertising campaigns’ results and assess advertising effectiveness through lift studies. 

Split testing for campaign optimisation is also covered in the curriculum. Since marketing has gone multi-channel, you learn to apply these metrics across several devices and platforms. Lastly, you will also learn to communicate the results to your team.

At the end of the Measure and Optimize Social Media Marketing Campaigns training, you will be proficient in digital marketing, digital analytics, and marketing optimisation. It will take you approximately eight hours to complete the course. Anke Audenaert, Co-founder and CEO of Aptly and a professor at UCLA will be your course instructor.

...Read More
4 Weeks
Beginner
Free
Skills Covered:
Communication skills Digital marketing skills

Offered by

Certificate

Social Media Management

The Social Media Management online programme, developed and delivered by Facebook, is a beginner-level course with a self-paced schedule. This programme is a part of the Facebook Social Media Marketing Specialisation offered by Coursera. Completely online, this course delivers its content through video lectures and reading.

In this Social Media Management certification training, you will learn key content creation and management skills. This includes managing and moderating your posts, setting up a content calendar, analysing data for iteration and insights, and enhancing the effectiveness of your posts. At the end of the programme, you’ll get to apply your newly acquired skills to a content management project.

By the end of the Social Media Management training, you will be proficient in content development, social media marketing, content management, and marketing content development. It takes approximately eleven hours to complete this training course. Your course instructor will be Anke Audenaert, who is one of the top instructors of Coursera. 

...Read More
4 Weeks
Beginner
Free
Skills Covered:
Social Media Marketing Content Management skills
Understanding Social Media Strategy

Offered by

Certificate

Understanding Social Media Strategy

The Understanding Social Media Strategy Online Course is a practical digital marketing course designed by social media experts at the Institute of Data & Marketing. The 100% online course is aimed at helping social media managers to develop their strategic management skills and stand out in the global market.

The Understanding Social Media Strategy Certification Course is a self-paced course taught over 4 weeks duration. The course will be directed by Will Francis, writer, educator, presenter, and speaker on technology & social media. The course will help learners realise the importance of social media activity and campaigns to an organisation.

The Understanding Social Media Strategy Training Course offered on the FutureLearn platform will equip learners in the usage of effective social media marketing strategy that is crucial for building brand image and online social engagement for better results. Upon the successful completion of the course, all candidates will be rewarded with a course certificate.

...Read More
4 Weeks
$ 39
Skills Covered:
Social media skills Digital marketing skills Social Media Marketing
Digital and Social Media Strategies Driving Business Growth

Offered by

Certificate

Digital and Social Media Strategies: Driving Business Growth (Live Online Programme)

The online course on Digital and Social Media Strategies: Driving Business Growth (Live Online Programme) by the Indian Institute of Management Bangalore provides the students with expert guidance in the field of management. The Digital and Social Media Strategies: Driving Business Growth (Live Online Programme) programme is offered by industry experts. The lectures for the session would be conducted by Professor G Shainesh and Dr S Raghunath. The Digital and Social Media Strategies: Driving Business Growth (Live Online Programme) certification benefits the students by allowing them to attend interactive sessions on management over two weeks. After completing the Digital and Social Media Strategies: Driving Business Growth (Live Online Programme) certification syllabus in the given time frame, students will be rewarded with a certificate. The Digital and Social Media Strategies: Driving Business Growth (Live Online Programme) certification will help students get better career opportunities.

...Read More
2 Weeks
85,500
Skills Covered:
Social media skills
Digital and Social Media Marketing for Business Growth

Offered by

Certificate

Digital and Social Media Marketing for Business Growth

The ‘Digital and Social Media Marketing for Business Growth’ online course is a study about the strategies and techniques involved in digital marketing and social media marketing to influence customer behavior and the relationship with stakeholders with improving business development management. This online program is provided by the Indian Institute of Management Calcutta for the professionals associated with digital media initiatives for sales and marketing.

The course enables the students to work with tools and techniques to enhance the strategic process and methods to enhance digital and social media marketing for effective communication. The program coordinator for the program is Prof. Saravana Jaikumar who is a faculty member of the department of marketing at IIM Calcutta. The program is guided by industrial professionals like Siddhesh Joglekar (Associate VP at BYJU’s - The Learning App) and Laxminarayanan G (management consultant) who equip the students with marketing and management skills for effective business management

...Read More
5 Days
1,00,000
Skills Covered:
SEO skills Digital marketing skills Social Media Marketing Sales skills
E-Commerce and Social Media Analytics

Offered by

Certificate

E-commerce and Social Media Analytics

The E-commerce and Social Media Analytics online course is developed for the candidates to learn about the tools and techniques used for the execution of e-commerce and social media campaigns while also assessing the collected data and optimizing for marketing benefits to improve the business performance of the organization. This online program is provided by the Indian Institute of Management Calcutta. The course is conducted for five days and is aimed at digital, social media marketing professionals and small business owners who wish to explore the digital and social media space for marketing.

The program coordinator for this management development program is Prof. Saravana Jaikumar from the department of marketing at IIM Calcutta. The course provides a theoretical and practical learning experience for the candidates while engaging them in discussions and case studies to acquire a clear understanding of the concepts and strategies. The ‘E-commerce and Social Media Analytics’ training program ensures a course for the participants who complete the course study successfully.

...Read More
5 Days
December 05 - December,09 2021
90,000
Skills Covered:
Analytical skills Social media skills Marketing skills Knowledge of Google analytics Knowledge of ecommerce Knowledge of Web Analytics
Certified Social Media Marketing Professional

Offered by

Certificate

Certified Social Media Marketing Professional

Vskills is a study platform towards skills development and increasing employability. It provides certifications based on skill tests to enable the students or professionals to improve their job prospects and prove their skill set.   

The framework of the Certified Social Media Marketing Professional course by Vskills has been structured in a way to provide the learner's understanding of the diverse aspects of social media marketing. It will evaluate the participants according to the company’s requirement for website promotion and development on various social media platforms like Facebook, Twitter, and LinkedIn.

This course will help candidates in learning the importance of social media marketing at various stages, different social media platforms, tools, and strategies required for social media expansion. They will learn about social commerce, social media channels, social media metrics, and analytics. 

They will be trained for the process of brand building using social media, fundraising using social media, lead generation using social media, and dealing with the negative impact caused by unsatisfied Customers and naive employees. 

...Read More
2,499
Skills Covered:
Social media skills
Certificate in Linkedin Marketing

Offered by

Certificate

Certificate in Linkedin Marketing

In this era of social media, professional online platforms like LinkedIn have not only partaken the role of recruitment platform but also a service for organisation building and promotion of its activities. 

Online Certification Course in LinkedIn Marketing is an ideal online training programme for individuals who wish to learn about how LinkedIn works on a marketing upfront.  

This course deals with the topic of LinkedIn Ads and campaigns, which is known to help employers/recruiters target suitable candidates for employment and improvement of their corporate image. Secondly, it also provides insights on Lead Gen Forms, a tool used to drive website traffic, build brand awareness, and generate leads. 

The certificate in LinkedIn Marketing would not only help candidates professionally but also help them leverage LinkedIn analytics and understand different LinkedIn marketing tools as discussed above. It encroaches upon legal issues like privacy as well to ensure candidates know what is legally ethical on LinkedIn marketing and what's not. 

This course is highly recommended for acquiring skills in utilising LinkedIn for social media reach, brand awareness, and overall being an effective HR professional. The examination can be taken anywhere and at any time.

...Read More
3,499
Skills Covered:
Social media skills

Offered by

Deakin University, Melbourne via Digital Vidya
Certificate

Certified Social Media Marketing Expert

The Certified Social Media Marketing Expert online course offered by Digital Vidya in collaboration with Deakin University and Rajasthan Royals offers the knowledge of finding new customers online and increasing the sales of products and services. The course provides an exclusive study of how the Rajasthan Royals squad takes its social media marketing efforts to the next level. Candidates will learn about their perspectives on various social media tactics to gain inspiration for designing marketing efforts.

The Certified Social Media Marketing Expert training assists in developing professional prospects and company potential through social media marketing. The course educates students on how to generate leads for the business as well as demand for the product. The masterclass from the Rajasthan Royals marketing team 

The Certified Social Media Marketing Expert syllabus teaches how to build relationships and engage with customers in order to keep the company at the forefront of the user's mind. The course covers various topics like digital marketing, social media, online sports management, Facebook marketing, Instagram marketing, chatbots, etc.

...Read More
30,000
Skills Covered:
SEO skills Digital marketing skills Social Media Marketing

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