77 Courses and Certifications

Online Social Media Marketing Courses & Certifications

Today, social media introduces a host of possibilities and any business or individual capable enough to exploit it can reign supreme. Social media is not only a platform for social networking. But it is also a great way of digitally promoting a brand and product. With digital marketing reaching new heights, social media marketing is starting to gain much more popularity to generate leads. 

Almost every business these days uses social media to enhance its brand engagement. Hence both paid and free online social media courses are available from top-rated universities. As the area of social media marketing continues to see growth, pursuing a career in this field will be highly rewarding. You can take up a BBA/ MBA in digital marketing that covers the topic of social media marketing. 

When it comes to solely social media marketing courses, most institutes/training centers offer social media advertising courses. To pursue online marketing courses, anyone can enroll with corresponding institutes. Social media certification programs will provide various new opportunities to candidates who wish to boost their professional value.

What is Social Media Marketing?

With the huge number of users, social media has become a powerful platform from a marketing perspective. Digital marketers are now using social media platforms to market the company’s products and services. This process is simply called social media marketing. This practice of marketing enables companies to establish a robust connection with existing customers while reaching out to new customers. All this can be done through social media certification programmes.

Who Can Learn Social Media Marketing Courses?

Anyone can pursue courses on social media marketing and get a boost in his professional career. Candidates who want to build a successful career in social media marketing can apply for online social media marketing certification that helps them learn the essentials of this marketing practice that they can apply in real-world scenarios. 

Social media marketing classes are beneficial for professionals, including public relations specialists, freelance marketing and digital consultants, advertising agency professionals, marketing project managers, and marketing analysts.

Eligibility Criteria for Social Media Marketing

Candidates with class 12th, graduation, or any qualification are eligible for online marketing courses. Since pursuing these courses does not require any specific academic qualification or specialisation, candidates must have adequate knowledge of computer applications and Internet technology. This will ensure that the candidates will be able to enroll themselves in social media marketing courses.

Skills Required for Social Media Marketing Courses

The demand for social media skills is on the rise. As more and more people are using social media platforms companies will have to build their brand in such a way that they keep on establishing themselves and being competitive. For this proper social marketing skills are required and some of these are mentioned below:

  • Strategic Thinking
  • Analytical Approach
  • Creativity
  • Time Management
  • Understanding of SMM tools

What Will You Learn in Social Media Marketing Courses?

It is no surprise that social media marketing has become an integral part of many companies' marketing strategies. Pursuing a social media marketing certification in this field will teach you about the fundamentals of different online marketing tools and techniques. With social media marketing courses, you will learn about:

  • Basics of social media
  • Social media websites/apps/services
  • Advertising
  • Marketing
  • Brand management and engagement
  • Data Analytics
  • Ad and post-copywriting

Popular Social Media Marketing Certification Courses

Many institutes invite students as well as professionals to take up social media marketing courses with certificates and advance their careers in the world of digital marketing. These social marketing courses have vast learning objectives and career opportunities. So, let’s master the world of social media marketing with the best social media marketing certification courses. Here’s the list of the popular social media certification courses:

Career Options After Social Media Marketing Courses

There is an increasing number of users on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest. These numbers are continuously growing, creating opportunities for organisations to market their services on these platforms to attract more customers. To do so, organisations need social media marketing professionals making social media marketing a vast career option.

Candidates aspiring to pursue social media marketing courses have numerous opportunities in almost every industry and business. They can find various job roles after enrolling in a social media ads course including:

Social Media Marketing Salary Trends

Based on skills in social media marketing, a professional can earn an average of Rs. 392,662/ year. The salary in this field may vary depending on qualifications, employer, job profiles, and experience. According to PayScale, the average base salary of a Social Media Marketing Manager in India is Rs. 306,100/ year. This salary can also depend on the learning one gets from the best social media marketing course.

Salary based on experience

Less than 1 year

1-4 year

5-9 years

10-19 years

Rs. 202,735

Rs. 302,615

Rs. 472,423

Rs. 1,160,000

*Source: Payscale

Scope of Social Media Marketing

The report shows that there will be over 3.6 billion social media users in 2023 and almost 4.41 billion users in 2025. This is significantly beneficial for businesses to attract more people and promote their products and services by reaching more audiences. As social media is the only medium to maintain an online presence for businesses, from small to large, the scope of social media marketing continues to grow. 

This results in a higher demand for professionals with relevant qualifications and skills. To grab this opportunity, you need to pursue social media marketing courses online or offline through digital marketing courses or exclusively through social media certifications.

The career scope after the social media marketing course is much more vast. By taking social media marketing courses, you can find jobs in MNCs, digital marketing agencies, advertising firms, and sales and marketing companies. As a social media marketer, you may also opt for self-employment and become a consultant or freelancer after pursuing any kind of social media marketing course.

Top Recruiters

There is a high demand for digital marketing professionals, moreover, the demand is not set to decrease in the coming years. Businesses are investing more of their money into the field of digital marketing for expanding and increasing their profit thus the need for learning from social media certificate courses to increase in the years ahead. 

List of Top Recruiters Who Hire Social Media Marketing Professionals

  • Flipkart
  • EY
  • Wildcraft
  • Acumen 360°
  • Bay Leaf Digital
  • Spiceworks

FAQs

Q: Which is the best social media marketing online course?

A: There are many social media marketing courses online that you can choose from that best suit your interests. You can pursue online social media marketing certification courses from top-rated institutes. 

Q: Are online social media courses hard to pursue?

A: Social media marketing is a good career for those who have skills like creativity, analytical thinking, strategic approach, public relations, and written communication as well as digital literacy.

Q: How do I start a career in social media marketing?

A: You should get started with social media marketing training courses or a degree in digital marketing to get started in social media marketing.

Q: How can I pursue online social media marketing courses?  

A: Many top institutes or online course providers like Coursera, Udemy, and Vskills offer online social media marketing courses with certificates.

Q: What requirements are needed to pursue a social media marketing course online?

A: There are no specific qualifications required to pursue social media marketing courses. Anyone can apply for online social media marketing courses or certification programmes and learn the essentials of social media marketing.

Q: What is the average fee for social media marketing certification?

A: The fees for any kind of social media marketing online course can vary depending on the institution.

Q: Where can I get a job after completing social media certificate courses?

A: After completing social media marketing certification, you can find countless job opportunities in digital marketing agencies, public relations firms, advertising, and MNCs.

Q: Which companies hire social media marketers?

A: Companies like Flipkart, Marks & Spencer, Nestlé, Wildcraft, Spiceworks, HPE, Cisco, and others hire professionals who have pursued a social media marketing course online or certifications in digital marketing. 

Career Category
Specialization
Job Role
Skills

Pricing

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Certificate in Social Media and Content Marketing and Certificate in Digital Marketing Analytics

Offered by

Certificate

Certificate in Social Media and Content Marketing and Certificate in Digital Marketing Analytics

Offered by NMIMS Global Access School For Continuing Education and by Stukent, the Certificate in Social Media and Content Marketing and Certificate in Digital Marketing Analytics is a small course. This course only needs an online effort of 6 months to achieve the completion certificate. The content is prepared, and refreshed every 6 months by a very experienced bunch of industry experts, and academicians who shall be the guiding light for the syllabus learning.

The Certificate in Social Media and Content Marketing and Certificate in Digital Marketing Analytics training will become fruitful to those students who want to prepare strategies for social media marketing, along with content strategies for different social platforms like Facebook, Youtube, Twitter, and more. This certificate course shall teach the students to interpret website analytics, email analytics, social media analytics so that are able to provide insights into performance.

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6 Months
52,500
Skills Covered:
Social Media Marketing
Post Graduate Certification program in Social Media Analytics and Intelligence

Offered by

Certificate

Post Graduate Certification program in Social Media Analytics and Intelligence

This certification course is designed to help working professionals acquire the skills and knowledge to become SMI experts. The Post Graduate Certification program in Social Media Analytics and Intelligence by Talentsprint covers topics such as social network analysis, security and privacy on social media, ethics and more. 

The programme also provides hands-on experience with real data, hackathons, capstone projects and industry mentorship. The programme is taught by top faculty from IIIT Hyderabad, who are renowned for their research and innovation in the field of social computing. The programme also gives the participants an opportunity to visit the prestigious IIIT Hyderabad campus and become alumni of the institute.

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6 Months
2,00,000
Social Media Marketing Course Online

Offered by

Certificate

Social Media Marketing Course Online

Social Media is the most used medium of Mass communication, it’s a faster yet affordable way to convey a message to a mass number of people. The Social Media Marketing online course is a 16 weeks certification program by Upskillist. The course introduces various practices, efforts, and outcomes of social media. The course provides an overview of terms used in social media marketing.

The Social Media Marketing Course Online training includes identification of the target audience, researching and compiling the audience to make social media content that grabs the attention of the target audience. The course teaches how to make a successful marketing strategy on social media and the use of different elements for building an effective social media strategy.

The Social Media Marketing Course Online syllabus covers optimization of social media accounts to make them look more professional and easily findable which portrays a positive vibe in the target audience mindset. The lesson includes optimization of popular social media platforms like Facebook, Instagram, Twitter, Linked In, Youtube, and Pinterest. The course also covers topics like social media management and data analysis.

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16 Weeks
299
Skills Covered:
Social media skills Marketing skills Digital marketing skills Knowledge of Web Analytics
Certificate in Social Media and Content Marketing

Offered by

Certificate

Certificate Program in Social Media & Content Marketing

Certificate Program in Social Media & Content Marketing Training Course is an advanced course that explores the strategies involved in ensuring effective social media marketing and content marketing. The course led by industry experts is administered by the NMIMS Global Access School for Continuing Education with the support of the content provider, Stukent Edge.

Through the Certificate Program in Social Media & Content Marketing Live Course, learners will be introduced to a world class simulation learning platform along with an industry specific curriculum that supports contemporary concepts. Through this certificate course, learners will be introduced to different content marketing strategies and marketing channels. The course provides a hands-on learning experience led by industry experts.

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3 Months
27,500
Skills Covered:
Social Media Marketing
Social Media Marketing

Offered by

Certificate

Social Media Marketing

The way companies engage with their consumers has changed as a result of social media. Social channels, which were once mostly utilized for personal communication, are now recognized as critical marketing tools, and organizations must have a solid framework in place to appropriately exploit social media channels for marketing achievement. The Social Media Marketing online course is aimed to deliver knowledge of various tools and practices for creating a successful marketing strategy.

According to the Buffer 2019 study, 57% of marketers feel that digital marketing has been extremely effective for their companies. The Social Media Marketing Training introduces applicants to the African social marketing environment and familiarizes them with fundamental ideas and methodologies that may be utilized to increase a company's social media presence.

The Social Media Marketing syllabus teaches students how to manage a social networking ecosystem and utilize social media channels to increase sales and create leads. The course helps candidates to gain a thorough social media marketing approach that corresponds with business goals.

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8 Weeks
62,133
Skills Covered:
Social media skills Advertising skills Digital marketing skills Content Management skills

Offered by

Copywriting for Online Marketing

Offered by

Certificate

Copywriting for Online Marketing

To make an organisation’s online marketing campaign successful, there is a need for a skilled Copywriter. Traditionally media personnel and Journalists were the information gatekeepers, but in this emerging digital world, every piece of information is at one click of the user. The Copywriting for Online Marketing online course is designed to deliver the knowledge of creating engaging and persuasive content which grabs the attention of readers and inspires them.

The Copywriting for Online Marketing training provides knowledge of best techniques and practices to write a call to action headlines and compelling stories on different online platforms and develop an effective content marketing plan. The program teaches how to improve search engine optimization and sell copywriting work.

The Copywriting for Online Marketing syllabus covers content marketing and copywriting for Social media which includes various techniques to create engaging content for social media. The course focuses on copywriting with a Search engine optimization perspective to make business visible and rank on search engines.

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6 Weeks
57,018
Skills Covered:
Writing skills Digital marketing skills

Offered by

TMU via Futurelearn
Certificate

Social Media in Healthcare: Opportunities and Challenges

As we know, social media has revolutionised the field of communication and has become a medium for both seeking and exchanging information among our peers. Social Media in Healthcare course by FutureLearn is meant to explore the challenges and opportunities of using social media to spread information during a mass epidemic. 

Furthermore, the candidates will get a chance to learn how to discern credible and useful information among the sea of misleading content. The course in Social Media in Healthcare: Opportunities and Challenges also discusses how medical authorities and hospitals can use social media in times of a crisis or emergency. The power of the social network and big data can change the field of healthcare. 

In addition, the FutureLearn online programme in Social Media in Healthcare has been developed by Taipei Medical University. It includes lessons by highly qualified instructors and researchers from the medical and healthcare fields. It is a suitable course for anyone who is interested in the healthcare field and wishes to learn about the impact of social media in healthcare. 

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5 Weeks
Free

Offered by

Certificate

Introduction to Social Media Marketing

The Introduction to Social Media Marketing online training is designed to teach you the fundamental concepts of social media marketing. With the help of this course, you will study different aspects of social media marketing, its history, and the various social media channels. You will explore the scenario of digital marketing in detail.

During the Introduction to Social Media Marketing certification course, you will also learn how to determine your target audience, set success metrics and goals, and choose a channel that suits your needs. Moreover, you will be able to define your customer journey effectively. The course has plenty of readings, video lessons and quizzes for comprehensive learning.  

The Introduction to Social Media Marketing online course by Coursera will equip you with the necessary skills required to make your social media marketing measures more impactful. This programme is offered by Facebook and gives you the chance to earn a verified certificate upon completion.

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5 Weeks
Beginner
1,606
Skills Covered:
Digital marketing skills Social Media Marketing
Social Media Advertising

Offered by

Certificate

Social Media Advertising

Social Media Advertising, also known as Digital Marketing is a method of promoting products through the means of social media. Writing such engaging content that can attract users, and running social media advertising. Promoting a product or service through an internet platform that is within reach to everyone. Social Media Advertising course is an initiative by the University of Colorado Boulder for the students who are willing to learn about this domain and wish to step into this field with a decent package.

Social Media Advertising training is delivered by the experts of the University of Colorado Boulder through online mode on the learning platform Coursera. The students will learn through the videos, reading material, and quizzes. This is a third of the total of four courses available on Coursera which can be completed in a time frame of 11 hours. The duration of this course is 5 weeks and the learner will get comprehensive knowledge of the domain. A candidate who shall choose the certification mode will get Social Media Advertising certification from the University of Colorado Boulder at the end of this course.

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5 Weeks
Beginner
3,803
Skills Covered:
Advertising skills
Introduction to Personal Branding

Offered by

Certificate

Introduction to Personal Branding

5 Weeks
Beginner
Free

Offered by

Certificate

Social Media Marketing Course Online

The Social Media Marketing online course encompasses all the core concepts of social media marketing (SMM). The online course consists of primary SMM concepts such as marketing strategies for various social media channels, community building, CTRs, Facebook ads, ROI measurement, among others.

In addition, the certification course will cover a wide variety of social media channels. These will include topics on Facebook, LinkedIn, Twitter, and more. You will learn to create and execute campaigns for improved ROIs. 

The Social Media Marketing programme by Digital Vidya is a self-paced module which provides pre-recorded video presentations, made by trained SMM experts. The training course also offers real-time case studies, live instructor-led sessions, hands-on projects, and a discussion forum. 

Furthermore, you will work on a month-long project and take-home practical assignments in the Social Media Marketing certification course. You will also be undertaking a research-based internship, in which you have to work on weekly topic research. Upon satisfactory course completion, you will receive a ‘Social Media’ certification from Digital Vidya. 

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1 Months
May 20 - June,17 2022
11,900
Skills Covered:
Digital marketing skills

Offered by

Certificate

Measure and Optimize Social Media Marketing Campaigns

The Measure and Optimize Social Media Marketing Campaigns online course, designed and delivered by Facebook, is a beginner-level study with a flexible learning schedule. The course is a part of Coursera’s Facebook Social Media Marketing Specialisation. This 100% online course provides you with key skills to optimise your social media marketing strategies.

In the Measure and Optimize Social Media Marketing Campaigns certification course, you will learn to interpret and evaluate your advertising campaigns’ results and assess advertising effectiveness through lift studies. 

Split testing for campaign optimisation is also covered in the curriculum. Since marketing has gone multi-channel, you learn to apply these metrics across several devices and platforms. Lastly, you will also learn to communicate the results to your team.

At the end of the Measure and Optimize Social Media Marketing Campaigns training, you will be proficient in digital marketing, digital analytics, and marketing optimisation. It will take you approximately eight hours to complete the course. Anke Audenaert, Co-founder and CEO of Aptly and a professor at UCLA will be your course instructor.

...Read More
4 Weeks
Beginner
1,606
Skills Covered:
Communication skills Digital marketing skills

Offered by

Certificate

Social Media Management

The Social Media Management online programme, developed and delivered by Facebook, is a beginner-level course with a self-paced schedule. This programme is a part of the Facebook Social Media Marketing Specialisation offered by Coursera. Completely online, this course delivers its content through video lectures and reading.

In this Social Media Management certification training, you will learn key content creation and management skills. This includes managing and moderating your posts, setting up a content calendar, analysing data for iteration and insights, and enhancing the effectiveness of your posts. At the end of the programme, you’ll get to apply your newly acquired skills to a content management project.

By the end of the Social Media Management training, you will be proficient in content development, social media marketing, content management, and marketing content development. It takes approximately eleven hours to complete this training course. Your course instructor will be Anke Audenaert, who is one of the top instructors of Coursera. 

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4 Weeks
Beginner
1,607
Skills Covered:
Social Media Marketing Content Management skills
Understanding Social Media Strategy

Offered by

Certificate

Understanding Social Media Strategy

The Understanding Social Media Strategy Online Course is a practical digital marketing course designed by social media experts at the Institute of Data & Marketing. The 100% online course is aimed at helping social media managers to develop their strategic management skills and stand out in the global market.

The Understanding Social Media Strategy Certification Course is a self-paced course taught over 4 weeks duration. The course will be directed by Will Francis, writer, educator, presenter, and speaker on technology & social media. The course will help learners realise the importance of social media activity and campaigns to an organisation.

The Understanding Social Media Strategy Training Course offered on the FutureLearn platform will equip learners in the usage of effective social media marketing strategy that is crucial for building brand image and online social engagement for better results. Upon the successful completion of the course, all candidates will be rewarded with a course certificate.

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4 Weeks
900
Skills Covered:
Social media skills Digital marketing skills Social Media Marketing
Writing for Social Media

Offered by

Certificate

Writing for Social Media

4 Weeks
Beginner
Free
Certificate

Digital Footprint

3 Weeks
Beginner
Free
Certificate

Ethical Social Media

3 Weeks
Free

Offered by

Certificate

Digital Skills: Social Media

2 Weeks
Free
Certificate in Internet Marketing Quality Licence Scheme Level 3

Offered by

Certificate in Social Media Marketing Quality Licence Scheme Level 3

Offered by

Digital and Social Media Marketing for Business Growth

Offered by

Certificate

Digital and Social Media Marketing for Business Growth

The ‘Digital and Social Media Marketing for Business Growth’ online course is a study about the strategies and techniques involved in digital marketing and social media marketing to influence customer behavior and the relationship with stakeholders with improving business development management. This online program is provided by the Indian Institute of Management Calcutta for the professionals associated with digital media initiatives for sales and marketing.

The course enables the students to work with tools and techniques to enhance the strategic process and methods to enhance digital and social media marketing for effective communication. The program coordinator for the program is Prof. Saravana Jaikumar who is a faculty member of the department of marketing at IIM Calcutta. The program is guided by industrial professionals like Siddhesh Joglekar (Associate VP at BYJU’s - The Learning App) and Laxminarayanan G (management consultant) who equip the students with marketing and management skills for effective business management

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5 Days
November 14 - November,18 2021
1,00,000
Skills Covered:
Digital marketing skills Sales skills SEO skills Social Media Marketing
E-Commerce and Social Media Analytics

Offered by

Certificate

E-commerce and Social Media Analytics

The E-commerce and Social Media Analytics online course is developed for the candidates to learn about the tools and techniques used for the execution of e-commerce and social media campaigns while also assessing the collected data and optimizing for marketing benefits to improve the business performance of the organization. This online program is provided by the Indian Institute of Management Calcutta. The course is conducted for five days and is aimed at digital, social media marketing professionals and small business owners who wish to explore the digital and social media space for marketing.

The program coordinator for this management development program is Prof. Saravana Jaikumar from the department of marketing at IIM Calcutta. The course provides a theoretical and practical learning experience for the candidates while engaging them in discussions and case studies to acquire a clear understanding of the concepts and strategies. The ‘E-commerce and Social Media Analytics’ training program ensures a course for the participants who complete the course study successfully.

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5 Days
December 05 - December,09 2021
90,000
Skills Covered:
Analytical skills Social media skills Knowledge of Google analytics Knowledge of Web Analytics Knowledge of ecommerce Marketing skills
Digital and Social Media Strategies Driving Business Growth

Offered by

Certificate

Digital and Social Media Strategies: Driving Business Growth (Live Online Programme)

The online course on Digital and Social Media Strategies: Driving Business Growth (Live Online Programme) by the Indian Institute of Management Bangalore provides the students with expert guidance in the field of management. The Digital and Social Media Strategies: Driving Business Growth (Live Online Programme) programme is offered by industry experts. The lectures for the session would be conducted by Professor G Shainesh and Dr S Raghunath. The Digital and Social Media Strategies: Driving Business Growth (Live Online Programme) certification benefits the students by allowing them to attend interactive sessions on management over two weeks. After completing the Digital and Social Media Strategies: Driving Business Growth (Live Online Programme) certification syllabus in the given time frame, students will be rewarded with a certificate. The Digital and Social Media Strategies: Driving Business Growth (Live Online Programme) certification will help students get better career opportunities.

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3 Days
90,000
Skills Covered:
Social media skills
Paid Marketing Via Google Ads Platform

Offered by

Certificate

Paid Marketing Via Google Ads Platform

36 Hours
$ 100

Offered by

Certificate

Build a Stunning Website

Build a Stunning Website online is created by Digital Vidya and provided by FutureSkills Prime that not only covers basic concepts but also educates students on how to make their site both secure and more attractive than a standard site. Build a Stunning Website online course by FutureSkills Prime and Digital Vidya covers everything from the ground up, including building websites, designing logos, writing blogs for websites, promoting blogs, and developing an online presence.

Build a Stunning Website online classes are separated into little sections to allow students to study at their speed, based on their set targets. This course is project-based, which means that all students will work on a realistic web project, which they will be able to include in their portfolio as proof of their accomplishments. By the end of the training program, students will have learned the essentials of web development and web design.

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8 Hours
2,000
Certificate Course in Social Media Marketing Tools

Offered by

Certificate

Certificate Course in Social Media Marketing Tools

Certificate Course in Social Media Marketing Tools online training is offered by Symbiosis Online, which is an online learning platform for learners which is designed by Symbiosis International University to help students study through virtual distance learning programs. Certificate Course in Social Media Marketing Tools online training is designed for students who want to acquire knowledge about digital marketing concepts and explore the strategies for social media marketing.

Certificate Course in Social Media Marketing Tools online classes involve 8 hours of extensive video lectures on topics such as introduction to social media marketing, SMM tools, social media engagement strategies, and targeting strategies, as well as sections that teach students about industry best practices, tips and techniques, and do's and don'ts for promoting their pages and establishing an online presence to grow exponentially. The training also offers methods for optimizing search engines like Facebook, Twitter, Google+, Pinterest, LinkedIn, and YouTube.

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8 Hours
1,000
Skills Covered:
Social Media Marketing
Facebook Plus Instagram Marketing Bootcamp

Offered by

Certified Social Media Marketing Professional

Offered by

Certificate

Certified Social Media Marketing Professional

Vskills is a study platform towards skills development and increasing employability. It provides certifications based on skill tests to enable the students or professionals to improve their job prospects and prove their skill set.   

The framework of the Certified Social Media Marketing Professional course by Vskills has been structured in a way to provide the learner's understanding of the diverse aspects of social media marketing. It will evaluate the participants according to the company’s requirement for website promotion and development on various social media platforms like Facebook, Twitter, and LinkedIn.

This course will help candidates in learning the importance of social media marketing at various stages, different social media platforms, tools, and strategies required for social media expansion. They will learn about social commerce, social media channels, social media metrics, and analytics. 

They will be trained for the process of brand building using social media, fundraising using social media, lead generation using social media, and dealing with the negative impact caused by unsatisfied Customers and naive employees. 

...Read More
2,999
Skills Covered:
Social media skills

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