An MBA in Digital Marketing equips students with the skills and information they need to create effective digital marketing campaigns. As one of the MBA specialisations, the MBA in Digital Marketing is a cutting-edge professional master's programme. Aspiring candidates must know the MBA in Digital Marketing Admission process to pursue this degree programme from the best MBA Digital Marketing colleges. MBA in Digital Marketing is an emerging and fast-developing MBA course that is concerned with online marketing activities.
MBA colleges in India follow a separate selection process that is started with an entrance exam curated to test various skills in the candidate, followed up by a series of in-person tests and interviews. MBA in Digital Marketing admission requirements are not much different from the traditional MBA admission process. The commonly followed procedures are mentioned below:
Entrance exam – One of the most important MBA in Digital Marketing admission requirements is to appear for the MBA entrance exams. The entrance exam score helps MBA colleges pick their preferred applicants.
MBA Colleges – There is an MBA in Digital Marketing eligibility criteria list that the candidate must satisfy for the MBA college to accept. Filling out an online application to preferred MBA colleges via their respective official websites is the next step.
Merit list – Students with higher cut-off marks in their MBA entrance exam are more likely to get MBA in Digital Marketing admission in some top MBA in Digital Marketing colleges.
Offline GD-WAT-PI test – Shortlisted candidates are called to the college for the group discussion, writing ability test, and personal interview. Candidates are reviewed by the college’s selection committee.
Documents verification – The final list of selected applicants will be released, and those students will be called to submit their documents for verification.
Admission fee – The admission issued on completing the selection process will be provisional. The seat is confirmed only after the payment of the MBA in Digital Marketing admission fees.
Admission confirmation – The final confirmation of the candidate’s slot arrives by email or letter or call or message from the institute. If the student has cleared all the above procedures and has not received the confirmation, they must check in with the college office.
The best MBA colleges for Digital Marketing have their eligibility criteria. Before applying to the preferred colleges, checking the college requirements and protocols is essential to avoid confusion. The MBA in digital marketing eligibility criteria that most MBA colleges have a standard baseline qualifier for the applicant are as follows:
Educational qualifications
Since MBA is a postgraduate degree, a minimum of 50% (45% for reserved categories candidates) aggregate score is required from the undergraduate degree/course in any discipline.
Also Read: Top 10 Colleges in India are Offering MBA in Digital Marketing
The mandatory eligibility criteria to get the MBA Digital Marketing admission to a college are the MBA entrance exams.
How to apply
The MBA in digital marketing admission process requires the submission of an application form online through the official college website. After this, the shortlisted applicants will be called for an offline selection process through a series of tests such as the GD-WAT-PI test, where the candidate’s communication, leadership and teamwork skills are evaluated.
Cut off of Top MBA colleges
The MBA in Digital Marketing admission process begins by shortlisting the applicants based on their entrance exam scores. The cut-off scores in the entrance exam determine the student’s admission to the top or lower-ranked colleges.
For better reference, here is a list of the CAT cut-off scores that each college considered for their merit lists from the previous years:
Name of the college | Expected CAT cut-off percentile |
Faculty of Management Studies, University of Delhi (FMS, DU) | 98.20 Percentile |
98+ Percentile | |
90+ Percentile | |
99+ Percentile | |
90+ Percentile | |
95+ Percentile | |
95+ Percentile | |
SP Jain Institute of Management and Research (SPJIMR) Mumbai | 85+ Percentile |
90+ Percentile | |
95+ Percentile | |
T A Pai Management Institute (TAPMI) Manipal | 85+ Percentile |
CAT is only one of the top entrance exams for MBA in digital marketing admission. Most institutes accept multiple exams. Each college is entitled to its MBA entrance exam preferences.
There are several national, state, and university-level exams conducted to select candidates for MBA courses. Some of the most preferred exams in the MBA in digital marketing admission process are mentioned below:
Name of Exam | Description |
Common Admissions Test is a high-level difficulty exam with a duration of 180 minutes. It is conducted only once a year and has the maximum number of participants, making it even more difficult to be placed on the top of the cut-off list. | |
Xavier Aptitude Test is conducted by XLRI, Jamshedpur. It is a national-level, well-reputed exam that has been accepted by several institutes. | |
IBS Aptitude Test is conducted by ICFAI Foundation for higher education. Its duration is 2 hours and follows a no negative marking system. | |
The Symbiosis National Aptitude Test is the benchmark exam for candidates willing to secure admission in all colleges under Symbiosis University (deemed). | |
NMIMS Management Aptitude Test is hosted by Narsee Monjee Institute of management studies. It has a duration of 2 hours. |
With more than 5000 institutes across the country offering MBA courses, there tend to be multiple options and fee ranges in MBA colleges. To reveal a better idea of how diverse the MBA in digital marketing admission fees range is, some of the top institutes’ fee structure is listed below:
Name of the college | Fee structure |
Rs. 11.25 lakhs | |
Rs. 6.90 lakhs | |
Rs. 12.56 – 14.73 lakhs | |
Rs. 16.50 lakhs | |
Rs. 13.50 lakhs | |
Rs. 6.00 - 9.50 lakhs | |
Shri Dharmasthala Manjunatheshwara Institute for Management Development, Mysore | Rs. 11.20 lakhs |
Rs. 12.06 lakhs | |
Rs. 9.09 lakhs | |
Rs. 21.60 lakhs |
To pursue an MBA in Digital Marketing course, the minimum eligibility requirement is a bachelor's degree in any stream with at least 50% marks from a recognised institution.
All MBA courses have some kind of maths in their curriculum under finance studies, economics, accounting, or otherwise. It is not mandatory to have studied maths in bachelors degree for MBA in Digital Marketing Admission.
Individuals having an interest in the field of marketing can apply for an MBA in digital marketing and get equipped to join the indemand workforce.
You should fill in the application form online for your preferred college. MBA in Digital Marketing Admission is conducted by the admissions committee at the respective MBA colleges as per the policies determined by the management.