MBA in Digital Marketing Management Course, Subjects, Exams, Admission, Colleges, Fees, Career
What is an MBA in Digital Marketing Management?
The MBA in Digital Marketing is a two-year postgraduate programme that focuses on the promotion and advertisement of items, activities, and organizations through electronic or digital media. MBA in Digital Marketing programme provides students with the skills and information that they need to create effective digital marketing campaigns. MBA in Digital Marketing Management is a cutting-edge programme that focuses on classic marketing principles and applies them to the digital world. The MBA in Digital Marketing Management is a cutting-edge programme that takes classic marketing principles and applies them to the digital realm. Digital marketing has become a necessity in today's society. New companies as well as existing ones are preferring online platforms for their products and services marketing and advertising.
MBA, or Master of Business Administration, is a well-known post-graduate management degree. Sales and Marketing, Operations Management, Finance, Human Resource Management, Logistics Management, and Business Analytics, Marketing Management are some of the specialisations offered in the Master of Business Administration degree programme.
MBA in Digital Marketing Management
Direct admission and based on the entrance examination
Fees for the entire duration
Rs. 20,000 to Rs. 15,00,000
Rs. 8,00,000 LPA
Digital Marketing Executive
Social Media Manager
Market Research Analyst
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MBA in Digital Marketing Management Eligibility
Candidates aiming to take admission in MBA in Digital Marketing must ensure that they fulfil the basic eligibility criteria required. Though every college has its own eligibility criteria, however, the general MBA in Digital Marketing Management eligibility criteria is as follow:
Candidate must have a bachelor’s degree such as BBA, BA, B.Sc, B.Com, BCA in any discipline with an aggregate of 50 per cent marks or an equivalent CGPA (a relaxation of 5 per cent is granted to SC/ST candidates) from any recognized university/ college/ institute.
Those appearing for final year examinations are also eligible to apply, but their admission will be subject to obtaining a minimum of 50 percent marks (relaxation of five per cent is granted to SC/ST candidates) in their Bachelor's degree.
Candidates passing nationalized entrance exams like CAT/ MAT/ GMAT/ CMAT or other equivalent entrance examinations are eligible to apply for the MBA digital marketing management programmes.
Popular MBA Colleges in India
There are numerous educational institutes in India that provide management courses. Previous academic achievements and admission test scores are used to determine admission. Some of India's best management schools are listed below:
MBA in Digital Marketing Management Admission
Depending on the university, students pursuing an MBA in Digital Marketing Management must meet a number of admission standards. Institutions accept students on a first-come, first-served basis. Students are accepted into MBA in Digital Marketing Management programmes at several universities based on their academic performance or a cut-off score on an entrance exam.
By visiting the campus and completing the application form, as well as presenting the appropriate documentation, applicants can apply for MBA in Digital Marketing Management degree programme. Candidates can also register online by going to the institute's official website, filling out the online application form, and mailing the required documentation.
Top MBA in Digital Marketing Management Entrance Examinations
Admission to various universities and colleges is determined by an applicant's performance on appropriate entrance examinations. The performance of an applicant on relevant entrance examinations determines admission to various universities and colleges. Here is a list of the greatest MBA in Digital Marketing Management entrance exams. The top MBA in Digital Marketing Management entrance examinations are listed here.
CAT: The Common Admission Test (CAT) is a national entrance exam for India's 20 IIMs and over 1,200 business schools.
Browse more information about CAT.
MAT: The All India Management Association administers the Management Aptitude Test (MAT), which is a nationwide admissions exam for MBA/PGDM admissions (AIMA).
Browse more information about MAT
GMAT: The Graduate Management Admission Council (GMAC) administers the Graduate Management Admission Test (GMAT) to MBA and other graduate management students.
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CMAT: The Common Management Admission Test (CMAT), which is used to enrol students in MBA programmes at over 1,000 educational institutions across India, is administered by the National Testing Agency (NTA).
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XAT: The XAT (Xavier Aptitude Test), a national management entrance exam for MBA enrolment, is administered by the Xavier Leadership Institute in Jamshedpur.
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NMAT: GMAC administers the NMAT (Nationwide Management Admission Test) for MBA admissions at NMIMS University and other major management institutes.
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Cutoff of Top Colleges
A set of criteria is used to generate the merit score for an MBA in Digital Marketing Management. Admission to the institutions is granted to those who scored below the cut-off percentage. The number of candidates and their entrance exam scores decide the MBA in Digital Marketing Management cutoff, which varies by institution.
MBA in Digital Marketing Management Skills Required
With the onset of many technology company perks and telecommuting jobs, digital marketers can make a six-figure salary allowing them to work from home or even across the world as a digital domain. MBA Digital Marketing job roles come with other skills, which is essential for the candidate to create while studying or working in this sector. These skills are also necessary for advancement and a successful job. Some of those skill sets are mentioned below:
Writing & editing
Creative & analytical abilities
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MBA in Digital Marketing Management Subject/Syllabus
Depending on the school, an MBA in Digital Marketing Management offers a unique academic curriculum. Here, we have discussed the syllabus of the MBA in Digital Marketing offered by JSS Science and Technology University, Mysuru.
Foundations of Management and Organisation Behaviour
Accounting for Managers
Product and Brand Management
Consumer Buying behaviour
Quantitative Techniques for Managers
Fundamentals of Digital Marketing
Integrated Marketing Communications
Website planning and structure
Lab for Microsoft Office
Business Research Methods -Workshop
Personal Development, Communication, Teamwork-Workshop
Communication and Leadership Development Workshop
Content management system-Lab
Search Engine Marketing & Search Engine Optimization (SEO)
Social Media Marketing
Personal selling and Sales Management
Project Management for Digital Marketing
Lead Generation and Marketing Automation
Affiliate Marketing and Google AdSense
email marketing, Mobile Marketing and Video Marketing
Analytics- Web and Google
Lab: LinkedIn and Twitter Marketing
Creative, Design Thinking and Skill Development
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MBA in Digital Marketing Management Fees Structure
The majority of the MBA in Digital Marketing Management fee is determined by the college administration. MBA Digital Marketing fees can differ from college to college. The fees at private institutions are high as compared to government institutions. There are different scholarship programs as well for candidates who want to pursue this course. The general course fee ranges from Rs. 4 LPA to 24 LPA.
Scope of MBA in Digital Marketing Management
There is an existing healthy market for postgraduates in digital marketing and there is a good scope for development and growth as well. The digital platform is already a preferred platform that is being used for branding and selling products and services by many brands. Thus, MBA in digital marketing is a good degree that will not only open up opportunities in the current market but professionals in this field can stay hopeful for an increase in career opportunities. The field of digital marketing is evolving at a rapid pace and presents new and interesting career opportunities to budding candidates.
Students who complete an MBA in Digital Marketing Management can pursue a Ph.D. in the same field, as well as in Digital Marketing or Marketing Management. Students can expand their knowledge even further as they pursue higher-paying careers.
Career Options after MBA in Digital Marketing Management
The Digital Marketing Management MBA programme is designed to expose students to all aspects of the business. Students will learn how to market their products and services on the online platform and sell digitally. A master's degree in Digital Marketing Management can lead to a variety of professional opportunities.
Digital Marketing Executive: A digital marketing executive is responsible for utilizing the internet to engage a company's customers or clients. The creation and maintenance of the company's online presence is their primary purpose. To promote things, a digital marketing executive uses websites and internet channels.
Social Media Manager: A social media manager is in charge of monitoring, coordinating, filtering, and measuring the social media presence of a product, brand, corporation, or even an individual. A social media manager works for businesses to generate money via social networking sites, in addition to becoming an influencer on Facebook, Instagram, YouTube, and Twitter.
Advertising Manager: Advertising Managers are in charge of planning and executing advertising programmes for a variety of businesses. Their main goal is to raise awareness of the products and services. Individuals are expected to be influenced by advertising managers, which implies they are usually strong leaders who excel in leading and influencing people.
Brand Manager: A Brand Manager is in charge of designing a company's marketing strategy for its target audience. A brand manager is in charge of retaining the company's brand consistent with the help of market research and communications, as well as managing a product line. He or she assists with research and development activities, pricing, and new product launches, and also new company growth.
Market Research Analyst: A market research analyst evaluates customer preferences in order to assist companies in achieving product specifications based on current market trends, expanding their reach through advertising, and marketing their products and services. He or she gathers statistical data from reputable sources, analyses it to find market trends, and makes recommendations for how to create a successful campaign.
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Benefits of studying MBA in Digital Marketing Management
The possibilities for pursuing a career in Digital Marketing are enormous, as it is one of the fastest-growing sectors. There are numerous chances in Content Marketing, Brand Management, and Data Analytics, eCommerce. In today's industry, there are many advantages of pursuing MBA in digital marketing.
Expected salary after MBA in Digital Marketing Management
The average salary that the graduate gets after completing his masters' degree depends on many factors like the company's policy, capabilities of the individuals, the knowledge and the expertise of the graduate, and many more. Government companies or institutions pay more as compared to private companies or institutions. The average salary ranges from Rs. 3 LPA to 15 LPA.
Level of Experience
Average Salary (per annum)
0 - 1 year
1 - 3 years
Above 5 years
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List of Top 10 MBA colleges in India offering Digital Marketing Management specialisation
A variety of educational institutions throughout the world offer MBA in Digital Marketing Management programmes. Entrance is based on previous academic performance and admission test scores. Here we have compiled a list of India's best MBA in Digital Marketing Management programmes.
Fee Structure (Entire Course)
Top Private MBA in Digital Marketing Management in India
An MBA in Digital Marketing Management is offered by a number of private academic institutions around the country. Academic achievement and the results of entrance examinations are used to determine admission. The table below lists some of India's best private MBA in Digital Marketing Management programmes.
Fee Structure (Entire Course)
Techno India University, Kolkata
Presidency University, Bangalore
Indian Institute of Knowledge Management, Chennai
JSS Science and Technology University, Mysuru
Jain University, Bangalore
St Mary's Technical Campus, Kolkata
Centurion University of Technology and Management, Bhubaneswar
BIBS Kolkata - Bengal Institute of Business Studies
NIMS University, Jaipur
St Marys Group of Institutions, Guntur
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Browse Online Digital Marketing Courses & Certifications
View complete list of Online Digital Marketing Courses & Certifications
Frequently Asked Question (FAQs) - MBA in Digital Marketing Management Course, Subjects, Exams, Admission, Colleges, Fees, Career
Question: Should I do an MBA in Digital Marketing or a short course in digital marketing?
Though a digital marketing course is shorter than an MBA in Digital Marketing, it is advisable to go to the later one because the former one just touches the basics and the MBA module will be more beneficial for your career.
Question: Which field is best in digital marketing?
Content Marketing, Search Engine Optimization, and Social Media Expert are some of the common departments.
Question: What is MBA in Digital Marketing?
MBA in Digital Marketing is a course that provides a candidate with practical and theoretical studies in the digital marketing sector. The course is related to traditional marketing but equips a candidate with a different set of skills. The course grooms and creative as well as managerial skills of a candidate.
Question: What is the eligibility criteria for an MBA in Digital Marketing Management?
An MBA in Digital Marketing Management requires a bachelor's degree in any specialisation from a recognised university.
Question: What is the eligibility criteria for MBA in Digital Marketing?
The eligibility criteria for MBA in Digital Marketing is graduation in any stream from a recognized institute with a minimum of 50 per cent marks. The criteria may vary in different colleges.
Question: What are the skills required for an MBA in Digital Marketing Management?
Writing & editing, Creative & analytical abilities, Design skills, Strategic Thinking, Marketing automation, Entrepreneurial skills are some of the skills required for an MBA in Digital Marketing Management.
Question: Which colleges offer MBA in Digital Marketing Management courses in India?
Some of the top colleges which offer MBA in Digital Marketing Management degrees are Techno India University, Kolkata, Presidency University, Bangalore, Indian Institute of Knowledge Management, Chennai, JSS Science and Technology University, Mysuru, Jain University, Bangalore, St Mary's Technical Campus, Kolkata, Centurion University of Technology and Management, Bhubaneswar, BIBS Kolkata - Bengal Institute of Business Studies, NIMS University, Jaipur, St Marys Group of Institutions, Guntur.
Question: What are the career options after an MBA in Digital Marketing Management?
There are various career options after an MBA in Digital Marketing Management. Some of the careers are Digital Marketing Executive, Social Media Manager, Advertising Manager, Brand Manager, Market Research Analyst.
Question: What are the best firms to work for if you have an MBA in Digital Marketing Management?
Facebook, Amazon, Zomato, LinkedIn, Netflix, Flipkart, Google are some of the leading organisations that hire MBA in Digital Marketing Management graduates.
Question: Is it possible to pursue a Ph.D. after completing an MBA in Digital Marketing Management?
Students who have completed an MBA in Digital Marketing Management degree can apply for a Ph.D. in Digital Marketing Management.