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MBA in Digital Marketing: Course Fees, Admission, Syllabus, Colleges, Scope
#MBA
MBA in Digital Marketing is a postgraduate-level course of two years' duration. It is a specialised programme in the field of management, focused on digital marketing. The course provides students with the skills and knowledge required to create effective digital marketing campaigns. In India, more than 50 business schools offer this MBA specialisation.
This Story also Contains
- Latest Updates on MBA in Digital Marketing Exams
- MBA Digital Marketing Course Details- Highlights
- MBA in Digital Marketing Eligibility Criteria
- MBA in Digital Marketing Admission Procedure
- Top MBA in Digital Marketing Entrance Exams
- MBA in Digital Marketing Cutoff of Top Colleges
- Top MBA Specialisations
- MBA in Digital Marketing Syllabus
- MBA in Digital Marketing Fees
- Scope of Master's Degree in Digital Marketing
- Career Opportunities After an MBA in Digital Marketing
- Salary After an MBA in Digital Marketing
- Top Private MBA Digital Marketing Colleges in India
- Top Government MBA Digital Marketing Colleges
Digital Marketing has become crucial nowadays, as it helps companies to reach a larger number of consumers than traditional marketing practices. The course provides students with knowledge of key social media platforms such as Facebook, Twitter, Google+, Google Analytics, and LinkedIn. Some of the focus areas of the course are SEO, SEM, Digital Analytics, Social Media Marketing, and Content Strategy.
Candidates must complete their bachelor's degree in any stream with a minimum aggregate score of 50-60 per cent, depending on the specific admission criteria of the college. The admission process usually relies on scores from entrance exams like CAT, MAT, CMAT, or XAT. Some colleges may also prefer candidates with some work experience.
After completing an MBA in Digital Marketing Management, students can opt for job roles such as Digital Marketing Manager, Social Media Manager, Content Marketing Manager, and E-Commerce Manager. The average salary of a Digital Marketing Specialist in India is Rs. 6.9 LPA, depending on the skills and experience of the candidate.
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Download List HereLatest Updates on MBA in Digital Marketing Exams
- CAT Notification will be announced in the last week of July 2025
- CAT Application Process will start on the 1st week of August
- CAT Exam Date- 30th November 2025
- XAT Notification will be announced in the second week of July 2025
- XAT Application will start in the 3rd week of July 2025
- XAT Exam Date- 3rd January 2026
MBA Digital Marketing Course Details- Highlights
An MBA in Digital Marketing is a two-year postgraduate programme that combines management concepts with modern digital tools and strategies. It prepares students for careers in social media, advertising, brand management, and market research. Below are key highlights including course level, duration, eligibility, fees, salary, job roles, and recruiters.
| Particulars | Values |
|---|---|
Course Name | MBA Digital Marketing |
MBA Digital Marketing Course Level | Postgraduate |
MBA Digital Marketing Course Duration | 2 years |
MBA Digital Marketing Semesters | Four |
MBA Digital Marketing Entrance Exams | CAT, XAT, MAT, CMAT, SNAP |
MBA Digital Marketing Fees | Rs. 54,000 to Rs. 14 Lakhs |
MBA Digital Marketing Average Salary | Rs. 6.9 LPA (Digital Marketing Specialist) |
MBA Digital Marketing Eligibility Criteria | Bachelor’s degree with a 50 per cent aggregate score |
MBA Digital Marketing Job Profiles | Digital Marketing Executive, Social Media Manager, Advertising Manager, Brand Manager, and Market Research Analyst |
MBA Digital Marketing Top Recruiters | Facebook, Amazon, Zomato, LinkedIn, Netflix, Flipkart |
MBA in Digital Marketing Eligibility Criteria
Candidates interested in pursuing an MBA in Digital Marketing should fulfil the basic eligibility requirements of the course. They can find the eligibility details either on the official website of the institute or the programme brochure. Though every college may have its own eligibility criteria, some of the common guidelines are provided in the table below:
| Particulars | Eligibility Parameters |
|---|---|
| Educational Qualification | Bachelor's degree from a recognised institute in India |
| Entrance Exam | Must have a valid score card of CAT/MAT/CMAT or any relevant management examination |
| Minimum aggregate score | 50-60 per cent (5-10 per cent relaxation for candidates belonging to the reserved categories) |
| Work Experience | Some colleges may prefer candidates having some work experience |
MBA in Digital Marketing Admission Procedure
Only eligible candidates will be allowed to appear in the admission process. The admission procedure for the MBA Digital Marketing is decided by the management authority of the institute. Mentioned below is the step-wise admission process of the MBA Digital Marketing course.
Step 1- Meet the eligibility requirements- The students need to meet the eligibility requirements of the course. They can find the eligibility requirements on the official website of the provider or the programme brochure.
Step 2- Fill out the application form- Students who have met the eligibility requirements of the course. The admission procedure is more or less the same for all MBA institutes.
Step 3- Appear for the entrance examination- Candidates should appear and successfully clear the entrance examination. CAT is one of the most popular national-level entrance examinations for MBA courses.
Step 4- Meet the cutoff score- Individual business schools have their own cutoff requirements that must be met by the aspiring candidates. Candidates should check the cutoff score on the official website of the provider or the exam brochure. Cutoff scores are declared after the declaration of the exam results.
Step 5- Group Discussion and Personal Interview- Group discussions and personal interviews are very important stages of the MBA admission procedure. Those aspiring to study the MBA courses should successfully clear all the stages of group discussion and personal interviews.
Step 6- Pay the course fees and submit the official documents- Shortlisted candidates should pay the course fees and submit the official documents to conclude the admission procedure.
Top MBA in Digital Marketing Entrance Exams
Many business schools provide admissions based on the applicant's performance in the entrance examinations. Apart from entrance examinations, many colleges also conduct personal interviews, group discussions or aptitude tests. Listed below are some of the well-known management entrance examinations.
| Exam Name | Conducting Body | Exam Pattern |
|---|---|---|
Indian Institute of Management Lucknow | ||
All India Management Association (AIMA) | ||
National Testing Agency | ||
Xavier School of Management | ||
Graduate Management Admission Council | ||
Graduate Management Admission Council | - |
MBA in Digital Marketing Cutoff of Top Colleges
A set of criteria is used to generate the merit score for a digital marketing MBA course. Admission is granted to those who score above the cut-off percentage. The score of the entrance examination is considered the MBA in Digital Marketing cutoff. The number of applicants and the difficulty level of the entrance exam decide the cutoff, which varies by institution. In the table below, we have mentioned the cutoff scores of the top MBA entrance examinations.
| Exam | Cutoff |
|---|---|
CAT | |
XAT | |
MAT | |
CMAT |
Top MBA Specialisations
The MBA course has many specialisations that provide business acumen along with other managerial skills. Listed below are the top MBA specialisations, depending on their demand and opportunities.
MBA in Digital Marketing Syllabus
Depending on the college, the syllabus of an MBA in Digital Marketing may vary. Some of the core topics covered in the syllabus include Consumer Buying Behaviour, Lead Generation and Marketing Automation, SEM, SEO, and Content Marketing. Listed below is the semester-wise syllabus for the MBA Digital Marketing offered by JSS STU, Mysuru.
MBA Digital Marketing First Year Syllabus
In the first year of the MBA Digital Marketing, students study subjects such as Foundations of Management, E-Commerce, Managerial Economics, and Quantitative Techniques for Managers. In the table below, we will discuss the first-year syllabus of the MBA Digital Marketing.
| Semester 1 | Semester 2 |
|---|---|
| Foundations of Management and Organisational Behaviour | Website Planning and Structure |
| Accounting for Managers | Financial Management |
| Managerial Economics | Product and Brand Management |
| Quantitative Techniques for Managers | Business Research Methods-Workshop |
| E-Commerce | Consumer Buying Behaviour |
| Lab for Microsoft Office | Communication and Leadership Development Workshop |
| Personal Development Communication | Content Management System-Lab |
| Teamwork-Workshop | - |
MBA Digital Marketing Second Year Syllabus
From the second year onwards, student studies search engine marketing and search engine optimisation, lead generation and marketing automation. In the table below, we have discussed the MBA Digital Marketing syllabus of the second year.
| Semester 3 | Semester 4 |
|---|---|
| Search Engine Marketing & Search Engine Optimisation (SEO) | Services Management |
| Lead Generation and Marketing Automation | Analytics- Web and Google |
| Social Media Marketing | Strategic Management |
| Email Marketing | Lab: LinkedIn and Twitter Marketing |
| SPSS Lab | Creative Design Thinking and Skill Development |
| Digital Entrepreneurship | Project Management and Digital Marketing Firms |
| Placement Training | Placement Training |
| - | Affiliate Marketing and Google AdSense |
| Project Work |
MBA in Digital Marketing Fees
MBA Digital Marketing course fees are determined by the college administration. It depends on various factors such as the ownership of the institute and the facilities provided by the institute. The average fees for an MBA in Digital Marketing range from Rs. 54,000 to Rs. 14 Lakhs, depending on the institute.
Scope of Master's Degree in Digital Marketing
Digital Marketing is one of the most important departments of any company, and there is a good scope for development and growth. Apart from leading MNCs, many small and medium enterprises have also started applying digital marketing techniques to reach a larger group of customers. The field of Digital Marketing is evolving at a rapid pace and presents new and interesting career opportunities to candidates. Students who complete an MBA in digital marketing in India can pursue a PhD in streams similar to or related to Digital Marketing
Career Opportunities After an MBA in Digital Marketing
The digital marketing MBA programme is designed to expose students to all aspects of the business. Students will learn how to market their products and services on the online platform. They will also learn about various social media platforms such as Facebook, Instagram, LinkedIn, and Google Analytics. Some of the popular career options, along with respective salaries, are listed in the table below.
| Job Profiles | Job Descriptions | Average Salary |
|---|---|---|
| Digital Marketing Executive | A digital marketing executive is responsible for utilising the Internet to engage a company's customers or clients. He or she creates and maintains the company's online presence and its primary purpose. | Rs. 3 LPA |
| Social Media Manager | A social media manager is in charge of monitoring, coordinating, filtering, and measuring the social media presence of a product, brand, corporation, or even an individual. He or she works for businesses to generate money via social networking sites. | Rs. 8.7 LPA |
| Brand Manager | A brand manager is in charge of designing a company's marketing strategy for its target audience. He or she is in charge of retaining the company's brand consistently with the help of market research and communications, as well as managing a product line. | Rs. 18.3 LPA |
| Market Research Analyst | A market research analyst evaluates customer preferences to assist companies in achieving product specifications based on current market trends. He or she gathers statistical data from reputable sources, analyses it to find market trends, and makes recommendations for how to create a successful campaign. | Rs. 4.3 LPA |
| Advertising Manager | An advertising manager is in charge of planning and executing advertising programmes for a variety of businesses. His or her main goal is to raise awareness of the products and services. | Rs. 8 LPA |
Top Recruiters
- Amazon
- Zomato
- Flipkart
Benefits of Studying a Digital Marketing MBA Course
Digital Marketing offers many career opportunities to graduates. They can apply for job profiles such as Digital Marketing Executive, Social Media Manager, Brand Manager, and SEO Analyst. They can also work in Data Analytics and e-commerce. In today’s world, where everything is online and digital, the scope of digital marketing has also grown significantly in recent years. The MBA in Digital Marketing programme aims to prepare students to navigate and excel in the dynamic field.
Salary After an MBA in Digital Marketing
The average salary that the graduate gets after completing their master's degree depends on many factors. Listed in the following tables are the popular career options in the field of Digital Marketing along with their respective salaries.
| Sectors | Salary |
|---|---|
| Private | Rs. 3 LPA-Rs. 100 LPA |
| Government | Rs. 3 LPA-Rs. 50 LPA |
Source: Naukri.com
Top Private MBA Digital Marketing Colleges in India
Many private institutes are offering an MBA in Digital Marketing course. The fees charged by private colleges may be higher than those charged by government institutions. In the table below, we have mentioned the top private MBA Digital Marketing colleges.
| Colleges | Fees |
|---|---|
Rs. 5.80 Lakhs | |
Rs. 6 Lakhs | |
Rs. 2 Lakhs | |
Rs. 4 Lakhs | |
Rs. 3.20 Lakhs | |
Rs. 2.70 Lakhs | |
Rs. 1.20 Lakhs | |
Rs. 6.60 Lakhs | |
Rs. 4.07 Lakhs | |
- |
Top Government MBA Digital Marketing Colleges
Only a few government colleges offer an MBA in Digital Marketing. To know the course details, candidates can check the official website or the programme brochure.
The Master's in Digital Marketing course is a very promising programme offering many career options to students. Candidates should check the eligibility criteria and other required details on the official website of the college before applying.
Frequently Asked Questions (FAQs)
Q: Should I do an MBA in Digital Marketing or a short course in digital marketing?
A:
Though a digital marketing course is shorter than an MBA in Digital Marketing, it is advisable to go to the later one because the former one just touches the basics and the MBA module will be more beneficial for your career.
Q: Which field is best in digital marketing?
A:
Content Marketing, Search Engine Optimisation, and Social Media Experts are some of the common departments.
Q: What is MBA in Digital Marketing?
A:
MBA in Digital Marketing is a course that provides a candidate with practical and theoretical studies in the digital marketing sector. The course is related to traditional marketing but equips a candidate with a different set of skills. The course grooms and creative as well as managerial skills of a candidate.
Q: What is the eligibility criteria for MBA in Digital Marketing?
A:
The eligibility criteria for MBA in Digital Marketing is graduation in any stream from a recognized institute with a minimum of 50 per cent marks. The criteria may vary in different colleges.
Q: What are the skills required for an MBA in Digital Marketing Management?
A:
Writing & editing, Creative & analytical abilities, Design skills, Strategic Thinking, Marketing automation, Entrepreneurial skills are some of the skills required for an MBA in Digital Marketing Management.
Q: What are the career options after an MBA in Digital Marketing Management?
A:
There are various career options after an MBA in Digital Marketing Management. Some of the careers are Digital Marketing Executive, Social Media Manager, Advertising Manager, Brand Manager, and Market Research Analyst.
Q: What are the best firms to work for if you have an MBA in Digital Marketing Management?
A:
Facebook, Amazon, Zomato, LinkedIn, Netflix, Flipkart, Google are some of the leading organisations that hire MBA in Digital Marketing Management graduates.
Q: Is it possible to pursue a Ph.D. after completing an MBA in Digital Marketing Management?
A:
Students who have completed an MBA in Digital Marketing Management degree can apply for a Ph.D. in Digital Marketing Management.
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Questions related to MBA
On Question asked by student community
Have a question related to MBA ?
Yes, with an 89 percentile in CAT, your daughter has a good chance of securing admission in several reputed MBA colleges in India, though top IIMs may be difficult unless she has strong academic diversity, category reservation, or exceptional profile factors. At this percentile range, many well-known Tier-2 and upper Tier-3 management institutes consider candidates for their flagship MBA/PGDM programs.
Institutes such as IMI New Delhi, IMT Hyderabad, XIMB HRM, GIM Goa (certain programs), FORE School of Management, LBSIM Delhi, TAPMI Manipal (borderline), IFMR GSB, Great Lakes (PGDM) and several reputed university MBA programs actively shortlist candidates around the 85–90 percentile range. Final selection does not depend on CAT score alone; academic background, work experience, diversity, performance in GD/PI/WAT also play a significant role.
To maximise chances, she should apply to a balanced mix of colleges, prepare well for interviews, and highlight strengths such as internships, certifications, leadership roles, or work experience. If her profile is average and she aims for higher-ranked institutes, she may also consider repeating CAT with focused preparation to push her percentile above 95.
With 71.52 percentile in CAT as an SC category candidate, getting admission to NIT Trichy (DOMS) for MBA is possible but not guaranteed. NIT Trichy generally has lower CAT cut-offs for reserved categories, and in recent years, the SC cut-off has ranged approximately between 65–75 percentile, depending on the applicant pool and seat availability. Since your score falls within this range, you may get shortlisted for the PI round, especially if you have decent academic consistency and meet the minimum eligibility criteria. However, final admission will depend on performance in the personal interview, academic background, and availability of SC category seats. You should definitely apply to NIT Trichy, but also keep options open by applying to other NITs like NIT Warangal, NIT Surathkal, NIT Calicut, and central universities, where your percentile gives you a better conversion probability. Preparing well for the interview can significantly improve your chances of securing a seat.
With an overall CAT percentile of around 80 and belonging to the NC-OBC category, you do have a fair set of MBA college options in India, including some IITs, though the top IIMs and older IIT MBA programs will be difficult at this score.
At the IITs, you can realistically consider the newer and mid-tier MBA programs. IIT Jodhpur (MBA), IIT Bhilai, IIT Jammu, and IIT Dharwad are among the IITs where candidates with 75–85 percentile in CAT and category reservation like NC-OBC have received calls in previous admission cycles. These institutes generally place more weight on CAT score combined with academic background, work experience, and performance in the personal interview. However, IIT Bombay, Delhi, Madras, Kharagpur, Kanpur, and Roorkee usually require much higher percentiles, even for reserved categories, so chances there are quite low at 80 percentile.
Apart from IITs, several good government and semi-government MBA institutes are strong options at your percentile. You should definitely consider colleges like NIT Trichy (DOMS), NIT Warangal (SOM), NIT Calicut (SOM), and NIT Durgapur, as NITs often have slightly lower CAT cutoffs for NC-OBC candidates compared to IIMs. Universities such as Jamia Millia Islamia (MBA), Aligarh Muslim University, University of Hyderabad, and Delhi School of Management (DTU) can also be explored, depending on sectional cutoffs and your academic profile.
In the private institute space, there are many reputed B-schools where 80 percentile with NC-OBC reservation gives you a reasonable chance. These include IMT Nagpur and Hyderabad, GIM Goa (for some programs), TAPMI Manipal, FORE School of Management, K J Somaiya (Mumbai), BIMTECH Greater Noida, IRMA Anand (depending on profile), and IFMR GSB Krea University. These colleges focus strongly on interviews, SOPs, and overall profile, so good communication skills and clarity of goals can significantly improve your chances.
Overall, your strategy should be to apply broadly. Prioritise newer IITs and NITs first, then reputed private B-schools with consistent placement records. Make sure you prepare well for the personal interview and group discussion rounds, as at this percentile, final selection depends heavily on how well you perform beyond CAT.
Hello,
Both Bengal Institute of Business Studies (BIBS) and United World School of Business (UWSB) have strong placement records in Kolkata. with specific data suggesting BIBS has a slightly higher potential higher salary package. While the UWSB provides a higher placement rate.
I hope it will clear your query!!
Hello
With an NMAT score of 205, you have decent chances in good mid-tier MBA colleges.
You may get calls from NMIMS Hyderabad or Indore, but the Mumbai core is usually slightly higher.
Colleges like SDA Bocconi Asia Centre, BML Munjal, and IBS Hyderabad are realistic options.
Some reputed private B-schools may also consider you if sectional cutoffs are clear. Overall, 205 is a fair score that can lead to a solid MBA college with good planning.
You can refer to the link I am attaching for more details: CLICK HERE
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