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18+ Online Courses to Get Started With A Career in Music Marketing

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18+ Online Courses to Get Started With A Career in Music Marketing

Edited By Team Careers360 | Updated on Mar 24, 2021 12:26 PM IST | #Music

To create music one needs talent and skill. But, every piece of music created should reach its rightful audience and that doesn’t happen on its own. To make music reach the audience, it needs to be marketed and a whole new skill set is required for this specialized task. Though one need not worry, as there are many excellent music marketing courses available to teach the necessary skills and knowledge of music marketing. If you are someone who fancies taking their marketing career in a direction that can benefit musicians and feed your passion for music as well, then you must upgrade your knowledge with good music marketing courses.

18+ Online Courses to Get Started With A Career in Music Marketing
18+ Online Courses to Get Started With A Career in Music Marketing

But it is not just about passion, a career in music marketing is one of the most rewarding in today’s digital age when entertainment consumption is more than ever before. Professionals with a background and knowledge in music business management are in high demand in music companies as well as full service digital creative agencies.

But finding good music marketing courses could prove to be quite daunting and confusing. Especially, if you are looking for a music business degree online. As the internet is filled with a range of options that could be anywhere between valuable to overpriced, we have compiled a list for you to choose from. Below is a list of music marketing courses that you can immensely benefit from.

18+ Amazing Online Courses to Learn Music Marketing

Courses

Platform

Duration

Cost

Music Business Specialization

Coursera

40 hours

INR 2859 per month after 7 days of free trial

Music Marketing and Music Promotion 101: Find Your Audience

Udemy

2.5 hours on video

INR 700


Social Media Promotion for Musicians, Artists, and Engineers

Lynda.com

4 hours


INR 1400 for a monthly subscription of Lynda.com

An Insider’s Guide To Today’s Music Biz: Marketing and Promotion

Lynda.com

4 hours

INR 1400 for a monthly subscription of Lynda.com


Creativity and Entrepreneurship

Coursera

8 hours

INR 2859

Digital Release and Promotion Strategies for Musicians

Lynda.com

54 mins

INR 1400 a month

Music Marketing Online (Guerrilla Marketing and Promotion)

Udemy

1 hour

INR 710

Music Business Management

Sri Aurobindo Centre for Arts and Communication

2 months (weekend classes)

INR 35000

Steps to Take to Effectively Sell Music Online

Udemy

3 hours

INR 700

Successful Music Marketing and Branding For Artists

Udemy

6.5 Hours

INR 710

Independent Musician Music Marketing

Udemy

3.5 hours

INR 700

Spotify Marketing Mastery: Music Production & Marketing

Udemy

1.5 hours

INR 2240

Updating Your Digital Music Distribution

Udemy

1.5 hours

INR 700

Facebook Music Marketing for Electronic Music Artists

Udemy

1 hour

INR 700

Music Promotion and Music Marketing: Spotify Playlists

Udemy

1 hour

INR 700

The Music Publicity Insider’s Guide

Udemy

36 mins

INR 700

21 Ways to Market and Promote Your Music Online

Udemy

3.5 hours

INR 700

Music Marketing Demystified

Udemy

36 minutes

Free

Instagram Marketing Course for Musicians

Udemy

3 hours

INR 700

(Note - The above given details have been researched by the teams at Careers360.)

  1. Music Business Specialization

This is a very comprehensive music marketing online course available online. Offered by the Berklee College Of Music, this music marketing online course goes through all the aspects of entrepreneurship and marketing that goes into the world of music and its promotion. Everything from the economics of the industry, leverage of social media, to law and copyright. This package teaches about all the specialized aspects of the trade. This music marketing online course has four modules with each module having its separate hands-on project. Students can also pause after learning the modules of their interest. 50 percent of all the candidates who took this music marketing online course were able to start a new career post-completion, whereas 30 percent were able to secure a pay hike or a promotion.

Platform - Coursera

Duration - 40 hours

Cost - INR 2859 per month after 7 days of free trial

Also read - Music Technology Foundations by The University of Adelaide

  1. Music Marketing and Music Promotion 101: Find Your Audience

If there is an on-point music marketing online course that is well rated and has been found extremely valuable by its students, then it has to be this music marketing online course. This music marketing online course will teach you to take your music marketing game to the next level through inducing networking skills and leveraging social media to its best. Learn how to promote music on Reddit, Twitter, Instagram, and merchandising. Build long-lasting artistic brands through the learnings of this music marketing online course.

Platform - Udemy

Duration - 2.5 hours on video

Cost - INR 700

  1. Social Media Promotion for Musicians, Artists, and Engineers

Some lessons take you through a whole journey while some give you the essential information to explore it by yourself. This online music marketing course is the latter one, as it tells you the essentials of promoting art and music through social media. Learn the effective techniques of leveraging social media to boost the visibility of your or your client’s music and find the right audience for it. Learn the equivalent of an online music marketing course in this specialized video lesson.

Platform - Lynda.com

Duration - 4 hours

Cost - INR 1400 for a monthly subscription of Lynda.com

  1. An Insider’s Guide To Today’s Music Biz: Marketing and Promotion

In this online music marketing course, Steve Rennie, a music industry insider spills his knowledge and perspective on the marketing and promotion part of the industry. Learn to incorporate all the channels of communication and interaction into your promotional campaign with the help of this video series on music business management.

Platform - Lynda.com

Duration - 34 mins

Cost- INR 1400 monthly subscription

Also read - World Music Balinese Rhythms by Massachusetts Institute of Technology

  1. Creativity and Entrepreneurship

Just like we mentioned at the start, every creation should find its rightful audience. This online music marketing course by the Berklee College of Music teaches this art of building a fandom around an artist’s work. Learn the value of branding in the creative business world and the skills to build strong and active networks. If you are looking to get started in the world of the music business then this might be the right music business certificate online for you, as 50 percent of all the candidates who took the music certification courses were able to start a new career post-completion.

Platform - Coursera

Duration - 8 hours

Cost - INR 2859

  1. Digital Release and Promotion Strategies for Musicians

Learn about the process of digital release through a series of techniques that are used by seasoned professionals followed by effective strategies for promotion and traction. Use methods that are popular in the industry to grab a chuck as your audience. This might be the best music certification courses if your client is on the verge of a release.

Platform - Lynda.com

Duration - 54 mins

Cost - INR 1400 a month

  1. Music Marketing Online (Guerrilla Marketing and Promotion)

Learn to use effective methods of promotion and fan engagement in this music certification courses. Make a content marketing strategy, promotional framework, effective website, and all the essentials that make up an efficient music marketing funnel. Enroll in this snappy on-demand video course to learn some really important aspects of music business management.

Platform - Udemy

Duration - 1 hour

Cost - INR 710

  1. Music Business Management

One of the most intensive online music courses that provides a music business certificate online is a must take for all the music marketing aspirants. The reason to pursue these online music courses is that it will give the insights of industry professionals who are also your regular faculty members of the institute. Think of anything about the music business and these online music courses will have it in the curriculum. The two main modules involve publishing and PR & marketing that will teach you the best approach in music promotion.

Platform - Sri Aurobindo Centre for Arts and Communication

Duration - 2 months (weekend classes)

Cost - INR 35000

  1. Steps to Take to Effectively Sell Music Online

The one music marketing course that you will need to learn the ropes of selling art on the internet is this. Learn to promote your or your client’s music through a multiple stream network and use social media platforms to their best of strength. Become the manager that your client can never forget by applying the learnings of this course.

Platform - Udemy

Duration - 3 hours

Cost - INR 700

  1. Successful Music Marketing and Branding For Artists

Of all of the courses available on the internet on the music business, this has to be amongst the balanced. It has enough lessons to teach you everything that you need to know about music marketing yet it is not long or pretentious enough to intimidate you. If you want to invest your time and money in a course that has a proven record then take this course to fulfill your desires to learn music business management.

Platform - Udemy

Duration - 6.5 Hours

Cost - INR 710

  1. Independent Musician Music Marketing

If you are working as a one on one consultant or running an agency, then this music marketing course should be your go-to choice to enhance your knowledge of the specialized trade. Help your musician clients with the help of the learnings of this course and build your work profile as a music marketer.

Platform - Udemy

Duration - 3.5 hours

Cost - INR 700

12. Spotify Marketing Mastery: Music Production & Marketing

Spotify is undoubtedly one of the most important music streaming platforms as of now. Ensuring success on Spotify would mean an overall success because of the sheer number of people using the platform. This course specializes in providing tips and techniques that one would need to win with their music on Spotify and build a solid fan base to secure an audience for future projects.

Platform - Udemy

Duration - 1.5 hours

Cost - INR 2240

  1. Updating Your Digital Music Distribution

Selling music is a tricky business we all know, but it can be made a notch easier if we learn the distribution methods of the industry and stay up to date with audience behavior. This course teaches you to build effective distribution channels by grabbing audience attention from the right place. Learn to build a community around your music and an army of superfans to propagate your work from this music business online course.

Platform - Udemy

Duration - 1.5 hours

Cost - INR 700

14. Facebook Music Marketing for Electronic Music Artists

Electronic music artists are no exception when it comes to tactfully handle the marketing of their work. And when we add Facebook, the most powerful social platform, to the equation, the stakes become really high in the world of marketing and promotion. Pursue this course to enhance your music business management skills and win an audience for your EDM clients through Facebook.

Platform - Udemy

Duration - 1 hour

Cost - INR 700

15. Music Promotion and Music Marketing: Spotify Playlists

Another winner course to learn the ropes of marketing and promoting a Spotify Playlist. Learn to use Spotify as a branding tool for your musician and earn them money through their playlist using smart marketing techniques.

Platform - Udemy

Duration - 1 hour

Cost - INR 700

16. The Music Publicity Insider’s Guide

Learn to build a storytelling format to build the publicity funnel to market your music through this impeccable music marketing course. The lessons include some really valuable insights and techniques that would help you in building hooks and ideas for promotion.

Platform - Udemy

Duration - 36 mins

Cost - INR 700

  1. 21 Ways to Market and Promote Your Music Online

A well structured and graded video course that will take you to a 21-day learning experience. The whole video series is no less than any music business management programs online as it features lessons and valuable insights from experts on a majority of topics. Master your music business vehicle within 21 days with this series of video lessons.

Platform - Udemy

Duration - 3.5 hours

Cost - INR 700

  1. Music Marketing Demystified

To become a professional in the music marketing world, one must truly understand the business first. These music diploma courses is built around this idea and is available for free. Anybody who wants to start her/his career in this field should definitely go through this fast and snappy music diploma course.

Platform - Udemy

Duration - 36 minutes

Cost - Free

19. Instagram Marketing Course for Musicians

Instagram is the most powerful and popular social media platform in the world today, with features that cater to all kinds of attention spans and audience demand. If an artist can build their brand on Instagram alone, he or she can dominate the game of popularity. All the music industry management courses have modules for Instagram in the curriculum today. Taking this course would directly give you the benefits of such modules.

Platform - Udemy

Duration - 3 hours

Cost - INR 700

Conclusion

If you are a budding marketer and want to learn the ropes of music promotion then taking a course or a series of lessons that are precise in delivery and concise in duration would be a win-win situation for you.

Also read -

Frequently Asked Question (FAQs)

1. What kind of jobs will I get after doing a music marketing course?

You can get a job in music companies, in creative agencies, or with independent artists after acquiring a relevant skill set.

2. Will I be able to take these classes virtually?

Yes, all these courses are available online and can be taken virtually.

3. Which are the best music business courses that a beginner can take?

All the courses on this list involve modules or lessons for beginners which will set them up for expert-level tasks. Beginners can take any of the courses on the list and learn from it.

4. Do I need to learn music to become a music marketing professional?

No, you do not need to be a musician. But, having a taste and slight knowledge of the art would help you a long way while implementing the knowledge from your music entrepreneurship degree.

5. I am a practicing musician, can I learn to promote my work from music business classes?

All the courses on the list can help you in promoting your own art if you implement the knowledge properly.

6. Which of these courses will help me in online music marketing?

The Internet is a big part of the music industry for more than a decade now. All these courses feature modules and lessons that teach you about the online marketing of music.

7. Is there financial aid available for these courses?

A very few courses on the list have the option for financial aids. You must check the details for the course of your choice to know if such an option is available.

8. What kind of salary can I expect as a music marketer?

Professionals in such positions make anywhere between INR 6-12 Lacs per annum. You can also get at such positions after completing a music business management degree.

9. Do these courses award a degree?

These courses are certification based and will only provide a certificate of completion. They are not equivalent to bachelors.

10. Can I start my own business after music marketing?

Yes, you can start your own marketing agency or consultancy focusing on musicians.

Articles

Upcoming Exams

Application Date:19 October,2023 - 31 March,2024

Application Date:20 October,2023 - 30 March,2024

Application Date:06 December,2023 - 20 May,2024

Application Date:13 December,2023 - 12 April,2024

Application Date:31 December,2023 - 15 April,2024

Questions related to Music

Have a question related to Music ?

hello dear ,

Trinity school of music is a International online music school , its an online acadamy  , they teach western music and they offer in small groups and solo

Hi,

Hope you are doing well!

According to eligibility criteria of diploma in music you must have completed 10+2 from a recognized board.Admissions are also based on some entrance exams like: AUEE IIFA Entrance Exam.

In order to pursue BPA(Bachelor of performing arts), you need to pass 10+2 with a minimum of 50 percent marks from a recognized university.

You must have a background in the area of fine arts which includes music, dance and drama if you wish to go further for this course. Some entrance exams include DUET, LPUNEST, BHU UET.

You can also visit this link for more information:

https://www.careers360.com/courses/bpa-bachelor-of-performing-arts

https://www.careers360.com/courses/music-course

Hope it helps.

All the best for your future.

Hello,

Hope you are doing good!

UPSC - Union Public Service Commission is India's central agency which conducts exams like Civil Services Exam (CSE) to recruit candidates into top government services like IAS, IPS, IFS etc. UPSC recruits candidates to both civil services as well as defence services. The Civil Services Examination is a nationwide competitive examination in India conducted by the Union Public Service Commission for recruitment to higher Civil Services of the Government of India, including the Indian Administrative Service, Indian Foreign Service, and Indian Police Service. The candidates, opting for Indian Language medium for the written part of the Civil Services (Main) Examination may choose either the same Indian Language or English or Hindi as the medium for the interview. If you are wondering is IAS a good career option than UPSC is the best option to crack.

If you are graduate in Music studies. you are eligible for UPSC Exam.


2022 Eligibility :

  1. The candidate must be a citizen of India
  2. Candidates UPSC IAS age limit must be between  21 to 32 years.
  3. Candidate must hold a Bachelor's degree from Government recognized Universities or possess an equivalent qualification.
  4. In their final year or awaiting results, candidates are also eligible to appear for UPSC preliminary Examination.



For more details you can go to the link Below:

https://competition.careers360.com/exams/upsc-civil-services-exam


All the best!

Hope it will help!

Thank you!


Hello,

Some of the universities which offer Ph.D. in music are:

Banaras Hindu University (Uttar Pradesh)

Central University of Tamil Nadu

University of Delhi

University of Allahbad

Central University of Jharkhand, Rajasthan


These are some central universities for Ph.D. in music. For other universities you can visit the link given below:

https://university.careers360.com/colleges/list-of-phd-in-music-universities-in-india


For list of central universities in Delhi visit the following link:

https://university.careers360.com/articles/central-universities-in-india


I hope this helps you!

Thank You!




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The word “choreography" actually comes from Greek words that mean “dance writing." Individuals who opt for a career as a choreographer create and direct original dances, in addition to developing interpretations of existing dances. A Choreographer dances and utilises his or her creativity in other aspects of dance performance. For example, he or she may work with the music director to select music or collaborate with other famous choreographers to enhance such performance elements as lighting, costume and set design.

2 Jobs Available
Videographer
2 Jobs Available
Multimedia Specialist

A multimedia specialist is a media professional who creates, audio, videos, graphic image files, computer animations for multimedia applications. He or she is responsible for planning, producing, and maintaining websites and applications. 

2 Jobs Available
Social Media Manager

A career as social media manager involves implementing the company’s or brand’s marketing plan across all social media channels. Social media managers help in building or improving a brand’s or a company’s website traffic, build brand awareness, create and implement marketing and brand strategy. Social media managers are key to important social communication as well.

2 Jobs Available
Copy Writer

In a career as a copywriter, one has to consult with the client and understand the brief well. A career as a copywriter has a lot to offer to deserving candidates. Several new mediums of advertising are opening therefore making it a lucrative career choice. Students can pursue various copywriter courses such as Journalism, Advertising, Marketing Management. Here, we have discussed how to become a freelance copywriter, copywriter career path, how to become a copywriter in India, and copywriting career outlook. 

5 Jobs Available
Journalist

Careers in journalism are filled with excitement as well as responsibilities. One cannot afford to miss out on the details. As it is the small details that provide insights into a story. Depending on those insights a journalist goes about writing a news article. A journalism career can be stressful at times but if you are someone who is passionate about it then it is the right choice for you. If you want to know more about the media field and journalist career then continue reading this article.

3 Jobs Available
Publisher

For publishing books, newspapers, magazines and digital material, editorial and commercial strategies are set by publishers. Individuals in publishing career paths make choices about the markets their businesses will reach and the type of content that their audience will be served. Individuals in book publisher careers collaborate with editorial staff, designers, authors, and freelance contributors who develop and manage the creation of content.

3 Jobs Available
Vlogger

In a career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion. 

Ever since internet costs got reduced the viewership for these types of content has increased on a large scale. Therefore, a career as a vlogger has a lot to offer. If you want to know more about the Vlogger eligibility, roles and responsibilities then continue reading the article. 

3 Jobs Available
Editor

Individuals in the editor career path is an unsung hero of the news industry who polishes the language of the news stories provided by stringers, reporters, copywriters and content writers and also news agencies. Individuals who opt for a career as an editor make it more persuasive, concise and clear for readers. In this article, we will discuss the details of the editor's career path such as how to become an editor in India, editor salary in India and editor skills and qualities.

3 Jobs Available
Linguist

Linguistic meaning is related to language or Linguistics which is the study of languages. A career as a linguistic meaning, a profession that is based on the scientific study of language, and it's a very broad field with many specialities. Famous linguists work in academia, researching and teaching different areas of language, such as phonetics (sounds), syntax (word order) and semantics (meaning). 

Other researchers focus on specialities like computational linguistics, which seeks to better match human and computer language capacities, or applied linguistics, which is concerned with improving language education. Still, others work as language experts for the government, advertising companies, dictionary publishers and various other private enterprises. Some might work from home as freelance linguists. Philologist, phonologist, and dialectician are some of Linguist synonym. Linguists can study French, German, Italian

2 Jobs Available
Public Relation Executive
2 Jobs Available
Travel Journalist

The career of a travel journalist is full of passion, excitement and responsibility. Journalism as a career could be challenging at times, but if you're someone who has been genuinely enthusiastic about all this, then it is the best decision for you. Travel journalism jobs are all about insightful, artfully written, informative narratives designed to cover the travel industry. Travel Journalist is someone who explores, gathers and presents information as a news article.

2 Jobs Available
Welding Engineer

Welding Engineer Job Description: A Welding Engineer work involves managing welding projects and supervising welding teams. He or she is responsible for reviewing welding procedures, processes and documentation. A career as Welding Engineer involves conducting failure analyses and causes on welding issues. 

5 Jobs Available
QA Manager
4 Jobs Available
Quality Controller

A quality controller plays a crucial role in an organisation. He or she is responsible for performing quality checks on manufactured products. He or she identifies the defects in a product and rejects the product. 

A quality controller records detailed information about products with defects and sends it to the supervisor or plant manager to take necessary actions to improve the production process.

3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
Production Manager
3 Jobs Available
Merchandiser
2 Jobs Available
QA Lead

A QA Lead is in charge of the QA Team. The role of QA Lead comes with the responsibility of assessing services and products in order to determine that he or she meets the quality standards. He or she develops, implements and manages test plans. 

2 Jobs Available
Metallurgical Engineer

A metallurgical engineer is a professional who studies and produces materials that bring power to our world. He or she extracts metals from ores and rocks and transforms them into alloys, high-purity metals and other materials used in developing infrastructure, transportation and healthcare equipment. 

2 Jobs Available
Azure Administrator

An Azure Administrator is a professional responsible for implementing, monitoring, and maintaining Azure Solutions. He or she manages cloud infrastructure service instances and various cloud servers as well as sets up public and private cloud systems. 

4 Jobs Available
AWS Solution Architect

An AWS Solution Architect is someone who specializes in developing and implementing cloud computing systems. He or she has a good understanding of the various aspects of cloud computing and can confidently deploy and manage their systems. He or she troubleshoots the issues and evaluates the risk from the third party. 

4 Jobs Available
QA Manager
4 Jobs Available
Computer Programmer

Careers in computer programming primarily refer to the systematic act of writing code and moreover include wider computer science areas. The word 'programmer' or 'coder' has entered into practice with the growing number of newly self-taught tech enthusiasts. Computer programming careers involve the use of designs created by software developers and engineers and transforming them into commands that can be implemented by computers. These commands result in regular usage of social media sites, word-processing applications and browsers.

3 Jobs Available
ITSM Manager
3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
Information Security Manager

Individuals in the information security manager career path involves in overseeing and controlling all aspects of computer security. The IT security manager job description includes planning and carrying out security measures to protect the business data and information from corruption, theft, unauthorised access, and deliberate attack 

3 Jobs Available
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