Online Digital Marketing Courses & Certifications

Whether you are a big time entrepreneur, small scale business owner, or your heart is simply into marketing, you have to make your presence known in the digital world. Digital Marketing is here to stay.

Digital marketing courses open doors to many careers such as a Web Developer, Social Media Manager, Digital Marketing Executive, SEO Analyst and so on. From online Digital Marketing courses to degrees, you have a variety to choose from. You can start with some of the top Digital Marketing Certification courses and then explore to make your career lucrative.

What is Digital Marketing?

Any form of marketing which promotes services or products through the online platform is digital marketing. It used to mean only television and radio, but those days are long gone. Today, Social Media fits right into our palms.  Today, digital marketing has its presence everywhere. A digital marketer ensures the presence of his or his client’s brand in the digital world.

Who can pursue digital marketing courses?

As a professional you should be able to combine creative and technical skills to generate traffic towards your product or service. Here is a list of criteria for you. You can call yourself a digital marketer, if you are skilled at:

  • Creativity and innovation
  • Excellent Interpersonal skills
  • Time Management
  • Organisational skills
  • Basic knowledge (SEO, Email marketing etc.) in is a bonus 
  • Search Engine Optimization

Eligibility Criteria for Digital Marketing courses 

The criteria would vary or different Digital Marketing courses. You can opt from a wide array of choices: Digital Marketing Certification courses to PG or even PhD. 

Depending on theses the eligibility criteria for these would vary from 10th Grade to UG. 

You can also opt for online Digital Marketing Courses as well. 

Skills Required for Digital marketing courses

  • Creativity (To innovate and think outside the box)
  • Attractive marketing skills
  • Technical skills
  • Observation (to note the change in the trends)
  • Empathy (to resonate with the consumer)

What You Will Learn in Digital Marketing Courses?

Depending on the specific digital marketing course, you can learn different aspects. Here are a few

  • Copywriting
  • Search Engine Optimization (SEO)
  • Pay-per-click Advertising (PPC)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Affiliate Marketing

Popular Digital Marketing Certification Courses 

Here we have compiled a list of the top Digital Marketing Certification Courses. 

Course

Offered by

Duration

Fees

Executive Programme in Digital & Social Media Marketing Strategy

IIM Calcutta

 6 months

INR 2,96,000/-


Advanced Certificate in Digital Marketing & Communication

MICA, Ahmedabad via Upgrad

11 months

INR 1,27750/-

 

Search Engine Optimization Training Course

Simplilearn

35 hours (self paced)

INR 15,999/-

Digital Marketing Professional Program in Association with Google

Manipal Prolearn via Google 

185 hours (self paced)

INR 30,000/-

 

 

Advanced Pay Per Click (PPC) Certification Training

Simplilearn

60 hours (self paced)

INR 15,999/-

Certificate Program in Digital Marketing and Applied Analytics

 IIT Bombay


6 months

INR 1,00,000/-


Post Graduate Program in Digital Marketing

 Purdue University, West Lafayette via Harvard University, Cambridge via Simplilearn

1 year

INR 1,00,000/-

Digital Marketing Strategies: Data, Automation, AI and Analytics


Kellogg School of Management, Northwestern University, Evanston via Emeritus

2 months

$ 2,600/-


Blogging, Content Marketing & Vlogging

Shaw Academy


4 months 

INR 4638/-

Certified Facebook Marketing Course

Digital Vidya via Facebook

8 days

INR 11900/-


Career Opportunities after Digital Marketing Courses

Social Media Manager

  • Organic follower generation in social media

  • Posting updates

  • Q & A sessions in social media accounts

  • Promoting the company’s brand and image

  • Measuring and analyzing follower engagement

SEO Manager

  • Content strategy planning
  • Keyword strategy
  • Web analytics
  • Web marketing
  • Social media strategies

PPC Marketing Manager

  • Audience targeting and keyword selection
  • Copywriting
  • Traffic generation
  • Running A/B testing
  • Optimisation of ad usage
  • Data analysis

Blogger

  • Affiliate marketing
  • Writing & researching articles
  • Pitching ideas to the client
  • Active social media presence and promoting trends
  • Promoting client’s brand
  • SEO implementation

Salary Trends

Salary for Digital marketing Manager 

Experience

Average Salary (INR)

Less than 1 year

3 – 4 lakhs

1-4 years

4 – 5 lakhs

5-9 years

6 – 7 lakhs

10 years and above

8 – 10 lakhs

**Source of salary details: payscale

Note: The given salary details may vary depending on experience, skill, company, freelance etc.

Scope of Digital Marketing

The competitor with an average product and a great digital marketing team can beat you in business, even if you have the best product. So the need for compelling story tellers, technical experts of the digital platform is always going to rise. Arm yourself with some of the best Digital Marketing courses and your career will be rewarding. There is a wide array of career opportunities waiting for you (Social Media Manager, CopyWriter, SEO Manager etc.)

Top Recruiters 

Amazon

Yelp

Mint

Deloitte

Mastercard

Vedantu

Myntra

Byju’s


FAQs

Q: Are there any free online Digital Marketing courses?

A: Yes. Some of the popular free Digital Marketing courses are highly professional and sought after. 

Q: Are online Digital Marketing Courses worth it? 

A: Yes. They are time efficient and flexible. They give you more credibility as a professional and when you work it will show. So decide on a course that is best for you

Q: What are the career prospects after online digital marketing courses?

A: Social Media Manager, SEO Manager, Copywriter, PPC Marketing Manager are some of the few top careers after the successful completion of online digital marketing courses.

Q: How much do a Digital Marketer earn annually?

A: It would vary depending on experience, qualifications and companies. The pay scale ranges from 3 to 8.5 lakhs for a Digital Marketer in a company. And for a freelancer it can start from as low as 2 lakhs and go up depending on skills and experience.

Refine
Credential
Category
Specialization
Study Mode
Duration
More Filters
83 Courses

Advanced Certificate in Digital Marketing and Communication

Offered by MICA, Ahmedabad via Upgrad
6 Months Online 87,750
Certificate

Advanced Certificate in Digital Marketing and Communications

Offered by MICA, Ahmedabad via Upgrad
11 Months Online 1,27,750
Certificate

Advanced Pay Per Click Certification Training

Offered by Simplilearn
60 Hours Online 15,999
Certificate

Advanced Program in Digital Marketing

Offered by DigiGrad
360 Hours Online 90,000
Certificate

Basics of Digital Marketing

Offered by DAVV via Swayam
12 Weeks Online
Certificate

Blogging and Content Marketing

Offered by Shaw Academy
16 Weeks Online
Certificate

Certificate Course in Advanced Digital Marketing

Offered by National Institute of Electronics and Information Technology, Delhi
4 Weeks Online 3,000
Certificate

Certificate Course in Building an Online Business

Offered by SCDL Pune
3 Months Online 10,000
Certificate

Certificate Course in Digital Marketing Program

Offered by DPU Pune
6 Months Online 25,000
Certificate

Certificate Program in Digital Marketing and Applied Analytics

Offered by IIT Bombay via Eruditus
6 Months Online 1,04,000
Certificate

Certificate Programme in Digital Marketing

Offered by DPU Pune
6 Months Online 28,000
Certificate

Certificate Programme in Digital Marketing

Offered by IIT Delhi via Eruditus
6 Months Online 55,000
Certificate

Certificate Programme in Digital Marketing and Strategy

Offered by IIM Indore via TSW (Times Professional Learning)
11 Months Online 1,72,500
Certificate

Certified Digital Marketing

Offered by Digital Vidya
4 Months Online
Certificate

Certified Digital Marketing Professional

Offered by Vskills
Online 14,999
Certificate

Certified Facebook Marketing

Offered by Digital Vidya via Facebook
8 Days Online 11,900
Certificate

Digital Advertising Design and Marketing

Offered by Arena Animation
10 Months Online 75,000
Certificate

Digital and Social Media Marketing Strategies

Offered by ISB Hyderabad
4 Weeks Online 75,000
Certificate

Digital Marketer

Offered by Udacity
3 Months Online $ 1,017
Certificate

Digital Marketing

Offered by PUCHD via Swayam
15 Weeks Online
Certificate

Digital Marketing

Offered by NIELIT Gorakhpur
4 Weeks Online 1,000
Certificate

Digital Marketing

Offered by UCT via GetSmarter
10 Weeks Online 77,629
Certificate

Digital Marketing

Offered by Columbia Business School, Columbia University, New York via Emeritus
3 Months Online $ 1,400
Certificate

Digital Marketing A Strategic Perspective

Offered by Yale University, New Haven via GetSmarter
8 Weeks Online 1,93,362
Certificate

Digital Marketing Bootcamp Online

Offered by BrainStation
12 Weeks Online $ 15,000
Certificate

Digital Marketing Certification Course Online

Offered by Shaw Academy
16 Weeks Online
Certificate

Digital Marketing Certification Training

Offered by Edureka
5 Weeks Online 19,995
Certificate

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

Careers360 App
  • 150M+ Students
  • 24,000+ Colleges
  • 500+ Exams
  • 1500+ E-books
  • Economic Times
  • Financial Express
  • Firstpost
  • Livemint