Whether you are a big time entrepreneur, small scale business owner, or your heart is simply into marketing, you have to make your presence known in the digital world. Digital Marketing is here to stay.
Digital marketing courses open doors to many careers such as a Web Developer, Social Media Manager, Digital Marketing Executive, SEO Analyst and so on. From online Digital Marketing courses to degrees, you have a variety to choose from. You can start with some of the top Digital Marketing Certification courses and then explore to make your career lucrative.
What is Digital Marketing?
Any form of marketing which promotes services or products through the online platform is digital marketing. It used to mean only television and radio, but those days are long gone. Today, Social Media fits right into our palms. Today, digital marketing has its presence everywhere. A digital marketer ensures the presence of his or his client’s brand in the digital world.
Who can pursue digital marketing courses?
As a professional you should be able to combine creative and technical skills to generate traffic towards your product or service. Here is a list of criteria for you. You can call yourself a digital marketer, if you are skilled at:
Creativity and innovation
Excellent Interpersonal skills
Basic knowledge (SEO, Email marketing etc.) in is a bonus
Search Engine Optimization
Eligibility Criteria for Digital Marketing courses
The criteria would vary or different Digital Marketing courses. You can opt from a wide array of choices: Digital Marketing Certification courses to PG or even PhD.
Depending on theses the eligibility criteria for these would vary from 10th Grade to UG.
You can also opt for online Digital Marketing Courses as well.
Skills Required for Digital marketing courses
Creativity (To innovate and think outside the box)
Attractive marketing skills
Observation (to note the change in the trends)
Empathy (to resonate with the consumer)
What You Will Learn in Digital Marketing Courses?
Depending on the specific digital marketing course, you can learn different aspects. Here are a few
Search Engine Optimization (SEO)
Pay-per-click Advertising (PPC)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Popular Digital Marketing Certification Courses
Here we have compiled a list of the top Digital Marketing Certification Courses.
Note: The given salary details may vary depending on experience, skill, company, freelance etc.
Scope of Digital Marketing
The competitor with an average product and a great digital marketing team can beat you in business, even if you have the best product. So the need for compelling story tellers, technical experts of the digital platform is always going to rise. Arm yourself with some of the best Digital Marketing courses and your career will be rewarding. There is a wide array of career opportunities waiting for you (Social Media Manager, CopyWriter, SEO Manager etc.)
Q: Are there any free online Digital Marketing courses?
A: Yes. Some of the popular free Digital Marketing courses are highly professional and sought after.
Q: Are online Digital Marketing Courses worth it?
A: Yes. They are time efficient and flexible. They give you more credibility as a professional and when you work it will show. So decide on a course that is best for you
Q: What are the career prospects after online digital marketing courses?
A: Social Media Manager, SEO Manager, Copywriter, PPC Marketing Manager are some of the few top careers after the successful completion of online digital marketing courses.
Q: How much do a Digital Marketer earn annually?
A: It would vary depending on experience, qualifications and companies. The pay scale ranges from 3 to 8.5 lakhs for a Digital Marketer in a company. And for a freelancer it can start from as low as 2 lakhs and go up depending on skills and experience.
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