17 Courses and Certifications

Free Digital Marketing Courses & Certifications

Digital Marketing holds an important place in today's world where everything is online and every business or organisation looks for an online presence to reach its wide customer base. Since “Content is King” in today's information world, the art and science of digital marketing prove its significance. In the early days, print, business cards, local events, word of mouth, TV, or radio were the only ways of marketing. Those days are long gone. In this digital world, anyone can market a product or service with a small device in his/her hand. Enrolling in online digital marketing courses from top providers around the world can make you a professional in this field for free.

You can learn digital marketing free through various free digital marketing courses online. These digital marketing courses online free equip you with the concepts of digital marketing, making you proficient enough to become a digital marketer. Before we delve into these free online digital marketing courses with certificates, let us take a look at what digital marketing is and its different types, along with the digital marketing career scope.

What is Digital Marketing?

The term digital marketing is defined as a type of marketing that utilises online platforms to promote products or services. It is different from analog marketing (Direct Mail, Networking, billboards, radio, and print (newspapers, journals, logos on objects such as vehicles and stationeries). In digital marketing, everything is online and the source material is digital. There are numerous free digital marketing courses and free digital marketing course by government of India that can help you enter this field.

Types of Digital Marketing

To make the most of digital marketing, considering all areas and types of digital marketing are crucial. Here are the main types or areas of digital marketing that one can master by taking a free digital marketing course with certificate:

CopywritingContent writing
Email MarketingAffiliate Marketing
Search Engine Optimization (SEO)Search Engine Marketing (SEM)
Pay-per-click Advertising (PPC)Social Media Marketing (SMM)

Crucial skills for Digital Marketing

To pursue a digital marketing course online free with certificate or free digital marketing course by government of India, you need to possess both soft skills and technical abilities. 

Some of the soft skills you need are: 

  • Adaptability
  • Communication Skills 
  • Creativity 
  • Leadership
  • Empathy

Some of the crucial technical skills are as follows

Top Careers in Digital Marketing

There are a variety of career options after free online marketing courses with certificates in both the private and public sector organisations. Some of the top careers you can pursue after completing the best free online digital marketing courses with certificates and free digital marketing training online are mentioned below. These opportunities offer great career growth with handsome salaries.

Digital Marketing Courses by Top Providers

There are a plethora of digital marketing certification courses online. These could be expensive, inexpensive, or free digital marketing courses. But you should have all the options in hand when it comes to choosing these online digital marketing courses. So take a look at the list of top online digital marketing courses by top providers.

Swayam Digital Marketing courses

Futurelearn Digital Marketing courses

Upgrad Digital Marketing courses

Edx Digital Marketing courses

Intellipaat Digital Marketing courses

NIIT Digital Marketing courses

Coursera Digital Marketing courses

Facebook Digital Marketing courses

Udacity Digital Marketing courses

Vskills Digital Marketing courses
Edureka Digital Marketing courses

Great Learning Digital Marketing courses


Read also

Also, check out our lists of online courses related to marketing in general, for a broader range of opportunities in both analog and digital marketing.

Conclusion

Experts are predicting that by the year 2027, there will be 41 billion IoT (Internet of Things) devices in the world. This goes to show that the digital revolution is gaining more momentum with each passing year. In 2020, the global digital advertising market reached a value of nearly USD 374.2 billion. Experts estimate that it will grow up to USD 763.6 billion in 2025 and USD 1,449 billion in 2030. Thus, these digital marketing courses online will make you the digital marketer of today and tomorrow. 

You can learn digital marketing free and advance your digital marketing skills by taking the best free digital marketing certifications online from top online learning providers and institutions worldwide. To know more about the top online courses for free, check out our list of free online courses and certifications, and choose that suits you best.

Also Read:

FAQs

Q: How can I learn digital marketing for free?

A: There are several online course providers such as HubSpot, Alison, and Udemy that offer free digital marketing courses and free digital marketing training programmes online that allow you to learn digital marketing free.

Q: Is Google Digital Marketing course helpful?

A: Digital Marketing courses by Google are beneficial for those who are looking to make their resume more attractive to employers as Google Digital Marketing courses help in developing students' knowledge and skills in this field and finding a new job or advancing your existing work.

Q: What are the types of digital marketing objectives?

A: The key types of Digital Marketing objectives are Content Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), and Search Engine Marketing (SEM).

Q: What is the eligibility for digital marketing?

A: The minimum eligibility requirement for most free digital marketing training courses is graduation in any field from a government-recognised institution/university. There are also many free digital marketing courses by the government of India and free online digital marketing courses with certificates by Google designed for professionals and interns.

Q: What are the benefits of online free Digital Marketing courses?

A: Taught by top industry experts, a free digital marketing course with certificate gives you practical knowledge. You can apply your skill sets gained from this digital marketing course free with certificate in real-life situations of digital marketing.

Q: Where I can go after taking a digital marketing course online free?

A: Some of the industries where you can go after completing a digital marketing free course with certificate are finance, fashion design, entertainment, sports management, health care management, government bodies, and more.

Q: What are the skills I can learn with online digital marketing certification courses?

A: The best free digital marketing courses with certificates can help you in upskilling. Some of the skills you can learn from these free online digital marketing courses with certificates are Facebook Marketing, Google Analytics, web analytics, and many others.

Career Category
Specialization
Job Role
Skills
Digital Marketing

Offered by

Certificate

Digital Marketing

The course of Digital marketing has been strategically designed to establish a clear conceptual knowledge of digital marketing in various fields. The thorough structure of this course will help the candidate to establish a number of skills by the end of course completion, such as monitoring, planning and implementing digital marketing training campaigns all around the globe. 

The online course of Swayam provides a great opportunity for those who wish to embark their career as a professional with flexible working hours. Keeping in mind the increasing demand for digital marketing professionals; this is a go-to grab the opportunity for you.

Through the completion of this course, you will find numerous avenues for marketing and advertising in both domestic as well as international platforms. The course of Digital marketing provides you the opportunity to stand out as an independent professional. It gives the candidates the liberty of availing the course from anywhere as per their convenience 

...Read More
15 Weeks
January 30 - May,30 2023
Free
Skills Covered:
SEO skills Knowledge of Google analytics
Online Marketing Strategies

Offered by

Certificate

Online Marketing Strategies

The Online Marketing Strategies programme is designed to provide students with the fundamentals in e-marketing and strategies related to the domain of online business. This course will ensure that every candidate gets exposure to real-world online marketing challenges. During the Online Marketing Strategies certification course, the learner will evaluate the product and will focus upon its distribution and pricing.

The Certification course in Online Marketing Strategies by edX will introduce students to the various marketing strategies used in the online world. The course will highlight the difference between marketing in an offline environment and on an e-platform. The programme will help to identify the marketing opportunity available on social media platforms such as Twitter, Google and Facebook.

This Online Marketing Strategies program will provide an opportunity for every candidate to develop skills in the genre of online marketing. During the course students will be guided- to analyze the digital trends to evaluate and strategize, using all the possible opportunities. The function and role of social media in online marketing will be discussed in detail throughout the course.

...Read More
12 Weeks
Expert
Free
Skills Covered:
Digital marketing skills
Privacy and Security in Online Social Media

Offered by

Certificate

Privacy and Security in Online Social Media

Developed by IIIT Delhi, the Privacy and Security in Online Social Media programme is taught by Professor Ponnurangam Kumaraguru. This eight-week elective study analyses various social networking sites and websites for phishing and privacy issues. Learners will scan social media accounts like Instagram, Facebook, LinkedIn, and many more for such policies.

The Privacy and Security in Online Social Media certification syllabus is set at an undergraduate and postgraduate level. It includes eight learning modules and assignments. Data collection, APIs, credibility, OSM phishing, fraudulent accounts, and trust in social systems are some of the concepts students will learn. 

Candidates can earn the Privacy and Security in Online Social Media certification by paying a test fee and appear for the end-term certifying examination. Additionally, they need to submit all eight assignments given throughout the course duration. This certificate is verifiable on NPTEL’s website. Any company involved in social media and data networks readily employs learners of this study.

...Read More
8 Weeks
January 17 - April,08 2021
Free
Skills Covered:
Social media skills
Certificate

Digital Marketing Strategy

8 Weeks
Intermediate
Free
Marketing your Android Apps

Offered by

Galileo University, Guatemala City via Edx
Certificate

Marketing your Android apps

In the digital age, numerous mobile applications are being developed every day. While the app industry is booming, many developers think of monetising or selling their applications for a profit. The Marketing your Android apps online course will help candidates achieve this goal. 

In the Marketing your Android apps programme by edX, candidates will learn various types of promotion and monetisation strategies for their mobile applications. The course will establish the best practices of advertising and publishing mobile apps. The course is a collaboration between edX and Universidad Galileo and has expert faculty to help candidates gain maximum knowledge.

The Marketing your Android apps training is a five-week course that requires about six to eight hours a week of study time. It is an intermediate course in engineering designed for self-paced learning. Moreover, the programme curriculum will introduce business models for extracting maximum benefit from Google AdMob, Google’s mobile advertising platform designed specifically for mobile apps.

...Read More
5 Weeks
Intermediate
Free
Skills Covered:
Marketing skills
The Strategy of Content Marketing

Offered by

Certificate

The Strategy of Content Marketing

Content is the king, this phrase is very appropriate in the scenario of today’s world. The Internet has become a source of everything, the accessibility of everything is there at our fingertips. The Internet is flooded with websites giving essential information to users. But what distinguishes a website from a reliable website is its content. The Strategy of Content Marketing course is the initiative by the UC Davis, University of California, and a leading content marketing authority, Copy blogger. This is specially designed for learners who are keen to learn about content marketing. 

The Strategy of Content Marketing training lays emphasis on content marketing and makes an efficient strategy for content development. Students will be trained online by the experts and the curriculum ensures comprehensive development of the students. This is a 5-week online course available on the platform of Coursera, the classes for the same can be completed in approximately 19 hours. The course shall focus on the complete learning process through assignments, quizzes, reading material, and videos. The candidate will also receive The Strategy of Content Marketing certification from the University of California, Copy Blogger, and Coursera

Also, Read

...Read More
5 Weeks
Intermediate
Free
Skills Covered:
Digital marketing skills Content Management skills
Fundamentals of Digital Marketing

Offered by

UMD via Edx
Certificate

Fundamentals of Digital Marketing

4 Weeks
Beginner
Free
Digital Marketing Analytics Tools and Techniques

Offered by

UMD via Edx
Certificate

Digital Marketing Analytics Tools and Techniques

4 Weeks
Beginner
Free
Managing Customer Relationships in The Digital Environment

Offered by

UMD via Edx

Offered by

Certificate

Basics of Digital Marketing for All

4 Weeks
Beginner
Free

Offered by

Certificate

Digital Skills: Artificial Intelligence

Many firms use Artificial Intelligence to optimize procedures and boost productivity. Digital Skills: Artificial Intelligence course explains AI in action, its benefits and drawbacks, and studies the ethics of responsible AI, and Digital Skills: Artificial Intelligence certification is completely developed by Accenture's professionals which FutureLearn offers. Digital Skills: Artificial Intelligence syllabus includes three weeks of duration, two hours of weekly study, extensive learning resources, and unrestricted access to the course for people who wish to build and analyze how AI breakthroughs may affect their work and increase their understanding of artificial intelligence.

...Read More
3 Weeks
Free
Skills Covered:
Knowledge of Artificial Intelligence Automation skills

Offered by

Certificate

Digital Skills: Digital Marketing

Digital marketing is essential for reaching your audience and expanding your business. Digital Skills: Digital Marketing course will introduce you to several marketing strategies, including banner advertising, pay-per-click advertising, content marketing, search engine optimization, social media marketing, and email marketing Digital Skills: Digital Marketing certification course is completely led by Accenture's professionals which are offered by Futurelearn

Digital Skills: Digital Marketing training includes two weeks of comprehensive learning resources and unlimited access to the course for those who want to develop various types of marketing strategies and techniques in digital marketing

...Read More
2 Weeks
Free
Skills Covered:
Social media skills SEO skills Digital marketing skills
Certificate

How to Create Great Online Content

The planning, development, and editing of web content, typically for digital marketing purposes. It may involve writing blog entries and articles, video and podcast scripts, as well as content for certain platforms. Material writing encompasses various forms of textual content. Each variant can serve a distinct purpose and promote the company in its own way. The University of Leeds designed the How to Create Great Online Content certification will be taught by Meg Pickard, which is delivered by FutureLearn.

How to Create Great Online Content online training comprises more than two weeks that focus on providing participants with a detailed understanding of online 'content' and how content is planned with a specific purpose, analyzing online content, and employing practical tactics for content media development. How to Create Great Online Content online classes cover topics such as planning the content, identifying the messaging, and the use of language. Participants can learn practical ways for efficient online communication and explore best practices for content media creation.

...Read More
2 Weeks
Free
Skills Covered:
Content Management skills
Certificate in Digital Marketing

Offered by

Certificate

Certificate in Digital Marketing

Candidates will benefit from the Certificate in Digital Marketing by developing a well-thought-out digital marketing strategy that offers a higher return on investment (ROI) than conventional marketing tactics. 

To help firms monitor and analyse their marketing campaigns, Certificate in Digital Marketing Classes are required to understand how digital marketing uses internet platforms and techniques. Digital marketing produces real-time results that assist organisations in analysing their successes and failures. 

The Certificate in Digital Marketing Syllabus covers a variety of topics, such as how to develop a social media marketing strategy, how to maximize the effectiveness of Google Ads, how to implement a successful PPC advertising campaign, and much more.

All students get a Certificate in Digital Marketing by Oxford Home Study Centre (OHSC) and it is an accredited (Continuing Professional Development) CPD activity. 

...Read More
200 Hours
Free
Skills Covered:
Social Media Marketing Knowledge of Google Ads

Offered by

Certificate

Introduction to Digital Marketing

2 Hours
Beginner
Free
Digital Marketing Bootcamp

Offered by

Certificate

Digital Marketing Bootcamp

Digital Marketing Bootcamp Course is a wonderful opportunity for those who are passionate about learning digital marketing to get certified and find a fine job option in the industry. The curriculum of the  Digital Marketing Bootcamp Online Course will walk the students through various aspects of digital marketing including Search Engine OptimizationSocial Media Marketing, Pay-per-click conversion optimization and the like. 

Offered by Board Infinity, the Digital Marketing Bootcamp Programme is provided free of cost is targeted to the beginner level candidates to get the insight into the digital marketing from the industry experts like Ashish Anand who is the Global Online Growth & Acquisitions at OYO and Praful Jain who is the Digital Marketing Manager at Accenture. 

...Read More
Beginner
Free
Skills Covered:
Understanding of SEO Digital marketing skills Social Media Marketing

Articles

Popular Articles

Latest Articles

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

Careers360 App
  • 150M+ Students
  • 30,000+ Colleges
  • 500+ Exams
  • 1500+ E-books
  • Economic Times
  • Financial Express
  • Firstpost
  • Livemint