18 Courses and Certifications

Free Digital Marketing Courses & Certifications

Borrowing the words of Microsoft Founder Bill Gates, “Content is King”. The art and science of digital marketing prove that it is so. Print, business cards, local events, word of mouth, tv, radio, etc. were the only ways of marketing. Those days are long gone. In this digital world, anyone can market a product or service with a small device in his/her hand. In this article, read about online digital marketing courses from top providers around the world that can make you a professional in this field for free.

The benefits of online free digital marketing courses are many. They can offer you a taste of what digital marketing is, make you proficient enough to become a good digital marketer. Before we delve into these free online digital marketing courses, let us take a look at what digital marketing is, its different types, and its career scope.

What is Digital Marketing?

It is any type of marketing that uses online platforms to promote products or services. It is different from analog marketing (Direct Mail, Networking, billboards, radio, print (newspaper, journals, logos on objects such as vehicles and stationeries) In digital marketing, everything is online and the source material is digital. So there is instant transmission globally. These free online digital marketing courses can help you prove you are worth your mettle.

Types of Digital Marketing

To make the most of digital marketing, all of these areas are crucial. Here are the top skills/areas that you can master by taking some of the top digital marketing certification courses:

Crucial skills for Digital Marketing

You need both soft skills and technical skills. Some of the soft skills you need are 

  • Adaptability
  • Curiosity
  • Teamwork
  • Communication Skills 
  • Creativity 
  • Observation 
  • Leadership
  • Empathy

Some of the crucial technical skills are as follows

These are some of the technical skills that you master with these free online digital marketing courses

Top careers in Digital Marketing

Here are some of the top careers you can pursue after taking these online free digital marketing courses. All of these careers offer great career growth along with handsome salaries.

Digital Marketing courses by Top Providers

There are a plethora of digital marketing certification courses available. These could be expensive, inexpensive, or free online marketing courses. But you should have all the options in hand when it comes to choosing these online marketing courses. So take a look at our list of top online free digital marketing courses as well as paid courses by top providers.


Swayam Digital Marketing courses

Futurelearn Digital Marketing courses

Coursera Digital Marketing courses

Udacity Digital Marketing courses

Upgrad Digital Marketing courses

Edx Digital Marketing courses

Facebook Digital Marketing courses

Edureka Digital Marketing courses

Intellipaat Digital Marketing courses

NIIT Digital Marketing courses

Vskills Digital Marketing courses

Great Learning Digital Marketing courses


Read also

Also, check out our lists of courses related to marketing in general, for a broader range of opportunities in both analog and digital marketing.

Conclusion

Experts are predicting that by the year 2027, there will be 41 billion IoT (Internet of Things) devices in the world. This goes to show that the digital revolution is gaining more momentum with each passing year. These free online digital marketing certification courses can make you the digital marketer of today and tomorrow.  

In 2020, the global digital advertising market reached a value of nearly 374.2 billion dollars. Experts estimate that it will grow up to $763.6 billion in 2025 and 1,449 billion dollars in 2030. To know more about top courses you can have for free, check out our full list of free online courses and certifications. Take your time and choose what suits you best.

Also Read:

FAQs

Q: What are the 4 types of digital marketing objectives?

A: The 4 types of Digital Marketing objectives are Content Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Search Engine Marketing (SEM) 

Q: What are KPIs in Digital Marketing?

A: Key Performance Indicators (KPIs) are predetermined, quantifiable goals that help a business track and measure its success.

Q: What are the benefits of online free Digital Marketing courses?

A: Taught by top industry experts these online free digital marketing courses gives you practical knowledge. You can apply your new skill set from these free online marketing courses easily in real-life situations of digital marketing.

Q: What are the various industries that I can go into after taking these online free digital marketing courses?

A: Some of the industries after taking these online free digital marketing courses are finance, fashion design, entertainment, sports management, health care management, government bodies, etc.

Q: What are some other skills that I can learn with these digital marketing certification courses?

A: It is important to upskill yourself. These free online marketing courses can help you in upskilling. Some other skills you can gain from these online digital marketing certification courses are Facebook marketing, Google Analytics, web analytics, etc.

Q: Are online free digital marketing courses an alternative to paid digital marketing certification courses?

A: Swayam, Coursera, etc. offers free auditing. Alison offers free online digital marketing courses with certification. Udemy offers inexpensive courses and Udacity offers financial aid. Either way you can build a great portfolio and land great jobs.

Career Category
Specialization
Job Role
Skills
MJM028 Digital Media

Offered by

Certificate

MJM028: Digital Media

The digital media industry in India has grown by over 38% in the last five years. India is the second country globally with the largest number of internet users, more than 600 million. However, more than half of the Indian population does not have access to the internet. The Digital Media online programme addresses the aspects of digital inequality and representation in media. 

During the MJM028: Digital Media online course by Swayam, candidates will explore topics such as the emerging trends in communication, the aspect of access to digital media, social media in the Indian milieu, the internet as a tool for social empowerment, and much more. This programme will run for 16 weeks, and candidates can earn four credits by completing the course. 

The Indira Gandhi National Open University (IGNOU) provides this training on Swayam. The Digital Media online course will help candidates analyse the role of the internet and social media in India. Dr K S Arun Selvan from IGNOU teaches this programme via online mode.

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16 Weeks
Free
Skills Covered:
Social media skills
Digital Marketing

Offered by

Certificate

Digital Marketing

The course of Digital marketing has been strategically designed to establish a clear conceptual knowledge of digital marketing in various fields. The thorough structure of this course will help the candidate to establish a number of skills by the end of course completion, such as monitoring, planning and implementing digital marketing training campaigns all around the globe. 

The online course of Swayam provides a great opportunity for those who wish to embark their career as a professional with flexible working hours. Keeping in mind the increasing demand for digital marketing professionals; this is a go-to grab the opportunity for you.

Through the completion of this course, you will find numerous avenues for marketing and advertising in both domestic as well as international platforms. The course of Digital marketing provides you the opportunity to stand out as an independent professional. It gives the candidates the liberty of availing the course from anywhere as per their convenience 

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15 Weeks
Free
Skills Covered:
SEO skills Knowledge of Google analytics
Basics of Digital Marketing

Offered by

DAVV via Swayam
Certificate

Basics of Digital Marketing

Digital marketing revolutionised the world of marketing and strategising. It opened new windows of opportunities for leading brands to recreate their marketing and branding strategies in the current age. With a shift towards digital media, more brands are opting for digital marketing techniques to expand their empire. 

Avail your Course in Basics of Digital Media by Swayam to get hands-on expertise on this contemporary subject that is ruling the world of media and advertising. The course will help you understand the operations and functions of digital media. You will also get an insight into the crucial highlights of the world of e-commerce and social media marketing.

The Basics of Digital Marketing Certification Course will help you educate yourself with the foundational and substantial knowledge of digital marketing. It will cover critical topics along with real-time case studies on companies like Facebook, Twitter, Instagram and WhatsApp. Get your certificate in Basics of Digital Marketing today to open a myriad of rewarding opportunities in leading firms. 

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12 Weeks
Free
Skills Covered:
Social media skills SEO skills Digital marketing skills Social Media Marketing

Offered by

Curtin University, Perth via Edx
Certificate

Online Marketing Strategies

The Online Marketing Strategies programme is designed to provide students with the fundamentals in e-marketing and strategies related to the domain of online business. This course will ensure that every candidate gets exposure to real-world online marketing challenges. During the Online Marketing Strategies certification course, the learner will evaluate the product and will focus upon its distribution and pricing.

The Certification course in Online Marketing Strategies by edX will introduce students to the various marketing strategies used in the online world. The course will highlight the difference between marketing in an offline environment and on an e-platform. The programme will help to identify the marketing opportunity available on social media platforms such as Twitter, Google and Facebook.

This Online Marketing Strategies program will provide an opportunity for every candidate to develop skills in the genre of online marketing. During the course students will be guided- to analyze the digital trends to evaluate and strategize, using all the possible opportunities. The function and role of social media in online marketing will be discussed in detail throughout the course.

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12 Weeks
Expert
Free
Skills Covered:
Digital marketing skills
Privacy and Security in Online Social Media

Offered by

Certificate

Privacy and Security in Online Social Media

Developed by IIIT Delhi, the Privacy and Security in Online Social Media programme is taught by Professor Ponnurangam Kumaraguru. This eight-week elective study analyses various social networking sites and websites for phishing and privacy issues. Learners will scan social media accounts like Instagram, Facebook, LinkedIn, and many more for such policies.

The Privacy and Security in Online Social Media certification syllabus is set at an undergraduate and postgraduate level. It includes eight learning modules and assignments. Data collection, APIs, credibility, OSM phishing, fraudulent accounts, and trust in social systems are some of the concepts students will learn. 

Candidates can earn the Privacy and Security in Online Social Media certification by paying a test fee and appear for the end-term certifying examination. Additionally, they need to submit all eight assignments given throughout the course duration. This certificate is verifiable on NPTEL’s website. Any company involved in social media and data networks readily employs learners of this study.

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8 Weeks
January 17 - April,08 2021
Free
Skills Covered:
Social media skills
Certificate

Digital Marketing Strategy

8 Weeks
Intermediate
Free
Marketing your Android Apps

Offered by

Galileo University, Guatemala City via Edx
Certificate

Marketing your Android apps

In the digital age, numerous mobile applications are being developed every day. While the app industry is booming, many developers think of monetising or selling their applications for a profit. The Marketing your Android apps online course will help candidates achieve this goal. 

In the Marketing your Android apps programme by edX, candidates will learn various types of promotion and monetisation strategies for their mobile applications. The course will establish the best practices of advertising and publishing mobile apps. The course is a collaboration between edX and Universidad Galileo and has expert faculty to help candidates gain maximum knowledge.

The Marketing your Android apps training is a five-week course that requires about six to eight hours a week of study time. It is an intermediate course in engineering designed for self-paced learning. Moreover, the programme curriculum will introduce business models for extracting maximum benefit from Google AdMob, Google’s mobile advertising platform designed specifically for mobile apps.

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5 Weeks
Intermediate
Free
Skills Covered:
Marketing skills
The Strategy of Content Marketing

Offered by

Certificate

The Strategy of Content Marketing

Content is the king, this phrase is very appropriate in the scenario of today’s world. The Internet has become a source of everything, the accessibility of everything is there at our fingertips. The Internet is flooded with websites giving essential information to users. But what distinguishes a website from a reliable website is its content. The Strategy of Content Marketing course is the initiative by the UC Davis, University of California, and a leading content marketing authority, Copy blogger. This is specially designed for learners who are keen to learn about content marketing. 

The Strategy of Content Marketing training lays emphasis on content marketing and makes an efficient strategy for content development. Students will be trained online by the experts and the curriculum ensures comprehensive development of the students. This is a 5-week online course available on the platform of Coursera, the classes for the same can be completed in approximately 19 hours. The course shall focus on the complete learning process through assignments, quizzes, reading material, and videos. The candidate will also receive The Strategy of Content Marketing certification from the University of California, Copy Blogger, and Coursera

Also, Read

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5 Weeks
Intermediate
Free
Skills Covered:
Digital marketing skills Content Management skills
Fundamentals of Digital Marketing

Offered by

UMD via Edx
Certificate

Fundamentals of Digital Marketing

4 Weeks
Beginner
Free
Digital Marketing Analytics Tools and Techniques

Offered by

UMD via Edx
Certificate

Digital Marketing Analytics Tools and Techniques

4 Weeks
Beginner
Free
Managing Customer Relationships in The Digital Environment

Offered by

UMD via Edx
Certificate

Managing Customer Relationships in the Digital Environment

4 Weeks
Beginner
Free

Offered by

Certificate

Basics of Digital Marketing for All

4 Weeks
Beginner
Free

Offered by

Certificate

Digital Skills: Artificial Intelligence

3 Weeks
Free

Offered by

Certificate

Digital Skills: Digital Marketing

2 Weeks
Free
Certificate in Digital Marketing

Offered by

Certificate

Certificate in Digital Marketing

200 Hours
Free

Offered by

Certificate

Introduction to Digital Marketing

2 Hours
Beginner
Free
Brochure
Digital Marketing Bootcamp

Offered by

Certificate

Digital Marketing Bootcamp

Digital Marketing Bootcamp Course is a wonderful opportunity for those who are passionate about learning digital marketing to get certified and find a fine job option in the industry. The curriculum of the  Digital Marketing Bootcamp Online Course will walk the students through various aspects of digital marketing including Search Engine OptimizationSocial Media Marketing, Pay-per-click conversion optimization and the like. 

Offered by Board Infinity, the Digital Marketing Bootcamp Programme is provided free of cost is targeted to the beginner level candidates to get the insight into the digital marketing from the industry experts like Ashish Anand who is the Global Online Growth & Acquisitions at OYO and Praful Jain who is the Digital Marketing Manager at Accenture. 

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Beginner
Free
Skills Covered:
Understanding of SEO Digital marketing skills Social Media Marketing

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