19 Courses and Certifications

Free Digital Marketing Courses & Certifications

If you are a beginner looking to expand your digital marketing skills, you can opt for free digital marketing courses. They help you master the basic concepts of Content Marketing, Affiliate Marketing, SEO, Social Media Marketing (SMM), and more. Various providers like Edx, Swayam, and Coursera offer around 20 free online digital marketing courses.

The average duration of free digital marketing courses online is between 2 hours to 15 weeks. There are three programme levels - beginner, intermediate, and expert. The medium of instruction for these online digital marketing courses is English. You can find around 6 courses for beginners, 4 courses for intermediate level, and 1 expert level course.

To enroll in online digital marketing courses, you need certain technical and soft skills such as communication, creativity, SEO, SEM, research, and the like. After a free digital marketing course with certificate, you can work as a digital marketing executive, social media manager, and SEO manager.

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What After Free Online Digital Marketing Courses?

Digital Marketing holds an important place in today's world where everything is online. Every business looks for an online presence to reach out to its customers thereby creating plenty of job opportunities in digital marketing. There are a variety of career options after free certifications for digital marketing. You can work in both private and public sector organisations. 

Some of the top careers are mentioned below:

Digital Marketing Courses By Top Providers

There are a plethora of digital marketing certification courses online. These could be expensive, inexpensive, or free digital marketing courses. But you should have all the options in hand when it comes to choosing these online digital marketing courses. So take a look at the list of the best online digital marketing courses by top providers.

Popular Specialisations

You can check out the top ones mentioned below if you want to learn certification courses in other popular specialisations. From Bootcamp to free and professional courses, we have listed all types of certification courses along with their fee, duration mode of study, and other key features.

Career Category
Specialization
Job Role
Skills
Certificate

Digital Marketing

The course of Digital marketing has been strategically designed to establish a clear conceptual knowledge of digital marketing in various fields. The thorough structure of this course will help the candidate to establish a number of skills by the end of course completion, such as monitoring, planning and implementing digital marketing training campaigns all around the globe. 

The online course of Swayam provides a great opportunity for those who wish to embark their career as a professional with flexible working hours. Keeping in mind the increasing demand for digital marketing professionals; this is a go-to grab the opportunity for you.

Through the completion of this course, you will find numerous avenues for marketing and advertising in both domestic as well as international platforms. The course of Digital marketing provides you the opportunity to stand out as an independent professional. It gives the candidates the liberty of availing the course from anywhere as per their convenience 

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15 Weeks
Free
Skills Covered:
SEO skills Knowledge of Google analytics
Online Marketing Strategies

Offered by

Certificate

Online Marketing Strategies

The Online Marketing Strategies programme is designed to provide students with the fundamentals in e-marketing and strategies related to the domain of online business. This course will ensure that every candidate gets exposure to real-world online marketing challenges. During the Online Marketing Strategies certification course, the learner will evaluate the product and will focus on its distribution and pricing.

The Certification course in Online Marketing Strategies by edX will introduce students to the various marketing strategies used in the online world. The course will highlight the difference between marketing in an offline environment and on an e-platform. The programme will help to identify the marketing opportunity available on social media platforms such as Twitter, Google, and Facebook. This course has a limited period of access to the audit track of the self-paced mode but in the verified track, the candidate will be getting unlimited access.

This Online Marketing Strategies program will provide an opportunity for every candidate to develop skills in the genre of online marketing. During the course students will be guided- to analyze the digital trends to evaluate and strategize, using all the possible opportunities. The function and role of social media in online marketing will be discussed in detail throughout the course.

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12 Weeks
Expert
Free
Skills Covered:
Digital marketing skills
Privacy and Security in Online Social Media

Offered by

Certificate

Privacy and Security in Online Social Media

Developed by IIIT Delhi, the Privacy and Security in Online Social Media programme is taught by Professor Ponnurangam Kumaraguru. This eight-week elective study analyses various social networking sites and websites for phishing and privacy issues. Learners will scan social media accounts like Instagram, Facebook, LinkedIn, and many more for such policies.

The Privacy and Security in Online Social Media certification syllabus is set at an undergraduate and postgraduate level. It includes eight learning modules and assignments. Data collection, APIs, credibility, OSM phishing, fraudulent accounts, and trust in social systems are some of the concepts students will learn. 

Candidates can earn the Privacy and Security in Online Social Media certification by paying a test fee and appear for the end-term certifying examination. Additionally, they need to submit all eight assignments given throughout the course duration. This certificate is verifiable on NPTEL’s website. Any company involved in social media and data networks readily employs learners of this study.

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8 Weeks
Free
Skills Covered:
Social media skills
Certificate

Digital Marketing Strategy

8 Weeks
Intermediate
Free
The Strategy of Content Marketing

Offered by

Certificate

The Strategy of Content Marketing

Content is the king, this phrase is very appropriate in the scenario of today’s world. The Internet has become a source of everything, the accessibility of everything is there at our fingertips. The Internet is flooded with websites giving essential information to users. But what distinguishes a website from a reliable website is its content. The Strategy of Content Marketing course is the initiative by the UC Davis, University of California, and a leading content marketing authority, Copy blogger. This is specially designed for learners who are keen to learn about content marketing. 

The Strategy of Content Marketing training lays emphasis on content marketing and makes an efficient strategy for content development. Students will be trained online by the experts and the curriculum ensures comprehensive development of the students. This is a 5-week online course available on the platform of Coursera, the classes for the same can be completed in approximately 19 hours. The course shall focus on the complete learning process through assignments, quizzes, reading material, and videos. The candidate will also receive The Strategy of Content Marketing certification from the University of California, Copy Blogger, and Coursera

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5 Weeks
Intermediate
Free
Skills Covered:
Digital marketing skills Content Management skills
Marketing your Android Apps

Offered by

Galileo University, Guatemala City via Edx
Certificate

Marketing your Android apps

In the digital age, numerous mobile applications are being developed every day. While the app industry is booming, many developers think of monetising or selling their applications for a profit. The Marketing Your Android Apps online course will help candidates achieve this goal. 

In the Marketing Your Android Apps programme by edX, candidates will learn various types of promotion and monetisation strategies for their mobile applications. The course will establish the best practices for advertising and publishing mobile apps. The course is a collaboration between edX and Universidad Galileo and has expert faculty to help candidates gain maximum knowledge.

The Marketing Your Android Apps training is a five-week course that requires about six to eight hours a week of study time. It is an intermediate course in engineering designed for self-paced learning. Moreover, the programme curriculum will introduce business models for extracting maximum benefit from Google AdMob, Google’s mobile advertising platform designed specifically for mobile apps. The learners can join the programme by paying the prescribed fee and getting a certificate and unlimited access. They can also audit it for free for a limited period. 

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5 Weeks
Intermediate
Free
Skills Covered:
Marketing skills
Fundamentals of Digital Marketing

Offered by

UMD via Edx
Certificate

Fundamentals of Digital Marketing

4 Weeks
Beginner
Free
Digital Marketing Analytics Tools and Techniques

Offered by

UMD via Edx
Certificate

Digital Marketing Analytics Tools and Techniques

4 Weeks
Beginner
Free
Digital Customer Analytics

Offered by

UMD via Edx
Certificate

Digital Customer Analytics

4 Weeks
Beginner
Free

Offered by

Certificate

Basics of Digital Marketing for All

4 Weeks
Beginner
Free

Offered by

Certificate

Digital Skills: Artificial Intelligence

Many firms use Artificial Intelligence to optimize procedures and boost productivity. Digital Skills: Artificial Intelligence course explains AI in action, its benefits and drawbacks, and studies the ethics of responsible AI, and Digital Skills: Artificial Intelligence certification is completely developed by Accenture's professionals which FutureLearn offers. Digital Skills: Artificial Intelligence syllabus includes three weeks of duration, two hours of weekly study, extensive learning resources, and unrestricted access to the course for people who wish to build and analyze how AI breakthroughs may affect their work and increase their understanding of artificial intelligence.

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3 Weeks
Free
Skills Covered:
Knowledge of Artificial Intelligence Automation skills
Certificate

How to Create Great Online Content

The planning, development, and editing of web content, typically for digital marketing purposes. It may involve writing blog entries and articles, video and podcast scripts, as well as content for certain platforms. Material writing encompasses various forms of textual content. Each variant can serve a distinct purpose and promote the company in its own way. The University of Leeds designed the How to Create Great Online Content certification will be taught by Meg Pickard, which is delivered by FutureLearn.

How to Create Great Online Content online training comprises more than two weeks that focus on providing participants with a detailed understanding of online 'content' and how content is planned with a specific purpose, analyzing online content, and employing practical tactics for content media development. How to Create Great Online Content online classes cover topics such as planning the content, identifying the messaging, and the use of language. Participants can learn practical ways for efficient online communication and explore best practices for content media creation.

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2 Weeks
Free
Skills Covered:
Content Management skills

Offered by

Certificate

Digital Skills: Digital Marketing

Digital marketing is essential for reaching your audience and expanding your business. Digital Skills: Digital Marketing course will introduce you to several marketing strategies, including banner advertising, pay-per-click advertising, content marketing, search engine optimization, social media marketing, and email marketing Digital Skills: Digital Marketing certification course is completely led by Accenture's professionals which are offered by Futurelearn

Digital Skills: Digital Marketing training includes two weeks of comprehensive learning resources and unlimited access to the course for those who want to develop various types of marketing strategies and techniques in digital marketing

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2 Weeks
Free
Skills Covered:
Social media skills SEO skills Digital marketing skills
Certificate in Digital Marketing

Offered by

Certificate

Certificate in Digital Marketing

Candidates will benefit from the Certificate in Digital Marketing by developing a well-thought-out digital marketing strategy that offers a higher return on investment (ROI) than conventional marketing tactics. 

To help firms monitor and analyse their marketing campaigns, Certificate in Digital Marketing Classes are required to understand how digital marketing uses internet platforms and techniques. Digital marketing produces real-time results that assist organisations in analysing their successes and failures. 

The Certificate in Digital Marketing Syllabus covers a variety of topics, such as how to develop a social media marketing strategy, how to maximize the effectiveness of Google Ads, how to implement a successful PPC advertising campaign, and much more.

All students get a Certificate in Digital Marketing by Oxford Home Study Centre (OHSC) and it is an accredited (Continuing Professional Development) CPD activity. 

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200 Hours
Free
Skills Covered:
Social Media Marketing Knowledge of Google Ads
Digital Marketing Bootcamp

Offered by

Certificate

Digital Marketing Bootcamp

Digital Marketing Bootcamp Course is a wonderful opportunity for those who are passionate about learning digital marketing to get certified and find a fine job option in the industry. The curriculum of the  Digital Marketing Bootcamp Online Course will walk the students through various aspects of digital marketing including Search Engine OptimizationSocial Media Marketing, Pay-per-click conversion optimization and the like. 

Offered by Board Infinity, the Digital Marketing Bootcamp Programme is provided free of cost is targeted to the beginner level candidates to get the insight into the digital marketing from the industry experts like Ashish Anand who is the Global Online Growth & Acquisitions at OYO and Praful Jain who is the Digital Marketing Manager at Accenture. 

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20 Hours
Beginner
Free
Skills Covered:
Understanding of SEO Digital marketing skills Social Media Marketing

Offered by

Certificate

Introduction to Digital Marketing Fundamentals Course

The Introduction to Digital Marketing Fundamentals Course is an eLearning course that will furnish the learners with skills and insights about digital marketing. This course will enable the learners to make a significant and measurable impact on the company’s bottom line through digital marketing. The learners will also receive a Digital Marketing training certificate after completing the course.

The Digital Marketing Training Course by Simplilearn is primarily an introductory course for the digital marketing aspirants. In the course, candidates will learn how to use different digital channels for effective marketing communication with the target audience. It is an eLearning course designed by industry experts. The course consists of over 2.5 hours of high quality online learning content and 13 quizzes at the end of the chapters to test the knowledge of the candidate.

The Digital Marketing Training Course classes offer two different learning models for individuals and businesses. Individual learners can choose for the self-paced learning model where they can get an access to the Digital Marketing Training Course content for lifetime and then they can study according to their preferred speed. Learners can also select corporate training so that businesses can train their employees.

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2 Hours
Beginner
Free
Skills Covered:
Digital marketing skills

Offered by

Certificate

Digital Marketing for CXOs

The Digital Marketing for CXOs Course is an eLearning training program that will help the learners come up with effective strategies and make informed decisions about online marketing. It is an industry-first course that offers a Digital Marketing for CXOs certificate to the candidates on completion. 

The course will provide an in-depth knowledge about customer lifecycle segmentation. The learners will also have a firm grasp on the process and metrics used to measure and analyse campaigns. This Digital Marketing for CXOs training is suitable for people seeking a leadership role in the digital marketing industry.

 The Digital Marketing for CXOs Online Course will help learners understand the role digital marketing plays in achieving an organisation’s business goals. Individual learners can choose either the self-paced learning model wherein they can get lifetime access to the Digital Marketing for CXOs content which they can study according to their preferred speed or they can also choose corporate training so that businesses can train their employees.

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1 Hours
Intermediate
Free
Brochure
Skills Covered:
Digital marketing skills

Offered by

Certificate

Introduction to Digital Marketing

Beginner
Free

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