Marketing Management

Marketing Management

Degrees offered: B.A., B.B.A, B.Com, B.Com(Hons), B.M.S, B.Voc., Diploma

What is Marketing Management

Marketing Management is a course revolving around various concepts of marketing strategies, practices and new techniques which vary with the demands and needs of the consumers. Marketing management is generally offered as a specialisation within a management programme which may be undergraduate, postgraduate or diploma such as Master of Business Administration (MBA), M.Com, B.Com, Post Graduate Diploma in Management (PGDM) or Post Graduate Programme in Management (PGPM). The course helps students in learning about the marketing process which involves planning, pricing and promoting the goods and services to the target market. Marketing Management course focuses on activities like promotional techniques, cost cutting mechanisms as well as customer creation and retention by careful analysis and forecasting of market situations. Students can also understand the role of marketing in other areas of an organization such as production, sales & distribution, operations through a course in Marketing Management. The article contains all the relevant information related to Marketing Management.

Marketing Management Course - Highlights

Marketing Management in Undergraduate Level

Course Name

Marketing Management


3 years

Examination Type

Semester based

Mode of Admission

Entrance and Merit-based

Average Package

Rs. 5 lakh - 10  lakh annually

Career Opportunities

Marketing Executive, Brand Executive, Sales Executive

Marketing Management in Post Graduate Level

Course Name

Marketing Management


1 or 2 years

Examination Type

Semester based

Mode of Admission

Entrance and Merit-based

Average Package

Rs. 7lakh - 25 lakh annually

Career Opportunities

Marketing Manager, Brand Manager, Sales Manager, PR Manager

Eligibility Criteria (UG & PG) of Marketing Management

Candidates wishing to pursue their educational qualification in Marketing Management course are required to fulfil the eligibility requirements as prescribed by the college or University they are seeking admission in. The eligibility criteria for Marketing Management courses also varies with the level such as Undergraduate or Postgraduate. Candidates can check the eligibility requirements mentioned below:

Eligibility Requirements for Marketing Management Course in PG level

  • There is no age limit as prescribed. However, university or college might have some age restrictions, respectively.

  • Candidates must have a bachelor degree in any discipline with at least 50 per cent marks (45 per cent for reserved category) or equivalent CGPA score.

  • Final year candidates are also eligible provided they qualify bachelor degree with minimum qualifying criteria at the time of admission. 

Eligibility Requirements for Marketing Management Course in UG level

  • Candidates must score the required minimum marks in Class 12 with the required subjects.

  • Candidates must have passed Class 12 from a recognised board.

  • Candidates must appear for the entrance examination if conducted by the university or college.

Scope of Marketing Management in India and Abroad

Marketing Management course opens the gateway to various marketing opportunities. Marketing Management has been the gateway for the most popular job profiles since years. India is growing rapidly as a corporate hub, making marketing a very beneficial career. A marketing profession includes evaluating current market dynamics, formulating business growth marketing plans, and placing in place techniques to maximize productivity and market development. The various work openings are project managers, marketing managers, industry analysts, sales managers, and many others. under the marketing profile. Roles include creating marketing strategies, planning them, implementing them and looking after the complete system of marketing. After completing the Marketing Management course, an individual can opt to work as any of the following:

  • Brand Manager- The job requires ensuring that their products or services and their branding strategies resonate with their target customers. A brand manager plays a very important role in the growth of the company by using the customer’s reviews and trend research to create strategies that will change how people perceive the brand. This usually involves looking for advertising, design and events. Brand managers are responsible for making sure that branding is consistent across advertising and campaigns.

  • Marketing Manager - The role of a marketing manager is to ensure that the potential clients are contacted regularly and communication is smooth between them. Marketing managers look over the products and services and how their marketing is being done. Meeting the potential clients and customers, looking out for their demands and needs and keeping the company’s terms and conditions in front of them in a smooth way is the job of the marketing managers.

  • Market Research Analyst- The job involves studying the conditions of the current market scenario and creating strategies considering the potential sales and customers. Doing market research to figure out the needs and demands of the customers, current marketing trends, future possible trends is the part of their job.

  • Work in an emerging start-up - The career path of working in an emerging startup is always the first step towards learning and growth. Working in an emerging startup will provide a platform for growth and advancing the working and professional skills.

  • Establish their own start-up- After completing the marketing management course, a new business could be started as a start-up. Starting your own business will boost the confidence of working as a professional.

Course Fees Marketing Management

Minimum Fees Maximum Fees
Private Government Private Government
5.63 K
B.Com(Hons) in Marketing Management at Dum Dum Motijheel Rabindra Mahavidyalaya, Kolkata
4.00 K
B.B.A in Marketing Management at Government First Grade College, Holenarasipura
8.91 Lakhs
B.B.A in Marketing Management at School of Business, University of Petroleum and Energy Studies, Dehradun
30.45 K
B.A. in Marketing Management at College of Vocational Studies, New Delhi
4.62 K
P.G.D in Marketing Management at Dnyanopasak Shikshan Mandal's College of Arts, Commerce and Science, Parbhani
3.20 K
P.G.D in Marketing Management at Dr BR Ambedkar Open University, Hyderabad
14.93 Lakhs
M.B.A in Marketing Management at K J Somaiya Institute of Management, Mumbai
5.10 Lakhs
P.G.D in Marketing Management at Indian Institute of Foreign Trade, Delhi
1.50 Lakhs
Ph.D in Marketing Management at Singhania University, Jhunjhunu
Data not available
3.60 Lakhs
Ph.D in Marketing Management at Parul University, Vadodara
Data not available
15.00 K
Diploma in Marketing Management at Indian School of Business Management and Administration, Chennai
5.50 K
Diploma in Marketing Management at Nalanda Open University, Patna
95.05 K
Diploma in Marketing Management at Loyola Institute of Business Administration, Chennai
10.95 K
Diploma in Marketing Management at Government Polytechnic, Bidar

Course Subjects

Mentioned below are the subjects that are usually covered in the curriculum of the marketing management course. The subjects vary according to the level.

Subjects of Marketing Management

Principles of Public Relations

Basic Fundamentals of Management   

Marketing Strategies

Organizational Behaviour   

Marketing Laws

Marketing Management  - Principles

Service Marketing 


Business Marketing  

Information Technology for Managers  

Strategic Brand Management

Statistical Methods

Advance IT Tools or Information System and Applications

Retail Marketing  

Major Research Project or Case-Based Industrial Analysis Project

Business Communication   

Comprehensive Viva Voce

Human Resource Management   

Direct and Event Marketing

Financial Management 

Rural Marketing

Fundamentals  of E-Business

Marketing Decisions

Quantitative Techniques    

Contemporary Marketing Management

Marketing Research  

Marketing Audit

Consumer Behaviour  

Emerging Marketing Concepts

Personality Development

Marketing for Non-Profit Organization

Indian Ethos and Values or Environmental Science

Retail Buying Techniques

Advertising and Sales Promotion  

Strategic Product Management

Sales and Distribution Management  

Principles of Public Relations

International Marketing

Marketing Strategies

Entrepreneurship or Managerial Economics

Marketing Laws

Supply Chain Management

Service Marketing 

Customer Relationship Management

Business Marketing  

Digital Marketing

Strategic Brand Management

Corporate Communication

Careers in Marketing Management

Creating, maintaining and improving products is the responsibility of the marketing professionals. This means customers are looking beyond the price and purpose of a product or service while considering options for consumption. A key part of a marketing career is to understand the needs, preferences and constraints which define the brand's target group of consumers or the market niche. This is achieved by market research.

Marketing management courses open the door for various good career opportunities Students can opt any of the options available from various job profiles available. Some of the options of careers in marketing management are mentioned below with description:

  • Marketing Manager- A marketing manager has a lot of responsibilities like analyzing, planning, managing the marketing strategies, implementing them, and ensuring the coordination of the marketing team with the whole organization.

  • Brand Manager- The role of a brand manager lies in creating and implementing strategies for building a brand image of the organization and maintaining it throughout or improving it. Brand managers are also responsible for leading the market research team by setting the agenda and requirements, and choosing triggers such as cost-benefit claims, images, product samples and video clips. If the analysis is complete, it's the responsibility of the brand manager to evaluate the collected data and then create a marketing plan.

  • Marketing Research Analyst- This job includes the investigation of the intended target. The aim can be individuals or companies. To win a demand a business must be able to grasp the demand first. Research is the first step in which the customer knows what their desires are, what their shopping patterns are, and how they see themselves in comparison to the rest of the world. Market research is carried out using surveys, focus groups and study reviews. Doing this enables researchers to collect data on a specific brand's target. Market research can be conducted in-house, or a firm may employ a specialist company to perform the analysis.

  • Sales Manager- They are responsible for influencing and persuading customers. A sales manager must ensure that the graph of sales growth is increasing and is consistent. A sales manager is responsible to lead the sales team. Setting sales targets and time period for the completion of the targets is another part of their job. They also need to ensure that the targets are completed.

Certifications for Marketing Management

Certified Marketing Management Professional
Online Marketing Certified Associates
Online Marketing Certified Professionals
SAP Business Planning and Consolidation
SPIN cerificate

Job Profiles and Top Recruiters

A marketing career can take you in several different directions. Many facets and practices like marketing. You will find that there are many opportunities in marketing, but the common denominator of those opportunities is the sense of ownership over the product and/or service, and the need to understand the needs and desires of the customer, and then be able to translate those needs into your marketing strategy communication. Marketing communication can be achieved in many ways which is why a marketing career as a profession opens many doors.

Completing the studies in marketing management opens the gateway for various career opportunities offering different kinds of job profiles. From working as a brand manager to opting the job of marketing manager or sales, candidates can decide according to their preferences. Some of those job profiles are mentioned below:

  • Brand Manager - A Brand Manager must aim at building the brand identity. He/she must ensure that the details about products and services of their company are reached to their target audience.

  • Marketing Manager- From building strategies to implementing them, the marketing manager is responsible for various marketing responsibilities for the company.

  • Public Relations (PR) Manager- A PR Manager is responsible for the public image of the company of the organisation including the image of the products and services offered by them.

  • Market Research Analyst- The job requires to build the strategies by doing research and planning how to advertise and increase the reach in the market.

  • Sales Manager- He/she is responsible for the increase and continuity in the sales of the product or service.

  • Marketing Communications Manager- Marketing communications manager is responsible for the smooth communication within the organization and between the organization and the customers.

The job opportunities available after pursuing the Marketing Management course come up with the responsibilities such as marketing research, analysis, building strategies, creating and implementing new marketing policies, finding new ways to target and attract potential customers. 

Various employment sectors which offer job after marketing management course are mentioned below:

  • FMCG

  • Banking 

  • Educational Institutions

  • Hospitality

  • Retailing 

  • IT Sector

  • Consultancy Services

  • Market Research

  • Media 

  • Advertising 

  • Tourism 

Marketing Management Top Recruiters

Recruiters from various career fields and sectors recruit students for marketing management courses. Some of them are mentioned below:

  • Bharti Airtel

  • Hindustan Unilever

  • Sony India          

  • PepsiCo

  • Vodafone Plc.

  • Tata Motors

  • Hero Motocorp

  • LIC

  • Colgate Palmolive

  • Maruti Udyog

  • Nestle

  • Mahindra & Mahindra

  • L’Oreal India

  • Volkswagen

  • Johnson & Johnson

Questions related to Marketing Management

Showing 1053 out of 1053 Questions

For becoming a business analyst which specialization in BBA is best : In marketing or In finance.

aditya 8th May, 2021

Hello Rahul

I hope you are doing good . As per your query ,  I would like to tell you that for becoming business analyst specialisation in finance will be a better option if you are good in mathematics . In finance you will be taught how to handle business problems of many department and how to analyse data to produce the desired financing results . Moreover , you will have to persue mba in business anaylst specialisation for growth

Hope you found this answer helpful. Good luck for your future


sir i had got 77 percentile in CMAT can i get IMS, INDORE college for MBA in business analysis and marketing

chandni deb 7th May, 2021

Dear Aspirant,

as per the cutoff for the previous years, the chances for you to be able to secure a seat at IMS Indore is less. However given below are some of the colleges you are eligible to apply for admission,

  • IIMP Pune
  • New Delhi Institute of Management, Delhi
  • IMS, Ghaziabad
  • Kristu Jayanti College, Bangalore
  • Ramaiah Institute of Management, Bangalore
  • Birla Institute of Management Technology, Greater Noida
  • GITAM Hyderabad Business School, Hyderabad

For more details on colleges suitable for you kindly visit the link given below.


parul University is Good College for mba in marketing....?

Abir Gayen 6th May, 2021

Hi Aspirant,

Yes Parul University is a good college for MBA in Marketing since this college offers excellent infrastructure along with good placement opportunities.The college brings renowned companies like IBM,Wipro,Cognizant for placements and has quite decent placement rates.The salary package offered to most of the students is about 4-5 LPA.Faculties are also good here.

Hope it helps!!


which is the best course in both.. digital marketing or python? which of the two course have the handsome salary?

Ayush 4th May, 2021

Hello candidate,

Acting is one of the most demanded and hot skills required in each field in the recent times because of rapid digitalization and the use of social media for the promotion of brands and acquiring public a traffic over their websites.

Hence, if you are good at digital marketing and can build a strong community network then you have a much higher pay scale as compared to that of a python developer.

Hope it helps!!


what is affiliate marketing? Is it used in blogging?

Deblina Roy 1st May, 2021

Dear Student,

Affiliate Marketing is a type of performance based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

Here is the process for becoming a affiliate marketer:

  • Find and join an affiliate program.
  • Choose which offers to promote.
  • Obtain a unique affiliate
  • Share those links on your blog, social media platforms, or website.
  • Collect a commission anytime someone uses your links to make a purchase.

Yes you can use it in your blog.

Thank You.

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