IGNOU
- Fees: ₹ 64000
Marketing Management Course Details - Fees, Subjects, Syllabus, Duration, Eligibility, Career Scope
Degrees offered: MBA, B.B.A, B.A.(Hons), M.Sc., P.G.D
What is Marketing Management
Marketing management involves planning, organising, directing, and controlling an organisation's marketing resources and activities to achieve specific goals. Marketing Management is a course revolving around various concepts of digital marketing strategies, practices and new techniques which vary with the demands and needs of consumers. The course is generally offered as a specialisation within a management programme which may be undergraduate, postgraduate or diploma.
The course helps students in learning about the marketing process which involves planning, pricing and promoting the goods and services to the target market. Marketing Management course focuses on activities like promotional techniques, cost-cutting mechanisms as well as customer creation and retention by careful analysis and forecasting of market situations. Around 321 colleges in India offer various courses in Marketing Management.
Popular job roles include Marketing Manager, Brand Manager, Market Research Analyst, and Sales Manager. Graduates can find employment in Bharti Airtel, Hindustan Unilever, Sony India, PepsiCo, Vodafone Plc., Tata Motors, Hero Motocorp, LIC, Colgate, and Hindustan Unilever Limited. The average of a Marketing Manager in India is Rs. 8 LPA depending on the skills and experience of the candidate.
Highlights- Marketing Management Course
Particulars | Values |
Branch Name | Marketing Management |
Degree | |
Duration | UG: 3 years PG: 2 years Diploma: 1-2 years |
Eligibility | UG: 10+2 in any stream PG: Bachelor’s degree in the same field |
Admission Process | Admission Examination/ Direct Admission |
Entrance Exam | UG: CUET UG, SET, NPAT PG: CAT, MAT |
Course Fees | Rs. 10,000 - Rs. 10 lakhs |
Job Profiles | Marketing Manager, Brand Manager, Market Research Analyst, Sales Manager |
Average Salary | Rs. 8 LPA |
Recruiting Companies | Bharti Airtel, Hindustan Unilever, Sony India, PepsiCo, Vodafone Plc., Tata Motors, Hero Motocorp, LIC, Colgate, Hindustan Unilever Limited |
Specialisation or Similar Ones
Marketing Management courses and specialisations are available in a variety of formats. Those with similar specialisations may have significant career opportunities after earning the degree. Students can pursue specialisations in banking, finance, and accounting. The following are some of the marketing management specialisations:
M.Phil in Marketing | |
PhD in Marketing |
Top Colleges in India Offering Marketing Management with Fees
Many business colleges in India offer Marketing Management courses. Prior academic achievements and admission test scores are used to determine admission. Marketing Management is offered by several of India's top institutions at an affordable tuition fee. Some of the top colleges of India providing the programme are as follows:
Colleges | Fees |
- | |
Rs. 17.34 Lakhs | |
Rs. 20 Lakhs | |
Rs. 8.84 Lakhs | |
Rs. 22.20 Lakhs | |
Rs. 14 Lakhs | |
Rs. 9.48 Lakhs | |
Rs. 1 Lakh | |
Rs. 8 Lakhs | |
Rs. 3.01 Lakhs |
Top Private Marketing Management Colleges in India with Fees
Private institutes also offer Marketing Management courses at both UG and PG levels. The fees are significantly higher than a government institute. However, private colleges provide a highly educated faculty and quality education. In the table below, we have mentioned the popular private colleges and their respective fee structure.
Colleges | Fees |
Rs. 10 Lakhs | |
Rs. 10.61 Lakhs | |
Rs. 12.9 Lakhs | |
Rs. 15.56 Lakhs | |
- | |
Rs. 11.35 Lakhs | |
Rs. 15.30 Lakhs | |
Rs. 1.50 Lakhs | |
Rs. 7.38 Lakhs | |
Rs. 8.07 Lakhs |
Top Government Marketing Management Colleges in India with Fees
Attending a government business college is less expensive than attending a private college. These colleges are well known for their high academic standards throughout India. These institutions provide a good return on investment to students as they offer high-paying job opportunities to graduates. The following are some of the best government colleges that provide Marketing Management:
Colleges | Fees |
Rs. 19.26 Lakhs | |
Rs. 11.8 Lakhs | |
- | |
Rs. 13.05 Lakhs | |
Rs. 9.45 Lakhs | |
Rs. 1.49 Lakhs | |
Rs. 70,000 | |
Rs. 38,900 | |
Rs. 2.52 Lakhs | |
- |
Eligibility Criteria (UG & PG) of Marketing Management
The eligibility requirements for Marketing Management have been mentioned in this section. The eligibility requirements for Marketing Management are very similar to those for many other specialities. If you meet the requirements, you may get admission to some of the world's most prominent universities and colleges. The eligibility requirements for undergraduate and graduate programmes are stated below.
Eligibility Criteria for UG Courses
Candidates who want to pursue Marketing Management as soon as they finish their 10+2 have many choices. There are numerous higher education institutes from which to choose. They must fulfil the required eligibility criteria to get admission to a college of their choice. A few major aspects of the admissions process are listed below:
- The candidate should have completed their 10+2 in any stream, including science, arts, and commerce, from a recognised Indian board.
- Aspirants must pass their 10+2 examination with a minimum score of 50 per cent.
- Each university has its cutoff percentage; applicants must achieve a minimum of 50 per cent on their 10+2 exams to be considered.
Top Entrance Exams for UG Courses
The majority of colleges provide admissions based on entrance examinations along with considering the merit scores of students. Students need to clear the required cutoff to be eligible for admission. The examinations can be conducted at the university level, state, or national level. After clearing the examinations, students can choose the college based on their cutoff scores.
Exam Name | Level | Conducting Body | Exam Schedule |
National | NTA | ||
University | Symbiosis International University | ||
National | Narsee Monjee Institute for Management Studies (NMIMS), Mumbai | - |
Eligibility Criteria for PG Courses
Individuals who want to pursue a career in marketing management may apply to several colleges and universities. To get admission into a college and course of their choice, applicants must fulfil certain eligibility criteria. The following are some important factors to consider when applying for a Postgraduate degree programme in Marketing Management:
- Applicants must hold a bachelor's degree from a recognised university to pursue a master's degree in marketing management.
- Candidates should also achieve the percentage requirements established by their college or university.
- Aspirants must also pass an entrance exam to get admission.
Top Entrance Exams for PG Courses
Candidates who aspire to pursue their post-graduation must appear for certain entrance examinations. Many colleges grant admissions to students based on their entrance test results as well as their merit scores. Students are required to clear the cutoff of these high-level tests to get admitted into a college of their choice. Some of the examinations are as follows.
Exam Name | Level | Conducting Body | Exam Schedule |
National | Indian Institute of Management Lucknow | ||
National | All India Management Association |
College Predictors VIEW ALL
Scope of Marketing Management in India and Abroad
The Marketing Management course opens the gateway to various marketing opportunities. Marketing Management has been the gateway for the most popular job profiles for years. India is growing rapidly as a corporate hub, making marketing a very beneficial career. A marketing profession includes evaluating current market dynamics, formulating business growth marketing plans, and placing in place techniques to maximise productivity and market development.
The digital revolution and expanding consumer base in India offer a plethora of prospects for marketing experts across diverse industries, including e-commerce, fast-moving consumer goods, technology, and services. Marketing management specialists are in demand worldwide across industries as businesses look to increase their global footprint and adjust to quickly shifting market conditions.
Course Fees Marketing Management
| Minimum Fees | Maximum Fees | |||
|---|---|---|---|---|
| Private | Government | Private | Government | |
| UG |
---
Data not available
|
---
Data not available
|
55.36 Lakhs
B.B.A in Marketing Management at Symbiosis Centre for Management Studies, Pune
|
1.07 Lakhs
B.B.A in Marketing Management at Sardar Beant Singh State University, Gurdaspur
|
| PG |
5.95 K
P.G.D in Marketing Management at All India Institute of Management Studies, Chennai
|
---
Data not available
|
19.19 Lakhs
MBA in Marketing Management at School of Business, UPES, Dehradun
|
5.10 Lakhs
P.G.D in Marketing Management at Indian Institute of Foreign Trade, Delhi
|
| DOCTORAL |
91.00 K
Ph.D in Marketing Management at Bengaluru School of Management Studies GITAM, Bengaluru
|
1.37 Lakhs
Ph.D in Marketing Management at Central University of Jammu, Jammu
|
6.97 Lakhs
Ph.D in Marketing Management at Sparsh Himalaya University, Dehradun
|
1.37 Lakhs
Ph.D in Marketing Management at Central University of Jammu, Jammu
|
| DIPLOMA |
14.90 K
Diploma in Marketing Management at Indian School of Business Management and Administration, Chennai
|
---
Data not available
|
2.40 Lakhs
Diploma in Marketing Management at Loyola Institute of Business Administration, Chennai
|
---
Data not available
|
Course Subjects
The syllabus for Marketing Management varies by the level of the programme. The UG programme and PG programme in Marketing Management cover different aspects of the curriculum. The subjects included in the academic curriculum provide the necessary theoretical and practical experience to students that help them to further excel in their careers.
Marketing Management Syllabus for UG course
The three-year professional undergraduate degrees in Marketing Management are divided into six semesters. Macroeconomics, Business mathematics, and Financial Accounting are the core subjects. The syllabus provided below is a framework of the curriculum of the B.A. (Vocational Studies)Marketing Management and Retail Business offered by the University Of Delhi:
First Semester | Second Semester |
Environmental Studies/ Language: English/Hindi/Modern Indian Language | Language: English/Hindi/Modern Indian Language/ Environmental Studies |
English/ MIL I | MIL / English I |
Introduction to Marketing Management- I | Introduction to Marketing Management- II |
Principles of Microeconomics | Macroeconomics |
Third Semester | Fourth Semester |
English/ MIL II | MIL / English II |
Advertising and Sales Promotion | Retail Business Management |
Indian Economy – Sectoral Issues | Labour and Development in India |
Computer Concepts and Software Packages | Business Communications and Personality Development |
Fifth Semester | Sixth Semester |
Legal Aspects of Marketing | International Marketing: An Overview |
Internship Project / Project | Globalisation Retailing Operations |
Financial Accounting | Business Law Financial management |
Rural Marketing | E-Commerce |
Marketing Management Syllabus for PG course
Master in Marketing Management is for two years with a range of subjects related to organisational behaviour, marketing, and management principles. The programme prepares students for the corporate world by providing practical exposure and theoretical knowledge. A structured syllabus for an MBA in Marketing Management offered by University Of Delhi is provided below:
Semester I | Semester II |
Organisational behaviour | Organisation effectiveness and change |
Data analysis and decision tools | Decision modelling and optimization |
Managerial economics | The economic environment of business |
Accounting for managers | Corporate finance |
Marketing management | Management Accounting |
Human resource management | Production and operations management |
Business communication | Marketing research |
Information technology management | Management of information systems |
Semester III | Semester IV |
Business ethics and sustainability | Legal environment of business |
Strategic analysis | Strategic management |
Project study | Global business management |
Elective paper: Marketing | |
Consumer behaviour | Advertising management |
Competitive marketing | Business Marketing |
Salesforce management | Services Marketing |
Sales promotion management | Brand management |
Digital Marketing | Retailing management |
Marketing Channels | Marketing analytics |
Careers in Marketing Management
Marketing Management graduates can work in a variety of fields in both the private and public sectors. They work in a wide range of settings, including banks, financial organisations, and other businesses. To mention a few jobs, they can function as a marketing manager, brand manager, market research analyst, or sales manager. Some of the job profiles in the field are provided below:
Job Profiles | Job Descriptions |
A marketing manager is someone who manages the marketing of a company or a product. They oversee market research, campaign development, and performance analysis to ensure effective and impactful marketing efforts. | |
Brand managers are in charge of guaranteeing that the products, services, and product lines that belong within their domain are engaging to present and prospective customers. They are in charge of keeping track of market trends and supervising advertising and marketing activities to ensure that the intended message for a particular product or service is conveyed. | |
Market Research Analyst | Market research analysts are marketing professionals who assist companies in determining their market position so that their products and services can be properly promoted. They study competitors and their marketing techniques, as well as examine and collect data from customers. |
Sales managers supervise the sales team. They work directly with salespeople, assigning sales territory, and quotas, mentoring salespeople, assigning sales training, and developing a sales strategy. Sales managers examine sales data to estimate sales potential and requirements. |
Upcoming trends
To develop demand, marketers use demand marketing to make consumers interested in a new brand or product. Marketers should be consistently up-to-date with the always-evolving market environment, in addition to having creative and analytical mindsets. Getting business messages over to today's consumers is a difficult task that necessitates modifying their efforts to change trends. Some of the upcoming trends in the field are:
- Influencer Marketing
- Sustainability Marketing
- Voice Search Optimization
- Augmented Reality (AR) and Virtual Reality (VR)
Certifications for Marketing Management
Certified Marketing Management Professional Online Marketing Certified Associates Online Marketing Certified Professionals SAP Business Planning and Consolidation SPIN cerificateJob Profiles and Top Recruiters
Marketing management job profiles include a range of positions aimed at increasing brand awareness, boosting sales, and cultivating client interaction. Marketing managers, Brand Managers, Digital Marketing Experts, market research analysts, and product managers are among the key roles that play a significant role in the strategic development and implementation of marketing campaigns.
Several organisations in India hire people who have completed a marketing management programme. Marketing managers' employment and classification are determined by their educational credentials and competencies. Companies hire them for the jobs and profiles listed above. The following are some of the most well-known recruiting firms:
Top Recruiters:
- Bharti Airtel
- Hindustan Unilever
- Sony India
- PepsiCo
- Vodafone Plc.
- Tata Motors
- Hero Motocorp
- LIC
- Colgate
- Hindustan Unilever Limited
- Nestle
Average Salary
After completing a Marketing Management course, students will have a range of employment opportunities. There are a variety of career opportunities available depending on one's educational background and, of course, experience. To get the desired profession in a company, students must have both an educational qualification and experience.
Job Profiles | Average Expected Salary |
Marketing Manager | Rs. 7,8 LPA |
Brand Manager | Rs. 9.6 LPA |
Market Research Analyst | Rs. 4.8 LPA |
Sales Manager | Rs. 7.2 LPA |
Source: Ambition Box
The salary figures mentioned anywhere in these articles are just for reference purposes. Please treat them as such. Actual salaries may vary depending on respective candidates, employer, job location, and numerous other factors.
Required Skillset for Marketing Management
There are certain skills that the candidate must have to do well in the field of Marketing Management both academically and professionally. As Marketing Management graduates, students must have a strong interest in marketing and sales. Candidates looking for work in the industry must have a specific set of abilities. Some of the skills required for Marketing Management are.
- Analytical skills
- Marketing skills
- Communication skills
- Numerical ability
- Interpersonal skills
- Relationship Building
- Brand awareness
Course Curriculum for Marketing Management
Marketing Management covers sales management, advertising, and promotional strategies, providing a comprehensive understanding of marketing practices and techniques. Students will study the major parts of marketing, such as product policy, distribution channels, communication, and price, and how these integrate into various analytical frameworks that managers can utilise.
- Necessary topics are included in the curriculum, as well as a few advanced topics that will help you understand the course better.
- The course's major purpose is to develop students' interest in various facets of marketing and sales.
- The Marketing Management programme is intended to provide students with the required knowledge and abilities to operate in the marketing industry.
Popular Marketing Management Entrance Exams in India
Popular Marketing Management Colleges in India VIEW ALL
NIMS University, Jaipur
- Fees: ₹ 400000
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Annamalai University
- Fees: ₹ 116520
- Exams: TANCET
BRAOU Hyderabad
- Fees: ₹ 8000
Frequently Asked Questions (FAQs)
Question: Is marketing management difficult to study?
Answer :
Marketing is one of the most challenging majors to get into. It's all about collecting data and processing, as well as understanding how to establish effective marketing and communication approaches, and also the four Ps that are place, pricing, promotion, and product.
Question: What skills are essential for the Marketing Management course?
Answer :
The skills essential for the Marketing Management course are Analytical skills, Communication skills, Marketing skills, Interpersonal skills, Numerical ability, Brand awareness, and Relationship Building.
Question: How long does it take to advance to the position of a marketing manager?
Answer :
Marketing majors may take the following period to complete: Associate's degree programmes are for two years and provide entry-level opportunities. A bachelor's degree takes four years to complete. Master's degrees and MBAs often take one to two years to complete.
Question: What are the topics covered in marketing?
Answer :
Market analysis, promotion, consumer behaviour, brand management, quantitative methodologies, digital marketing, and marketing ethics are all subjects in marketing.
Question: What are the career options in the Marketing Management course?
Answer :
The career options after the Marketing Management course are: Marketing Manager, Brand Manager, Market Research Analyst, and Sales Manager.
Questions related to Marketing Management
Showing 1390 out of 1390 Questions
8 Views
MBA in digital marketing colleges list
25th May, 2025
Hello aspirant,
Here below I am providing you with the name of some of the top colleges:
- Indian Institute of Management Bangalore
- Indian Institute of Management Indore
- Institute of Management Technology, Ghaziabad
- Indian Institute of Management Calcutta
To know about more colleges, you can visit our site through following link:
https://bschool.careers360.com/colleges/list-of-digital-marketing-colleges-in-india
Thank you
Answer later 14 Views
which option is more preferable MBA specialization in marketing or in HR for long term
19th May, 2025
For a long-term career, both an MBA in Marketing and an MBA in HR offer significant opportunities, but the "better" option depends on your individual interests and career aspirations.
Marketing is ideal for those drawn to creativity, understanding consumer behavior, and brand strategy, while HR is best for those passionate about building organizational culture, talent management, and employee engagement.
6 Views
What are the best career options with a psychology degree and bba degree (also, help deciding specialisation in bba- finance, marketing or HR)
19th May, 2025
Hello,
Both Psychology and BBA degree have a wide scope and plenty of career options.
Career Options with a Psychology Degree
1. Clinical & Counseling Fields (with further study)
- Clinical Psychologist
- Counseling Psychologist
- School Counselor
- Rehabilitation Counselor
(Requires MA/MSc in Psychology + RCI License for Clinical work in India)
2. Corporate Sector
- HR Specialist / Organizational Psychologist
- Training & Development Executive
- Talent Acquisition Specialist
- Employee Wellness Coordinator
3. Research & Academia
- Psychological Researcher
- Professor / Lecturer
- Market Research Analyst
4. Others
- NGO/Development Sector Roles
- Child Welfare Officer
- Forensic Psychologist (with specialization)
Career Options with a BBA Degree
1. Business & Management
- Marketing Executive
- Operations Manager
- Sales Executive
- Business Development Associate
2. Finance & Banking
- Financial Analyst
- Banking Officer
- Investment Advisor
3. Human Resources
- HR Manager / Recruiter
- Compensation & Benefits Analyst
4. Entrepreneurship
- Startup Founder
- Small Business Owner
Hope this helps. All the best!
10 Views
What is best options to choose career marketing management, human resource, finance
28th Apr, 2025
Choose marketing management for dynamic, creative roles in digital marketing, brand strategy, or product management, ideal for tech-savvy individuals. Human resources suits those passionate about talent development, workplace culture, and conflict resolution. Finance fits analytical minds seeking careers in investment banking, financial planning, or corporate finance with stable, high-paying roles. Prioritize based on your strengths: creativity (marketing), interpersonal skills (HR), or data-driven analysis (finance).
13 Views
1 year digital marketing course enquiry
23rd Apr, 2025
Here are some 1-year digital marketing courses:
1. Madison College – Digital Marketing Technical Diploma (USA)
- In-person, hands-on learning in social media, SEO, content management.
2. Digital Marketing Institute (DMI) – Professional Diploma in Digital Marketing
- Online, focuses on SEO, PPC, social media, and analytics.
3. Growth Academy – Digital Marketing Course
- Online, covers SEO, SEM, content marketing, and strategy.
4. IISDT – Diploma in Digital Marketing
- Online, practical training in digital marketing tools.
5. Harvard Business School Online – Digital Marketing Strategy
- Online, 6 weeks, data-driven strategies and brand management.
Estimated Fees:
- Online Courses: Rs 1,00,000 to Rs 2,50,000.
- In-Person Programs: Varies based on the institution.
Consider factors like your career goals, learning style, budget, and certification when choosing a course.
