Marketing Management
Degrees offered: B.A., B.A.(Hons), B.B.A, B.Com, B.Com(Hons), B.M.S, B.Sc.
What is Marketing Management
Marketing Management is a course revolving around various concepts of marketing strategies, practices and new techniques which vary with the demands and needs of the consumers. Marketing management is generally offered as a specialisation within a management programme which may be undergraduate, postgraduate or diploma such as BBA, MBA, M.Com, B.Com, PGDM or PGPM. The course helps students in learning about the marketing process which involves planning, pricing and promoting the goods and services to the target market. Marketing Management course focuses on activities like promotional techniques, cost-cutting mechanisms as well as customer creation and retention by careful analysis and forecasting of market situations.
Marketing Management Course Highlights
Branch Name | Marketing Management |
Degree | |
Duration | UG: 3 years PG: 2 years Diploma: 1 to 2 years |
Eligibility | UG: 10+2 PG: Bachelor’s degree Diploma: 10+2 |
Admission Process | Direct Admission or Entrance Examination |
Top Entrance Exams: | DUJAT |
Course Fees | Rs. 10,000 to 10 Lakhs |
Top Colleges | JBIMS Mumbai - Jamnalal Bajaj Institute of Management Studies MSU Baroda - Maharaja Sayajirao University of Baroda IGNOU Delhi - Indira Gandhi National Open University Welingkar Mumbai - Prin LN Welingkar Institute of Management Development and Research BIMM Pune - Balaji Institute of Modern Management |
Career Options | Marketing Manager Brand Manager Market Research Analyst Sales Manager |
Average Salary | Rs. 8 LPA |
Recruiting Companies | Bharti Airtel Hindustan Unilever Sony India PepsiCo Vodafone Plc. Tata Motors Hero Motocorp LIC Colgate Hindustan Unilever Limited Nestle Mahindra & Mahindra L’Oreal India Volkswagen Johnson & Johnson Amazon Apple |
Specialization or Similar Ones
Marketing Management courses and specialisations are available in a variety of formats. Those with similar specializations may have significant career opportunities after earning the degree. Students can pursue specialisations in banking, finance, and accounting. The following are some of the marketing management specialisations:
BBA in Marketing | |
MBA in Accounting | BBA in Supply Chain Management |
M.Phil in Marketing | |
PhD in Marketing |
Eligibility Criteria (UG & PG) of Marketing Management
The eligibility requirements for Marketing Management have been mentioned in this section. The eligibility requirements for Marketing Management are very similar to those for many other specialities. If you meet the requirements, you may get admission to some of the world's most prominent universities and colleges. The eligibility requirements for undergraduate and graduate programmes are stated below.
Eligibility Criteria UG Courses
Candidates who want to pursue Marketing Management as soon as they finish their 10+2 have many choices. There are numerous higher education institutes from which to choose. A few major aspects of the admissions process are listed below.
The candidate should have completed their 10+2 in any stream, including science, arts, and commerce, from a recognised Indian board.
Candidates must pass their 10+2 examination with a minimum score of 50%.
Each university has its own cutoff percentage; applicants must achieve a minimum of 50% on their 10+2 exams in order to be considered.
Top Entrance Exams for UG Courses
NPAT: For admission to BBA, B.Tech, B.Sc., BCom, BDes, MBA (Technology), B.A. (Hons) Liberal Arts, and other integrated programmes, SVKM's NMIMS conducts the NPAT.
SET: Symbiosis International (Deemed University) administers the Symbiosis Entrance Test (SET) for admission to Symbiosis institutes. The SET exam is a requirement for entrance to a number of undergraduate programmes.
DU JAT: The DU JAT is a national entrance examination for the BMS, BBA and BA in Business Economics programmes.
BHU UET: Banaras Hindu University's Undergraduate Entrance Test (BHU UET) is held for admission to the university's and affiliated colleges' various undergraduate courses.
Eligibility Criteria PG Courses
Individuals who want to pursue a career in marketing management may apply to a number of colleges and universities. The following are some important factors to consider when applying for a Postgraduate degree programme.
Applicants must hold a bachelor's degree from a recognised university in order to pursue a master's degree in marketing management.
Candidates should also achieve the percentage requirements established by their college or university.
Candidates must also pass an entrance exam in order to get admission.
Browse Marketing Management Colleges by States
Top Entrance Exams for UG Courses
CAT: The Common Admission Test, popularly known as the CAT exam, is a common entrance exam for India's 20 IIMs and around 1,200 higher education institutions.
MAT: The Management Aptitude Test, or MAT, is a national-level entrance exam for MBA/PGDM admissions that is administered by the All India Management Association (AIMA).
College Predictors VIEW ALL
Scope of Marketing Management in India and Abroad
The Marketing Management course opens the gateway to various marketing opportunities. Marketing Management has been the gateway for the most popular job profiles for years. India is growing rapidly as a corporate hub, making marketing a very beneficial career. A marketing profession includes evaluating current market dynamics, formulating business growth marketing plans, and placing in place techniques to maximize productivity and market development. The various work openings are project managers, marketing managers, industry analysts, sales managers, and many others. under the marketing profile.
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Course Fees Marketing Management
| Minimum Fees | Maximum Fees | |||
|---|---|---|---|---|
| Private | Government | Private | Government | |
| UG |
2.42 K
B.Com(Hons) in Marketing Management at Jagdish Nandan College, Madhubani
|
4.00 K
B.B.A in Marketing Management at Government First Grade College, Holenarasipura
|
19.64 Lakhs
BBA MBA in Marketing Management at School of Business, University of Petroleum and Energy Studies, Dehradun
|
1.09 Lakhs
B.B.A in Marketing Management at Sardar Beant Singh State University, Gurdaspur
|
| PG |
6.80 K
P.G.D in Marketing Management at All India Institute of Management Studies, Chennai
|
1.56 K
M.Com in Marketing Management at Jamshedpur Cooperative College, Jamshedpur
|
16.50 Lakhs
MBA in Marketing Management at T A Pai Management Institute, Manipal
|
5.10 Lakhs
P.G.D in Marketing Management at Indian Institute of Foreign Trade, Delhi
|
| DOCTORAL |
91.00 K
Ph.D in Marketing Management at Bengaluru School of Management Studies GITAM, Bengaluru
|
---
Data not available
|
4.50 Lakhs
Ph.D in Marketing Management at Glocal School of Business and Commerce, Saharanpur
|
---
Data not available
|
| DIPLOMA |
13.90 K
Diploma in Marketing Management at Xavier Institute of Business Management Studies, Mumbai
|
---
Data not available
|
1.05 Lakhs
Diploma in Marketing Management at Loyola Institute of Business Administration, Chennai
|
---
Data not available
|
Course Subjects
Depending on the degree programme, the Marketing Management course has a variable syllabus. The following is a list of subjects covered in Marketing Management courses at various institutions and universities. We've discussed the curriculum for the University of Delhi's MBA in Marketing programme.
Semester I | Semester II |
Organizational behaviour | Organization effectiveness and change |
Data analysis and decision tools | Decision modelling and optimization |
Managerial economics | Economic environment of business |
Accounting for managers | Corporate finance |
Marketing management | Management accounting |
Human resource management | Production and operations management |
Business communication | Marketing research |
Information technology management | Management of information systems |
Semester III | Semester IV |
Business ethics and sustainability | Legal environment of business |
Strategic analysis | Strategic management |
Project study | Global business management |
Elective paper: Marketing | |
Consumer behaviour | Advertising management |
Competitive marketing | Business marketing |
Salesforce management | Services marketing |
Sales promotion management | Brand management |
Digital marketing | Retailing management |
Marketing Channels | Marketing analytics |
Careers in Marketing Management
Marketing Management graduates can work in a variety of fields in both the private and public sectors. They work in a wide range of settings, including banks, financial organisations, and other businesses. To mention a few jobs, they can function as a marketing manager, brand manager, market research analyst, or sales manager.
A marketing manager is someone who manages the marketing of a company or a product. He or she may be responsible for several programmes or products, or a particular one. Unauthorized remarks are avoided by marketing managers, who inform the public that the company is reviewing and rectifying the product line. | |
Brand managers are in charge of guaranteeing that the products, services, and product lines that belong within their domain are engaging to present and prospective customers. They are in charge of keeping track of market trends and supervising advertising and marketing activities to ensure that the intended message for a particular product or service is conveyed. | |
Market Research Analyst | Market research analysts are marketing professionals who assist companies in determining their market position so that their products and services can be properly promoted. They study competitors and their marketing techniques, as well as examine and collect data from customers. They look at consumer preferences to see if a product or service has the potential to expand. |
Sales managers supervise the sales team. They work directly with salespeople, assigning sales territory, quotas, mentoring salespeople, assigning sales training, and developing a sales strategy. Sales managers examine sales data to estimate sales potential and requirements. |
Popular Colleges in India offering MBA
Upcoming trends
To develop demand, marketers use demand marketing to make consumers interested in a new brand or product. Marketers should be consistently up-to-date with the always-evolving market environment, in addition to having creative and analytical mindsets. Getting business messages over to today's consumers is a difficult task that necessitates modifying their efforts to changing trends.
Browse Marketing Management Certification Courses
| Advanced Programme for Marketing Professionals | B2B Marketing |
| BBA Marketing | Capstone Value Creation through Innovation |
| Certificate Program in Marketing Management | Certified Inbound Marketing Professional |
View complete list of Marketing Management Certification Courses
Certifications for Marketing Management
Certified Marketing Management Professional Online Marketing Certified Associates Online Marketing Certified Professionals SAP Business Planning and Consolidation SPIN cerificateJob Profiles and Top Recruiters
Several organisations in India hire people who have completed a marketing management programme. Marketing managers' employment and classification are determined by their educational credentials and competencies. Companies hire them for the jobs and profiles listed above. The following are some of the most well-known recruiting firms:
Bharti Airtel
Hindustan Unilever
Sony India
PepsiCo
Vodafone Plc.
Tata Motors
Hero Motocorp
LIC
Colgate
Hindustan Unilever Limited
Nestle
Mahindra & Mahindra
L’Oreal India
Volkswagen
Johnson & Johnson
Amazon
Apple
Average Salary
After completing a Marketing Management course, students will have a range of employment opportunities. There are a variety of career opportunities available depending on one's educational background and, of course, experience. In order to get the desired profession in a company, students must have both an educational qualification and experience.
Marketing Manager | Rs. 65,000 per month |
Brand Manager | Rs. 80,000 per month |
Market Research Analyst | Rs. 40,000 per month |
Sales Manager | Rs. 60,000 per month |
Required Skillset for Marketing Management
As Marketing Management graduates, students must have a strong interest in marketing and sales. Candidates looking for work in the industry must have a specific set of abilities. The abilities needed for a Marketing Management course are listed below.
Analytical skills | Marketing skills |
Communication skills | Numerical ability |
Interpersonal skills | Relationship Building |
Brand awareness | - |
Course Curriculum for Marketing Management
Marketing Management creates value for customers in the Marketing Management course. Students will study the major parts of marketing, like product policy, distribution channels, communication, and price, and how these integrate into various analytical frameworks that managers can utilise.
Necessary topics are included in the curriculum, as well as a few advanced topics that will help you understand the course better.
The course's major purpose is to develop students' interest in various facets of marketing and sales.
The Marketing Management programme is intended to provide students with the required knowledge and abilities to operate in the marketing industry.
Top Marketing Management Colleges in India
There are a variety of academic institutions, both public and private, that provide marketing management programmes. The cost may vary depending on the college's location and nature. In the table below, we've listed some of India's best marketing management schools.
Top Private Marketing Management Colleges in India
A number of private academic institutions across the country offer marketing management courses. Admission is granted based on previous academic achievements as well as entrance examination results. Some of India's top private marketing management colleges are listed in the table below.
School of Business, University of Petroleum and Energy Studies, Dehradun | School of Management, Dr DY Patil University, Navi Mumbai |
KJ Somaiya SIMSR - K J Somaiya Institute of Management | Welingkar Mumbai - Prin LN Welingkar Institute of Management Development and Research |
BIMM Pune - Balaji Institute of Modern Management | IPE Hyderabad - Institute of Public Enterprise |
Top Government Marketing Management Colleges in India
Marketing Management is one of the greatest professional degrees offered by government educational institutes in India. We've compiled a list of some of the best government colleges for Marketing Management in the table below.
JBIMS Mumbai - Jamnalal Bajaj Institute of Management Studies | MSU Baroda - Maharaja Sayajirao University of Baroda |
IGNOU Delhi - Indira Gandhi National Open University | SIMSREE Mumbai - Sydenham Institute of Management Studies Research and Entrepreneurship Education |
Institute of Management Studies, Devi Ahilya University, Indore | BK School of Business Management, Gujarat University, Ahmedabad |
School of Distance Education, Andhra University, Visakhapatnam | |
Browse Marketing Management Colleges in Top Location
Marketing Management courses are available at a number of colleges in India. Marketing Management courses’ admissions process is based on both merit and entrance exams. The cost of tuition varies from one university to the next. Below is a list of the top Marketing Management colleges in the best locations.
Popular Marketing Management Entrance Exams in India
Popular Marketing Management Colleges in India VIEW ALL
DYPUSM Mumbai
- Fees: ₹ 8,40,000
IGNOU Delhi
- Fees: ₹ 10,800
BRAOU Hyderabad
- Fees: ₹ 5,200
Frequently Asked Questions (FAQs)
Question: What are the career options in the Marketing Management course?
Answer :
The career options after the Marketing Management course are: Marketing Manager, Brand Manager, Market research analyst, Sales manager.
Question: How long does it take to advance to the position of a marketing manager?
Answer :
Marketing majors may take the following period of time to complete: Associate's degree programmes are for two years and provide entry-level opportunities. A bachelor's degree takes four years to complete. Master's degrees and MBAs often take one to two years to complete.
Question: What are the topics covered in marketing?
Answer :
Market analysis, promotion, consumer behaviour, brand management, quantitative methodologies, digital marketing, marketing ethics are all subjects in marketing.
Question: Is marketing management difficult to study?
Answer :
Marketing is one of the most challenging majors to get into. It's all about collecting data and processing, as well as understanding how to establish effective marketing and communication approaches, and also the four Ps that are place, pricing, promotion, and product.
Question: What skills are essential for the Marketing Management course?
Answer :
The skills essential for the Marketing Management course are Analytical skills, Communication skills, Marketing skills, Interpersonal skills, Numerical ability, Brand awareness, Relationship Building.
Question: What are the seven different kinds of internet marketing?
Answer :
Social media marketing, influencer marketing, affiliate marketing, email marketing, content marketing, search engine optimization (SEO), and paid advertising are the seven types of internet marketing.
Question: What are the four different sorts of marketing?
Answer :
The amount of competition in a market is defined by such market structures. Perfect competition, monopolistic competition, oligopoly, and monopoly are four different types of market structures.
Question: What is a marketing management degree?
Answer :
Marketing management degrees are intended to provide students with a strong background in business management as well as appropriate knowledge of current marketing trends.
Question: What exactly is the purpose of marketing management?
Answer :
Marketing management is defined as the planning, arranging, managing, and implementing of marketing activities, strategies, plans, and methods meant to create and increase supply for a firm's product range or services in order to generate a profit.
Questions related to Marketing Management
Showing 1222 out of 1222 Questions
16 Views
Himanshu form ballabgarh and i will complete undergraduate from Ba marketing and i m interested in LLB only not ba llb i request to LLB fee only u have the entrance exam
Student Expert
29th Aug, 2022
Hello,
First of all the the eligibility criteria for three year LLB program is passed Bachelor's Degree in any discipline from a reognized university with 45% marks and in case reserved category it's 40%. Universities like DU and BHU require minimum 50% marks while universities like Kurukshetra, Rohtak, Meerut require only 45% marks in graduation.
Admission may be based on the merit of the quaalifying examination such as in case of TNDALU, else entrance test conducted may be conducted as follows-
- DU LLB conducted by Delhi University,
- LAT conducted by Allahabad University,
- TS LAWCET- Law Common Entrance Test is conducted by colleges and universities in Telangana
- AP LAWCET-Law Common Entrance Test is conducted by colleges and universities in Andhra Pradesh,
- MHT CET LAW - Law Common Entrance Test is conducted by colleges and universities in Maharashtra,
- KLEE - Law Common Entrance Test is conducted by colleges and universities in Kerala
Top colleges offering LLB with its fee structure are as follows;
- Faculty of Law, University of Delhi; Rs 13,934
- Faculty of Law, Banaras Hindu University; Rs 23,318
- Jindal Global Law School, Sonipat; Rs 1,800,000
- Symbiosis Law School, Pune; 720,000
- Indian Law Society Law College, Pune; Rs 121, 755
- TNDALU, Chennai; Rs 232, 405
- Government Law College, Mumbai; Rs 19,700
- University Law College Utkal University, Bhubaneshwar; Rs 6,993
explore more detailed information regarding this by visiting our page at https://www.careers360.com/courses/llb-bachelor-of-legislative-law
check out the entire list of LLB colleges in India at https://law.careers360.com/colleges/list-of-llb-colleges-in-india
Answer later 72 Views
1.Which are the colleges for BBA in marketing or BBA in computer applications in India or in Maharashtra? 2.Which specialisation is better BBA in marketing or BBA in Computer application?
30th May, 2022
Dear Student,
There are 74 colleges in Maharashtra for BBA in Computer Application and 3 colleges for Marketing management , some of them are :
- Ness Wadia College of Commerce, Pune
- MIT SOM College, Pune
- Sandip University, Nashik
- ASM's College of Commerce Science and Information Technology, Pune
- Dr DY Patil University, Navi Mumbai
- Sinhgad College of Science, Ambegaon and others
Know more about the colleges from here :
https://bschool.careers360.com/colleges/list-of-bba-colleges-in-india
-------------
Now.. let's come to your 2nd query
Look, BBA in Marketing Management or Computer application , both are BBA courses just the difference is about specialization , and I would recommend to choose the specialization as per your interest. There are no much big difference between this subject except the curriculum of the specializations i.e. for marketing sp. you need to study in brief about digital marketing and other topics relevant to that and for Comp Application , a basic knowledge of Computer fundamentals with its different approaches in business sectors will be discussed .
Hope you have understood !
All the best !
118 Views
Hi I want to persue Major in Marketing. Ive got three offers. IMT DCP, FORE PGDM, GIM PGDM. Considering fee and future prospects, which is the better option to go for?
30th Jun, 2022
Hi Aryan,
Hope You are doing well !
To answer your query, GIM PGDM would be the best option, though all the institutes are really good, but GIM has better exposure and better placements in comparison to IMT and FORE.
Below is the placement statistics given for your reference.
|
Particulars |
Statistics (2021) |
Statistics (2022) |
|---|---|---|
|
Highest package |
INR 25.60 LPA |
INR 27.83 LPA |
|
Average package |
INR 10.71 LPA |
INR 12.14 LPA |
|
Top 20 average package |
INR 16.65 LPA |
INR 19.19 LPA |
|
Top 50 average package |
INR 14.43 LPA |
INR 16.79 LPA |
|
Top 100 average package |
INR 12.67 LPA |
INR 14.52 LPA |
|
Top 200 average package |
NA |
INR 12.65 LPA |
Hope my answer was helpful.
Thank You.
60 Views
UBS Mumbai (PGDM+Cardiff) vs BML Munjal University (MBA). Which one to choose? Want to go for marketing or operations.
8th Jul, 2022
Dear Aspirant,
Among the two options, BML Munjal University would be a better choice since UBS Mumbai is a fairly new college. However, you should join BML only if you want to pursue MBA this year. If you are open to getting admission next year, it is better to prepare again and go for Tier 1 colleges like IIMs, NMIMS, Symbiosis, FMS, MDI, etc since their placements will be much better.
38 Views
Hello, I am in class 12th/CBSE currently and I want to do marketing manager. So anyone can tell me how much percentage I need for that in class 12th. After 12th my plans for college is MIT, Pune. Please assist me. Thank you
3rd May, 2022
Hello Aspirant,Hope you are doing well
Marketing Management is a course deals about various concepts of marketing strategies, practices and new techniques which vary with the demands and needs of the consumers. Marketing management is generally offered as a specialisation within a management programme which may be undergraduate, postgraduate or diploma such as BBA, MBA, M.Com, B.Com, PGDM or PGPM .
It can be a duration of 3 years after class 12.You can get the admission through the entarance tests like NPAT , SET ,DUJAT, BHU UET , CAT , MAT etc.. and some colleges will directly take you into the college as per your previous academic marks.
To get the admission in MIT Pune the eligibility criteria is
- HSC (10+2) from any stream with English as passing subjects and minimum 50% marks (45% for reservation category) in aggregate in 12th standard. OR
- Two years / Three years Diploma of Board of Technical Education or its equivalent with minimum 50% marks (45% for reservation category) in aggregate. OR
- Minimum Competency and Vocational Courses (MCVC) with minimum of 50% marks (45% for reservation category) in aggregate.
Selection process involves 2 steps
- Step 1) MIT-WPU UGPET General 2022 - Online proctored entrance exam – 100 Marks
- Step 2) Personal Interview – 50 Marks
For further details visit this
https://admissions.mitwpu.edu.in/bba/
https://www.careers360.com/courses/marketing-management-course
Hope this helps you
ALL THE BEST
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