Marketing Management

Marketing Management

Degrees offered: B.A., B.B.A, B.Com, B.Com(Hons), B.Sc., B.Voc., Diploma

What is Marketing Management

Marketing Management is a programme which inculcates students with an understanding of marketing strategies, practices and new techniques as per consumer behavior. Usually offered as a specialisation within a management programme, marketing management helps students in learning about the marketing process which involves planning, pricing and promoting the goods and services to the target market. The programme focuses on areas like promotional techniques, cost cutting mechanisms as well as customer creation and retention by careful analysis and forecasting of market situations. Students can also understand the role of marketing in other areas of an organization like production, sales & distribution, operations etc through a course in Marketing Management.

Eligibility Criteria

  • Batchelor degree in any discipline with at least 50% marks (45% for reserved category) or equivalent CGPA score.

  • Final year candidates are also eligible provided they qualify bachelor degree with minimum qualifying criteria at the time of admission. 

Scope of Marketing Management

  • Work as Brand Manager, Marketing Manager or Market Research Analyst
  • Work in emerging start-ups or establish their own start-ups

Course Fee for Marketing Management

Minimum Fees Maximum Fees
Private Government Private Government
6.93 K
B.Com in Marketing Management at Devaswom Board College, Thalayolaparambu
4.00 K
B.B.A in Marketing Management at Government First Grade College, Holenarasipura
15.93 Lakhs
B.B.A in Marketing Management at Amity University, Noida
42.00 K
B.Voc. in Marketing Management at Central University of Haryana, Mahendergarh
8.00 K
P.G.D in Marketing Management at The Indian Institute of Management and Technology, Haldwani
3.20 K
P.G.D in Marketing Management at Dr BR Ambedkar Open University, Hyderabad
18.85 Lakhs
P.G.D.M in Marketing Management at Institute of Management Technology, Ghaziabad
5.10 Lakhs
P.G.D in Marketing Management at Indian Institute of Foreign Trade, Delhi
1.50 Lakhs
Ph.D in Marketing Management at Singhania University, Jhunjhunu
Data not available
3.60 Lakhs
Ph.D in Marketing Management at Parul University, Vadodara
Data not available
15.00 K
Diploma in Marketing Management at Indian School of Business Management and Administration, Chennai
4.40 K
Diploma in Marketing Management at Nalanda Open University, Patna
80.00 K
Diploma in Marketing Management at University of Technology, Jaipur
10.95 K
Diploma in Marketing Management at Government Polytechnic, Bidar

Questions related to Marketing Management

Showing 864 out of 864 Questions

Which collage is better for doing BBA in Digital Marketing ? Adamas or NSHM ?

batchasikkander17 25th May, 2020


You can always use the careers360 college compare to find out which college is best to pursue your dream course. You will get to know all the details about the college including the NAAC score, Placement details, college facilities and also you can find out reviews of the college written by the students who study in that particular college.

I have provided the link below. Use this link to find out which college is best.

I believe you find my answer helpful.


Is NSHM good for BBA in Digital Marketing ?

Sourandhi saha Student Expert 24th May, 2020
NSHM Knowledge Campus is one of the best institutes for BBA. You'll get the finest faculties here for your course. College infrastructure is excellent, it's getting better and all necessary equipments are there. The placement cell always looks after the recruitment process. Many top companies come for placement. You can read student reviews here-

If I have to choose between Gl bajaj or IBI in terms of placements in finance and marketing which college should I opt?

Smeet Almeida 22nd May, 2020

Greetings, aspirant!

Both of these colleges i.e. GL Bajaj College and IBI are excellent when it comes to placements:-

GL Bajaj:- Numerous Big players recruit students from this college. These include Wipro, Cognizant, HDFC bank, Aditya Birla, Pinnacle, Outlook etc. The Highest Salary package goes up to 10-12L p.a. The average salary package is around 4L p.a.

IBI:- Much like GL Bajaj, lBI, too, gets companies like Haldirams, Uflex, Priyagold, Hindustan Unilever, KPMG etc. To recruit their students. The average salary package is around 5-6L p.a. Moreover, personal reviews suggest that the Management assures a minimum of 4.5L p.a. package to its students.

The rest comes down to your preferences and conveniences. Hope this information helped you

Best of luck!!


1.MBA In retail marketing 2.banking and insurance 3. capital market 4. IT and telecommunication 5. infrastructural management 6. pharmacutical management 7. hospital management.if i am interested in to analysis the statical data then which course is suitable for me in these followings. please reply.

Priyaanka Sarkar Student Expert 19th May, 2020

Jordan, the closest would be Business Analysis. The specialisations that you have mentioned fall under core specialisations. But to analyse any data, you need to have strong Analysis foundation from the perspective of a Managerial outlook. But you wabt to pick up one of the above mentioned courses, you can study any course but take up Statistics or Business Analysis as a subject if there is an option. And you can actually analyse the statistics of any of the above specialisations. But Capital market will interest you if Statistics and Analysis is your strong point.


1.MBA In retail marketing 2.banking and insurance 3. capital market 4. IT and telecommunication 5. infrastructural management 6. pharmacutical management 7. hospital management if i am interested in new technology how work and digital work&work from home then which course is siutable me of following

Anuja 18th May, 2020

Dear Aspirant,

If you wish to work in digital field and new technology like AI, AR then IT can be one sector you can look in.

Even there are external courses in this field wherein you can learn this technology.

According to me, IT is the one course which is booming in the world of digitization. But also see your interest and long term scope

Hope this helps

Courses Similar to Marketing Management

The question have been saved in answer later, you can access it from your profile anytime. Access now

Explore MBA colleges in other popular locations

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

Careers360 App
  • 150M+ Students
  • 24,000+ Colleges
  • 500+ Exams
  • 1500+ E-books
  • Economic Times
  • Financial Express
  • Firstpost
  • Livemint