Marketing Management

Marketing Management

Degrees offered: B.A., B.B.A, B.Com, B.Com(Hons), B.Sc., B.Voc., Diploma

What is Marketing Management

Marketing Management is a programme which inculcates students with an understanding of marketing strategies, practices and new techniques as per consumer behavior. Usually offered as a specialisation within a management programme, marketing management helps students in learning about the marketing process which involves planning, pricing and promoting the goods and services to the target market. The programme focuses on areas like promotional techniques, cost cutting mechanisms as well as customer creation and retention by careful analysis and forecasting of market situations. Students can also understand the role of marketing in other areas of an organization like production, sales & distribution, operations etc through a course in Marketing Management.

Eligibility Criteria

  • Batchelor degree in any discipline with at least 50% marks (45% for reserved category) or equivalent CGPA score.

  • Final year candidates are also eligible provided they qualify bachelor degree with minimum qualifying criteria at the time of admission. 

Scope of Marketing Management

  • Work as Brand Manager, Marketing Manager or Market Research Analyst
  • Work in emerging start-ups or establish their own start-ups

Course Fee for Marketing Management

Minimum Fees Maximum Fees
Private Government Private Government
6.93 K
B.Com in Marketing Management at Devaswom Board College, Thalayolaparambu
4.00 K
B.B.A in Marketing Management at Government First Grade College, Holenarasipura
15.93 Lakhs
B.B.A in Marketing Management at Amity University, Noida
44.00 K
B.Voc. in Marketing Management at Central University of Haryana, Mahendergarh
8.00 K
P.G.D in Marketing Management at The Indian Institute of Management and Technology, Haldwani
3.20 K
P.G.D in Marketing Management at Dr BR Ambedkar Open University, Hyderabad
18.85 Lakhs
P.G.D.M in Marketing Management at Institute of Management Technology, Ghaziabad
5.10 Lakhs
P.G.D in Marketing Management at Indian Institute of Foreign Trade, Delhi
1.50 Lakhs
Ph.D in Marketing Management at Singhania University, Jhunjhunu
Data not available
3.60 Lakhs
Ph.D in Marketing Management at Parul University, Vadodara
Data not available
15.00 K
Diploma in Marketing Management at Indian School of Business Management and Administration, Chennai
4.40 K
Diploma in Marketing Management at Nalanda Open University, Patna
80.00 K
Diploma in Marketing Management at University of Technology, Jaipur
10.95 K
Diploma in Marketing Management at Government Polytechnic, Bidar

Questions related to Marketing Management

Showing 825 out of 825 Questions

which mba is better mba in finance or mba in marketing

Rohan Goyal 8th Apr, 2020

Hello Pravin,

It will totally depend on your career aspirations and interest whether to choose marketing or Finance. Both of the streams offers excellent opportunities two talented people. You can refer to the brief description of the courses.

MBA marketing if you you are interested in entertainment, media, promotions, advertisement etc. then MBA is appropriate for you

MBA finance is a good field which requires Bans to possess skills in mathematics, Economics and Financial theory all of which are covered in grade detail in finance degree, specialisation of work.

If you like numbers then finance is a good choice for you. It is relatively tougher when compared to  marketing and sales are for creative and street smart people majorly.

I hope your question has been answered properly.

All the best!


I want to do Masters in digital marketing? Suggest some colleagues?

KUNAL LANJEWAR 8th Apr, 2020


Given below are the top colleges for pursuing post graduate course in Marketing Management :

  • Jamnalal Bajaj Institute of Management Studies, Mumbai
  • ITM Business School, Navi Mumbai
  • IFIM Business School, Bagalore
  • Loyola Institute of Business Administration, Chennai
  • Institute of Management Technology, Ghaziabad
  • Presidency University, Bangalore
  • MIT School of Business, Pune
  • IMS Indore
  • Maharaja Sayajirao University of Baroda, Vadodara
  • New Delhi Institute of Management, Delhi

Best Wishes.


How is this college for BBA (Marketing)? I need an unbiased answer, Im really confused by the mixed reviews and the reviews only being available for MBA. I heard this university is good for undergraduate programs. So, please help me with this.

Neha Kanwar 9th Apr, 2020

Hello Ansh,

Most of the campuses of DY Patil Univesity are among the top colleges for BBA.

The college campus is good and offers high quality of professional teachers.

You will surely enjoy your college life in this unviersity.

The placements for this course in this university are quite good. The highest package offered till date is 15.4 LPA and lowest is 4 LPA.

Also, the average salary package offered is 7 LPA.

Overall, the college is good if you want to pursure BBA (Marketing) here.

Hope it helps.

Good Luck!


What is duration of Pgdm in digital marketing? which is better pgdm in digital marketing or MBA in digital marketing

Sonali Sahu Student Expert 9th Apr, 2020


PGDM in digital marketing is a one year course. Both the options are good. MBA is highly preferred as it provides more scope. MBA also accepted in many areas of work.  digital marketing is not limited to one branch or domain. It is a wide area or a vertical covering many horizontals i.e. domain.

it would be better if you prefer MBA which will help you alot to make a good career option.

Hope it helps!


Can i get a job in ISRO or any other space research organisations after pursuing MBA in marketing and finance? If yes, then what is the average salary in india

lubhan cherwoo 6th Apr, 2020


Sometimes ISRO may have vacancy for candidates with MBA background :

Recruitment of Scientists/Engineers 'SC' with Post Graduate Degree in Engineering/Graduate in Engineering/Post Graduate in Science/ & MBA with Human Resource

check out this link for full details

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