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Online learning is gradually becoming a preferred mode of education, especially after the pandemic. There are online courses in almost all the major sectors across industries. Marketing and Advertising are some of the most preferred job roles since a long time, and online education has made it easier for people to understand various aspects of these two specialisations. For any business's success, marketing has a crucial role to play. Through the best marketing practices, companies advertise and promote their products and services to customers. Marketing helps businesses boost their sales, generate revenue, build a reputation for their brands, and improve business decision-making. Pursuing marketing courses will equip you with principles of marketing, different marketing tactics and strategies, practices, new techniques and methodologies. These courses are typically offered under a UG, PG and diploma management programme such as BBA, B.Com, MBA, M.Com, PGDM or PGPM.
There are also many marketing certification courses from top providers. Marketing courses are designed to provide knowledge around activities like promotional techniques, cost-cutting mechanisms and customer creation and retention through careful analysis and market forecasting. After completing marketing courses online or offline, you can land a career as a marketing manager, sales manager, market research analyst, product manager, advertising coordinator, advertising manager, public relations specialist, brand manager.
What is Marketing?
The term marketing refers to the process of creating brand value through advertising and promoting products and services to customers, clients, partners and society at large. It helps in building brand awareness among target audiences, improving sales, boosting revenue, increasing brand recognition and reputation. Marketing is not only a rapidly growing industry but also a sought-after career option among students.
Who Can Pursue Marketing Courses?
- If you are interested in learning marketing techniques and practices to build a career in this field.
- If you have a unique set of skills like communication, interpersonal skills, public speaking, relationship building.
- If you are a professional working in sales strategy, advertising, media planning, public relations, and others.
Eligibility Criteria for Marketing Courses
- Candidates willing to pursue undergraduate marketing courses must have completed 10+2 in any stream with a minimum aggregate of 50% marks from a recognised board.
- Candidates looking for postgraduate marketing courses should hold a BBA, B.Com, or a relevant degree from a recognised university.
- Candidates are also required to appear and qualify for entrance exams conducted at the central, state and institute level to get admission to marketing courses. Some popular entrance exams include NPAT, SET, AIMA UGAT, CUCET, BHU UET, CAT, MAT, and XAT.
Skills Required for Marketing Courses
- Business Ethics
- Excellent communication
- Interpersonal skills
- Brand awareness
- Analytical mindset
- Problem-solving
- Adaptability
What Will You Learn in Marketing Courses?
- Enrolling in offline or online marketing courses will provide you with the best marketing practices, tools and techniques.
- You will learn principles of marketing, introduction to marketing, organisational behaviour, organisation effectiveness and change, data analysis and decision tools, decision modelling and optimisation.
- In addition to marketing basics, marketing courses will also teach you strategic analysis, strategic management, consumer behaviour, advertising management, competitive marketing, business marketing and much more.
Popular Marketing Certification Courses
With Online marketing certification courses, aspirants will be familiar with marketing basics, best practices and tools and techniques that will help them in their job. Marketing certification courses are career-oriented courses and can be pursued anytime from anywhere. These courses also offer specialisations in diverse fields such as digital marketing, finance, sales and marketing, market research and data analytics. Furthermore, you can find various free marketing courses online from top universities.
Have a look at some of the best marketing certification courses:
Course Name | Offered by | Duration | Fees |
12 months | Rs. 340,000 | ||
IIM Calcutta | 12 months | Rs. 352,000 | |
Professional Certificate Program in Marketing and Sales Management | 12 months | Rs. 160,000 | |
12 months | Rs. 60,000 | ||
Kellogg School of Management, Northwestern University, Evanston via Emeritus | 12 month | $30,000 | |
Professional Certificate Program In Strategic Sales Management And New Age Marketing | IIM Kozhikode via Jaro Education | 12 months | Rs. 260,000 |
Prin LN Welingkar Institute of Management Development and Research, Mumbai | 11 months | Rs. 18,800 | |
11 months | Rs. 807,570 | ||
Professional Certificate Programme in Advanced Marketing Strategy and Analytics | IIM Kozhikode via TSW (Times Professional Learning) | 10 months | Rs. 174,000 |
Post-Graduate Certificate in Sales & Marketing Communication | 9 months | Rs. 125,000 |
Career Options in Marketing
Many career options are available after pursuing online marketing courses. You can go into the fields of advertising, sales, public relations, media planning, social media marketing, email marketing, and brand management. You can also work in content marketing and copy writing, growth marketing, event marketing, retail, e-commerce and corporate organisations. After marketing courses online, you can even become an entrepreneur and start your own business.
Below are some of the job roles available after marketing courses:
- Marketing Specialist
- SEM Manager
- Social Media Manager
- Email Marketing Manager
- Web Content Writer
- Web Producer
- Brand Manager
- Market Research Analyst
- Product Manager
- Advertising Coordinator
Marketing Salary Trends
With different marketing jobs, the pay scale of marketing professionals varies at large. The remuneration also varies depending on qualifications, industry, skills and experience. Factors like employers and job locations might also create salary differences. According to PayScale, the average salary of a Marketing Manager in India is Rs. 673,064 per annum.
Salary based on job roles
Job Roles | Average Base Pay (annually) |
Brand Manager | Rs. 1,412,082 |
Social Media Manager | Rs. 343,759 |
Market Research Analyst | Rs. 339,325 |
Product Marketing Manager | Rs. 1,115,685 |
Sales Manager | Rs. 666,000 |
*Source: Glassdoor and PayScale
Scope of Marketing
In a business, marketing is a crucial aspect of its growth. It helps business professionals to analyze and target audiences, improves sales, boosts revenue, builds reputation, and creates strong relationships between the company and customer, clients and partners. After completing online marketing courses, you will find numerous career opportunities in both private and public organisations. You can become a project manager, marketing manager, sales manager, industry analyst, SEO Analyst; the possibilities are endless if you have done online marketing course.
Top Recruiters for Marketing Graduates
Hindustan Unilever | Amazon | Tata Motors | Volkswagen |
Apple | Nestle | LIC | PepsiCo |
Explore Best Market Courses and Certifications from Top Providers
FAQs
Q: Where can I find the best online marketing courses and certifications?
A: Platforms like Great Learning, UpGrad, edX and Udemy offer the best online marketing courses and certifications from top universities worldwide.
Q: Can I pursue free marketing courses online?
A: Yes, you can pursue free marketing courses online by signing up on platforms like Coursera, edX, LinkedIn Learning, and Hubspot.
Q: What exactly do I learn in marketing certification courses?
A: By enrolling in marketing certification courses, you will learn marketing basics, principles of marketing, and processes of the implementation of marketing activities, plans, strategies, and methods to boost an organization’s revenue.
Q: Is it necessary to have some skills to pursue marketing courses online?
A: To pursue marketing courses online or offline, you must possess a unique set of skills such as communication skills, public speaking, interpersonal skills, brand awareness, adaptability.
Q: Which are the best colleges/ universities in India offering marketing courses?
A: Apart from IIMs, many colleges/ universities in India offer the best marketing courses. They are: