- Cyber Security
- Data Science
- Cloud Computing
- Computer Security and Networks
- General Management
- Project Management
- Human Resource Management
Logistics and Supply Chain Management Entrepreneurship Product Management Business Analytics Health Care Management Operations Management Banking And Finance Communication Design Thinking Financial Management Strategic Management Microsoft Project Scrum Sports Management Retail Management Leadership and Management Quality Management Customer Relationship Management Digital Transformation Risk Management Human Resource Analytics Six Sigma Business Law Data Warehousing and Business Intelligence International Business Export Import Management Corporate Management QlikView Materials Management Artificial Intelligence Business Economics Product Design Communication Management Sustainable Development Event Management Foreign Trade Marketing Management Talent Management Design and Product Development Hospitality Management Business Design and Innovation Management Finance Commercial Law Brand Management Data Science Advanced Management Construction Management Data Analytics Family Business Management Supply Chain Analytics Service Management Vendor Management Statistics Agile People Analytics and Digital HR Production management Warehouse Designing Blockchain Business Transformation Strategies LibreOffice Business Strategy Product Strategy Aviation Management Public Relations IT and Systems Management Research Methodologies Marketing Analytics Digital Marketing Sales and Marketing Predictive Analytics for Business Sales Hospital Administration Test Branch Strategic Business Management Business Intelligence Travel and Tourism Data Storytelling Cognos Analytics Law Telecom Management Agriculture Business Management Advertising Management and Public Relations Big Data Analytics Data Analysis Machine Learning Consumer Behaviour Sales and Marketing Management Health Informatics Tourism Marketing Strategy Design Innovation and Strategy Infrastructure Management Digital Media Data Visualization Outsourcing and Contract Management Database Management Oil and Gas Management E-Commerce Power Management Banking Software Development Health economics Cost Management Accounting Investment Banking Industrial Relations and Labour Legislation Automation Jewellery Design Tableau Deep Learning Business Administration Data Science and Machine Learning Manufacturing Strategy Data Mining Robotics and Automation Music Creative Writing Banking and Insurance NGO Management Data Infrastructure Pharmaceutical Management Spring Framework Biotechnology Microsoft Excel Programming Advertising Food and Beverage Service Business Ethics and Corporate Social Responsibility Media Ethics and Law Economics Hotel Management Fintech Marketing Financial Accounting Accounting and Financial Analysis ITIL Framework Artificial Intelligence and Machine Learning Renewable Energy Public Policy
- Teaching and Education
- Environmental Studies
Chemistry Statistics Biology English Genetics Economics Anatomy Microsoft Excel Astronomy Geology Microsoft Word Bio-informatics Content Writing Bio-Chemistry Microsoft PowerPoint Biotechnology Library and Information Science Education Psychology Mathematics and Computing Thermodynamics Environmental Science Earth Science Physiology Social Sciences Sociology History Library Science Math and Logic Geography Research Methodologies Microbiology Sustainable Development Agriculture, Nutrition and Food Quantum Computing Computer Science Literature Neurology Public Health Forensic Science Life Science Communication Creative Writing Painting and Drawing Philosophy Oncology Electromagnetism Data and Computational Science Algorithms Personal Development Anthropology Biomedical Sciences Astrophysics General Management Zoology Geosciences and Remote Sensing Clinical Research Language Law Digital Transformation Media and Journalism Gastroenterology and Hepatology Public Administation Bio Engineering Forestry Linguistics Microsoft Project Microbiology and Virology Mechanical Engineering Paediatrics and Child Health Civil Engineering Biomedical Engineering Business Analytics Audiology and Speech Andrology Programming German Medical Transcription Hindi Sciences Mechanics Financial Management Data Analysis General Medicine and Surgery Renewable Energy Direction and Screenplay Writing Design Leadership Engineering Science Data Analytics Disaster management Accountancy Humanities and Social Sciences Political Science Clinical Epidemiology Sanskrit Archaeology
- Web Development
- Mechanical Engineering
- Civil Engineering
- Electronics and Communication Engineering
- Chemical Engineering
Electrical Engineering Renewable Energy Electronics Engineering Automotive Engineering Electrical and Electronics Engineering Mechanics Vehicle Design and Analysis Aviation Management Computational Fluid Dynamics Computer Aided Design Manufacturing Engineering Geotechnical Engineering Bio Engineering Construction Management Oil and Gas Management Aerospace Engineering Agricultural Engineering Sound Engineering Nano Technology Engineering Metallurgical and Materials Engineering Textile Engineering Robotics Engineering Geosciences and Remote Sensing Structural Engineering VLSI Design Telecommunication Engineering Biomedical Engineering MATLAB Architecture Engineering Mining Engineering Naval Architecture and Ocean Engineering Electronics Sciences Metallurgical Engineering Disaster management Automobile Engineering Agricultural and Food Engineering Materials Science and Technology Computer Aided Engineering Engineering Design Sound Recording and Sound Design Computer Science Engineering Software Engineering Robotics and Automation Biotechnology Transportation Engineering Automation and Robotics Energy Management Engineering Physics Earth Science Urban Planning and Design Urban Management Autonomous Flight Mathematics AutoCAD Nuclear Engineering Genetic Engineering Water Management Computer Science Data and Computational Science Audiology and Speech Food Processing RF and Microwave Engineering Physics Automation Geology Deep Learning with TensorFlow Biomedical Sciences Sensor Fusion Information Technology Energy Engineering Physical Science and Engineering Construction Engineering Advanced Data Engineering Mechanical Engineering - Design and Manufacturing Chemistry Thermodynamics Microelectronics Risk Management Sustainable Development Pharmaceutical Engineering and Technology Manufacturing Process and Automation Engineering Biochemical Engineering Environmental Engineering Motorsport Engineering Industrial Biotechnology Artificial Intelligence and Machine Learning Power Engineering Java Music Power Management Artificial Intelligence Aeronautical Engineering Statistics Environmental Studies Designing Engineering Design Teaching and Education Aircraft Maintenance Engineering Data Science with Python Genetics Algorithms Data Analysis Computer Applications
- Public Health
- Agriculture, Nutrition and Food
Diabetology Health Care Management Food and Beverage Service Clinical Research Neurology Ayurveda Critical Care Nursing Dentistry Oncology Food Nutrition Nursing Psychiatric and Mental Health Nursing Pharmacogenetics and drug development Radiology Pharmacology and Toxicology Orthodontics Health Informatics Health Technology Psychiatry Neuro Linguistic Programming Teaching and Education Pulmonology and Respiratory Medicine General Medicine and Surgery Clinical Epidemiology Gastroenterology and Hepatology Gynaecology and Obstetrics Paediatric Nursing Ultrasonography Paediatrics and Child Health Oral Surgery Medical Technology Health Dental Anatomy Yoga Family Medicine Anatomy Applied Pharmacology Intensive Care Medicine Veterinary Science Artificial Intelligence Orthopaedics Clinical Embryology Oral Medicine Health economics Nephrology Medical Imaging Echo Cardiology and Cardiac Technology Medical Science Pathology Medical Transcription Sports Management Physiology Big Data Analytics Dermatology and Venereology Bio-informatics Machine Learning General Surgery Test Branch Plastic Surgery Pharmaceutical Technology Anaesthesiology Mental Health Industrial Pharmacy Neonatology Law
- Financial Management
- Banking And Finance
- Financial Accounting
Accounting and Taxation Commerce Accountancy Accounting and Financial Analysis Fintech Financial Analytics Banking GST Financial Modelling Taxation Law Cost Management Accounting Risk Management Accounting Management General Management Financial Risk Management Insurance Life Insurance Tally Economics Investment Banking Public Policy Business Analytics Sales and Marketing Artifical Intelligence for Finance E-Commerce Cost Accountancy Business Economics AWS Foundation Foreign Trade Machine Learning with Python Financial Analysis, Modelling and Valuation Project Management Blockchain Corporate Management Deep Learning Sales Digital Transformation Programming Artificial Intelligence Business Law eCommerce Analytics Law Data Visualization Auditing Machine Learning Analytics
- Digital Marketing
- Sales and Marketing
- Social Media Marketing
- Marketing Management
Search Engine Optimization Marketing Strategy Marketing Analytics Sales and Marketing Management Sales Public Relations Brand Management Web Content Management General Management Advertising Web Analytics Email Marketing Consumer Behaviour Sales and Marketing Communication Digital Transformation Product Management Advertising Management and Public Relations Social Media Customer Relationship Management Monetization Strategy Artificial Intelligence and Machine Learning Data Science Entrepreneurship Artificial Intelligence Google Analytics Agriculture Business Management Visual Communication Financial Management Service Management Product Design Retail Management Event Management Google Analyrics Export Import Management Leadership Life Insurance Data Analysis Insurance Tourism Communication Pharmaceutical Management Design Thinking Salesforce Materials Management International Business eCommerce Analytics Analytics Health Care Management E-Commerce Marketing
- Footwear design
- Game Design
- Web Designing
Graphic Designing Fashion Design UI UX Interior Design Product Design Gaming Textile Design Vehicle Design and Analysis Design Computer Aided Design Editing Design Thinking Engineering Design Jewellery Design Visual Effects VLSI Design Programming Web Development Video Editing Entrepreneurship Painting and Drawing AutoCAD LibreOffice Architecture Engineering Mechanical Engineering Business Design and Innovation Management Digital Media Textile Engineering Visual Media Electrical Engineering Automotive Engineering Electrical and Electronics Engineering Fashion Merchandising Visual Communication Manufacturing Design Digital Marketing Warehouse Designing Computational Fluid Dynamics Business Analytics
Political Science Sociology Religious Studies Humanities and Social Sciences Social Sciences Sustainable Development Geography Tribal Studies Mathematics Public Policy Chemistry Law Social Work Archaeology Linguistics Physics Psychology Communication Physiology Visual Arts Journalism Language Criminal Law Anthropology Health Care Management Geology Environmental Studies Research Methodologies Home Science Data Analysis Teaching and Education Environmental Science Fine Arts Public Relations
- Personal Development
- Microsoft Excel
- Creative Writing
- Direction and Screenplay Writing
Communication Psychology Skill Development Editing Career Development Audiology and Speech English Painting and Drawing Microsoft Word Leadership Communication Management Research Methodologies Teaching and Education Forensic Science Food Processing Microsoft PowerPoint Language Psychiatric and Mental Health Nursing Microsoft Project Acting Content Writing Social Media Design Thinking Visual Communication Data Storytelling Web Content Development
Online learning is gradually becoming a preferred mode of education, especially after the pandemic. There are online courses in almost all the major sectors across industries. Marketing and Advertising are some of the most preferred job roles since a long time, and online education has made it easier for people to understand various aspects of these two specialisations. For any business's success, marketing has a crucial role to play. Through the best marketing practices, companies advertise and promote their products and services to customers. Marketing helps businesses boost their sales, generate revenue, build a reputation for their brands, and improve business decision-making. Pursuing marketing courses will equip you with principles of marketing, different marketing tactics and strategies, practices, new techniques and methodologies. These courses are typically offered under a UG, PG and diploma management programme such as BBA, B.Com, MBA, M.Com, PGDM or PGPM.
There are also many marketing certification courses from top providers. Marketing courses are designed to provide knowledge around activities like promotional techniques, cost-cutting mechanisms and customer creation and retention through careful analysis and market forecasting. After completing marketing courses online or offline, you can land a career as a marketing manager, sales manager, market research analyst, product manager, advertising coordinator, advertising manager, public relations specialist, brand manager.
What is Marketing?
The term marketing refers to the process of creating brand value through advertising and promoting products and services to customers, clients, partners and society at large. It helps in building brand awareness among target audiences, improving sales, boosting revenue, increasing brand recognition and reputation. Marketing is not only a rapidly growing industry but also a sought-after career option among students.
Who Can Pursue Marketing Courses?
- If you are interested in learning marketing techniques and practices to build a career in this field.
- If you have a unique set of skills like communication, interpersonal skills, public speaking, relationship building.
- If you are a professional working in sales strategy, advertising, media planning, public relations, and others.
Eligibility Criteria for Marketing Courses
- Candidates willing to pursue undergraduate marketing courses must have completed 10+2 in any stream with a minimum aggregate of 50% marks from a recognised board.
- Candidates looking for postgraduate marketing courses should hold a BBA, B.Com, or a relevant degree from a recognised university.
- Candidates are also required to appear and qualify for entrance exams conducted at the central, state and institute level to get admission to marketing courses. Some popular entrance exams include NPAT, SET, AIMA UGAT, CUCET, BHU UET, CAT, MAT, and XAT.
Skills Required for Marketing Courses
- Business Ethics
- Excellent communication
- Interpersonal skills
- Brand awareness
- Analytical mindset
What Will You Learn in Marketing Courses?
- Enrolling in offline or online marketing courses will provide you with the best marketing practices, tools and techniques.
- You will learn principles of marketing, introduction to marketing, organisational behaviour, organisation effectiveness and change, data analysis and decision tools, decision modelling and optimisation.
- In addition to marketing basics, marketing courses will also teach you strategic analysis, strategic management, consumer behaviour, advertising management, competitive marketing, business marketing and much more.
Popular Marketing Certification Courses
With Online marketing certification courses, aspirants will be familiar with marketing basics, best practices and tools and techniques that will help them in their job. Marketing certification courses are career-oriented courses and can be pursued anytime from anywhere. These courses also offer specialisations in diverse fields such as digital marketing, finance, sales and marketing, market research and data analytics. Furthermore, you can find various free marketing courses online from top universities.
Have a look at some of the best marketing certification courses:
Kellogg School of Management, Northwestern University, Evanston via Emeritus
IIM Kozhikode via Jaro Education
IIM Kozhikode via TSW (Times Professional Learning)
Career Options in Marketing
Many career options are available after pursuing online marketing courses. You can go into the fields of advertising, sales, public relations, media planning, social media marketing, email marketing, and brand management. You can also work in content marketing and copy writing, growth marketing, event marketing, retail, e-commerce and corporate organisations. After marketing courses online, you can even become an entrepreneur and start your own business.
Below are some of the job roles available after marketing courses:
- Marketing Specialist
- SEM Manager
- Social Media Manager
- Email Marketing Manager
- Web Content Writer
- Web Producer
- Brand Manager
- Market Research Analyst
- Product Manager
- Advertising Coordinator
Marketing Salary Trends
With different marketing jobs, the pay scale of marketing professionals varies at large. The remuneration also varies depending on qualifications, industry, skills and experience. Factors like employers and job locations might also create salary differences. According to PayScale, the average salary of a Marketing Manager in India is Rs. 673,064 per annum.
Salary based on job roles
Average Base Pay (annually)
Social Media Manager
Market Research Analyst
Product Marketing Manager
*Source: Glassdoor and PayScale
Scope of Marketing
In a business, marketing is a crucial aspect of its growth. It helps business professionals to analyze and target audiences, improves sales, boosts revenue, builds reputation, and creates strong relationships between the company and customer, clients and partners. After completing online marketing courses, you will find numerous career opportunities in both private and public organisations. You can become a project manager, marketing manager, sales manager, industry analyst, SEO Analyst; the possibilities are endless if you have done online marketing course.
Top Recruiters for Marketing Graduates
Explore Best Market Courses and Certifications from Top Providers
Q: Where can I find the best online marketing courses and certifications?
Q: Can I pursue free marketing courses online?
A: Yes, you can pursue free marketing courses online by signing up on platforms like Coursera, edX, LinkedIn Learning, and Hubspot.
Q: What exactly do I learn in marketing certification courses?
A: By enrolling in marketing certification courses, you will learn marketing basics, principles of marketing, and processes of the implementation of marketing activities, plans, strategies, and methods to boost an organization’s revenue.
Q: Is it necessary to have some skills to pursue marketing courses online?
A: To pursue marketing courses online or offline, you must possess a unique set of skills such as communication skills, public speaking, interpersonal skills, brand awareness, adaptability.
Q: Which are the best colleges/ universities in India offering marketing courses?
A: Apart from IIMs, many colleges/ universities in India offer the best marketing courses. They are: