MBA Communication Management Course, Admission, Colleges, Fees, Syllabus, Jobs, Salary

MBA Communication Management Course, Admission, Colleges, Fees, Syllabus, Jobs, Salary

Edited By Ankita Sinha | Updated on Nov 13, 2023 11:32 AM IST

MBA in Communication Management is an advanced course at the postgraduate level that imparts knowledge of business, marketing, analytics, and advertising strategies with a focus on effective communication techniques. MBA Communication Management is a two-year long course divided into four semesters and is offered by numerous universities through online, distance learning, and part-time modes. Communication Management refers to the process of planning and controlling an organisation's communication activities to achieve its goals and objectives.

This Story also Contains
  1. Highlights - MBA Communication Management
  2. MBA Communication Management Eligibility Criteria
  3. MBA Construction Project Management Admission Procedure
  4. Top MBA Communication Management Entrance Exams
  5. MBA Communication Management Cutoff for Top Colleges
  6. MBA Communication Management Skills
  7. MBA Communication Management Syllabus/Subjects
  8. MBA Communication Management Fees
  9. MBA Communication Management Scope
  10. Career Options after MBA Communication Management
  11. Top Recruiters
  12. Benefits of Studying MBA Communication Management
  13. MBA in Communication Management Salary
  14. List of Top MBA Colleges in India Offering Communication Management Specialisation
  15. Top Private MBA Colleges in Communication Management in India

With the expansion of digital media, there is a rising demand for graduates with an MBA in Communication Management. This demand is no longer limited to only television and traditional media but extends to areas such as public relations, marketing, corporate communication, and various roles where effective communication is an integral part of achieving business success. Candidates reading this article will gain insights into the scope, salary, benefits, career opportunities, and syllabus of an MBA in Communication Management.

Highlights - MBA Communication Management

Particulars

Values

Degree Name

MBA Communication Management

Degree Type

Postgraduate

Degree Duration

2 years

Entrance Exams

CAT, CMAT, GMAT, MAT, NMAT

Eligibility Criteria

Bachelor’s degree

Admission process

Entrance Test

Fees for the entire duration

Rs. 5 lakhs to Rs. 14 lakhs

Average Salary

Rs. 7.11 LPA

Job profiles

Corporate Managers, Marketing Managers, Brand Managers, Digital Marketing Managers, Social Media Managers

Top recruiters

Coca-Cola, ICICI, Johnson & Johnson, Microsoft, Amazon, Netflix, Spotify, IBM

MBA Communication Management Eligibility Criteria

The eligibility criteria for MBA in Communication Management is generally similar to those of other MBA specialisations. Annually, colleges specify the required eligibility criteria in their admission advertisements and candidates must meet these criteria for their applications to be considered. Also, international students may have different eligibility criteria compared to Indian applicants. The below list contains MBA Communication Management eligibility criteria followed by most management colleges in India.

  • Candidates need to have a bachelor’s degree in any discipline from a recognised university.

  • They need to score at least 55 per cent marks in their respective education.

  • Candidates need to pass the required entrance examination.

  • For reserve category candidates, there will be a relaxation of five per cent marks.

MBA Construction Project Management Admission Procedure

Most government colleges admit students based on their performance in entrance examinations, but private colleges may have different admission procedures. In public colleges, all the reservation norms as specified by the state or central government will be followed during seat allotment. Public colleges often have a more regulated admission procedure, which can be quite strict due to government regulations.

In contrast, private colleges offer more flexibility in their admission processes, as they have more autonomy in setting their admission criteria and procedures. In the below list, we have compiled the general MBA Communication Management admission procedure followed by the top management colleges in India.

  • To begin the application process, candidates must ensure they meet the eligibility criteria; otherwise, their applications will be disqualified.
  • Candidates are required to take and pass specific entrance exams, such as the CAT, CMAT, GMAT, MAT, NMAT, and other state or university-level exams.
  • Once candidates clear the cutoff scores, they can apply to their preferred colleges, providing their branch preferences.
  • Selected candidates may be called for a personal interview, although this is not always mandatory.
  • Seat allocation is primarily based on the scores achieved in the entrance tests.
  • To secure seats, candidates are expected to provide valid documentation and pay the required course fees.

Top MBA Communication Management Entrance Exams

To secure admission to the best management colleges in India, candidates are required to pass the top MBA Communication Management entrance exams. These best institutions do not rely on a single entrance test for admission; instead, they consider the results of various entrance exams when providing admission. Some of these top MBA Communication Management entrance exams are discussed below.

CAT: The Common Admission Test (CAT) is a nationally recognised computer-based test and is widely regarded as one of the best MBA Communication Management entrance examinations. It provides admission to MBA programmes at Indian Institutes of Management (IIMs) and various other leading business schools in India.


MAT: The Management Aptitude Test(MAT) is conducted by the All India Management Association (AIMA) and is accepted by various business schools and management institutes across India. Candidates can register for the MAT exam online through the official website of AIMA.

CMAT: The National Testing Agency (NTA) conducts the CMAT (Common Management Admission Test) annually typically in March–April. CMAT scores are accepted by a wide range of management institutes approved by the All India Council for Technical Education (AICTE).

MBA Communication Management Cutoff for Top Colleges

Annually, colleges offering MBA Communication Management courses release their respective cutoff scores. The cutoff scores for various top exams, such as CAT, MAT, CMAT, GMAT, and other state or university-level exams, are published every year on the official websites of these colleges. Candidates must meet the MBA in Communication Management cutoff scores to be eligible for admission to these colleges. The MBA in Communication Management cutoff scores are not static and are influenced by various factors, including the total number of applicants, exam difficulty, seat availability, and the category of candidates.

MBA Communication Management Skills

To successfully complete the MBA in Communication Management course with a full understanding of the subjects and concepts taught, candidates should possess certain skill sets. These MBA in Communication Management skills will not only be valuable during the course but also in their future careers. Here are some skills that can be beneficial for candidates, although they are not mandatory:

Presentation Skills

Problem-solving Ability

Analytical Skills

Effective communication skills

Interpersonal Skills

Leadership

Teamwork and Collaboration

Digital Media Literacy

MBA Communication Management Syllabus/Subjects

Most colleges have similar MBA Communication Management course curricula; however, the subjects taught in the course can vary across institutions. The MBA in Communication Management syllabus is typically divided into four semesters, with the first two semesters focusing on theoretical knowledge, followed by the last two semesters emphasising practical and project-based learning. In the table below, we have provided MBA Communication Management subjects taught at SIMC Pune.

Semester 1

Business Statistics

Essentials of Marketing Management

Communication Theories and Culture

Media and Communication Industry Overview

Integrated Marketing Communication Planning

Principles and Practices of Management & Organisational Behaviour

Research Methodology

Business Communication - I

Economics and Accounting

Digital Ecosystem

Project - I

Integrated Disaster Management *

Semester 2

Consumer Behaviour and Insights

Content Creation & Marketing

Digital Marketing

Strategic Brand Management

Sales Management

Marketing Research

Marketing Research

Qualitative Research Methods

Social Responsibility Project

Project II

Semester 3

Internship

Artificial Intelligence, Augmented Reality and Virtual Reality

Evolving Media Technologies

Rural Marketing

Social Media Analytics

Management Accounting

Introduction to Syndicated Database and Analysis with Workshop

Research Publication *

Semester 4

Dissertation/Digital/multimedia project

Brand Valuation and Return on Marketing Investments (ROMI)

Customer Relationship Management

Marketing Strategy

MBA Communication Management Fees

The MBA Communication Management fee structure varies among colleges, and it is determined by the affiliation or governing body of the college. In general, public colleges often have lower fees compared to private colleges, but this is not always the case. For international students and out-of-state students, the MBA Communication Management fees may differ, as some colleges offer fee concessions to state-domiciled students.

The category of students also plays an important role in public colleges, as reserved category students are often eligible for lower fees. Additionally, many colleges offer scholarship programmes for deserving students. The average MBA Communication Management fees range from Rs. 5 lakhs to Rs. 14 lakhs, depending on the college.

MBA Communication Management Scope

The MBA in Communication Management scope is quite promising and diverse. Communication is a critical aspect of every organisation and industry, and professionals with strong communication management skills are in demand. Many companies require communication managers to oversee their internal and external communication strategies.

Graduates of the MBA Communication Management course can work in media companies, television, film, or the entertainment sector in roles related to public relations, marketing, and communication strategy. For individuals with a keen interest in furthering their education, opting for a Ph.D. in related fields can be an excellent choice, enabling them to pursue a career as an academician or researcher.

Career Options after MBA Communication Management

MBA in Communication Management opens doors to a wide range of exciting career opportunities in the dynamic field of communication. Graduates can choose roles in corporate communication, public relations, marketing, academia, and research. Below are some MBA Communication Management careers graduates can pursue.

Corporate Managers: Corporate managers are professionals who hold managerial or executive positions in business organisations. They play a vital role in overseeing various aspects of the organisation's operations, making strategic decisions, and ensuring the achievement of the company's goals and objectives.

Marketing Managers: Marketing managers are individuals who develop and execute marketing strategies for organisations. They are also responsible for product launches, advertising campaigns, and market research.

Brand Managers: Brand managers focus on building and promoting a brand's identity. These individuals also ensure brand consistency and customer engagement.

Digital Marketing Managers: Digital marketing managers are professionals who specialise in developing and executing digital marketing strategies to promote products, services, or brands online. They oversee social media campaigns, content marketing, and SEO.

Social Media Managers: Social media managers are responsible for creating and managing social media content, engagement, and brand presence on various platforms. They play a crucial role in creating and maintaining an engaging and consistent online presence.

Top Recruiters

IBM

Netflix

Spotify

Amazon

Coca-Cola

Microsoft

ICICI

Johnson & Johnson

Benefits of Studying MBA Communication Management

An MBA in Communication Management can open doors to higher-level positions and leadership roles in the private as well as public sectors. MBA Communication Management benefits individuals with advanced communication skills, including persuasive writing, public speaking, and effective interpersonal communication, which are essential for success in communication-related roles. MBA Communication Management graduates often receive higher salaries compared to those with just a bachelor's degree.

MBA in Communication Management Salary

The salary of individuals depends on factors such as their experience, job roles, the employing company, and location. MBA Communication Management graduates are anticipated to receive competitive salaries due to their high demand in the job market. Graduating from premier management colleges in India can significantly enhance candidates' prospects for a successful career, as many top recruiters actively hire candidates from these college campuses. Below, we have compiled MBA Communication Management average salaries along with their respective job roles.

Job Roles

Average Salary

Corporate Manager

Rs. 9.95 LPA

Marketing Manager

Rs. 7.11 LPA

Brand Manager

Rs. 8.84 LPA

Digital Marketing Manager

Rs. 5.89 LPA

Social Media Manager

Rs. 3.49 LPA

List of Top MBA Colleges in India Offering Communication Management Specialisation

The rankings of MBA Communication Management colleges are typically based on several factors, including academic excellence, placement records, and the facilities provided by these institutions. These factors serve as the foundation for evaluating the standing of these colleges in the rankings. In the table below, we have listed the top MBA Communication Management colleges in India.

Colleges

Fees

SIMC Pune

Rs. 11.80 lakhs

FLAME University, Pune

Rs. 14.10 lakhs

SSMC Bangalore

Rs. 9.70 lakhs

Shoolini University Solan

Rs. 5.40 lakhs

Top Private MBA Colleges in Communication Management in India

In recent years, several private institutions have emerged as top MBA colleges in India, alongside prestigious government institutions like IIMs. These private colleges have built strong reputations with impressive placement and research records, and they have highly qualified teaching faculties. In the table below, we have compiled the top MBA Communication Management private colleges in India along with their fee structure.

Colleges

Fees

Shoolini University Solan

Rs. 5.40 lakhs

SIMC Pune

Rs. 11.80 lakhs

SSMC Bangalore

Rs. 9.70 lakhs

FLAME University, Pune

Rs. 14.10 lakhs

Frequently Asked Questions (FAQs)

1. What is a communication management MBA?

MBA in Communication Management is a postgraduate programme that focuses on teaching business, marketing, analytics, and advertising strategies with an emphasis on effective communication techniques.

2. What is the salary of an MBA in Corporate Communication?

The average MBA Communication Management salary for graduates varies by job role but is generally competitive. For example, Corporate Managers may earn around Rs. 9.95 LPA, while Digital Marketing Managers may earn around Rs. 5.89 LPA.

3. Is communication management a good degree?

Yes, a degree in Communication Management can be a good choice for individuals who are interested in the field of communication, public relations, and marketing.

4. What is the fee range for an MBA in Communication Management?

The average MBA Communication Management fees range from Rs. 5 lakhs to Rs. 14 lakhs, depending on the college and its affiliations.

5. What are the job opportunities after completing an MBA in Communication Management?

Graduates can pursue careers as Corporate Managers, Marketing Managers, Brand Managers, Digital Marketing Managers, and Social Media Managers.

6. Are there any scholarship opportunities for MBA Communication Management students?

Many colleges offer scholarship programmes for deserving students. Scholarship availability and eligibility criteria vary by institution.

7. Can international students apply for MBA Communication Management programmes in India?

Yes, international students are typically welcome to apply. However, they may have different fee structures and eligibility criteria.

8. What is the scope of an MBA in Communication Management?

MBA in Communication Management graduates can find opportunities in various industries, including corporate communication, public relations, marketing, academia, and research.

9. Is there a demand for MBA Communication Management professionals in the job market?

Yes, with the expansion of digital media, there is a rising demand for graduates with an MBA in Communication Management in various sectors, including public relations, marketing, and corporate communication.

10. Can MBA Communication Management graduates pursue further education or research?

Yes, there is a demand for MBA Communication Management professionals in the job market. Effective communication is a critical component of success for businesses and organisations in today's competitive and digital world.

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