MBA in Communication Management is an advanced course at the postgraduate level that imparts knowledge of business, marketing, analytics, and advertising strategies with a focus on effective communication techniques. MBA Communication Management is a two-year long course divided into four semesters and is offered by numerous universities through online, distance learning, and part-time modes. Communication Management refers to the process of planning and controlling an organisation's communication activities to achieve its goals and objectives.
With the expansion of digital media, there is a rising demand for graduates with an MBA in Communication Management. This demand is no longer limited to only television and traditional media but extends to areas such as public relations, marketing, corporate communication, and various roles where effective communication is an integral part of achieving business success. Candidates reading this article will gain insights into the scope, salary, benefits, career opportunities, and syllabus of an MBA in Communication Management.
Particulars | Values |
Degree Name | MBA Communication Management |
Degree Type | Postgraduate |
Degree Duration | 2 years |
Entrance Exams | |
Eligibility Criteria | Bachelor’s degree |
Admission process | Entrance Test |
Fees for the entire duration | Rs. 5 lakhs to Rs. 14 lakhs |
Average Salary | Rs. 7.11 LPA |
Job profiles | Corporate Managers, Marketing Managers, Brand Managers, Digital Marketing Managers, Social Media Managers |
Top recruiters | Coca-Cola, ICICI, Johnson & Johnson, Microsoft, Amazon, Netflix, Spotify, IBM |
The eligibility criteria for MBA in Communication Management is generally similar to those of other MBA specialisations. Annually, colleges specify the required eligibility criteria in their admission advertisements and candidates must meet these criteria for their applications to be considered. Also, international students may have different eligibility criteria compared to Indian applicants. The below list contains MBA Communication Management eligibility criteria followed by most management colleges in India.
Candidates need to have a bachelor’s degree in any discipline from a recognised university.
They need to score at least 55 per cent marks in their respective education.
Candidates need to pass the required entrance examination.
For reserve category candidates, there will be a relaxation of five per cent marks.
Most government colleges admit students based on their performance in entrance examinations, but private colleges may have different admission procedures. In public colleges, all the reservation norms as specified by the state or central government will be followed during seat allotment. Public colleges often have a more regulated admission procedure, which can be quite strict due to government regulations.
In contrast, private colleges offer more flexibility in their admission processes, as they have more autonomy in setting their admission criteria and procedures. In the below list, we have compiled the general MBA Communication Management admission procedure followed by the top management colleges in India.
To secure admission to the best management colleges in India, candidates are required to pass the top MBA Communication Management entrance exams. These best institutions do not rely on a single entrance test for admission; instead, they consider the results of various entrance exams when providing admission. Some of these top MBA Communication Management entrance exams are discussed below.
CAT: The Common Admission Test (CAT) is a nationally recognised computer-based test and is widely regarded as one of the best MBA Communication Management entrance examinations. It provides admission to MBA programmes at Indian Institutes of Management (IIMs) and various other leading business schools in India.
MAT: The Management Aptitude Test(MAT) is conducted by the All India Management Association (AIMA) and is accepted by various business schools and management institutes across India. Candidates can register for the MAT exam online through the official website of AIMA.
CMAT: The National Testing Agency (NTA) conducts the CMAT (Common Management Admission Test) annually typically in March–April. CMAT scores are accepted by a wide range of management institutes approved by the All India Council for Technical Education (AICTE).
Annually, colleges offering MBA Communication Management courses release their respective cutoff scores. The cutoff scores for various top exams, such as CAT, MAT, CMAT, GMAT, and other state or university-level exams, are published every year on the official websites of these colleges. Candidates must meet the MBA in Communication Management cutoff scores to be eligible for admission to these colleges. The MBA in Communication Management cutoff scores are not static and are influenced by various factors, including the total number of applicants, exam difficulty, seat availability, and the category of candidates.
To successfully complete the MBA in Communication Management course with a full understanding of the subjects and concepts taught, candidates should possess certain skill sets. These MBA in Communication Management skills will not only be valuable during the course but also in their future careers. Here are some skills that can be beneficial for candidates, although they are not mandatory:
Presentation Skills | Problem-solving Ability |
Analytical Skills | Effective communication skills |
Interpersonal Skills | Leadership |
Teamwork and Collaboration | Digital Media Literacy |
Most colleges have similar MBA Communication Management course curricula; however, the subjects taught in the course can vary across institutions. The MBA in Communication Management syllabus is typically divided into four semesters, with the first two semesters focusing on theoretical knowledge, followed by the last two semesters emphasising practical and project-based learning. In the table below, we have provided MBA Communication Management subjects taught at SIMC Pune.
Semester 1 | |
Business Statistics | Essentials of Marketing Management |
Communication Theories and Culture | Media and Communication Industry Overview |
Integrated Marketing Communication Planning | Principles and Practices of Management & Organisational Behaviour |
Research Methodology | Business Communication - I |
Economics and Accounting | Digital Ecosystem |
Project - I | Integrated Disaster Management * |
Semester 2 | |
Consumer Behaviour and Insights | Content Creation & Marketing |
Digital Marketing | Strategic Brand Management |
Sales Management | Marketing Research |
Marketing Research | Qualitative Research Methods |
Social Responsibility Project | Project II |
Semester 3 | |
Internship | Artificial Intelligence, Augmented Reality and Virtual Reality |
Evolving Media Technologies | Rural Marketing |
Social Media Analytics | Management Accounting |
Introduction to Syndicated Database and Analysis with Workshop | Research Publication * |
Semester 4 | |
Dissertation/Digital/multimedia project | Brand Valuation and Return on Marketing Investments (ROMI) |
Customer Relationship Management | Marketing Strategy |
The MBA Communication Management fee structure varies among colleges, and it is determined by the affiliation or governing body of the college. In general, public colleges often have lower fees compared to private colleges, but this is not always the case. For international students and out-of-state students, the MBA Communication Management fees may differ, as some colleges offer fee concessions to state-domiciled students.
The category of students also plays an important role in public colleges, as reserved category students are often eligible for lower fees. Additionally, many colleges offer scholarship programmes for deserving students. The average MBA Communication Management fees range from Rs. 5 lakhs to Rs. 14 lakhs, depending on the college.
The MBA in Communication Management scope is quite promising and diverse. Communication is a critical aspect of every organisation and industry, and professionals with strong communication management skills are in demand. Many companies require communication managers to oversee their internal and external communication strategies.
Graduates of the MBA Communication Management course can work in media companies, television, film, or the entertainment sector in roles related to public relations, marketing, and communication strategy. For individuals with a keen interest in furthering their education, opting for a Ph.D. in related fields can be an excellent choice, enabling them to pursue a career as an academician or researcher.
MBA in Communication Management opens doors to a wide range of exciting career opportunities in the dynamic field of communication. Graduates can choose roles in corporate communication, public relations, marketing, academia, and research. Below are some MBA Communication Management careers graduates can pursue.
Corporate Managers: Corporate managers are professionals who hold managerial or executive positions in business organisations. They play a vital role in overseeing various aspects of the organisation's operations, making strategic decisions, and ensuring the achievement of the company's goals and objectives.
Marketing Managers: Marketing managers are individuals who develop and execute marketing strategies for organisations. They are also responsible for product launches, advertising campaigns, and market research.
Brand Managers: Brand managers focus on building and promoting a brand's identity. These individuals also ensure brand consistency and customer engagement.
Digital Marketing Managers: Digital marketing managers are professionals who specialise in developing and executing digital marketing strategies to promote products, services, or brands online. They oversee social media campaigns, content marketing, and SEO.
Social Media Managers: Social media managers are responsible for creating and managing social media content, engagement, and brand presence on various platforms. They play a crucial role in creating and maintaining an engaging and consistent online presence.
IBM | Netflix |
Spotify | Amazon |
Coca-Cola | Microsoft |
ICICI | Johnson & Johnson |
An MBA in Communication Management can open doors to higher-level positions and leadership roles in the private as well as public sectors. MBA Communication Management benefits individuals with advanced communication skills, including persuasive writing, public speaking, and effective interpersonal communication, which are essential for success in communication-related roles. MBA Communication Management graduates often receive higher salaries compared to those with just a bachelor's degree.
The salary of individuals depends on factors such as their experience, job roles, the employing company, and location. MBA Communication Management graduates are anticipated to receive competitive salaries due to their high demand in the job market. Graduating from premier management colleges in India can significantly enhance candidates' prospects for a successful career, as many top recruiters actively hire candidates from these college campuses. Below, we have compiled MBA Communication Management average salaries along with their respective job roles.
Job Roles | Average Salary |
Corporate Manager | Rs. 9.95 LPA |
Marketing Manager | Rs. 7.11 LPA |
Brand Manager | Rs. 8.84 LPA |
Digital Marketing Manager | Rs. 5.89 LPA |
Social Media Manager | Rs. 3.49 LPA |
The rankings of MBA Communication Management colleges are typically based on several factors, including academic excellence, placement records, and the facilities provided by these institutions. These factors serve as the foundation for evaluating the standing of these colleges in the rankings. In the table below, we have listed the top MBA Communication Management colleges in India.
Colleges | Fees |
SIMC Pune | Rs. 11.80 lakhs |
Rs. 14.10 lakhs | |
Rs. 9.70 lakhs | |
Rs. 5.40 lakhs |
In recent years, several private institutions have emerged as top MBA colleges in India, alongside prestigious government institutions like IIMs. These private colleges have built strong reputations with impressive placement and research records, and they have highly qualified teaching faculties. In the table below, we have compiled the top MBA Communication Management private colleges in India along with their fee structure.
Colleges | Fees |
Shoolini University Solan | Rs. 5.40 lakhs |
SIMC Pune | Rs. 11.80 lakhs |
SSMC Bangalore | Rs. 9.70 lakhs |
FLAME University, Pune | Rs. 14.10 lakhs |
MBA in Communication Management is a postgraduate programme that focuses on teaching business, marketing, analytics, and advertising strategies with an emphasis on effective communication techniques.
The average MBA Communication Management salary for graduates varies by job role but is generally competitive. For example, Corporate Managers may earn around Rs. 9.95 LPA, while Digital Marketing Managers may earn around Rs. 5.89 LPA.
Yes, a degree in Communication Management can be a good choice for individuals who are interested in the field of communication, public relations, and marketing.
The average MBA Communication Management fees range from Rs. 5 lakhs to Rs. 14 lakhs, depending on the college and its affiliations.
Graduates can pursue careers as Corporate Managers, Marketing Managers, Brand Managers, Digital Marketing Managers, and Social Media Managers.
Many colleges offer scholarship programmes for deserving students. Scholarship availability and eligibility criteria vary by institution.
Yes, international students are typically welcome to apply. However, they may have different fee structures and eligibility criteria.
MBA in Communication Management graduates can find opportunities in various industries, including corporate communication, public relations, marketing, academia, and research.
Yes, with the expansion of digital media, there is a rising demand for graduates with an MBA in Communication Management in various sectors, including public relations, marketing, and corporate communication.
Yes, there is a demand for MBA Communication Management professionals in the job market. Effective communication is a critical component of success for businesses and organisations in today's competitive and digital world.
Application Date:26 May,2025 - 10 June,2025