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Who is a Digital Marketing Manager?
Google only loves you when everyone else loves you first ~ Wendy Piersall
A digital marketing manager is a specialist who manages multiple marketing campaigns while also managing a brand's online business and revenues. Individuals in the digital marketing manager career path are responsible for conducting research, brainstorming with other experts, and producing material for social media optimization and social media campaigns. A manager of digital marketing is in charge of planning, executing, and monitoring marketing initiatives that promote a company and/or its products and/or services.
A digital marketing manager also researches and evaluates new digital technologies to improve marketing campaigns, email marketing, social media, advertising, search engine marketing, and website traffic. A digital marketing manager is someone who establishes a brand's prominent online presence. The digital marketing head helps the organisation accomplish its objective of gaining more publicity and exposure to a larger audience. Here, in this article we will discuss digital marketing manager salary, digital marketing career path, how to become digital marketing manager, digital marketing manager roles and responsibilities.
Digital Marketing Manager in a Nutshell
Digital marketing manager jobs are to plan and manage marketing campaigns. Promoting companies, goods, and services is part of his or her job description. Now everyone has access to the digital world. While scrolling through social media accounts, you might have witnessed several brand advertisements. Digital marketing manager roles and responsibilities includes planning campaigns, analysing statistics, and spotting patterns.
Quick Facts for Digital Marketing Manager
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Industry
Media
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Average Salary in India
₹29534
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Suitable for
Male, Female, Others
A career as Digital Marketing Manager is suitable for everyone regardless of gender. It does come up with gender based roles and responsibilities. Anyone can progress in their career with relevant skills and knowledge.
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Any special needs
Yes
A Digital Marketing Manager career is suitable for candidates with mobility related disabilities. It does not involve travelling or physical labour. A career as Digital Marketing Manager comes with a desk-based job role.
Table of Contents for Digital Marketing Manager
What is the role of Digital Marketing Manager?
The role of Digital Marketing Managers come with various responsibilities. They oversee all the aspects of marketing operations in the digital space. Individuals in the digital marketing manager career path are responsible for brand influence as well as increasing brand loyalty. Individuals in the digital marketing career path plan, implement and monitor digital marketing campaigns across all digital networks. The digital marketing manager job description includes leading digital marketing campaigns from their conception to execution.
They make strategies for brand influence and work with the marketing team. The digital marketing heads contribute to sales, donations, community interest and involvement. The digital marketing director develops marketing campaigns in order to promote the company or service. Individuals in the digital marketing career path head the brand awareness in the digital space. Digital marketing manager job description includes directing website traffic and overseeing social media initiatives and targeting customers and business leads.
Planning
A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns. It includes SEO (Search Engine Optimisation)/ SEM (Search Engine Marketing), marketing database, social media, email and display advertising campaigns.
Designing
A Digital Marketing Manager work responsibilities include designing, building and maintaining social media presence. He or she is required to design media campaigns to fetch the attention of viewers.
Collaborating
The role of Digital Marketing Manager involves collaborating with internal teams to create landing pages as well as optimising user experience. His or her work responsibilities also include collaborating with agencies and other vendor partners.
Strategise
A Digital Marketing Manager is responsible for making strategies to influence the brand on digital platforms and increase its reach. He or she plans, executes and measures conversion tests, identifies trends and insights.
Evaluating
A career as Digital Marketing Manager comes with the responsibility of measuring report performance of all digital marketing campaigns. The role involves evaluating the end-user experience on multiple channels. He or she instruments conversion points and optimise user funnels.
What is the workplace/work environment of Digital Marketing Manager like?
Individuals in the digital marketing manager career path usually work in an office environment. They role comes with the responsibility to lead the digital marketing department, and assign and oversee the work of team members. The digital marketing head is responsible for creating brand influence and awareness.
Does Digital Marketing Manager require travelling?
Likely
No, a career as Digital Marketing Manager does not come up with travel requirements. There is no field work or outside exposure involved in this job.
Employment Shifts
Full Time, Work From Home
Individuals in the digital marketing manager career path work a day shift usually from early mornings to late evenings. Work from home and remote work employment shifts may also be found in this career.
Employment Nature
Contractual, Permanent
The nature of employment for a Digital Marketing Manager depends on the requirement of the employing organisation. The digital marketing head can find a varying number of opportunities depending on their requirement such as contractual, permanent, work from home or remote work through recruitment websites.
Work Place
Office, Work From Home, Remote Work
A Digital Marketing Manager usually works in an office environment. Work from home and remote work may also be provided in this career. Due to the pandemic, numerous companies have adopted work from home and remote work employment shifts.
Presence in Geographical Area
Urban
Urban cities provide promising Digital Marketing Manager job opportunities. Individuals in the digital marketing career path employed at Gurugram get 30 per cent higher salary than the national average according to payscale.com. Other cities such as Hyderabad, Chennai, Bengaluru and Mumbai provide higher salaries to Digital Marketing Managers.
Time Pressure
Likely
Individuals in the digital marketing career path come with time pressure. They are required to ensure the successful completion of campaigns in the given time frame.
Overtime Details
Individuals in the digital marketing manager career path may often be required to work extended hours to get the work done in the most efficient manner and meet deadlines.
Weekly Hours of Work
Min 35 Hours
Individuals in the digital marketing manager career path usually work a minimum of 35 to 40 hours per week. The digital marketing head gets a fixed two-day weekend and other holidays.
How to become a Digital Marketing Manager?
What are the skills and qualities required to become a/an Digital Marketing Manager?
Are you searching for digital marketing specialist skills? If you want to become a Digital Marketing Manager then you must possess the below-described digital marketing specialist skills. These Digital Marketing Manager skills are crucial to opting for a full-time job role and remaining efficient in the industry. Here we have discussed how to become a digital marketing manager in India.
Communication Skills: Individuals in the digital marketing manager career path are required to effectively communicate with the team members and clients. The digital marketing director is required to collaborate with other departments which demand strong communication skills both verbal and written.
Technical Skills: Individuals in the digital marketing manager career path are required to use various tools such as Google Analytics, web analytics, Facebook Insights and Google AdWords to analyse and evaluate the effectiveness of campaigns. The digital brand manager must possess strong IT skills.
Eye to Details: A career as Digital Marketing Manager demands a strong eye for detail to ensure accuracy with the campaigns to achieve goals. He or she is required to monitor the performance of clients’ websites and set the budget for campaigns to run on various digital media platforms.
Leadership Skills: A Digital Marketing Manager role comes with the responsibility of leading the team. He or she must be able to manage the team members with their assigned tasks and get the work done. The digital marketing director must provide them with training from time to time whenever required.
Organisational Skills: The role of Digital Marketing Manager comes with various responsibilities. He or she has to juggle multiple tasks and stay organised to avoid any mismanagement. The role involves collaborating with other departments.
Resource Links for Online MBA
Which certifications and internships can be helpful in becoming Digital Marketing Manager?
Aspirants who want to become Digital Marketing managers may get themselves enrolled in the below-mentioned courses. These digital brand manager courses provide them with the required skills and knowledge to pursue a full-time career in the industry.
Internship Availability
Individuals who want to establish a career as Digital Marketing Manager are required to give a start to their career by opting for internships. One can find numerous Digital Marketing internship opportunities through recruitment websites such as indeed, Naukri.in, LinkedIn and monster. A Digital Marketing Intern is assigned several work responsibilities. He or she is required to create and upload copies and images for the organisation’s website and for their clients. A Digital Marketing Intern is also required to write and dispatch marketing campaigns. Individuals in the digital marketing manager jobs also contribute to social media and brand awareness campaigns.
Career Path Progression for Digital Marketing Manager
Aspirants who desire to become Digital Marketing managers are required to first complete their academic education. Further, they can opt for internships. A Digital Marketing internship increases the chances of acquiring a full-time job role. Candidates are required to remain consistently functioning in the industry to progress and acquire senior-level roles or to become a senior digital marketing manager.
Digital Marketing Specialist: A Digital Marketing Specialist is also known as Digital Marketer. He or she is responsible for performing market research, making strategies with other professionals and creating content to ensure the success of marketing campaigns.
Senior Digital Marketing Manager: A Senior Digital Marketing Manager role comes with the responsibilities of developing and implementing strategies for new media. The senior digital marketing manager leads the team, manages multiple projects and supervises collaboration between departments to ensure the success of campaigns.
Digital Marketing Manager Jobs and Salaries
Digital Marketing Specialist
Contractual/Permanent
- Average Salary 29534
- Starting Salary 28112
Job Description
A Digital Marketing Specialist role involves providing creative solutions to brands. He or she reviews market trends and identifies the target audience to direct the campaigns. He or she evaluates the performance of the campaigns by measuring the user engagement and conversion rate.
Salary Description
The average Digital Marketing Specialist salary varies depending on the candidate's skills, experience and academic background. The size and structure of the organisation also affects the Digital Marketing Specialist salary. The average Digital Marketing Manager salary is Rs. 354,403 per annum in India. (source: payscale.com)
What is the job outlook for Digital Marketing Manager?
A career as Digital Marketing Manager comes with employment in all sectors. There are numerous large and medium size companies that have their own in-house marketing and communication department. It offers digital marketing services along with traditional marketing support. Several companies provide on-job training to use digital marketing tools. It includes Google Analytics, Facebook Insights, Google Adwords and web analytics. Numerous other organisations also provide financial support to undertake professional qualifications.
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Frequently Asked Questions for Digital Marketing Manager
Que. What is the average salary of a Digital Marketing Manager?
Ans.The average salary of a Digital Marketing Manager in India is Rs. 549035 per annum, according to payscale.com.
Que. What is the minimum required education to become a Digital Marketing Manager?
Ans.The minimum required qualification to become a Digital Marketing Manager is successful completion of undergraduate course in mass communication or digital marketing. An undergraduate diploma in Digital Marketing is also sufficient.
Que. What are top Digital Marketing Manager colleges?
Ans.Top Digital Marketing Manager colleges:
Que. What are top Digital Marketing Manager employers?
Ans.Top Digital Marketing Manager Employers:
Mahindra and Mahindra Ltd.
Amazon.com Inc.
Que. What is the average fee of BBA in Digital Marketing?
Ans.The average fee of BBA in Digital Marketing ranges Rs. 20,000 to Rs. 300,000.
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Fact 1
Around 72 per cent digital marketers believe that most efficient SEO tactic is high quality content.
Fact 2
Search Engines contribute to 93 per cent online interactions.
Fact 3
40 per cent consumers count on social media before making a purchase decision.
Fact 4
80 per cent users do research on internet before making a significant purchase decision.
