What is Public Relations
Public Relations are the activity of systematically controlling the distribution and relaying of information between a person or organisation and the public in general. Public Relations courses are ideal for students who have logical thinking including implementing logic and common sense to recognise the advantages and disadvantages of possible ideas, assumptions or solutions of numerous problems. Public Relations courses are designed to prepare students for public speaking, preparing speeches and scripts, recognising the mindset of the listener, promoting valuable knowledge and trying to simplify technical aspects.
Public Relations courses strive to educate the media, potential clients, investors, sponsors, staff, and other stakeholders and eventually encourage them to retain a positive or friendly impression of the company, its management, goods, or policy decisions. Public Relations focus on independent media promotion through press releases, online content, and marketing. As part of Public Relations courses, students develop and conduct marketing campaigns. The public relations course deals with the free distribution of media information, with the support of press releases, editorial material, and advertising of the very same.
Bachelor's in Public Relations- 3 years
PG Diploma in Public Relations- 1 year
Master of Arts in Public Relations- 2 years
Bachelor's Degree- 10+2 from a recognised educational Board
PG Diploma- Fifty per cent marks in Bachelor’s degree
Merit-based and entrance examination
Public relations course fees
Rs. 50,000 to Rs. 3 lakhs
Jobs after Public relations course
Public Relations Manager, Public Relations Officer, Customer Service Manager, Events Executive
Expected starting salary
Rs. 5 lakhs
Top Public Relations Colleges in India:
Various colleges in India offer admission to various degree programmes in Public Relations. Public Relation is a popular course and some of the colleges are best when it comes to this specialisation. Candidates can find the list of top Public Relations colleges in India mentioned in the table below:
All India Institute of Management Studies, Chennai
KPB Hinduja College of Commerce, Mumbai
Rs. 1.05 Lakhs
Prestige Institute of Management and Research, Indore
Rs. 2.36 Lakhs
Women's Christian College, Chennai
Rs. 1.53 Lakhs
Xavier Institute of Communications, Mumbai
Rs. 2.90 Lakhs
Center for Research in Art of Film and Television, New Delhi
Rs. 1.25 Lakhs
Dev Bhoomi School of Journalism and Liberal Arts, Dehradun
Rs. 1.08 Lakhs
Top Private Public Relations Colleges in India:
The private Public Relations colleges in India are quite popular since they offer great industrial exposure as well as education. In the table below, we have mentioned the private Public Relations colleges and Public Relations fees.
Rs. 1.05 Lakhs
Rs. 2.36 Lakhs
Rs. 1.53 Lakhs
Rs. 2.90 Lakhs
Rs. 1.25 Lakhs
Rs. 1.08 Lakhs
Rs. 2.50 Lakhs
Rs. 3.51 Lakhs
Rs. 1.60 Lakhs
Top Government Public Relations Colleges in India:
The government colleges in India offering Public Relations courses are the first choice among students since most of the colleges offer great internships, industry exposure, placements as well and top education. Belo, we have mentioned the government Public Relations colleges.
Eligibility Criteria (UG & PG) of Public Relations
Professionals in public relations generally require a Bachelor's degree in public relations, communications, marketing, English, and business. Students develop a portfolio of projects through all these programmes which highlights the skills to future employers. Here we have discussed the eligibility criteria for B.A. and PG Diploma and M.A. in Public Relations.
BA in Public Relations
Aspiring students need to complete 10 + 2 from any recognised board of education in any stream.
Students should secure at least fifty per cent marks at 10+2. There is some kind of relaxation for the candidates of SC, ST and OBC category. The students from these categories need to secure forty-five per cent at level 10 + 2.
Strong interpersonal and communication abilities should be possessed by the aspiring candidates.
PG Diploma in Public Relations
Aspiring students must hold an undergraduate degree in a relevant specialisation-certified institution.
They need to have an aggregate of at least fifty per cent marks in their undergraduate course.
Final-year candidates of a bachelor's degree are also qualified to apply for a Public Relations PG Diploma course.
PG in Public Relations
Aspiring candidates need to complete a bachelor's degree from a recognised university board, or some other equivalent institutes.
Several renowned universities and institutes undertake entrance tests for admission.
Scope of Public Relations in India and Abroad
Students holding a diploma or a degree in this sector may have many opportunities. Candidates have many employment opportunities in diverse areas of public relations like colleges, government agencies, NGOs, social welfare programs, the financial sector, Twitter and Facebook and also other social media platforms, and health clinics. With more businesses operating media-facing networks like social media like Twitter, Facebook, and Instagram, these entities have many more opportunities to develop their image via individual interactions with the public. Companies, therefore, need strategic communications professionals to handle these initiatives. With every passing year, the demand for PR professionals is growing as many international companies consider India as a massive profit source and sometimes even domestic companies are now rising to the quality of credibility and effective customer communications.
Bachelor's in Public Relations is a three-year-long course undergraduate program, comprising six semesters which means two semesters in each year. In general, the discipline is about transmitting knowledge efficiently to a different audience from an institution or public figure to maintain connections.
Course Fees Public Relations
|Minimum Fees||Maximum Fees|
Public Relations Syllabus/Subjects
Public Relations syllabus and subjects are designed to help candidates in the latest strategies required to be competitive in the rapidly evolving communications environment. In this section, we have mentioned the Public Relations syllabus at both the undergraduate and postgraduate degree levels.
Public Relations Syllabus at the Undergraduate Degree
The Public Relations syllabus at the undergraduate degree level is divided into three years. Public Relations syllabus differs from one undergraduate degree to another. In the table below, we have mentioned the BA Public Relations syllabus of the University of Calicut.
Introduction to Communication
Introduction to Computer
Creativity and Design Skills
Script and Story Boarding
Audio Recording and Editing
Video Recording and Editing
Multimedia Designing and Authoring
Modelling and Animation
Electronic Media Production
Multimedia Project 1
Public Relations Syllabus at the Postgraduate Degree
Public Relations syllabus at the postgraduate degree level is divided into four semesters in two years. Public Relations syllabus differs from one degree to another. In the table below, we have mentioned the MA Public Relations syllabus of the University of Mumbai.
|Public Relations Theory and Practice|
Media Relations and Media Writing
|Introduction to Organisational Behaviour and HR Policies|
Research in Public Relations-I
|Public Relations Campaigns|
Research in Public Relations- II
|New Media and Technologies in Public Relations|
Ethics, Constitution and Media Laws
|Public Relations in the Private and Public Sector|
Role of Finance in Public Relations
|Media Research Analytical Skills|
Media and Culture
Careers in Public Relations
Graduates have the opportunity to work in several businesses and industrial public relations and also some corporate communications where they are trained in political public relations. Many professional fields cover the private sector, agricultural public affairs, education, media, and media relations. It enhances awareness and critical analysis on the position and procedures of public relations in institutions and culture and improves practical knowledge for PR design and implementation including analytical skills and expertise and understanding and appreciation and goals that arise from PR as a strategic methodology of management. The curriculum is useful for studying the current strategies needed to succeed in the rapidly changing communications world as well as how administrations use PR for several reasons.
Graduates acquire useful skills such as writing press releases, arranging press conferences, developing PR events, discussing them, listening to negative news, and utilising online and social networking sites dynamically. They understand how and when to communicate with the media, understand their needs, optimise favourable advertising and reduce negative publicity for their customers. As a promising career, candidates may choose this course as one's career choice and there are many options to choose from.
Job Profiles and Top Recruiters
In the table below, we have mentioned the careers one can opt for after pursuing Public Relations course:
|Public Relations Manager||Public Relations Officer is responsible for implementing promotional campaigns, organising events and interacting with the press to keep the client's favourable image. A Public Relations officer is essentially responsible for maintaining popularity. They utilise all media and networking methods to create, sustain and handle their clients' credibility.|
|Customer Service Manager||A Customer service Manager, also referred to as a customer support supervisor, maintains a company's employees are comfortable. Their responsibility should be to provide excellent customer service by managing and inspiring the support team, designing reward programs and developing objectives for customer service.|
|Research Analyst||A Research Analyst carries out analysis and provides information and knowledge to help an organisation to market its services and products. They gather information including, customer preferences, expectations, requirements, and purchasing patterns and use statistical methods and software to analyse this information.|
|Events Planner||Event Planners event coordinators, and event managers execute activities including identifying and scheduling sites, working very closely with clients and vendors, overseeing logistics, planning budgets and bookkeeping, managing risk, and providing event documentation. Managers of events plan and arrange marketing, industry, and social functions. They are responsible for maintaining a variety of activities, maintaining interaction with the targeted audience and appropriate promotion of the event's advertisement. Events play a significant role in a company or organisation's development.|
|Guest Relations Officer||A Guest Relations Officer, also identified as a Guest services manager or Guest services associate, is a consumer support individual who generally receives guests at the resort. Guest Relations Officers ensure an enjoyable and comfortable experience at a hotel from escorting guests to accommodations to dealing in organising accommodations. They also manage feedback from visitors, cooperate with the check-in procedure and demonstrate all facilities, like pool facilities and cafes.|
Top PR firms in India:
|Adfactors PR||Avian Media|
|Waggener Edstrom||The PRactice|
Aim High Consulting
The average income provided to public relations Diploma holders varies between Rs. 20,000 to 70,000 per month depending of course on the student's institution, degree, expertise and experience. Candidates with higher experience in such a field are guaranteed to have handsome salary employment.
For a beginner in PR, the pay package might differ from Rs 15,000 and above depending on skills and education. whenever they accept a job as Personal Secretary to CEO, they could receive anywhere in between Rs three lakhs to four lakes per year. Public Relations Executive, Public Relations Manager, Public Relations Officer earns yearly rupees two lakhs to six lakhs, almost seven lakhs and eight to nine lakhs respectively. Communications specialists earn four to five lakhs rupees per annum. Research analysts also make a good amount of salary, around three lakh rupees to four lakh rupees per annum.
Average monthly salary
Mid - Level
Rs. 20,000 to 70,000
Top - Level
Rs. 50,000 and above
Popular Public Relations Entrance Exams in India
Popular Public Relations Colleges in India VIEW ALL
Frequently Asked Questions (FAQs)
Question: Where can I study public relations in India?
The top colleges in India where you can study public relations course are All India Institute of Management Studies, Chennai, MET Institute of Mass Media, Mumbai, KITTS Thiruvananthapuram, and Xavier Institute of Communications, Mumbai.
Question: What is the eligibility for public relations?
For undergraduate degree programmes for public relations courses, students need to complete 10+2 in any discipline, and for postgraduate degree programmes, students should complete their bachelor's degree programme.
Question: What subjects are needed for public relations?
The subjects covered in public relations are Script and storyboarding, Multimedia Designing and Authoring, Modelling and Animation, Electronic Media Production, Audio Recording and Editing, and Video Recording and Editing.
Question: Is PR a good course?
Yes, PR or Public Relations is one of the most sought-after course programmes in the modern day. Public Relations provides a lot of career opportunities after completing the undergraduate or postgraduate degree programme.
Questions related to Public Relations
what is the cut off marks for bachelor of communication & journalism & public Relations in Gujarat University??? does this type of course available in Gujarat University for 2020 admission??
Yes guy this type of course is available in Gujrat University for the session 2020 . The course offered by Gujrat University in Communication and Journalism are as follows:
1. Bachelor of Journalism and Mass Communication
2 . Post Graduate Course in Mass Communication And Journalism
3. Bachelor of Drama.
Cutoffs for these courses are not available. If it will be available I will tell you as soon as possible.
Hope you understand this very Well and All the Best !!!
sir Ive done 3 years diploma in civil engineering can i apply for bachelors in public relations?
Hope you are doing well...!!!
Qualification Criteria (UG and PG) of Public Relations
Experts in advertising by and large require a Bachelor's certificate in advertising, correspondences, promoting, English, and business. Understudies foster an arrangement of ventures through this large number of projects which features the abilities to future managers. Here we have talked about the qualification standards of B.A. also, PG Diploma and M.A. in Public Relations.
BA in Public Relations
Hopeful understudies need to finish 10 + 2 from any perceived leading body of schooling in any stream.
Understudies ought to get no less than 50% imprints at 10+2. There is some sort of unwinding for the competitors of SC, ST and OBC class. The understudies from these classifications need to get 45% at level 10 + 2.
Solid relational and correspondence capacity ought to be moved by the trying applicants.
PG Diploma in Public Relations
Hopeful understudies should hold a college degree in a pertinent specialization ensured foundation.
They need to have a total of no less than 50% imprints in their college class.
Last year up-and-comers of the four year certification are additionally able to apply for a Public Relations PG Diploma course.
PG in Public Relations
Hopeful up-and-comers need to finish a four year certification from a perceived college board, or a few other comparable foundations.
A few eminent colleges and organizations embrace entrance tests for affirmation.
Hope this information helps you!!!
All the best!!!
Can I know the process in detail I mean I am right now in 3 year and my degree is BA English Honours so which course should I choose in public relations. And which college is best. And whats the other credits that I should have
As per your query, there are numerous opportunities in public relations course. For this you needd to complete your Graduation. Since you are currently pursuing BA English Hons. you are good to go for public relations.
The best college for this course would be Xavier’s Institute of Communications (XIC), Mumbai
Xavier Institute of communications is a curriculum of St. Xavier’s college, autonomous that offers a variety of services in training and production. It was first initiated in the year 1969 by the catholic bishop conference of India and now ranks as one of the biggest non-government media centres in Asia.
The institute offers a wide range of diploma and certification courses, including, media, production, pr, planning and marketing, and many more. The eligibility criteria to apply for any of the given courses are,
- Age limit 35 and below.
- 12+3, that is, you should have completed your graduation from the streams like arts, commerce, science, computers, BMM, etc.
- Appearing for the final semester/third-year graduation.
The institute has a credit system in which a single credit means 10 hours of class time or 5 sessions which are divided further as 2hours per class. Diploma classes usually have 400-500 credits and the class timings vary between 10 am to 8:30 pm.
Their diploma course in public relations and corporate communication is a 10-month full-time diploma program. The course contains 32 modules with a total of 451 sessions having a course fee of Rs 2,63,870 including GST, registration, and library fee.
Hope this will help you. Thanks with Regards.
hey, In my result of cmat2021 they are showing total score 44.5, so on the basis of that can i get admission in prestige institute indore (MBA in Advertisment and Public Relations.
Hope you are doing well!
Sorry to inform but your score is not even equivalent to 50 percentile. Prestige institute indore (MBA in Advertisment and Public Relations) accepts CMAT score only with the minimum score being 50 percentile. But your marks is equivalent to less than 40 percentile. The only way to get admission here is through Management quota.
However I would recommend you to appear for CMAT next year as their is no restrictions on the number of times you can appear.
Hope this clears your doubt. Fee free to reply back for any concerns. All the Best!
On which date MA in Advertising and Marketing/ MA in Public Relations and Event management admission form will release.
I assume you asking about Amity University . If yes then, Amity University 2021 admission process began from December 24 and online the application form is available on their official website. For admissions to UG and PG programmes offered by the university you should fill the Amity University admission form till the last date of the submission. The last date is yet to be notified. The entrance exams will be conducted in the month of April or May, 2021. You may visit the below link to know in detail about the application process. Also keep checking the college website for timely updates regarding admission.
All the best