Application Process: 13 Jan, 2021 - 12 Jun, 2021
Exam Date: 19 Jun, 2021
Public relations (PR) is the activity of systematically controlling the distribution and relaying of information between a person or organization and the public in general. This course is ideal for those students who have logical thinking including implementing logic and common sense to recognize the advantages and disadvantages of possible ideas, assumptions or solutions of numerous problems. Public Relations strengths which have been engendered in candidates during the course time include public speaking, preparing speeches and scripts, recognizing the mindset of the listener, promoting valuable knowledge and trying to simplify technical aspects.
Public relations and branding vary, in that PR are internally regulated while branding is not managed and provided by outside entities. Public relations is the activity of systematically controlling the distribution and relaying of information between a person or organization and the public in general. Public relations strives at educating the media, potential clients, investors, sponsors, staff, and other stakeholders and eventually encouraging them to retain a positive or friendly impression of the company, its management, goods, or policy decisions.
Professionals usually operate as public information managers in various sectors. These professionals work in nongovernmental organizations and even in some non-profit organizations such as Public relations and advertising agencies, various private companies, governmental agencies. The key roles of the public relations key roles involve account administrator, account director, account supervisor, and manager of public relations. The public relations course deals with the free distribution of media information, with the support of press releases, editorial material, and advertising of the very same.
Public relations course
Bachelor's in Public Relations- 3 years
PG Diploma in Public Relations- 1 year
Master of Arts in Public Relations- 2 years
Bachelor's Degree- 10+2 from a recognized educational Board
PG Diploma- Fifty per cent marks in Bachelor’s degree
Merit-based and entrance examination
Public relations course fees
Fifty thousand to three lakhs
Public relations course entrance exams
The entrance test of IIMC, Jamia Millia Islamia, Symbiosis, Indian Institute of Journalism & New Media (IIJNM)
Jobs after Public relations course
Public Relations Manager, Public Relations Officer, Customer Service Manager, Events Executive
Expected starting salary
Two lakhs to four lakhs
Professionals in public relations generally require a Bachelor's degree in public relations, communications, marketing, English, and business. Students develop a portfolio of projects through all these programmes which highlights the skills to future employers. Here we have discussed the eligibility criteria of B.A. and PG Diploma and M.A. in Public Relations.
BA in Public Relations
Aspiring students need to complete 10 + 2 from any recognized board of education in any stream.
Students should secure at least fifty per cent marks at 10+2. There is some kind of relaxation for the candidates of SC, ST and OBC category. The students from these categories need to secure forty-five per cent at level 10 + 2.
Strong interpersonal and communication ability should be possessed by the aspiring candidates.
PG Diploma in Public Relations
Aspiring students must hold an undergraduate degree in a relevant specialization certified institution.
They need to have an aggregate of at least fifty per cent marks in their undergraduate course.
Final year candidates of the bachelor's degree are also qualified to apply for a Public Relations PG Diploma course.
PG in Public Relations
Aspiring candidates need to complete a bachelor's degree from a recognised university board, or some other equivalent institutes.
Several renowned universities and institutes undertake entrance tests for admission.
Students holding a diploma or a degree in this sector may have many opportunities. Candidates have many employment opportunities in diverse areas of public relations like colleges, government agencies, NGOs, social welfare programs, financial sector, twitter and Facebook and also other social media platforms, health clinics. With more businesses operating media-facing networks like social media like Twitter, Facebook, and Instagram, these entities have much more opportunities to develop their image via individual interactions with the public. Companies, therefore, need strategic communications professionals to handle these initiatives. For brands, leaders, public figures, NGOs, hospitals, PR could function as a powerful image development strategy to utilize their strengths in shaping public opinion. SubjectsWith every passing year, the demand for PR professionals is growing as many international companies consider India as a massive profit source and sometimes even domestic companies are now rising to the quality of credibility and effective customer communications.
Bachelor's in Public Relations is a three-year-long course undergraduate program, comprising six semesters that means two semesters in each year. In general, the discipline is about transmitting knowledge efficiently to a different audience from an institution or public figure to maintain connections.
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Syllabus of Bachelor in Public relations as prescribed by various Universities and Colleges.
Corporate Public Relations and Communications
Employee and Member Relations
Development and Fundraising
Introduction to Mass Communications and Public Relations
Writing Skills for Media
Theory of Practicing & Advertising
PG Diploma in Public Relations is aimed at helping candidates in the latest strategies needed to be competitive in the rapidly evolving communications environment. Students get to communicate effectively with reporters, understand their needs and generate attention through this program.
Syllabus of PG Diploma in Public relations as prescribed by various Universities and Colleges.
Public Relations Writing
Political Economy of Public Communication
The Marketing Environment
Strategy and Corporate Environment
The Theory and Practice of Public Relations
Electronic Public Relations
Society and Representation
Public Affairs & Lobbying
Television and Radio
Communication Theory and Public Relations Applications
Master of Arts in Public Relations is a Communication and information course at postgraduate level. Public Relations emphasizes on independent media promotion through press releases, online content, and marketing. As part of their coursework, students develop and conduct marketing campaigns. Through internships programs, they start working in a professional setting. In addition to an examination of current trends and challenges for the field, the curriculum offers candidates with experience in conventional PR theory and practice. This is a two-year-long professional course and students get several job opportunities in different areas after successful completion of the course.
In order to recognise the benefits and disadvantages of potential solutions, hypotheses or approaches to problems, candidates must have logical thinking like using logic and common sense. Aspiring students can manage time properly, like handling one's own and other's time as well. Personnel Resource Development seems to be another positive quality for the program. This is about inspiring people, shaping and guiding the students as they function. Students should also have cultural insight like being informed of the behaviours of others, and knowing why they respond as they do.
Syllabus of M.A. in Public relations as prescribed by various Universities and Colleges.
PR & Marketing Communication
Introduction to Public Relations
Applications of Public Relations
Management of Public Relations
Ethics and Public Relations
Information Resources Management
Case Studies in Public Relations
Graduates have the opportunity to work in several businesses and industrial public relations and also some corporate communications where they are trained in political public relations. Many professional fields cover the private sector, agricultural public affairs, education, media, and media relations. It enhances awareness and critical analysis on the position and procedures of public relations in institutions and culture and improves practical knowledge for PR design and implementation including analytical skills and expertise and understanding and appreciation and goals that arise from PR as a strategic methodology of management. The curriculum is useful for studying the current strategies needed to succeed in the rapidly-changing communications world as well as how administrations use PR for several reasons. Graduates acquire useful skills such as writing press releases, arranging press conferences, developing PR events, discussing them, listening to negative news, utilizing online and social networking sites dynamically. They understand how and when to communicate with the media, understand their needs, optimize favourable advertising and reduce negative publicity for their customers. As a promising career, candidates may choose this course as one's career choice and there are many options to choose from.
Communications specialist: Communications professionals assist companies by maintaining all of a company's security and external interaction and reflecting the business with the outside world. They prepare media releases, reply questions from the media, assemble documents, schedule events and press conferences. Communications specialists establish and execute a communication strategy that also requires media coverage and the development of content on social networking sites. They study and write news releases, and website content, blog posts, journals and newsletters for the organization. They acquire and preserve a comprehensive understanding of the policies, values and objectives of the organization, and actually deal with appropriate changes.
Public Relations Manager: Public Relations Officer is responsible for implementing promotional campaigns, organizing events and interacting with the press to keep the client's favourable image. A Public Relations officer is essentially responsible for maintenance popularity. They utilize all media and networking methods to create, sustain and handle their clients' credibility.
Customer Service Manager: A Customer service Manager, also referred to as a customer support supervisor, maintains a company's employees are comfortable. Their responsibility should be to provide excellent customer service by managing and inspiring the support team, designing reward programs and developing objectives for customer service.
Research Analyst: A Research Analyst carries out analysis and provides information and knowledge to help an organization to market its services and products. They gather information including, customer preferences, expectations, requirements, and purchasing patterns and use statistical methods and software to analyze this information.
Events Executive: Event Planners or event coordinators, event managers execute activities including identifying and scheduling sites, working very closely with clients and vendors, overseeing logistics, planning budgets and bookkeeping, managing risk, and providing event documentation. Managers of events plan and arrange marketing, industry, and social functions. They are responsible for maintaining a variety of activities, maintaining interaction with the targeted audience and appropriate promotion of the event's advertisement. Events play a significant role in a company or organisation's development.
Guest Relations officer: A Guest Relations Officer, also identified as a Guest services manager or Guest services associate, is a consumer support individual who generally receives guests at the resort. Guest Relations Officers ensure an enjoyable and comfortable experience at a hotel from escorting guests to accommodations to dealing in organizing accommodations. They also manage feedback from visitors, cooperate with the check-in procedure and demonstrate all facilities, like pool facilities and cafes.
Public Relations Officer: Public relations officers are responsible for the maintenance of an organization's relationship with the public. These professionals commonly write news releases, they reflect the institution for which they operate as well as many other assignments.
Director of External Affairs: A Public Relations Director is a powerful position with multiple duties, such as overseeing personnel, managing or coordinating PR activities, such as written statements or conferences, and interacting with other officials.
Media Relations Officer: A Media Relations Officer establishes and maintains a nice picture for a particular business, agency, public persona or product with the use of a broad range of media as well as through organized marketing campaigns and PR initiatives.
Areas where students from this specialization can work:
International Public Relations
College and Universities
Social Media Agencies
Social Welfare Schemes
Indian Civil Services
Community Health Centres
Top PR firms in India:
Aim High Consulting
Cohn & Wolfe Six Degrees
H+K Strategies India
I assume you asking about Amity University . If yes then, Amity University 2021 admission process began from December 24 and online the application form is available on their official website. For admissions to UG and PG programmes offered by the university you should fill the Amity University admission form till the last date of the submission. The last date is yet to be notified. The entrance exams will be conducted in the month of April or May, 2021. You may visit the below link to know in detail about the application process. Also keep checking the college website for timely updates regarding admission.
All the best
the eligibility criteria for ONGC Public Relations Officer
Yes guy this type of course is available in Gujrat University for the session 2020 . The course offered by Gujrat University in Communication and Journalism are as follows:
1. Bachelor of Journalism and Mass Communication
2 . Post Graduate Course in Mass Communication And Journalism
3. Bachelor of Drama.
Cutoffs for these courses are not available. If it will be available I will tell you as soon as possible.
Hope you understand this very Well and All the Best !!!
see most of the colleges want 50-60% marks for master course admission, however I have mentioned the college name which offer m.a in public relation,
you need to check the eligibility criteria and apply,
school of broadcasting and communications mumbai
CMS, Jain (Deemed-to-be University)
University of Mumbai
AAFT - Asian Academy of Film And Television
Kushabhau Thakre Patrakarita Avam Jansanchar Vishwavidyalaya
Bharatiya Engineering Science and Technology Innovation University
Here are some of the universities in Germany which provide Bachelor's degree in journalism and communication:
You can try to avail the DAAD Scholarships - The German Academic Exchange Service (DAAD) offers many scholarships for international students to study in Germany at various degree levels.
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