Public Relations

Public Relations

Degrees offered: B.A., B.A.(Hons), B.B.A, B.M.S, B.Voc., Diploma, Dual Degree

What is Public Relations

Public relations (PR) is the activity of systematically controlling the distribution and relaying of information between a person or organization and the public in general. This course is ideal for those students who have logical thinking including implementing logic and common sense to recognize the advantages and disadvantages of possible ideas, assumptions or solutions of numerous problems. Public Relations strengths which have been engendered in candidates during the course time include public speaking, preparing speeches and scripts, recognizing the mindset of the listener, promoting valuable knowledge and trying to simplify technical aspects.

Public relations and branding vary, in that PR are internally regulated while branding is not managed and provided by outside entities. Public relations is the activity of systematically controlling the distribution and relaying of information between a person or organization and the public in general. Public relations strives at educating the media, potential clients, investors, sponsors, staff, and other stakeholders and eventually encouraging them to retain a positive or friendly impression of the company, its management, goods, or policy decisions. 

Professionals usually operate as public information managers in various sectors. These professionals work in nongovernmental organizations and even in some non-profit organizations such as Public relations and advertising agencies, various private companies, governmental agencies. The key roles of the public relations key roles involve account administrator, account director, account supervisor, and manager of public relations. The public relations course deals with the free distribution of media information, with the support of press releases, editorial material, and advertising of the very same. 

Course Highlights

Degree Name

Public relations course


Bachelor's in Public Relations- 3 years

PG Diploma in Public Relations- 1 year

Master of Arts in Public Relations- 2 years


Bachelor's Degree- 10+2 from a recognized educational Board

PG Diploma- Fifty per cent marks in Bachelor’s degree

Degree level


Course type

Admission process

Merit-based and entrance examination

Public relations course fees

Fifty thousand to three lakhs

Public relations course entrance exams

The entrance test of IIMC, Jamia Millia Islamia, Symbiosis, Indian Institute of Journalism & New Media (IIJNM)

Jobs after Public relations course

Public Relations Manager, Public Relations Officer, Customer Service Manager, Events Executive

Expected starting salary

Two lakhs to four lakhs

Eligibility Criteria (UG & PG) of Public Relations

Professionals in public relations generally require a Bachelor's degree in public relations, communications, marketing, English, and business. Students develop a portfolio of projects through all these programmes which highlights the skills to future employers. Here we have discussed the eligibility criteria of B.A. and PG Diploma and M.A. in Public Relations.

BA in Public Relations

  1. Aspiring students need to complete 10 + 2 from any recognized board of education in any stream. 

  2. Students should secure at least fifty per cent marks at 10+2. There is some kind of relaxation for the candidates of SC, ST and OBC category. The students from these categories need to secure forty-five per cent at level 10 + 2. 

  3. Strong interpersonal and communication ability should be possessed by the aspiring candidates.

PG Diploma in Public Relations

  1. Aspiring students must hold an undergraduate degree in a relevant specialization certified institution.

  2. They need to have an aggregate of at least fifty per cent marks in their undergraduate course.

  3. Final year candidates of the bachelor's degree are also qualified to apply for a Public Relations PG Diploma course.

PG in Public Relations

  1. Aspiring candidates need to complete a bachelor's degree from a recognised university board, or some other equivalent institutes.

  2. Several renowned universities and institutes undertake entrance tests for admission.

Scope of Public Relations in India and Abroad

Students holding a diploma or a degree in this sector may have many opportunities. Candidates have many employment opportunities in diverse areas of public relations like colleges, government agencies, NGOs, social welfare programs, financial sector, twitter and Facebook and also other social media platforms, health clinics. With more businesses operating media-facing networks like social media like Twitter, Facebook, and Instagram, these entities have much more opportunities to develop their image via individual interactions with the public. Companies, therefore, need strategic communications professionals to handle these initiatives. For brands, leaders, public figures, NGOs, hospitals, PR could function as a powerful image development strategy to utilize their strengths in shaping public opinion. SubjectsWith every passing year, the demand for PR professionals is growing as many international companies consider India as a massive profit source and sometimes even domestic companies are now rising to the quality of credibility and effective customer communications.

Bachelor's in Public Relations is a three-year-long course undergraduate program, comprising six semesters that means two semesters in each year. In general, the discipline is about transmitting knowledge efficiently to a different audience from an institution or public figure to maintain connections.

Course Fees Public Relations

Minimum Fees Maximum Fees
Private Government Private Government
38.02 K
B.Voc. in Public Relations at Derozio Memorial College, Kolkata
33.00 K
B.Voc. in Public Relations at Shri Vishwakarma Skill University, Gurugram
12.60 Lakhs
B.A.(Hons) in Public Relations at JLU School of Media and Communication, Bhopal
33.00 K
B.Voc. in Public Relations at Shri Vishwakarma Skill University, Gurugram
5.00 K
P.G.D in Public Relations at Takshshila College, Chhatarpur
4.12 K
M.A. in Public Relations at Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
6.00 Lakhs
M.A. in Public Relations at OP Jindal Global University, Sonipat
1.23 Lakhs
P.G.D in Public Relations at Indian Institute of Mass Communication, New Delhi
20.00 K
Diploma in Public Relations at SRM Institute of Science and Technology, Chennai
Data not available
3.02 Lakhs
Diploma in Public Relations at MET Institute of Mass Media, Mumbai
Data not available

Course Subjects

Syllabus of Bachelor in Public relations as prescribed by various Universities and Colleges.

Corporate Public Relations and Communications

Community Relations

Employee and Member Relations

Financial Relations

Development and Fundraising

Issues Management

Industry Relations

Government Affairs

Media Relations

Marketing Communications

Introduction to Mass Communications and Public Relations

Special Events

Public Affairs


Writing Skills for Media

Theory of Practicing & Advertising 


PG Diploma in Public Relations is aimed at helping candidates in the latest strategies needed to be competitive in the rapidly evolving communications environment. Students get to communicate effectively with reporters, understand their needs and generate attention through this program.

Syllabus of PG Diploma in Public relations as prescribed by various Universities and Colleges.

Public Relations Writing

Political Economy of Public Communication

The Marketing Environment

Strategy and Corporate Environment

The Theory and Practice of Public Relations

Electronic Public Relations

Society and Representation

Public Affairs & Lobbying

Television and Radio

Communication Theory and Public Relations Applications

Master of Arts in Public Relations is a Communication and information course at postgraduate level. Public Relations emphasizes on independent media promotion through press releases, online content, and marketing. As part of their coursework, students develop and conduct marketing campaigns. Through internships programs, they start working in a professional setting. In addition to an examination of current trends and challenges for the field, the curriculum offers candidates with experience in conventional PR theory and practice. This is a two-year-long professional course and students get several job opportunities in different areas after successful completion of the course.

In order to recognise the benefits and disadvantages of potential solutions, hypotheses or approaches to problems, candidates must have logical thinking like using logic and common sense. Aspiring students can manage time properly, like handling one's own and other's time as well. Personnel Resource Development seems to be another positive quality for the program. This is about inspiring people, shaping and guiding the students as they function. Students should also have cultural insight like being informed of the behaviours of others, and knowing why they respond as they do.

Syllabus of M.A. in Public relations as prescribed by various Universities and Colleges.

Public Relations 

PR & Marketing Communication

Introduction to Public Relations

Applications of Public Relations

Management of Public Relations

Master's Thesis

Ethics and Public Relations

Information Resources Management

Organisational Behaviour

Case Studies in Public Relations

Careers in Public Relations

Graduates have the opportunity to work in several businesses and industrial public relations and also some corporate communications where they are trained in political public relations. Many professional fields cover the private sector, agricultural public affairs, education, media, and media relations. It enhances awareness and critical analysis on the position and procedures of public relations in institutions and culture and improves practical knowledge for PR design and implementation including analytical skills and expertise and understanding and appreciation and goals that arise from PR as a strategic methodology of management. The curriculum is useful for studying the current strategies needed to succeed in the rapidly-changing communications world as well as how administrations use PR for several reasons. Graduates acquire useful skills such as writing press releases, arranging press conferences, developing PR events, discussing them, listening to negative news, utilizing online and social networking sites dynamically. They understand how and when to communicate with the media, understand their needs, optimize favourable advertising and reduce negative publicity for their customers. As a promising career, candidates may choose this course as one's career choice and there are many options to choose from.

Job Profiles and Top Recruiters

Communications specialist: Communications professionals assist companies by maintaining all of a company's security and external interaction and reflecting the business with the outside world. They prepare media releases, reply questions from the media, assemble documents, schedule events and press conferences. Communications specialists establish and execute a communication strategy that also requires media coverage and the development of content on social networking sites. They study and write news releases, and website content, blog posts, journals and newsletters for the organization. They acquire and preserve a comprehensive understanding of the policies, values and objectives of the organization, and actually deal with appropriate changes.

Public Relations Manager: Public Relations Officer is responsible for implementing promotional campaigns, organizing events and interacting with the press to keep the client's favourable image. A Public Relations officer is essentially responsible for maintenance popularity. They utilize all media and networking methods to create, sustain and handle their clients' credibility.

Customer Service Manager: A Customer service Manager, also referred to as a customer support supervisor, maintains a company's employees are comfortable. Their responsibility should be to provide excellent customer service by managing and inspiring the support team, designing reward programs and developing objectives for customer service.

Research Analyst: A Research Analyst carries out analysis and provides information and knowledge to help an organization to market its services and products. They gather information including, customer preferences, expectations, requirements, and purchasing patterns and use statistical methods and software to analyze this information.

Events Executive: Event Planners or event coordinators, event managers execute activities including identifying and scheduling sites, working very closely with clients and vendors, overseeing logistics, planning budgets and bookkeeping, managing risk, and providing event documentation. Managers of events plan and arrange marketing, industry, and social functions. They are responsible for maintaining a variety of activities, maintaining interaction with the targeted audience and appropriate promotion of the event's advertisement. Events play a significant role in a company or organisation's development.

Guest Relations officer: A Guest Relations Officer, also identified as a Guest services manager or Guest services associate, is a consumer support individual who generally receives guests at the resort. Guest Relations Officers ensure an enjoyable and comfortable experience at a hotel from escorting guests to accommodations to dealing in organizing accommodations. They also manage feedback from visitors, cooperate with the check-in procedure and demonstrate all facilities, like pool facilities and cafes.

Public Relations Officer: Public relations officers are responsible for the maintenance of an organization's relationship with the public. These professionals commonly write news releases, they reflect the institution for which they operate as well as many other assignments.

Director of External Affairs: A Public Relations Director is a powerful position with multiple duties, such as overseeing personnel, managing or coordinating PR activities, such as written statements or conferences, and interacting with other officials.

Media Relations Officer: A Media Relations Officer establishes and maintains a nice picture for a particular business, agency, public persona or product with the use of a broad range of media as well as through organized marketing campaigns and PR initiatives.

Areas where students from this specialization can work:

  1. Government Organizations

  2. International Public Relations

  3. NGOs

  4. Tourist Agencies

  5. College and Universities

  6. Social Media Agencies

  7. Entertainment Industry

  8. Police Departments

  9. Social Welfare Schemes

  10. Banking Sector

  11. Indian Civil Services

  12. Community Health Centres

  13. Political Parties

  14. Hotels 

  15. Sports Arena

Top PR firms in India:

  • Genesis Burson-Marsteller

  • Adfactors PR

  • Waggener Edstrom

  • Weber Shandwick

  • Edelman 

  • MSLGroup India 

  • Perfect Relations

  • Text100 India

  • Avian Media

  • The PRactice

  • Concept

  • PR Pundit

  • Aim High Consulting

  • Cohn & Wolfe Six Degrees

  • Golinopinion

  • H+K Strategies India

Questions related to Public Relations

Showing 11 out of 11 Questions

On which date MA in Advertising and Marketing/ MA in Public Relations and Event management admission form will release.

Ambika Ashok 15th Jan, 2021

Hello Aspirant,

I assume you asking about Amity University . If yes then, Amity University 2021 admission process began from December 24 and online the application form is available on their official website. For admissions to UG and PG programmes offered by the university you should fill the Amity University admission form till the last date of the submission. The last date is yet to be notified. The entrance exams will be conducted in the month of April or May, 2021. You may visit the below link to know in detail about the application process. Also keep checking the college website for timely updates regarding admission.

All the best


Hi, I wanted to apply for Public Relations Officer post for ONGC 2020. I have done my Bachelors in Mass comm and i am pursuing my post graduate diploma in the same. In the Ongc notification, it says the candidate must have minimum 2 years diploma in journalism and mass comm. Am i eligible to apply

lubhan cherwoo 17th Apr, 2020


the eligibility criteria for ONGC Public Relations Officer

  • Candidates should have completed PG Degree with 2 years Diploma in Public Relations/ Journalism/ Mass Communication with 60% marks.
  • Candidate's age should not exceed 40 years for PWD, 35 years for Ex-servicemen/ SC/ ST, 33 years for OBC and 30 years for UR/ EWS.
  • Selection Process-Candidates will be shortlisted by UGC - NET Exam.

what is the cut off marks for bachelor of communication & journalism & public Relations in Gujarat University??? does this type of course available in Gujarat University for 2020 admission??

Shivendra Pratap SINGH 4th Sep, 2020

Yes guy this type of course is available in Gujrat University for the session 2020 . The course offered by Gujrat University in Communication and Journalism are as follows:

Courses Offered-

1. Bachelor of Journalism and Mass Communication

2 . Post Graduate Course in Mass Communication And Journalism

3. Bachelor of Drama.

Cutoffs for these courses are not available. If it will be available I will tell you as soon as possible.

Hope you understand this very Well and All the Best !!!


i have 43% in graduation in english which colleges can i apply for public relations

Manidipa Kundu Student Expert 26th Feb, 2020


see most of the colleges want 50-60% marks for master course admission, however I have mentioned the college name which offer m.a in public relation,

you need to check the eligibility criteria and apply,

school of broadcasting and communications mumbai

CMS, Jain (Deemed-to-be University)

University of Mumbai

AAFT - Asian Academy of Film And Television

Kushabhau Thakre Patrakarita Avam Jansanchar Vishwavidyalaya

Bharatiya Engineering Science and Technology Innovation University


Hi! Im looking for creers related to communication, international relations, public relations, journalism etc. and that too abroad (preferably Germany). Which cilleges or universities are the best ones? And since Im not that much fanancially sound I would require a handsone scholarship.

Malini S N 29th Nov, 2019


Here are some of the universities in Germany which provide Bachelor's degree in journalism and communication:

  1. EU Business School,Barcelona  - Bachelor of Arts in Communication & Public Relations
  2. University of Applied Sciences Europe,Berlin - BA journalism
  3. DEKRA Hochschule für Medien  - B A in Journalism and PR
  4. Macromedia University of Applied Sciences - BA (Hons) in Media and Communication Management.

You can try to avail the DAAD Scholarships - The German Academic Exchange Service (DAAD) offers many scholarships for international students to study in Germany at various degree levels.

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