- Brand Manager
Who is a Brand Manager?
Determine who you are and what your brand is, and what you're not. The rest of it is just a lot of noise ~ Geoffrey Zakarian
There are so many products that we use from different brands. But, have you ever thought about why a certain product does wonders in the market while some struggle to get sold? The answer is simple, the products that do well have a good brand manager behind them who has done his share of work with complete dedication. The brand manager does the market research, understands the needs of the audience, chooses the target audience and makes sure that the company’s products and services are in the same lines. Brand managers are responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers. To do so, these professionals continuously monitor marketing trends and keep a close eye on competitive products in the marketplace. They regularly meet with clients and senior management and oversee a team of junior marketers. In other words, a brand manager job involves helping in building a brand and its image.
Brand Manager in a Nutshell
Brand management is a function of marketing that uses techniques to increase the recognized value of a product line or brand over time. Effective brand management enables the price of products to go up and build loyal customers through positive brand associations and images or a strong awareness of the brand. As the name suggests, the career as brand manager refers to the management of the brand’s image by creating a lasting impression among consumers and improving product sales and market share.
If you want to know about a career as a brand manager, how to become a brand manager, college, or courses, everything is mentioned in detail in this article.
Quick Facts for Brand Manager
Average Salary in India
Male, Female, Others
One of the finest aspects of making a career as brand manager is that the profile is not gender-specific. People of all genders can become a brand manager, provided they have the required skill sets.
Any special needs
As long as the disability does not hinder the creative ability and other skills of the candidates that are required to work in the career as brand manager, this career is suitable for people with special needs. In most of the scenarios, brand managers work from a static location.
Table of Contents for Brand Manager
What is the role of Brand Manager?
In the career as brand manager, one is responsible to monitor market trends and oversee advertising and marketing activities so that the intended message is put across for a particular product or a service. He/She should know when and how to allocate funds for various purposes such as packaging, advertising, market research, and promotions. In the career as a brand manager, one has to be mindful of not only profits but also about the customers’ satisfaction as well. He/She has to assist and coordinate with the marketing analyst and assistant brand managers of the team. He/She has to plan the strategies and execute the strategies well to see the progress of the company. Major decisions regarding the sales promotions are taken care of by the brand manager.
The research's main objective is to teach action, demonstrate a concept and contribute to the advancement of expertise in an area of study. A method for developing awareness and making learning easier. Involves knowing and raising public consciousness of multiple problems. Research often focuses on enhancing a condition within a specific company. Companies require serious research work as they encourage employees to know about the structures of the organization. Brand managers are responsible for conducting consumer as well as market research
Develop brand identity
A good brand name allows in keeping your business in the eyes of customers and as well as investors. A strong brand identity enables to build relationships with customers across the company if a customer is satisfied with your services and goods. It offers the consumer a sense of confidence and trust. A brand identity gives people a sense of organizational culture or characteristics. An organization guarantees that they will be acknowledged and recognized in creating a consistent image. Identifying how the brand is positioned in the marketplace.
Strategic planning is the method of developing an organization's objectives and afterwards implementing that vision by specific, achievable objectives. Employees who work in strategy formulation can set priorities, determine what measures workers really have to undertake and help the workers accomplish that goal. A strategic plan is a process designed to meet overall organizational objectives, capital accounting, market conditions, stakeholder expectations, and much more. Brand managers make a strategy out of the research.
Study of the trend will boost the company by allowing you to recognise areas which are doing great for the company, and also places which are not doing good. Through this way, it generates useful information that can help guide better decision-making regarding the long-term plan and also some opportunities to make the company longer term-proof. Trend studies collect information from a particular community marked by a single feature, like cultural background. Brand Managers should be up to date on what's happening in the marketplace.
Reports could include valuable information which could be used to develop predictions about the future, marketing campaigns, budget preparation guidance and enhancements of decision making. Furthermore, daily reporting during the business year allows companies in the very same field to evaluate and compare their product to others. Reporting helps company owners, businesses or the government in making timely decisions. This is also an internal method of communication within the company and its employed people. A report must be submitted about successful campaigns.
Types of a Brand Manager
When it comes to the brand manager job and requirements, there are several career opportunities available. Mentioned below are several types of brand manager jobs or careers:
Marketing Executive: A marketing executive of a company is an individual whose job is to manage as well as oversee a company’s marketing strategy. Marketing Executive's job is to decide how to promote products and services through marketing campaigns. The role of a marketing executive also encompasses creative, analytical, digital, commercial and administrative responsibilities. The overall goal of a marketing executive is to maximise a company’s earner profit by using his or her strategies.
Marketing Analyst: The job of a marketing analyst is to closely monitor the market, the competition of the company he or she works for as well as studying the behaviour of the company’s potential or target audience. A market analyst of a company helps it to make decisions about which product or service to sell, to which segment of the customer which is deciding the target audience, and he or she also decides the price at which the product or service will be made available to the potential customers. This is done by a firm in order to reduce the potential risks that are involved at the time of launching a new product.
Marketing Director: The marketing director is known as the strategic level manager, he takes all the strategic decisions of the company. Some decisions are made by the marketing editor also regarding brand communications, product and sales. A marketing director of a company is involved in the formation of the marketing strategy of the company from the very beginning. They brainstorm around the formation of the idea as well as aim at implementing it on a larger scale to maximise the company’s profit.
Also read - Career as account manager
What is the workplace/work environment of Brand Manager like?
In the career as brand manager, one usually works in offices. Sometimes they might even have to work at the client’s offices.
Does Brand Manager require travelling?
Yes, there is some travelling required in the career as a brand manager. This takes place when the brand manager has to go and meet the client or work at the client’s office.
Full Time, Work From Home
When it comes to a career as brand manager, it is a full-time job. Certain companies do allow work from home according to their requirements to achieve their deadlines.
The nature of the employment in the career as brand manager is permanent until and unless the firm/ clients wants to hire a part time employee to maintain their costs.
Brand managers typically work in an office environment. They often have to coordinate with other teams in order to shape a brand properly and strategise as in how to build the image of the brand, through various mediums.
Presence in Geographical Area
The offices are in urban areas in the career as brand manager, as the big brands and clients are mostly located in cities.
Brand managers are quite likely to face time pressure issues. Time pressure is quite active for the career as a brand managers. Apart from performing their research and work, they are also required to supervise and verify the work done by their team members. Hence, brand managers work under a lot of time pressure.
The allotted working hours for brand managers is 9 hours per day typically. But because of the responsibilities assigned to brand managers, they work overtime for half the time in a month.
Weekly Hours of Work
Min 40 Hours
As such there are no specifics for overtime in the career as brand manager. Working overtime would be only in case there is a deadline to meet.
How to become a Brand Manager?
What are the skills and qualities required to become a/an Brand Manager?
When it comes to a career as brand manager, there are several skills that can help individuals in high salary brand manager job in India. Some of the skills required in the career as a brand manager are:
Brand Awareness: Being aware of the brand and its characteristics are one of the most important aspects of being in a career as brand manager. Brand awareness is important for retail as well as the service industry, and when trying to differentiate between industry competitors, it drives choices by potential customers. Brand awareness refers to the amount your brand or company is recognizable and memorable to your target audience's mind. It promotes purchase decisions and results in an increased market share and revenue.
Perseverance: In the career as brand manager, one has to be quite determined as there will be times where a particular idea might not move forward and there will be delays. A brand manager has to be determined enough as to not become callous because of delays. A brand manager needs to continuously push forward to make the brand a success. Perseverance is a really necessary quality of character to allow you to succeed in life. This implies a willingness to work hard no matter what risks or difficulties might exist. It is just to focus on getting the job done and not surrender, as well as be serious.
Relationship building: In the career as a brand manager, one has to work across disciplines and with multiple teams at any given point of time and most of them might not be forthcoming. One might have to do a lot of to and fro in order to get the work done. Hence, it is important for a brand manager to be able to have good relationship management skills. The relation you are developing with others is based on how much effort and empathy you are investing in that relation. Developing successful professional relationships has the power to strengthen employee productivity, making them more efficient later on. The higher achievement rate for employees, when employees develop close relationships with fellow-workers, they can feel strongly attached to a business.
Result-oriented: Delivery of positive results is what brands want to witness, hence this is the most important aspect of being in a career as brand manager. A positive result means a satisfied and happy client, whereas a negative result means an unsatisfied client as he/she will need to shell out more money and go back to the drawing board. Results orientation is a phrase used to refer to the skill of an individual to understand what outcomes are essential and what steps are needed to accomplish them. In several career paths, like business or law, it is an essential skill, because it can be extremely important to an organization's success.
Analytical skills: This job of a brand manager involves forecasting future consumer trends and determining the various benefits and challenges of a particular pathway. Analytical skills can sound complicated although in daily work we use such expertise. Analytical skills are effective because it allows people to discover solutions to various issues and to decide what actions should be taken next. Recognising challenges and evaluating the scenario for possible alternatives is a crucial competency throughout all levels in the career as a brand manager.
Budget management: In the career as brand manager, one must develop and maintain marketing and advertising budgets. Budgeting helps you to estimate and schedule future investments, and you can easily compare real expenses with those budgeted for managing business efficiency. This allows the company to build an expenditure plan for the finances, important to make sure you'll also have enough money to do the things you need because of the things which are necessary for you. If you are actually in debt, implementing a budget or expenditure plan can however support you find the way out of problems.
Which certifications and internships can be helpful in becoming Brand Manager?
We have provided below certifications courses for aspiring individuals who wish to become a brand manager. These courses provide may help to upgrade skills and knowledge for better efficiency and increase productivity in work.
|PG Certificate Program in Managing Brands and Marketing Communication ||Certified Brand Manager |
|Digital Strategy for Brand Marketing Course ||Strategic Brand Management |
|Certificate Program in Strategic Brand Management |
A number of advertising and marketing companies provide internships for those who want to make a career as brand manager. Interns have to do a lot of work which include driving media planning and budgeting, coordinating marketing activities with external agencies, planning and conducting online and field research at client sites and in markets, perform market analysis and analyzing research findings. Interns normally work in regular shifts (9 a.m-5 p.m) and overtime as and when required by the client or company . This is mostly a desk job(exception where the client / firm requires the intern to meet a client in person or collect information from the market(Interact with the people to gather data).
Career Path Progression for Brand Manager
Some of the high paying brand manager jobs are mentioned below:
Assistant brand manager: An assistant brand manager will be focusing on developing brand strategies and increasing the sales of a specific brand. The assistant brand manager will get involved more in, “on-field sales”. The assistant brand manager will coordinate with marketing functions like packaging, advertising, sales, promotions, and public relations. Additionally, brand managers also need to manage and coordinate with all marketing executives. One starts as an assistant brand manager and usually does the tertiary research such as analyses the competitor, looks after the social media accounts of the clients and collects data.
Brand manager: A brand manager has the task of strategically developing, positioning and coordinating the brand, the brand or the image of a company. Brand management aims to develop a brand so that it has a high recognition value and stands out from other companies in competition. Successful branding can be recognized by the fact that consumers build a certain feeling about the brand and the company. A brand manager also does research and a lot more. A brand manager develops the strategy for the product, outlines the social media strategy for the product. A brand manager is also the key person who is in touch with third parties who are involved with the product.
Senior brand manager: A senior brand manager is responsible for the marketing of a product or service in its entirety, from research and development through sales. He/She supervises all the work of the brand manager. Major decisions regarding the major changes within a specific brand are taken care of by the senior brand manager. He/She has to manage brands globally and have to perform research on competitive brands to prepare a competitive strategy to be competitive in the market. In brief, the senior brand manager supervises the entire brand management and is answerable directly to the client. A senior brand manager also finalizes the budgets and gets them approved. A senior brand manager will usually have an MBA degree with specialisation in marketing.
Also read - Career as social media manager
Brand Manager Jobs and Salaries
- Average Salary 50000
- Junior Level Salary 30000
- Senior Level Salary 100000
A functional manager oversees and owns the resources within a particular department, such as IT, engineering, public relations, or marketing, and usually directs the technical work of individuals working on the project from that functional field.
Functional managers' income depends on job development or is mostly dependent on knowledge and experience of the particular industry. Functional managers' salaries rely on specific industry experience and competencies. On average, functional managers earn over Rs. six lakhs per annum. At the entry-level, they earn more than Rs. three lakhs a year but eventually make more than Rs. twelve lakhs at the senior-level of their career.
What is the job outlook for Brand Manager?
Managing a brand isn’t easy, but it can be highly rewarding for those who have a knack for customer appeal. Brand management can be a stable and lucrative career. Many jobs are available for brand management(Brand Manager) professionals in industries such as FMCG, Pharmaceuticals, Education, Retail, Media, Hospitality, Leisure and Travel, Telecommunications, Electrical Products, and Entertainment. In non-corporate sectors like advertising agencies consultancies, training and recruitment firms, commercial marketing departments, digital marketing agencies, and specialist brand consultancies also hire brand managers for the development of the company. These days with most of the brands emphasising a lot on their image, almost all brands have had a dedicated brand manager or a team of brand managers. The career as brand manager here in India and abroad has grown in the last decade and is growing expeditiously to date and it is predicted that by 2020 there will be a 14 per cent growth in brand management career line.
Frequently Asked Questions for Brand Manager
Que. What is a brand management experience?Ans.
It is the duty of brand managers to ensure that the products and services are in line with the current and potential customers. In order to do so, brand managers continuously monitor marketing trends and keep a close eye on competitive products.
Que. What do brand managers do on a daily basis?Ans.
On a daily basis in the career as brand manager, individuals plan, develop and implement marketing strategies to increase brand equity and overall performance, which includes print, web and social media campaigns.
Que. What skills do brand managers need?Ans.
Key skills for brand managers are
Analytical skills and attention to detail.
An understanding of trends and the ability to respond to customers' wishes.
Creativity and the ability to produce innovative and original ideas.
Team working skills.
The ability to manage and allocate budgets.
Written and verbal communication skills.
Que. How do I prepare for a brand manager interview?Ans.
If you want to get hired as a brand manager, you have to make sure you're well prepared for the interview.
Do your research about the Company
Know the competition
Explain how you would help the Brand grow
Provide examples of past results you've achieved
Talk about Brands and Campaigns that You admire
Establish your credibility as a problem solver
Select your reason of reporting