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Top 13 Certification Courses for AB Testing

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Top 13 Certification Courses for AB Testing

Edited By Team Careers360 | Updated on Mar 18, 2024 05:51 PM IST | #Performance Testing

A/B Testing is the industry practice of conducting user experience tests. Just like any practice, user experience testing is a crucial part of mobile and web application development. It is a type of testing where two versions of the same application are shown to two different sets of visitors. The response of these people is measured to mark the effectiveness of each variant in extracting a positive response. However software testing requires a particular skill and knowledge to use the necessary tools. Pursuing UI and UX certification courses may also help you with this.

Having the ability at the A/B testing process is really rewarding for companies when it comes to eliminating risk and retaining attention. Below are several beneficial highlights of having well-rounded A/B testing.

  • It will help improve the audience’s engagement with your product, reduce the bounce rate, and promote conversion.
  • It will help you in determining results even with low data.
  • It reduces your product’s user experience risk especially if the competition is between two versions of the same app.

Also read:

Given such a significant impact on the methodology, we have made a list of some of the best online A/B Testing courses that will help professionals of different backgrounds to conduct A/B tests and analyze their results.

The Top 13 Online A/B Testing Courses

Course
Duration
Platform
1 month
Bayesian Machine Learning in Python - A/B Testing
10.5 hours
Udemy
A/B Testing Strategies & Best Practices with Google Optimize
1 hour
A/B testing: Crash Course for Product Managers
33 hours
Udemy
A/B testing 101 - Methodology for Digital Marketing A/B Test
1 hour
Udemy
Learn To A/B Test Like A Professional
2 hours
Udemy
User Experience Research & Design Specialization
9 months
A/B Testing 101
3 hours
Udemy
The Complete A/B Testing Course for Beginners
1 hour
Udemy
Optimization & A/B Testing Statistics
3 hours
Udemy
Coding for A/B testing: Run more AB tests, find more winners
6.5 hours
Udemy
A/B Testing Mastery Course
5 hours 10 minutes
CXL Institute
A/B Testing and Experimentation for Beginners
1 hour
Udemy

1. A/B Testing

This is one of the best online A/B Testing courses offered by Google via Udacity that will teach you about the design and analysis of A/B tests, also known as split tests. The course will provide you with an understanding of what is AB testing and the four main ethics required to follow while designing experiments. You will also learn to determine whether the change required in experiments is worth its launch cost or not. Moreover, you will be able to understand the fundamentals of A/B Testing and its uses.

Duration: 1 month

Fee: Free

Platform: Udacity

2. Bayesian Machine Learning in Python - A/B Testing

Learn to use the power of Python in data science and analytics in your A/B testing module in this another one of the best online A/B Testing courses. The significance of data in finding the product-market fit for modern businesses cannot be ignored and to leverage it to the utmost potential, one must have the essential technical knowledge and skills. This AB split testing training course will not only help you optimize your web and mobile app but will also teach you to optimize your digital marketing campaign. You will learn to optimize your PPC advertising, SEO, and traffic engagement in 78 lessons on understanding and applying Bayesian methods to your A/B testing.

Duration: 10.5 hours

Platform: Udemy

3. A/B Testing Strategies & Best Practices with Google Optimize

Not all processes that conduct A/B testing are sound and effective. Some are better than others and this one of the A/B Testing online courses will teach you such above-par strategies for conducting a webpage user experience testing. With this course, you will learn to adopt a data-driven website designing approach, create A/B testing ideas, and run Google-optimised tests. You will also be able to leverage the benefits of Google optimisation will bring great value to your web A/B testing campaign.

Duration: 1 hour

Platform: Udemy

4. A/B testing: Crash Course for Product Managers

In young startups and businesses in the early stages, a single person has to wear multiple hats while executing tasks. This is one of the AB split testing courses for such organizations and their people working as product managers. Start with learning the step-by-step process for testing the right checkpoints and possible bottlenecks. Progress by knowing the successful strategies that have worked, building experimental teams, and using advanced data analysis to lead product experimentation in this snappy and concise crash course.

Duration: 33 hours

Platform: Udemy

5. A/B testing 101 - Methodology for Digital Marketing A/B Test

Digital marketing in the last few years has started to work upon the growth hacking methodology. And, product testing is one of the most crucial aspects of successful growth hacking strategies. This AB testing course will teach you the essentials of A/B testing that will help your business optimize your digital marketing campaign. You will also learn to optimize your PPC, email marketing, advertising, and other marketing essentials.

Duration: 1 hour

Platform: Udemy

6. Learn To A/B Test Like A Professional

Take an informative route of 60 lectures with this one of the highest-rated online A/B Testing courses to boost your A/B testing skills. Learn all the effective strategies and crucial elements of real-time A/B testing that are exclusive to this course. This AB testing online course will teach you to build goals, grade strategies, and take suitable action on insights. The course will also teach you to build your website traffic gradually with routine yet justified experimentations. You can start this course with absolutely zero past experience in A/B testing and learn to build and implement test modules for your product.

Duration: 2 hours

Platform: Udemy

Related Resource :

7. User Experience Research & Design Specialization

UX research and design is the make or break point of any product under development. Offered by the University Of Michigan via Coursera, this is one of the excellent online A/B Testing courses focused on making you a master of this process. Through the long hours of this comprehensive and in-depth course, you will learn all the possible skills required to strategize, build, and deploy an A/B testing module to your product. You will also learn to make products that are market fit and gain a great hands-on experience that will give you the confidence to take any product from the initial phase to market release via design, testing, and improvement processes.

Duration: 9 months

Platform: Coursera

8. A/B Testing 101

When you opt for this amongst the bestseller A/B Testing certification courses, you will get to learn how to easily run A/B tests for your application - ranging from the setup to the interpretation of the test results. Furthermore, the course curriculum will help you understand the A/B testing processes and terminologies alongside knowing about the downside of the A/B testing. The course includes 5 sections of 20 lectures with 31 downloadable resources and a certificate of completion.

Duration: 3 hours

Platform: Udemy

9. The Complete A/B Testing Course for Beginners

If you are the one who seeks to learn about A&B Testing then this is the best pick for you. This is one of the top-rated online A&B Testing courses that will teach you about the Process of A&B Testing, the Data Collection, Run Experiment, and Analyze Results. The course includes 14 sections of 28 lectures discussing Working of A/B Testing, Goals, Creating Variations, Tools, Multivariate, SEO and more.

Duration: 1 hour

Platform: Udemy

10. Optimization and A&B Testing Statistics

In this one of the top online A&B Testing courses, you will be taught the examples of A/B tests, Hypothesis testing, Measurement as risk reduction, Selecting a KPI or success metric, Eight Steps for Running an A/B Test and Selecting from amongst A/B test and MVT test designs. You will also learn about Lift Threshold, Null Hypothesis, Statistical significance, and Sample size estimates, among others.

Duration: 3 hours

Fee: Rs 2,240

Platform: Udemy

11. Coding for A/B testing: Run more AB tests, find more winners

The cost of hiring a developer just for running split tests can be a detrimental factor for a lot of new and non-technical founders. This is exactly where this amongst the bestseller A/B Testing online courses will help you a lot. Targeted towards non-technical founders, this AB testing online course will help you learn HTML, CSS and JavaScript, thereby allowing you to run your own A/B tests alongside quality assurance methods to find the best A/B test winners.

Duration: 6.5 hours

Platform: Udemy

12. A/B Testing Mastery Course

If you are looking for the best online courses & certifications from top providers, your search will end here. Offered by CXL Institute, a popular online learning resource and industry-insights platform in the world of marketing, this is one of the perfect online A/B Testing courses to learn to analyse the best approaches to conduct an A/B test on your app or website alongside the pitfalls you will encounter during this process. As part of the curriculum in this AB testing online course, you will get to understand which are the best winners in your design and testing experiments and make a hypothesis based upon data and understanding of human psychology. The course will be taught by Ton Wesseling, the founder of Open Dialogue.

Duration: 5 hours 10 minutes

Platform: CXL Institute

13. A/B Testing and Experimentation for Beginners

If you are looking for online diploma courses to learn AB Testing course, this is one of the comprehensive, all-in-one online A/B Testing courses suitable for marketers, designers, business owners and growth hacking specialists. As part of the curriculum, you will get to learn how you can make data-driven marketing decisions through effective A/B testing. The course also covers conversion rate optimization (CRO) and improving the user experience for the end-user/customers of your application or website. This course is apt for individuals looking for an A/B testing training tutorial that is backed by extensive digital marketing and analytics experience alongside developing highly converting sales funnels through effective A/B tests.

Duration: 1 hour

Platform: Udemy

Conclusion

A/B testing, the methodology to choose a better version between two variations of the same product, is not just a process between ideation and launch. It is an important cornerstone of modern-day business ideology. Enrolling in the best online degree courses to learn this testing methodology will help you master effective A/B Testing capabilities.

No product in today’s market should be exposed to the risk of anticipation rather, development teams that include coders and designers should keep going back to the drawing board in order to max out a product’s market permanence. This entire process of tinkering and recreating the user experience relies on A/B Testing, making sure that behavioural data from the potential user is always collected and used to create insights. A good A/B testing professional, who has done AB Testing courses, or UX testing courses, will always play a crucial role in product development teams as more and more businesses have begun to realize the enormous impact of this practice.

Explore Popular Platforms Providing Software Testing Certification Courses


Frequently Asked Question (FAQs)

1. What do you understand by A/B testing?

A/B testing is a process where two versions of a website, email, marketing material or mobile application are compared side-by-side in order to measure the difference in performance. Also known as ‘split testing’, the testers are divided into two groups whose feedback is then collected, measured and a conclusion is arrived upon.

2. What is the demand for A/B Testing experts like?

A/B testers are quite in-demand when it comes to the technology and digital marketing sectors. With job profiles such as Product Managers, Business Analysts, Performance Marketers, among others, the demand has been increasing exponentially since the last few years.

3. What is the ideal salary for A/B Testing experts?

The ideal average annual salary for A/B testing experts is around $77,358 per annum.

4. Which are the top companies in India hiring A/B Testing specialists?

Companies that hire A/B Testing specialists are:

  • QA Mentor

  • SPEC India

  • QAWerk 

  • TechAffinity Inc,.

  • Qubit 

5. Which software do I need to be able to perform A/B testing practically?

The popular software tools required for performing A/B testing are as follows:

  • Optimizely 

  • VWO

  • Convertize 

  • Google Optimize

  • Unbounce

  • Zoho Pagesense 

6. Is the A/B testing training course offered by CXL Institute good?

The A/B testing training course by CXL Institute is amongst the top-rated courses that any marketer, CRO specialist or developer can enroll into. It is backed by companies such as Cisco, Symantec, Google and Gartner among others.

7. Are free courses a better option or is a paid course the best option to learn A/B testing?

Well, it depends upon the individual’s preferences. Honestly, Udemy has some of the most awesome web application testing courses  which are offered in a person’s budget. Considering that almost all of these courses are available at discounted prices, it makes Udemy one of the best options to enroll in budget-friendly A/B testing online courses.

8. Will I be awarded certificates upon completing the course?

Yes, all platforms including Udemy, Udacity and Coursera offer certificates upon completing their courses.

9. Will I be able to learn any practical concepts in these mobile application testing tutorials?

Yes, 100%. Most courses on this list are hands-on and offer project-based learning, which helps you understand different scenarios better.

10. Is it possible for me to freelance as a mobile app testing professional after completing these courses?

Yes, there are multiple platforms out there offering mobile app testing freelance services. You can sign up with these platforms and offer your service to earn money while testing apps, emails, landing pages & web pages.

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Corporate Executive

Are you searching for a Corporate Executive job description? A Corporate Executive role comes with administrative duties. He or she provides support to the leadership of the organisation. A Corporate Executive fulfils the business purpose and ensures its financial stability. In this article, we are going to discuss how to become corporate executive.

2 Jobs Available
Multimedia Specialist

A multimedia specialist is a media professional who creates, audio, videos, graphic image files, computer animations for multimedia applications. He or she is responsible for planning, producing, and maintaining websites and applications. 

2 Jobs Available
Welding Engineer

Welding Engineer Job Description: A Welding Engineer work involves managing welding projects and supervising welding teams. He or she is responsible for reviewing welding procedures, processes and documentation. A career as Welding Engineer involves conducting failure analyses and causes on welding issues. 

5 Jobs Available
QA Manager
4 Jobs Available
Quality Controller

A quality controller plays a crucial role in an organisation. He or she is responsible for performing quality checks on manufactured products. He or she identifies the defects in a product and rejects the product. 

A quality controller records detailed information about products with defects and sends it to the supervisor or plant manager to take necessary actions to improve the production process.

3 Jobs Available
Production Manager
3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
QA Lead

A QA Lead is in charge of the QA Team. The role of QA Lead comes with the responsibility of assessing services and products in order to determine that he or she meets the quality standards. He or she develops, implements and manages test plans. 

2 Jobs Available
Structural Engineer

A Structural Engineer designs buildings, bridges, and other related structures. He or she analyzes the structures and makes sure the structures are strong enough to be used by the people. A career as a Structural Engineer requires working in the construction process. It comes under the civil engineering discipline. A Structure Engineer creates structural models with the help of computer-aided design software. 

2 Jobs Available
Process Development Engineer

The Process Development Engineers design, implement, manufacture, mine, and other production systems using technical knowledge and expertise in the industry. They use computer modeling software to test technologies and machinery. An individual who is opting career as Process Development Engineer is responsible for developing cost-effective and efficient processes. They also monitor the production process and ensure it functions smoothly and efficiently.

2 Jobs Available
QA Manager
4 Jobs Available
AWS Solution Architect

An AWS Solution Architect is someone who specializes in developing and implementing cloud computing systems. He or she has a good understanding of the various aspects of cloud computing and can confidently deploy and manage their systems. He or she troubleshoots the issues and evaluates the risk from the third party. 

4 Jobs Available
Azure Administrator

An Azure Administrator is a professional responsible for implementing, monitoring, and maintaining Azure Solutions. He or she manages cloud infrastructure service instances and various cloud servers as well as sets up public and private cloud systems. 

4 Jobs Available
Computer Programmer

Careers in computer programming primarily refer to the systematic act of writing code and moreover include wider computer science areas. The word 'programmer' or 'coder' has entered into practice with the growing number of newly self-taught tech enthusiasts. Computer programming careers involve the use of designs created by software developers and engineers and transforming them into commands that can be implemented by computers. These commands result in regular usage of social media sites, word-processing applications and browsers.

3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
Information Security Manager

Individuals in the information security manager career path involves in overseeing and controlling all aspects of computer security. The IT security manager job description includes planning and carrying out security measures to protect the business data and information from corruption, theft, unauthorised access, and deliberate attack 

3 Jobs Available
ITSM Manager
3 Jobs Available
Automation Test Engineer

An Automation Test Engineer job involves executing automated test scripts. He or she identifies the project’s problems and troubleshoots them. The role involves documenting the defect using management tools. He or she works with the application team in order to resolve any issues arising during the testing process. 

2 Jobs Available
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