Fees Details

General

₹ 1.69 L

Disclaimer: Data for total fees has been calculated based on all years/semesters as provided by the college. The actual fees may vary.

Course Details

The Bachelor of Business Administration (BBA) in Digital Business at UPES Online is a three-year specialised degree programme designed to equip students with essential business knowledge and in-demand digital skills. The programme helps learners develop a strong foundation in traditional business principles while exploring the rapidly evolving world of digital business models, platforms, and innovation strategies.

Pursuing the online BBA in Digital Business from UPES Online provides students with expertise in areas such as e-commerce, digital marketing, analytics, and innovation-led growth. This prepares them to lead in the modern digital economy. The UPES Online BBA Digital Business programme is ideal for aspiring professionals seeking a career in the digital commerce ecosystem.

Programme Offerings

UGC-Approved Online Programme
live sessions
Personalised guidance
Robust curriculum
Study Materials
E-library
Case Studies
Supervised discussion forums
Career preparedness and employability support

Eligibility Criteria

To be eligible for the UPES Online BBA Digital Business programme, candidates must have completed 10+2 (or equivalent) from a recognised board. They must have secured a minimum of 45 percent marks OR at least 45 percent marks or equivalent in three years diploma recognised by AICTE after Class 10th.

Admission Details

Admission to the UPES Online BBA in Digital Business is an online process. Eligible candidates can apply through the official online portal. After submitting the application online, shortlisted applicants will be contacted by the admission team for further communication regarding document verification and fee payment.

Application Details

Here is the step-by-step application process for UPES Online BBA in Digital Business:

Visit the official website - upesonline.ac.in/bba-in-digital-business
Click on “Apply Now”
Register by providing the required details
Verify your contact information using the OTP received on your mobile
Login with the registered mobile number and email to view your application status

The Syllabus

The syllabus of online BBA in Digital Business at UPES Online is structured into six semesters blending core management principles with specialised digital business modules. The curriculum exposes students to the fundamentals of business management, followed by a focused approach on modern digital transformation trends, and more. The detailed UPES Online BBA Digital Business syllabus is as follows:

Management and Leadership
Organizational Behaviour
Business Economics
Business Communication
Business Accounting

Financial Management
Human Resource Management
Operations Management
Essentials of Marketing Management
Quantitative Techniques

Research Methods
Business Computing and IT Applications
Business Analytics for Managers
International Business
Essentials of Entrepreneurship

Data Visualization
Introduction to Digital Business and Social media tools
Basics of Digital Marketing
Services Marketing
Managing Customer Relationships

Strategic Management
Basics of Artificial Intelligence
Digital Brand Management (Nomenclature Changed)
Digital Business models and Design Principles
Consumer Behavior & Market Research
Synopsis

Digital Payment and E- Commerce
Essentials of Logistics & Supply Chain Management
Legal Environment of Business
Dissertation

Evaluation Process

UPES Online evaluates BBA Digital Business students through internal assessments, assignments, and term-end examinations. These examinations assess both theoretical understanding and practical application.

UPES Online Frequently Asked Questions (FAQ's)

1: Is the UPES Online BBA in Digital Business degree recognised?

The UPES Online BBA degree programme is recognised and approved by the University Grants Commission (UGC).

2: Who can apply for the UPES Online BBA in Digital Business?

High school pass outs who wish to pursue careers in digital marketing, e-commerce, tech-driven business, or online entrepreneurship. Aspiring professionals aiming to build strong foundations in digital-first business, marketing, and analytics, as well as young entrepreneurs seeking to develop skills in digital strategy and online growth.

3: Is the UPES Online BBA degree valid internationally?

As organisations like WES acknowledge and accept its degrees, UPES Online's degrees carry international recognition.

4: How are exams conducted?

Exams are conducted online as per the university’s academic schedule.

5: Do students receive placement assistance?

Yes, UPES Online offers comprehensive career orientation sessions, enabling students to explore various career paths and gain clarity on their aspirations. Mentorship by industry experts, LinkedIn and resume building guidance, and interview preparation support are also provided.